Ever wondered how the social media landscape can reshape not just your brand but your very approach to life? That's what we're unpacking - from personal branding to the societal impacts of our online world. Time's a thief, and as I reflect on my evolution from a casual social media user to a strategic communicator, we're peeling back layers on the necessity of a dual personal and business brand presence. Alongside, we tease a not-to-be-missed master class on branding that'll have you looking beyond Facebook and Instagram and into the vast potentials of social engagement.
Now, let's talk resilience - a trait you'll need in spades as we share candid stories of overcoming the fear of judgment and criticism, especially in the public eye. Apprenticeships come under the microscope, too, as we champion personal accountability and the rich rewards of mastering a craft. But it's not all work; we navigate the complex waters of mental health, bullying, and the transformative role social media has played during global events like the COVID-19 pandemic. It's a bumpy ride, but hey, who doesn't love a challenge?
In the crescendo of our digital symphony, we strategize on enhancing your brand's visibility with paid reach, while keeping your content fresh and engaging - think chatGPT creative sparks. Fasten your seatbelt as we zoom into the future of communication, where microchips and meal-sharing are part of the menu. And if you're wondering which social media bandwagon to jump on next, we've got insights hotter than a pizza straight from the oven. So avoid the anchovy of online mistakes and join us; just hit subscribe, and let's navigate this journey together.
Ever wondered how the social media landscape can reshape not just your brand but your very approach to life? That's what we're unpacking - from personal branding to the societal impacts of our online world. Time's a thief, and as I reflect on my evolution from a casual social media user to a strategic communicator, we're peeling back layers on the necessity of a dual personal and business brand presence. Alongside, we tease a not-to-be-missed master class on branding that'll have you looking beyond Facebook and Instagram and into the vast potentials of social engagement.
Now, let's talk resilience - a trait you'll need in spades as we share candid stories of overcoming the fear of judgment and criticism, especially in the public eye. Apprenticeships come under the microscope, too, as we champion personal accountability and the rich rewards of mastering a craft. But it's not all work; we navigate the complex waters of mental health, bullying, and the transformative role social media has played during global events like the COVID-19 pandemic. It's a bumpy ride, but hey, who doesn't love a challenge?
In the crescendo of our digital symphony, we strategize on enhancing your brand's visibility with paid reach, while keeping your content fresh and engaging - think chatGPT creative sparks. Fasten your seatbelt as we zoom into the future of communication, where microchips and meal-sharing are part of the menu. And if you're wondering which social media bandwagon to jump on next, we've got insights hotter than a pizza straight from the oven. So avoid the anchovy of online mistakes and join us; just hit subscribe, and let's navigate this journey together.
Let's talk all things social media.
George:I don't love social media. It's ultimately a communication platform. It is a marketing platform.
Robby:The platform is driven by consumers. If the consumers disappear, everything goes.
George:Ask yourself that question Are you a consumer or are you a creator? And which one do you want to be? Because one of them really pays.
Robby:All social media. At the end of the day is like you build a personal brand. You become an influencer. It's a business.
George:Anything you do on social media ends up being a business. I don't love social media, but I love what it does for my businesses.
Robby:All right, welcome back to another episode of Million Dollar Days.
George:Good morning, good evening, good night, whatever it is for you when you listen to this. Good afternoon, whatever it is. Hope you're having a million dollar day, because today we are back and we are tantalizing your earbuds. We're going to drop some knowledge bombs and we're going to have a bit of a laugh along the way as well. Tantalizing is back. It is. We haven't used it for a little while.
Robby:So I thought I'd bring it back today One of my favorite words what's news, man? We well, when's this going to air? This will be March, march, march.
George:So, three months down in the year, what have you done? What have you done in the last two months? Are you happy with what you've achieved, are you not? The great thing is if you can look back, you can go cool, I need to make some changes, I need to lift my game, or I'm pretty happy with where it's all going and you're hitting some goals, hitting some targets.
Robby:And probably a couple of weeks away from being at the end of the first quarter for the year.
George:Yeah.
Robby:What have you done? Yeah?
George:How are you traveling with it? You happy, so far I am. I'm pretty happy, me too. Me too, I feel good we're hitting some good targets with the team, with personal stuff, with a whole range of things.
Robby:I do feel like, though, the year is starting to slip away. Slip away Like holy shit, where's the time going? Yeah, you know what?
George:I mean yeah. Do you feel that that's happened ever since you've gotten busier in your life? What? Yeah, that's exactly what it is. Yeah, from the time I started business really, it's like blinked, and it's been 10 years you know, what. I mean, and it's like holy shit, how did that happen? And the busy you are, I think, the quicker time does go. And one thing that I've also noticed is having kids. When you have kids, it's like you blink and they're teenagers, do you?
Robby:know what I mean, because you seem grow, yeah, yeah, yeah. You're like oh, is this?
George:tall, mine are still kids, but it's like, yeah, exactly Right, they're growing and they're getting their personalities and becoming themselves. So I find that that, accumulated with the business side of things, definitely makes time go quicker. It's a good reminder, man. Yeah, 100%, it is, Wake up. Wake the fuck up. Why are you playing so small? Ok?
Robby:Topic of the day. Topic for today. Topic of the day Call you up, let's talk all things. Social media let's do it. What If you had to share a message of someone who doesn't use social media right now? What would it be Good question.
George:I'd be curious as to why they're not. Yeah to the first of all conspiracy theorist.
Robby:Like good they. I'm not going to give Facebook my data.
George:They already have it.
Robby:First of all, they, even if you've never opened an account if you think you've got your own privacy wrong. But what would you say?
George:What has it done for you? I don't love social media, believe it or not. As much as I put out content doing this podcast, everything it is I don't love. I've never loved social media and I mean like I can't wait to get on Prior to me having a business. I was. I wasn't a really big social media user. I didn't post very often. It wasn't, you know, doing all those photos of my food and places and videos and selfies and all that sort of stuff. I never did that. I don't love social media but I love what it does for my businesses.
Robby:So what changed?
George:a few, when I saw the flow on effect and the positive effect and the business that it was bringing in and the ability for me to help people to. It's a way to communicate. It's ultimately a communication platform.
Robby:It's a marketing platform. Yeah. Yeah, and I said to people I'm say like you got to go from, because we all use things as consumers initially, right.
George:Absolutely TV, and ask yourself that question Are you a consumer or are you a creator, and which one do you want to be? Because one of them really pays.
Robby:What do you? What do you think it's done? Well, let's start off with business, because you talked about business, right? So what do you think it's up, your business?
George:Look, it's awareness is your ability to communicate to people what you do. Your passions get an insight as to from you as an individual. Gets an insight as what your company does as well, because you know your personal brand and your business brand. Although they're intertwined, they are also different and I think it's very important, especially as a business owner, that you do have both Well you do have both you always. Yeah, that's right.
Robby:But you showcase both. Yeah, I'd say.
George:Yeah, and this is us recording this episode. We're actually coming up to a training that I'm going to do a masterclass with my, with the people that are part of my program for builders, and we're going to do a brand masterclass and it's going to be for three whole days where we're going to focus on brand, and a lot of that is going to have a heavy aspect of it about social media and the one thing I find with a lot of people not just the guys that I'm coaching and mentoring a lot of people just use Facebook and Instagram, that's it, nothing else. And really, if you're going to be into it, a lot they just use Instagram. Yeah, instagram, instagram.
Robby:Int. Instagram. That's a new one. Yeah, we're going to start it.
George:Not on that yet, Hashtag.
Robby:Instagram Hashtag, Hashtag top.
George:George, stop, george. Keep it getting. I've got to keep it, I'm going to stop.
Robby:George, people are going to think you're still George Passes. That's right. We can't have that. We're going to change my bio and your best.
George:Just change both. Change everything Driver's license, everything passport, top George First names top last names George Jesus, how good would that be?
George:Where were we? Yeah, so a lot of them just use the one platform and I think that's a real risk as Not a risk, it's just missed opportunity If you don't have omnipresence, trying to be everywhere all at once because different platforms will do different things for you. Well, I try and push LinkedIn a lot as well and I get some great traction through that amazing traction, a lot of connections with people. People are always connecting with me, getting good engagement through that platform and looking at all the social media like even when threads opened, I opened a threads account Twitter.
Robby:Do you just post the same thing on threads that you do on Twitter? Often, yeah, it's copy paste. Yeah 100%, I don't. I'm trying to find an app that can post to both.
George:It doesn't. Yeah, there's not one that's there yet. Yeah.
Robby:There's actually one that has threads, but I don't know if I'll just answer. Hmm.
George:It's and you got as you said. As you've said a lot of times, make the game easy to win. You don't have to sit there on your phone and be like, ok, I need to post to this platform, I need to post to this platform and spend two hours posting one piece of content to seven different platforms. Yeah, there's sites out there. There's other programs where you can software. Yeah, software where you can upload your content and it'll post to everything all at once, and that saves you and you can schedule it, so you don't even have to sit there and do it on the day. You could spend an hour a month or half a day a month and schedule your whole month of content. Spend four hours on the first of each month, schedule your whole month's content and you don't have to touch it again, but in saying that this is another area where people make a mistake.
George:I don't reckon they engage enough either with their audience. So they'll get likes, they'll get comments, and they don't actually engage with that person. Hey, great, great posts really love this, and they don't even like it. They don't engage. Engaging with your audience is also really important too. It shows that you aren't just a robot. It shows that, yeah, we care about your opinions, or you might disagree with it, but at least it opens up that discussion as well.
Robby:Yeah, I 100% agree, like so OK, why don't people do it Effort.
George:Is that what it is? It could be? Or insecurity? I reckon that's a massive one getting out of your own way, Especially for personal brand. How many people get nervous when they do this? Yeah, tell me about yourself. What are we doing today?
Robby:Oh fuck is my hair look good. The context for those of you listening is holding up the phone.
George:I'm holding up my phone regarding Robbie, so off topic. Is your birth certificate name Robert. Is that what you've been? Is that what your name was?
Robby:Robert, no, no, it's not.
George:It's actually Robbie yeah interesting.
Robby:Well, the why. Yeah, not IE it's not Robert, it's not Robert, robert. You call me Robert if you want. Probably will from now. Yeah.
George:Don't call me Robert, please. So back to a word. Yeah, people's insecurities are massive on it. I reckon, and that's what I feel, that a lot of people don't create content for themselves because they think they sound stupid, their hair looks bad, they got a pimple, whatever it is, and they get in their own way to create content. That's a massive thing and it's amazing how many people get nervous. I don't think I've ever been nervous in front of a camera, even at the very beginning. Yeah, I wasn't as good as in when the camera was rolling and when the first time I started to create content, it was a little bit scripted or robotic. But that's fine, that's part of a journey. You don't start playing basketball on day one being a gun Shooting threes. That's right. You've got to practice. You've got to put in the reps.
Robby:So why, ok, why don't you? Why don't you, why don't you get nervous? Or why did you never get nervous from the start? What do you think that was?
George:I think confidence has a little bit to do with it and I love this quote about confidence. Confidence isn't the lack of fear, it's being able to, it's being willing to try even though you doubt yourself. That's what confidence is and I really like that being willing to try even though you might doubt yourself. So that's confidence. Ok, I might fail, but I'm still going to give this a go. That's confidence, ultimately, and I've always had that from a young age and that was probably just a value we spoke about values the other day a value that's probably been instilled into me from day one. But perhaps if I had a different route and I got put down and things like that and I wasn't a confident type person, I was a shy person that could also really play a huge effect on it. People get like sweats when the camera turns on. You know what I mean. I've seen it. I've seen people, like sweat, start sweating because the camera is on.
Robby:I've seen it Because people are watching them.
George:It's ultimately you're afraid of other people's judgment, of what they think about you, that's what it looks like.
Robby:Yeah, you know what, though I can relate in the sense of like now I get way less, but like initially I would get a little bit more. It's like going on stage dude. Yeah, yeah, the first time you go on stage initially. Even till now, like the first 10 seconds, there's still that little bit of oh like you know, our last event, though I didn't get that. I didn't get that either, not even for a second. No, no, I was walked up.
George:Yeah, so that's interesting. But and this is my other thing what if it was a thousand people? Freak, yeah, I'm saying you now, like if you and me had an event, a thousand people, 5,000 people, do you? Reckon you'd be a bit nervous.
George:Yeah, me too, just a little bit. Yeah, I think so too. But I reckon as soon as I get on there and then crack the first joke or whatever it might be, and it's like, oh how good. And then I know for a fact we'd get off and just like that was the best thing we've ever done.
Robby:That was sick. Yeah, I think the feeling of having 5,000 people were roaring for you Like. You know what I mean.
George:Yeah, but it comes down to that same, that same concept of what we're talking with social media. You're getting on stage. Why are you nervous? Because they judge you. Yeah, I've got. Oh, you know. I can't believe he's wearing black and purple. Do you know what I mean? It's whatever. These are thoughts that you're putting in your own head, that other people might think about you. Oh, you flies down.
Robby:So that's it. You just gave everyone another fear. No one was thinking that, and now they're like holy shit, he's my fly down, he's my fly down. I better check it every time before I record, because Top George.
George:Top George doesn't have his fly down. Well, maybe he does.
Robby:He reminded us. This wants to remind people about why he's Top George, why? So? This is why.
George:But I mean I would spin that around and go, yeah, it's make a joke of it and I'm good at my feet like that. I think I'm quirky enough to handle the situation.
Robby:Yeah, witty enough. Yeah yeah, I think that comes with practice training.
George:The more you're on stage, the better you be at doing stuff like that.
Robby:Yeah, so it's a combination of things, right, like some people will be more naturally gifted at it, I guess, but it's about getting better at it as well, the more you do it. Yeah, dude, I actually talk about this in one of the programs and I tell people like people rather like people think they're going to die if they post a video until you post it and then you realize, oh, I didn't die.
George:And then you get some more encouragement too.
Robby:Yeah, we get some hate.
George:Yeah, that happens too man.
Robby:Yeah, that's another thing, so okay. So someone gets inspired by listening to this and they're like you know what, these guys are right and I'm going to post a video, and then they do. And then someone on TikTok comes up to them Like they do tick tocks very well. I guess we're now for this, like it happens more on tick tock probably than most other platforms.
George:I agree, I know what you have to say and they'll pick people, come and shoot you down keyboard warriors.
Robby:Yeah, yeah, and they'll come and they'll claim that you're this or that and they don't know anything about you. How?
George:do you handle that? I had this one guy put a video up. I can't remember what it was. There was a few controversial topics that I put up, and I think it was the one about I was telling apprentices to stop bitching and moaning about the money that they're making. Yeah.
George:And it was along those lines. Stop complaining to your employer that you're not making enough money because they don't care, like you're being paid to learn. Not many professions in the world get paid to learn. I went to uni. I didn't get paid to go to uni. I walked out of there with a hex debt and as an apprentice, you get paid to learn and the idea is that you are earning a wage and you are making some money and you're getting taught how to master your trade. Now the people that can get over that mindset and go yeah, this is what I'm here to do. I'm here to learn and I'm going to get paid peanuts for a while, but at the end of it, if I become an amazing apprentice electrician, plumber I'm going to be able to charge $200 an hour.
Robby:So I'm just going to touch on that quickly, because I did an apprenticeship, yeah, and I did not think like that at all.
George:Yeah, as in what I'm just saying about the pay yeah, I was. I felt like I was getting ripped.
Robby:Yeah, I felt like I was being raarded. I felt like I was like this is like slave labor. I was getting $7.40.
George:Yeah.
Robby:I'm not that old. Yeah, like $7.40 an hour, yeah, 10 years ago that's more 14 years ago.
George:But sometimes you need someone just to even put that into perspective for you and maybe tell you that Say listen, you're getting paid to learn. They don't think like that. They think fuck, this guy over here is getting $100 an hour and I'm getting $7.40 to do what I'm doing.
Robby:Yeah, yeah, I felt like I was dude. My cousin was working at Mackers. I was 18. He was 16. He was earning more than me. Working part time, earning more than me, yeah, and I was like this is insane to work in a full-time job making $280 a week. I couldn't help. I wonder how I would have taken it, how what I probably would have shot you down. Yeah, yeah, perhaps.
George:But then you hear all that oh, you can't do this cost of living. And then there was all these people just trying. But there was a lot of people on their same well-said fancy and all that, and you can tell which one the business owners are. Yeah, all right, oh, they're just taking advantage of you. Hang on, I didn't say that. I didn't say about trying to take advantage of you. Same, stop bitching and moaning. Now you, as an apprentice, are they like? Oh, it's slave labor, we just get abused. We get this, we get. We just have to sweep the sheds, all right, that's all I do is all day, every day. I just sweep the floor, I just pick up rubbish and I get abused.
George:Well, have some accountability about what you're doing in your life. If your boss is taking advantage of you and you are not learning in that role, you have a responsibility to go. I'm fucking out of here. You're a mad here. I'm not learning anything, I'm just sweeping sheds all day. I need to learn. It's not just me coming here for cheap labor, it's me coming here to learn my trade so I can come out the end of a four-year apprenticeship with a qualification that I'm really good at and I enjoy doing so. There is a level of responsibility with that, and the people that were jumping on saying, oh you know, it's slave labor, it's this, it's just employees taking advantage of the situation Well, no, because they pay for your trade school. They pay for your mistakes which you will make. One of my dad years ago. He had a Nissan Patrol and he got it serviced, and they have. I think they always get their apprentices to work on just basic services and all that sort of stuff In dealerships. Yeah, 100%. Yeah exactly.
George:Do you know what they did? They forgot to put the oil cap back on. They're gone, they've done their heaps. Yeah, there you go. You know what that cost? Nissan. My dad drove the let's start a fucking pissing out Smoke and everything. Because he drove it yeah, if you are my dad, my dad's very blunt as well. Like he opened up the boot oh, sorry, the bonnet, looked at it, saw what was issue closed. It drove back. All right, smoke piercing out everywhere, drove it straight into the dealership. So, here you go. Here's, I'll take that one. All right, this is your car now. All right, I'm going to take that. Oh, no, no, we'll clean it. We'll do this. No, no, no, no, no. I want a new car and you got a new car, are you serious.
George:Yep, he was that. He was that convinced he got a new car. Yeah, he goes sort it out. I don't want to know this. Is this thing's fucked now. All right, you fucked it, I want that one, all right, the car was. This was a brand new car, mind you. Like they, it went in for the thousand K service or whatever it is.
Robby:Yeah, but dude, that's like oh okay, you know what? The fact that it's a new car probably makes it more easy.
George:That's right. It wasn't to swap it over, that's right.
Robby:Yeah so and that's what you know nothing like, unless he lost a ridiculous amount of oil. Nothing, there was no damage done.
George:I think it's just the perception and everything. Yeah, Whatever he's like. No, no, no, no.
Robby:Like the fact that they folded, which isn't probably a brand thing too. Which one that's worse on their brand? That's what I mean.
George:Oh, what? To give a new car away, to give him a brand?
Robby:Yeah, I feel like they they took responsibility. Folded. So do you think so was you Okay, anyway, so many questions. Yeah, no, we'll talk about that later.
George:So, but the fact of the matter is that cost the company money. Yeah, all right, which the apprentice then did. So when my apprentice or a apprentice makes a mistake, the employer has to pay for that and that's part of the role. Like, I don't get angry at an apprentice If they ever make mistakes. That's part of what the journey is about. I know you're going to make mistakes along the way. I would get, I would be keeping accountable if that same mistake kept happening, if he kept making the same mistake, because then he's just not concentrating, then he's not learning and he's not taking on board the advice. So long story short, back to where we were to go full circle. I put a video up along those lines explain the whole process and and but. At the end of the video as well, I was saying if you can just be dedicated for the next two, three years, four years, whatever it is, you'll come out of that apprenticeship and be able to make so much money.
George:It's not money, because what's the industry for us at the moment? There's a shortage of real skilled labor and really good guys, and that is probably because a lot of the older guys, that older generation, say my dad's generation and a bit younger than that are retiring. They're out of the trade. They don't want to be a Tyler anymore, they don't want to be a carpenter anymore. They're old, they're tired, they're done, they're finished. But they were some of the best and most skilled tradesmen out there. And what's replacing them? So there's 50 carpenters or whatever retiring and there's five replacing them. So it's going to be supply and demand. These carpenters are going to and it's already happening now.
George:We used to pay a carpenter 45 bucks an hour. Now you're getting them for 70, $80 an hour. And then the other and I've seen people charge as much as 105 an hour. And if you're doing a private job, you're going to charge whatever you want. Like if you're working for a mum and dad, they'll probably charge them whatever. It is 200 an hour. So you can make some really, really good money and almost make up for those initial years anyway. But you've got to have some grit and you've got to go through that process as well. And I got a lot of hate from a lot of people just bagging me like saying what do you know? You're a pencil pusher, you sit behind the desk, you don't know anything else, like do you know what I mean.
George:Like oh, that's interesting, it's good to you know. You know nothing about me, nothing. You don't know what work I've done before, what carpentry or laboring or anything. You're assuming, because I'm educated, because I speak well, because I was sitting in a cafe when I did this video, that I'm a pencil pusher and I'm telling people to stop bitching and moaning about the money they're making. I'm not arguing a minimum wage as in general labor, or someone working at a cafe. I'm saying for that specific item.
George:Now you've got to really detach yourself from what people are saying. How do you do it? Understand that. It's probably coming. It's probably more issues on their end than yours. You know what I mean. They're probably more broken. If they have time to sit on a video of yours and watch the whole thing and then leave a negative comment, you should almost feel sorry for him. What else is eating you up in life, mate? Where else is this showing up in your life? Why are you so broken that you have to come onto my page and leave negativity, leave bad words. What's wrong with you? So I look at it from that perspective, having a bit of empathy for him, but in the same token I don't hold back either, Like I'll respond. I responded to. I had this one video, my first video that I can't remember. That's right, that's the video. So I was talking about why all the builders are going broke and there all the keyboard warriors came out. That's when it really hit.
Robby:I've seen the CAA. Yeah, I've seen that. Yeah, I've seen dodgy builders.
George:They just closed their business and opened up and something else. They don't care. They rip off people and, like I responded to, I reckon there was probably 400 comments on there. I reckon I responded to almost every single one of them, good and bad, and but it was also creating that conversation and that debate and I was like no, you're wrong, this, this, this and this. No, you're wrong, this, this, this and this. And some people would respond back, others wouldn't. But it's just conversations at the end of the day.
Robby:Yeah, so that sounds great in theory, like in this, and you're right. I agree in the sense of if you've brought to with empathy and it is about them, it's got nothing to do with you. They don't know you, they don't know enough about you. They probably know 1% barely, even if that from your social profile. Yeah, but it's still hurt sometimes.
George:Yeah, I'll give you another example is it comes down to self-esteem as well, having a really clear understanding about you. It's like man, hey, I don't like your blue hair. We've said this before. I don't like your blue hair. You're like George, I don't have blue hair, but I don't like your blue hair. It's ugly. That is the worst blue hair I've ever seen and I say this to my kids. I like, I don't like your blue hair, but I don't have blue hair. So then you're ugly, you have big nose. I don't like the color of your skin, but I don't have blue hair. So you know that not to be true. You know that there's nothing wrong with the color of your skin. You know that there's nothing wrong with your nose, with your hair, with what you're saying. So if you truly understand and believe that what anyone else says is completely irrelevant.
Robby:Yeah, see, I think the thing is people don't, because I actually thought about this last time you mentioned it and when you first told me that I was where I come from.
George:That's a really cool concept to teach kids, especially man, like, without a doubt, because kids are going to now get into that stage where they're going to get phones and you as a parent will want to try and protect your kid as far as practical, but one day it's going to get to the point where you can't shield them from everything and everyone. So you need to build that self-esteem and confidence in them to make them make sure they understand that what other people are going to say about you isn't real. It's not true. It's their projections. It's nothing to do with you and, as much as it can hurt or might make you insecure, you need to really bring yourself back and understand that this is them, it's not you.
Robby:Do you think this is a good segue? Do you think social media has impacted us as a society?
George:Oh, without a doubt, how, from you say, from a mental health perspective, and also the way we act and interact, without a doubt, communication. A lot of people communicate through social media more than they will anything else.
Robby:So it's changed the way we communicate, but what impact do you think it's had?
George:Is it a positive or negative one?
Robby:Yeah.
George:I think, overall, it's been positive. Yeah, yeah, I believe so. I believe so You're able to. There's nothing wrong with communication. It's good. That's what we should be doing. We should be communicating as much as we're social creatures. We're not. We humans won't survive in isolation. We're not built for that. Do you know what I?
Robby:mean, I heard the sickest thing once I think it was on Joe Rogan and they're like think about how much humans depend on socialization, like we are, heard. Animals we are so I can't remember there's a scientific term for it, I can't remember what it is but we are so dependent on other people and our relationships with other people that, when you like, you can go to prison. You can be in prison and you're surrounded by the worst of the worst. You can be surrounded by like everything, everything.
Robby:Yeah, murderers like the worst people in the world, right, and they're all put into one place and the worst thing they can do to you in there is take you away from everyone and put you on your own, like that's the punishment. Yeah. We're going to put you in a room by yourself for a certain amount of time, and that's the punishment. That's how much humans are dependent on connecting with other people.
George:Yeah, good example yeah there's no, bizarre.
Robby:Like you think, you almost think you'd want to be on your own rather than be around. Yeah, there'd be very few.
George:there'd be a very small percentage of people that are happy and able to live on their own, but even then like they might have a companionship of a dog, but there's still very I think there'd be very few people that could do it on their own and actually function as a good human being. Do you know what I mean? Be not be a reader.
Robby:Yeah, they'd probably be yeah you're probably right.
George:They probably would be weird or lacking some other element of what it means to be a person. But what a lonely life, man. It's a sad life, I reckon, if you're by yourself all the time, every day, every single time like something's gone wrong, Like you're isolated all the time. Isolated. Something's gone wrong along the way that has hurt you bad enough to want to have no human connection whatsoever. Yeah, as peaceful as it might sound to some people, sometimes there's someone listening to this.
Robby:Yeah, going. Oh man, I don't want to speak to anyone.
George:Yeah, take me there now, but in the long run it'd be detrimental to your mental health for sure.
Robby:For sure. So you think social, okay, so why do you think then? Why do you think? Because we've actually touched on this previously in an episode, but we haven't gone into it, and one of our guests that we had on mentioned that I actually can't remember if we did this live or if it was after.
Robby:Yeah, but he mentioned how kids. The issue now is kids. You talked about kids and how they're going to get on it and he mentioned how the issue now is that back in the days you would go to school If you got bullied, you would get bullied until three o'clock or three 15. And whatever time you school finish, you go home, and it was done, whereas now that's not the case anymore. Now you can get bullied at school about whatever it is and then you can go home and then you can continue to get bullied online. What impact do you think that's had on? And I get it's going to be a negative side, but what impact do you think that's had on society? And do you think is it social media that's caused that? Is it something else? Like what is it it's? I reckon humans are probably still fighting.
George:like it's ultimately the person that's doing the action, the bully yeah. Like the social media is the tool yeah. So having a new landscape, that's what it is They've got that other platform now to keep it going.
Robby:Yeah, and a child that perhaps puts up a video of them doing something they enjoy painting.
George:Okay, when I say child, say a teenager, let's go teenagers, because that's generally when you're going to get a lot of that bullying. So I want to say teenagers. They put up a photo of them painting on their own social platform and then all these people then start hammering them. Oh my God, that is the worst thing I've ever seen. Yeah, I go, look at how fat your arms are. A whole range of things that they could be saying. And this was just an innocent photo of her posting something that she enjoyed doing. And, as a result, they might or him take that photo down or cry themselves to sleep or their messages get bombarded. And this is where, again, I'm saying you've got to really and if you've been bullied, your whole life is going to be really hard. But building that self-esteem into the kid from a young age and that confidence into them so that they understand that, look, that's other people's projections, it's what they think Like man, have you ever been bullied Me? Yes, oh, really. No, no, that's pretty rare. I'd say most people would have been.
George:I think I have been, but I look back at it and think how insignificant it was in the sense of like, how much does it affect my life? Now I don't even think about it. What's an example of bullying Like being?
Robby:teased. I suppose being teased I think it's a bit of a shame Like being teased.
George:I suppose being teased, maybe continuously from the same people.
Robby:No, the only time like I've ever had anything like that was in social groups, where it wasn't like it was the person mucking around or maybe that's just how I'm looking at it, but it wasn't. I never felt like and this is my, I guess, definition of bullying but it would be someone that I don't like or don't get along with or constantly giving me a hard time about something, and I would feel like that is bullying. Yeah, absolutely it would be, but I felt like there was an ongoing joke between my mates about something I did. I can just laugh that off. Yeah, and it's a bit of a banter because, at the end of the day, you might do that?
Both:Yeah, it's a banter. Yeah, you might do that. I'll do it back. Yeah, you know what I mean.
George:Yeah exactly, exactly, and your mates will probably do that all the time, for the rest of your life.
Robby:Yeah, yeah, and I'm cool with that.
George:Like that's fine, like that's the, but some people might not be, some people that could affect as well. Yeah, but is that bullying. Oh, I suppose it's like they say if the other person isn't laughing and it's just you laughing, then yeah, it could be.
Robby:I don't mind someone having a laugh at my own expense.
George:Yeah, that's okay, I fall If it means it was continuous.
Robby:If I fall and you don't laugh, I'll be upset at you. I can't. When someone falls, dude, I cannot not laugh Like I'm the sort of person we're like and it's like a 90-year-old lady walking. No, 90 year old, but once I got work dude and like a 60-something year old lady fell. She didn't hurt herself Like I meant she was okay. But then once she was okay and I couldn't stop, I had to leave the room Like crying.
Robby:Yeah, I was like laughing, so she rolled over to you. It was full of good looking, happy. You are just like that. I was a highlander? Yeah, it wasn't, but it was, um, it's funny. It's funny when people fall. It's funny, I like it's. There's a level of humor with clumsiness, like yeah, and I think if you can't have people laugh at your own expense, that comes back down to what you were saying like you're insecure, insecure, yeah.
George:So there's, and having that ability to shake that off. Now again, if it's, if it's consistent, if it's constant, and especially during the high school years, it's like that's your whole world. You know what I mean. There's you don't have. Not many people have a lot of friends outside of high school environment. That's what you do day in, day out, and it's not until you get out into the real world that you realize the world is bigger than just this campus.
Robby:How much things did you worry about back in the day that are not even relevant. Yeah, exactly, Exactly Right like you're not even relevant to a point where it was everything in one point. Yeah. And now it's like yeah, don't even have that person's life, ain't no idea, no idea I don't even remember the name properly no idea, I think that would have, would have that you thought were important or that were influential to you. This is it, man. I'm done, I'm done.
George:This is it rest of my life? Yeah, but that's what it is back then. That's how you think, and I think everyone does, that they think that this is my world. This is what it is. I thought genuinely when I was in high school that I'd be mates with my mates for the rest of my life. I thought we would all be the best of friends for such a long time. And I still speak to a few of them and that's, you know, nearly 20 years, 22 years nearly. But it's not a connection where I catch up with them on every, on a weekend and and all that sort of stuff. What?
Robby:year did you finish high?
George:school 2002.
Robby:2002 you finished high school, yeah.
George:Yes, 2002.
Robby:2002. I was in primary school. Really, you finished high school when I was in primary school.
George:You were in. So what? Yeah, what grade that's? Grade five or six, grade five or six, grade five or grade five or?
Robby:something like that. Yeah, yeah, I think you know what. I finished. I started high school in 2003. Are you Joe? Yeah. Yeah.
George:I was done and dusted, so I would have been married by the time you finished high school, maybe.
Robby:Potentially Maybe.
George:So yeah, coming back, how's that influenced? I think it's had both positive and negative effects. Social media, even from the perspective of how people act, very self-indulged and really into themselves as a result, like having wanting to take a perfect photo. They're asked looking amazing. They're asked looking amazing, their lips full of whatever. Okay, do you think that's social media? It's definitely highlighted that because there's been, there'd be a certain thing of what beauty is, and then people trying to emulate that that's always happened.
Robby:It's always been on magazines, absolutely.
George:Absolutely, but now it's so. It's so, as you said, it's the consistency of this, of all this stuff there. Yeah, magazines, I don't have to buy a magazine, and it's like when.
Robby:I'm.
George:You might read a magazine at the doctor, like you'll see these things, but you see it anyway.
Robby:Okay, how many magazines have you bought in your life? Yeah, like four, Four Did you. When you were younger did you used to buy like hot falls and stuff.
George:Yeah, I used to buy a few street comedones Street. Comedones Street comedy, street comedy.
Robby:Street comedones. I don't think I ever do this street comedy. Come on, man, you like VT's, I know.
George:It's my favorite.
Robby:Yeah, you didn't like street comedones? I don't think I did I don't think I did.
George:Do you really like VT's? I bought. I remember buying video game magazines.
Robby:Video game magazines. I remember that like trying a Nintendo magazine or something. What was that? Yeah, it was one popular one. I can't remember, I don't know, but look, put that aside. So magazines weren't ridiculous, it was always there, like you always had that perception. That's what I was saying. You saw it anyway.
George:Yeah, but not as much, Not as no, we're near as much. Think about it, oh, 100% 100%, 100%.
Robby:So that's all it is.
George:It's the sheer volume of stuff that you're seeing now.
Robby:So what's?
George:and people would even feel it's like, even from a perspective of, say, we always go back to teenagers not that it's that relevant, but they would be seeing pictures of pretty girls all the time, or guys that are going, all the girls that are buffed, and all that stuff.
Robby:What do you think that does?
George:Now, at that age, it would probably influence them to act in a certain way and think I now need to. Before I can post a photo with my top off, I need to be completely ripped. I can't have any body fat. I need to be at 10% body fat. I need to do this, I need to know about the? No, not necessarily, but it depends. It can be if if that's how you need to justify your existence. Do you know what I mean? I'm just giving that the health as one example. Yeah.
George:Just giving it as one example. It could even be the pressures of maybe trying to be funny, you know, putting it something up there that you think hilarious, and then they, and then you put it up there and then everyone's like this is the lamest, cringiest thing I've ever seen in my life, so that that could be a pressure there, Anything. It can come down to so many things that you could, you, you could put it on, you might love your car, and then you post the photo of and like that's a biggest shit box.
Robby:That's and I've ever seen in my life Shit box that's, and I think, yes, I agree, like there is that side, but there's also the side of like how, just as for everything to be as easily accessible as it is today, everything has to be exposed.
Robby:Everything has to be interconnected the way it is, yeah, so for us to be able to order something on Amazon now and get it tomorrow, or for us to be able to find out the answer to a question in the next 10 seconds because we can quickly Google it, to be able to have that, and that's a really I think I see that as a positive. I say it as unbelievably what a time to be alive. Absolutely, that's the positive. That's the positive. But I think, to have that society, you're going to get exposed, yeah, in some other ways. You know and Gary V said it and it's one of my favorite things he says like and this I agree with this with social media, I agree with COVID, I agree with everything that people demonize, because we always demonize the future, yeah, or demonize anything that is change, and I think these things just actually expose us. I don't think they dude. Covid exposed us, yeah, 100%, that's all it did. It exposed holes in your business.
George:It exposed holes in your life.
Robby:It exposed how much germs are being transferred as humans. So true, so true. So that is the most profound statement you've said.
George:I reckon on this point. That's so true. It just exposed us, I suppose, like, and people will walk it. And these are things that are really important, Like and people will walk it, and these are things, though, that you may not necessarily think are bad things in your life.
Robby:Pre COVID yeah, cause you thought it was normal. Normal, this is what it is. You did not even put a thought to a particular thing. Yeah.
George:And I'm really grateful as hard as I was. I'm actually really grateful for COVID because it's made me a better father. I'm not saying I was a bad one, it's just like hey, you, you're not spending as much time as you could be with kids, yeah, go from a six to an eight, like you know what.
Robby:I mean yeah.
George:It's all right. And it's like husband, okay, cool, I wasn't communicating as well, I'd come home, eat, go to bed. Come home, eat, go to bed, or whatever it might be. And then in business you're like, oh, I never thought, that was never an issue in my business before, because we always had the money to cover it. But when it gets exposed like that, money just pours out. So you can plug that hole, you can make that change in that that thing. So yeah, without a doubt, without a doubt.
Robby:And it exposed us to the same thing with social media. Is there anything you still do now that you didn't do post COVID Like? I'll give you an example I still, till this day, when I go to like Coles or Woolies, I still wipe the trolley down.
George:Oh yeah, yeah, Wow yeah. So you're a bit of a germaphobe.
Robby:I would say I'm clean. I wouldn't say I'm a germaphobe.
George:Yeah, like I didn't wipe down this chair if I was sat on it, but I you always say hand sanitizer when you walked in. Yeah, I don't know I don't know.
Robby:But I like that is something where I was like, oh my God, like we don't even think about that. And then you'll go and you'll lean on this thing and then you'll probably touch your face and then you know what I mean. And there's all these sorts of things that you don't consciously think of, but COVID opened our eyes up to it. Yeah, yeah, until this day. Like I'll go pick up, like if I got a coal, or you should go to Coles If I got a coal. I'll get a trolley and the first thing I'll do is wipe the handles down. Grab a wipe, wipe the handles down, throw the wipe out and carry on. I don't see many people do that.
George:I don't, I don't actually use a trolley, you don't? Yeah, but very rarely, very rarely. But yeah, I'm still, I don't still really think about it that much.
Robby:Anyway, no, but do you? I'm saying, is there anything that you that I do, as it goes on, that since COVID, you started doing, or you did drink, like there's people that still wear masks? Yeah, that didn't wear masks before. Yeah, bit extreme, if you ask me, but each to their own. I've seen those videos of people wearing masks in the car by themselves. Stupid.
George:No, they're safe.
Robby:They're being safe. Yeah, yeah, cautious, well done, I don't know.
George:Yeah, potentially it might come into mind, Say even okay, an escalator.
Robby:Grab a. Yeah, I don't grab the sides of escalators anymore. Yeah.
George:So something like that, potentially. Or are you in a tram? No, I'll touch everything on the tram. So what's?
Robby:the difference. I just like holding on something.
George:But you know what I mean. Yeah, You're doing one but not the other. The tram's probably worse than the Potentially yeah. Potentially so. Yeah, it's definitely influenced things, for sure I don't know. Another thing like pressing the button how many people? I don't dude. How many people are you crossing a? Road, we'll use their foot to press the button now because they don't want to touch it.
Robby:Yeah so.
George:Every single time I see someone using their fucking foot to press the button. Till this day.
Robby:I don't press the lift buttons of the tip of my finger, that's it. Or you use a knuckle. I either use a knuckle or a key yeah. If I'm holding something, I'll usually use that thing, if it's a solid object, till this day. Let's become unconscious for me now. Yeah, there you go. Because I wouldn't have thought about that until you brought that up.
George:Yeah, so yeah, it changes behaviors when things like that happen. Social media has changed people's behaviors without a doubt Without a doubt I'll give you a really good example, Just trying to think yeah they don't listen to this podcast anyway, so that's all good. We had a Christmas do. The other day at our house Christmas. What A Christmas like get together for Christmas Eve. Oh, okay.
George:And anyway, my wife took a photo of her brother Although it took a photo of her, her brother and her sister and my wife posted it on social media. It was a nice photo, it was actually a really beautiful photo and they don't have it's not like they have 10,000 photos together or anything like that, but it was a holiday, they just took a photo together and she just posted it on her page and it's not like she's got a public profile or anything, it's private profile, so not that many people see it. Anyway, her sister cracked it. She's like take that down, I look disgusting. And we're like what? No, you don't, you look good. But in her mind she was like I hate my hair, my face, my clothes, my whatever, whatever was bothering her. I don't even know what it was, but she cracked it and then Nicole ended up taking the photo down and then the brother chimes in too and it became this really stormy, tikka massive thing about such a thing that I didn't think was an issue at all.
Robby:Something so insignificant.
George:But innocent as well. It was innocent and she posted it on her page as a nice thing. I look here, I want to post a photo of me, my brother and my sister, because we don't have that many photos on there of the three of us. And it was such an innocent and nice thing, yet one party lost their mind over it, and then it's a stormy tikka. Then everyone's arguing over this thing and like, shut the fuck up, it's not a big deal, it was just a photo. It's like, yeah, what do you know? This person will see it and this person will see it and they'll judge, and they'll judge and they'll say, oh man, so beyond the realms of something that I would even think about. Do you know what I mean? I would never think about that. I would just post it and be like, no, that's cool, and if they told me to take it down, it's too bad.
Robby:Yeah, I'm the same. I'm taking it off. Do you mind if I post this photo? I don't think so. That's how I looked at that time. My fault for looking like that.
George:So that in itself has changed how people react on it.
Robby:Who's my thing with that? You that day, whatever day it was you chose to, unless someone comes in and takes a photo of you in your bedroom or your sleep, like you chose to walk out into public that day. Looking that way, how can you do that comfortably and not allow, unless, maybe, maybe, insecurities so deep?
George:that could be that.
Robby:Walking out into public alone, like it was a tough enough thing.
George:Yeah, I mean, maybe there's people out there that wouldn't walk out without makeup on. I don't know To go to the shops.
George:Yeah. I don't know. I'd be offended if you walked in here without makeup and I said there'd be people like that, and then you can take it the other way. It's like no, well, you want to be, you want to have self-respect, you want to look good always. You shouldn't look like a bum, like why. You know there's so many different perspectives on it and but you know what you do. You again, do what makes you happy.
George:Yeah, that's um but I've just seen people along the journey as well, people that utilize social media for good. They can do some good too. I can influence someone in America that I have no connection with, that follows me, engages with me, loves my story, loves what I'm about, and influenced them in a positive way. Maybe it's a quote. Yesterday I put up a quote and I can't remember what it was, but something along the lines of you know, the hard times you're going through right now won't really matter in a couple of years. Keep going. You'll look back at it and be like it's not going to mean anything. And someone messaged me last night and he goes. I really needed to see this right now, guy, I haven't spoken to in a year Just a person and he goes. I really needed to hear this right now. Imagine that maybe that guy was standing on the West gate and then he saw that phone. Let me check my socials.
Robby:Let me check my socials, but do you know what I mean?
George:He could have been on the edge of a building and it was just a better go on social media one more time just before I go, before I take the plunge and saw that and he goes you know what I'm going to give it another year and gets down.
Robby:Yeah, isn't that that's, but that's the positive impact you can have.
George:And I responded back to him and I just said I gave him a word, like a couple of messages back and forth of encouragement so this, this, this and this I said may keep going. It's hard but you'll be worth it and whatever it was, so you can have a profound effect on people and you don't even know it, a real positive one. And there's people that I follow that I get inspired by just listening to this guy I can't remember his full name is Jordan and he takes an ice bath for a single morning.
George:Every single morning you go hi guys, this is day 483 of taking an ice bath every single day, until I don't, and he's done it every single day. And then you'll sit in the ice bath and you give an inspirational quote and then at the end of 365 days, funny enough, he turns around and goes. All these quotes I've actually been saying they're a projection of my own life and my own feelings about what I'm thinking. So he goes on a certain day he goes don't give up yeah.
George:He goes, like, don't give up today. He goes, today's going to be a hard day, but tomorrow will be better, so on and so forth. Give that inspirational quote. And then he, at the last time he goes. I'm going to get you all in on a secret. This isn't an inspirational quote. This is my life. This is all the insecurities, these are all the things that I say to myself to get me out of bed, to get me to do the ice bath, to get me to live the life I want to live.
Robby:Was it him or was it? I can't remember who this. This might have been him.
George:I reckon he's the first one that started it. What the ice bath every single day?
Robby:No, no, no, someone did this thing and they it might have been him, I can't remember but someone did this thing where they're like everything you see me post on social media, I post it because I need to hear it. Yeah, Not because I want you to hear it.
George:That's the truth.
Robby:Yeah, I post this because I need to hear it, like I need to say this. I'm talking to myself, yeah, and that's living your insecurities.
George:Yeah, that's like guys. I'm being vulnerable Like.
George:I'm doing this for me, I'm not doing it for you, and I think, if you can get into that headspace where you do it for yourself, you're not doing it for the gram, you're not doing it for the likes, for the follows, for the comments, you're just doing it because that gives you some fulfillment in your life. Yeah, and that's how I do try and see social media. I try and do it for me and yeah, it's a great to get a video that has 200,000 views. Absolutely Just means I've been able to affect more people. Would I be lying and saying that doesn't make me feel good? Probably I would be Like it's good to have that there and go, oh cool, I'm doing, I'm actually creating some change, I'm actually getting some traction with what it's, with what it's all about. But I get more pumped from the perspective of how it can benefit me in business.
George:And probably I'd say Gary Vaynerchuk has definitely been a massive influence. Gary Vaynerchuk, for me, was the first person to inspire me to actually create content. After reading his book, crushing it, and I was like cool, I got to go out there and start doing more. Then, funny enough, the next person because I started to research and do some stuff online. The next person I came across which influenced that was Kerwin Ray, because he was posting a lot of stuff and I went to one of his live events or anything like that. Yeah, really odd that it was him. That was the next person and then, furthermore to that, was then like a Grant Cardone, who he introduced me to that whole concept of omnipresence be everywhere, all the time, at every time and across every single platform. Post, don't post, you know, at the ideal time of 7am or 7pm. Post 43 times a day, send 4,000 emails and like he's just bombarding people.
George:And one great thing he said to one of his mates it was actually Brad Lee that came up to Grant and goes oh man, he goes, you're posting too much, he goes. I've had to unfollow you. No, no, he goes, you're posting too much, he goes. I'm thinking about unfollowing you, he goes, I'll just see you all the time. Every time he goes, unfollow me. You're not buying my shit anyway. And he goes, he goes. That hit me when he said that he goes. Fuck, he's so true because I'm not buying his stuff anyway. And why he's? I'm not his target audience and anyway, he didn't unfollow him. But it inspired him to create more content, and now Brad Lee creates a lot of content as well, and that inspired me too, because then I went and saw him in 2019 at the 10X Growth Conference and saw what he was doing with, like, really, his conference.
George:That he had done there was because he committed to building a massive brand, and the more hands you shake, the more money you make. Even that, even if that's a digital handshake, one that you never physically touch but having that connection with people to go all right, cool, I can affect this. I can affect that Very, very powerful thing, but you can affect in a negative way too. Maybe there's someone out there that's, you know, doing a social media post on white power. Do you know what I mean?
Robby:I don't even know if you're allowed racist comments on socials.
George:I'm sure there'd be platforms that would cut that down for hate speech and whatnot. But freedom of speech, there's people out there that would probably use it for really bad purposes, as well, do you get?
Robby:do you get happy when you get, like when a clip that's coming through, by the way, oh, sorry about that. Do you get happy when a video goes viral?
George:Yeah, I think I would, so I can't say it wouldn't. So did you get?
Robby:down no, so I couldn't care less.
George:So how do you do that? I look at it from a. I tell you what I do. I look at it from a A strategic point of view. What did I do in that video that went really well? What did I do in that one that didn't work so well? Yeah.
George:And go and then try and work to the algorithm, to the platform, to create content that suits that. Because I know, the more I've got a great message in what I'm putting out there in the world on my personal brand and business brands and it's like, well, if I can do more content that engages with people more, then I'll do more of that because it will help me build my brand and my business. That's what I'm saying. I don't love social media, but I love what it does for my businesses. So, on that purpose, it's like if you invest in stocks and you invest in a stock that goes up by a few cents and then you invest in another stock that goes up by $53, where are you going to put your money? That's effectively kind of what social media is like too. Where are you going to put your attention Because it is that's your currency on social media? Where are you going to put your attention to get the best return on investment? And the beauty about social media and people bitch and moan. I don't get much engagement these days. It's free. You don't pay anything to be on any of these platforms if you don't want to.
George:My nephew, who's 20 years old when I got the blue tick on Instagram, I thought, oh, that's so cringe. You paid for a blue tick. It's lost all meaning. It's this adiabt-rabbit-todd-degree. It has lost its meaning because it's a blue tick now that you pay for to be metaverified. And I said to him listen, I would always pay for a blue tick. There is no question about me paying for a blue tick. I'll tell you why. Even forget that you're a blue tick person.
George:Now they say that you do get more engagement as a result of having that. So if the platform then rewards me for having a blue tick, then I'm going to pay for it because I can reach more people. Do you think it's true? Well, I haven't noticed it. By being serious, I haven't noticed that tick get me more engagement. It'd be interesting to see if I stopped paying it, if my engagement goes down from where it is now. Maybe it is. Maybe I'm going front of mine, maybe I'm going front of the center to more people as a result of that.
George:But again, all this stuff is free. All these platforms are free. If you want to get more engagement, you can pay for it too. Like have a paid strategy. We were talking about this the other day and you're currently looking at ways to take advantage of your posts and reach more people by investing a small amount of money, but strategically doing it in ways that will put your video in front of more people. And then how good does that look for your brand? How much does it build your brand? You'll get more people involved and engage, and this is the other thing. Now it's like I don't care about people in America. Why not?
Robby:Yeah, so my thing with that is this why, like you know how people want to grow organically. Hmm. Why, yeah, like, that's my thing with that, like I, I, I question a lot of what I do. And then my question to that was like, why do like? Why will I only limit who they will allow me to reach? Is it because I don't want to invest? That's not the case. I invest myself all the time. Okay, why won't I pay for this reach Like? Why won't I use paid reach to reach more people?
George:It almost seems like a no-brainer, and we're not just talking about boost, but in, by the way, guys, no, no, no.
Robby:With the whole strategy behind it, you know, and a sequence of videos and targeting different markets to see what you can get and depending on what you want. Do you want to reach more people? Do you want more people to view the content? Do you want to get more engagement? Do you want to get more followers? And you can do different things like that. But it's like why would I just do the organ If they changed it to a paid platform? I'd have to pay.
George:Oh, without a doubt.
Robby:Yeah. So if they changed it to a paid platform, why am I letting them dictate everything, would you reckon like, do you?
George:think a lot of people would drop off. What if it was a paid platform? I think so. I think that every day people as in. That aren't business that aren't business owners, for example. I think 100% they would drop off a lot of people. So you think, you're going to pay 20 bucks a month to have Instagram.
Robby:No, but they're not stupid. They do this, you pay and you don't have ads. Yeah, correct. Or you've reduced ads. And then people who don't pay have ads.
George:Or you pay and you don't get as much engagement as someone who does pay on your post. They'll make it and that's what the kind of thing they do.
Robby:now You're thinking from a creative perspective. The platform is driven by consumers. If the consumers disappear, everything goes. Yeah, you know what I mean. There will always be some level of creators. They only need a handful to feed. Do you know what I mean? Whereas the other way around, if the consumers drop off and now there's more, if there's more creators than consumers, the platform would work. How much time do you spend on Instagram? I believe you've found it right now I'd be daily.
Robby:Yeah, but how much time a day, how many minutes have you ever actually looked at your time?
George:Very rarely, very rarely, but I spend a bit on it. Not that it consumes me, but settings.
Robby:Dude. So last week I spent three hours on Instagram.
George:So it's here. My daily average is three hours. That's on your phone. Yeah, I see weekly activity. There we go.
Robby:Three hours I spent on Instagram.
George:Two hours and 30 minutes Daily. Average 50 minutes on Instagram and that's my most used app Now. But again, I would say I'm a consumer and a creator. I would say I'm both.
Robby:I think most people are both. Yeah, some very, very few people just create and don't spend any time on the platform.
George:I often, when I'm creating content, I often look for inspiration too. So I'll look at inspiration. I'll find a video that inspires me to create a video on that topic or similar to that. I often send it to the team. You know I've sent Iggy emails before in the past where oh sorry, I'll send it through, say, Instagram say, hey, we should create a video like this, or we should do something like this, or we can twist this to suit this. So I often look at it from that perspective. But then there's an element sometimes of entertainment too as well. For sure, there's things that entertain me. I'll send my wife memes. All the time she sends them to, she goes I never look at them because they're not funny. And then she sends me one, then she sends me some and then I'm like that's the funniest thing ever. Oh, no, sorry as in.
George:I'm like no, that's not funny. Mine's the funniest thing ever. Like watch mine. So we pretty much send each other memes that we don't watch. I watch them because I'm good, like yeah, she's, and I know she does. She just says she doesn't. She's just like I was the dumbest thing I've ever seen in my life. So you watched it. So, yeah, there's definitely an aspect of me being a consumer too, but I would, I would try and say I'm a creator as well Both.
Robby:I think more people need to create.
George:Oh, without a doubt, that's the problem with all these businesses. I had this conversation with one of my guys the other day the mentees that I got part of the program and I was telling him. I said look, you're trying to get more work. He goes, I don't actually have any work scheduled. I said well, you got to start something, like you're not. When was the last time you posted one in his pages? I said, mate, you haven't posted since December last year. I said you're not building your brand. Okay, brand is a forever game, just schedule.
George:And I said to him after this call, get onto Facebook or Instagram, whatever schedule the next month, did he? He did for the week and I haven't seen a post since. You know. So, again, accountability, he does not putting in the reps, he's not doing the effort. I go schedule your whole month. Spend this Saturday when your kids are in bed, get up at six, spend an hour and schedule everything for the whole month. You'll be sweet, you don't have to touch it again. And he did a few posts, but not many. But what I'm getting at is you're going to build your brand and then, when you start building your brand enough and getting enough traction, then you can go. Okay, cool, let's do some ads.
Robby:Yeah, having you don't need brand to do ads, but no, you don't, it does help.
George:Yeah, it's definitely going to help. You're running ads and you've got three photos, do you? Know what I mean, or you haven't posted since, you know, october last year.
Robby:That? Yeah, that's an impact. I think another thing is as well. You're on social media. Social media is a cold audience. Yeah, you got affected. Like okay, right now. Did you go on Instagram today? Yes, what was the last ad you saw?
George:My own.
Both:Really yeah it was the last one you remember. It's the last one I remember.
Robby:Yeah, you don't remember the last one you saw. No one ever does. I've asked that to so many people. No one ever remembers why. Because we're on there. We're not looking for ads, we're scrolling mindlessly for these dopamine hits all over there and you're when you run ads, you're dealing with a cold audience. Do you know what I mean? If Tony Robbins put up a post or you saw an ad for Tony Robbins saying, hey, come to my free event or something, you'd go running because he's got a powerful brand. If I put up that exact same, same, same headline, same copy, same everything, same image, I can do it in the exact same way. I won't get the same results. Yeah, the only difference there is brand. We can target the same audience. Everything I could deliver a better program. The only difference would be he's got a bigger brand. He would get better results based on that ad. So 100% the bigger brand, the more it has an impact on everything you do.
George:Yeah, but yeah, I couldn't agree more. I couldn't agree more. And what I was trying to get out through with him is I wanted him to just make it a monthly habit to be doing that posting. He's scheduling his whole month ahead of him and then if he doesn't have content to post, like you, can always do it off your phone. You can take some photos yourself when you're on site. It's got a 42 megapixel camera or something, something ridiculous like that. Now the new phones. It's better than some of the $5,000, $10,000 cameras that we use in today's social media. It's not an excuse no, it's not.
George:But also, like you got to see, a lot of people are scared to spend money on this stuff because, as you've said in the past, it's like I have to go backwards before I go forwards. They don't see the value in it and I'm like, guys, you're creating an asset base, you're creating something that you can reschedule, repost in the future, a year down the track, two years down the track, whatever you want to do, and you need to invest in this space because if you don't, your competition will. This year, in the first two weeks, in the first three weeks of being open in the year, I received, I reckon, more inquiries to build homes for people than I did in all of 2022.
Robby:Yeah, but also, what did you do last year?
George:We were always building brand. Yeah we were running ads and we ran ads Consistently throughout the whole year Exactly. We did not stop. We did not stop and now even this year. But that's not so much for PASCO, and I did for all my other brands. But this year we're going to like I'm sitting with you and we're going to put a strategy together to start launching an aspect of what we're trying to sell at the construction company. Yeah.
George:Like the biggest advantage you can have over your competition is to run ads. It's the bigger because 90% and we do this at our events, when we're standing in front of people say put your hands up if you're running ads at the moment, and it's less than 5% of the room. Yeah, always, always, there's almost every single time yeah. And even I guarantee you, the guys that are running ads are probably not doing it that great because they're not spending enough money.
Both:You know what they're like. I'll spend $300 in ad spend this month.
George:I didn't want to spend $5 a day. Yeah, yeah, exactly what are you going to reach your grandma Like why can't spend money, you know?
Robby:even for the people who don't do it great, they just need to get some result, because once they see it, once you see it, you can't unsee it. Once you're like holy shit, this is working, like you don't go back, right, yeah. Do you think people lack Going back to content creation? Do you think people lack the ability to know what?
George:to create? Yeah, yeah for sure. But then that's where you can be guided if you employ a media agency or something like that too. Yeah.
George:They can give you some ideas. They can give you that. But then again, if you're a consumer, what's your competition doing? Go on their webs, go on their pages. Man, it's so simple. I use them as inspiration. Copy for the if you really want. Don't post the same photo, that's theirs, but copy it go. Okay, cool, I can do a video like that. Or maybe you often see who their media company is. Get in touch with that company, Say, hey, can you create this content for me?
Robby:So here's the thing as well, Like you can use, I've got this really good script. I'll share it and you can use AI to come up with the ideas. Dude, and you can ask it for as many as you want. Yeah.
Robby:You can take gimme 50 and you can take five. Yeah, you can pick five that you actually know a lot about or you're an expert on and go and create content around that and I'll share that script with everyone here. And it's like go to chat GFT, You're going to love this. I can't wait. Go to chat GFT and type this in, Type in I want you to do some research for me. I want you to act as an expert Instagram social media marketer. Tell me 10 frustrations, 10 desires and 10 fears. That and then insert your target client there so that builders, for example, have with. And then, whatever it is that you do to add the problem that you fix, how you fix it. Put it in a table format label X, access, one to 10, Y access, frustration, desires and fears. And then you just got 30 pieces of content like that and it literally does it in seconds. And then you got 30 different pieces of content that you can go. And now and my advice is don't get scripts, Just talk to the camera. Yeah.
Robby:Even if you need to do one sentence at a time and pause it, and pause it, and pause it, just talk to the camera.
George:Yeah, cause if you read, very few people can read without it looking like a script, like they're reading a script.
Robby:I actually saw a guy, a video of a guy doing he created a piece of content in front of everyone, but he had a script and what he did was he said this I think I've seen it. Yeah, and he, he, he goes let me show you yeah, he's a sentence and he goes and he'll say the sentence and then he'll go back and look at it and then he'll come back and it'll say another sentence and he'll go back and he'll say another sentence and another sentence, but then the end result they chopped like they edited the video, because all videos are chopped.
Robby:Yeah Right, that's the format that's for doing really well and because we don't want to waste time and it gets rid of.
George:It gets rid of, sometimes, ums and ours and all that sort of stuff too.
Robby:And it just saves the dead space. It turns a minute of talking into like 30 seconds, sometimes less, and he did it like that and it come up fine at the end yeah. And it's like you can do that. Yeah, Literally.
George:And that's something great for your confidence and as a perspective of oh, I can't speak well in front of camera. Well, okay, we'll say one sentence to say get everyone great to have you here. Yeah, and then look at your script. So today I want to talk to you about the importance of using like-age steel frames.
Robby:Yeah, but yeah, you don't even have to pause it.
George:Yeah, you can just let it roll the whole time If you feel that you need it. Yeah, oh, yeah, exactly right.
Robby:Yeah, you can just go and come back and then say the next one, and then say the next one, and then they'll just chop up, chop out the gaps, yeah, and then you've got a perfect piece of content that AI has given you the topic to use. It's giving you the inspiration. You've shared your knowledge. You've now put out a piece of content. You've added value to the market. Oh, that's another thing, dude Like add value to your market, yeah.
George:I mean, it's about them, it's not about you. How can social media? At the end of the day it's? You're going to do one of two things You're either going to entertain or you're going to educate. That's what it's about Entertain or educate. And if you can hit the nail on both of those, that's great, because sometimes you can make entertaining videos. You can make a quirky, funny video. You can make something that educates people to say this is how I do this, because you know they say what is it to be to become a master or an expert? You got to do 10,000 hours in something. Is that what it is? Something like that.
Robby:The 10,000 hour rule.
George:Yeah, something like that. Think about what you do in your life and your profession. You are probably an expert in your field. If you really think about it, whatever you're doing it could be bookkeeping, it could be whatever it is you are probably an expert. If you're in your 30s, you're probably an expert at what you do, so you can put value in the market space. Say, hey, this is what I found whenever I a butcher this is the best way to cut a rump steak. This is the best way to marinate. This is the best way to smoke your meat. How good steak man it's breakfast.
Robby:I could go for a steak right now. Steak and eggs for breakfast.
George:Steak 10 am. We're filming this at 10 am. I would go for a steak right now, 10 am. Definitely not a vegetarian or a vegan or a vegan. What's wrong with you guys? You guys are all. You want to talk about it. We've got to do something controversial. I think this is too much value going on.
Robby:Too much value going on.
George:Controversy. Okay, Great, great, great example this podcast we're putting out content. This is content creation. We are putting out value. This is content creation. We're having a conversation about social media. We're having a conversation about things that we do, that you guys should be doing.
Robby:This is fun, but yeah it's also fun, but it's also time consuming as well, you're telling me, you've got something else to do today Got to move things on Exactly. Yeah, I had to block this time out. That's right we do. I'm going to do this.
George:Yeah, I'm going to do this and then I've got another business meeting at 3 pm today, so I know chunking this out half a day to film our podcast is something that takes effort, takes money and I need to set time aside to do it. But I believe so much in what we're doing and what we're talking about and the value that we're going to give people that it's not really that big of a deal. And have you once, in sitting here, thought about those cameras recording us? Because we not only record the audio, we also record the video. So, for anyone listening, if you'd like to watch this on YouTube, you can go to the YouTube right now and watch this clip at one, two, three cameras that we've got set up, that Iggy's helped us out with, and you can watch this on YouTube Now. Not once have I thought about the camera. Since being here, I haven't checked my hair, I haven't straightened my collar. We're here and we're recording, knowing that they are also recording.
Robby:You know, I used to. You know, when we first started, I used to look at the camera a lot more.
George:Yeah, I remember that.
Robby:Yeah.
George:They're used to talk to the camera. I kind of like it, you do.
Robby:No, I kind of liked the content that was coming out of it Because I'd stop and I'd face the camera and it was like talking to the audience, like pause for a second, whereas now I don't, yeah, I like not.
George:I think, from a content perspective, it's good to see, like, when we're doing our micro content, you're cutting it up, the video. It's good because we're having that conversation with each other or with the guests that we have on board, and it's simply about us going hey, hey, hey, hey. Yeah. So I feel that that gives us a bit more, maybe, authority, as opposed to just looking at the camera saying, hey guys, you should do this. Hey guys and what I mean by that is you should be following and subscribing to this channel.
Robby:All right, so what? Let's wrap up with this. What should? What's something someone can do right now? Someone who knows that they need to change the way they're playing the social media game. Someone knows who would, someone who knows it's important. Someone who knows that they need to do something, or they've done something in the past, but they've dropped off. What should that person do?
George:They should create more content yeah. Simply. So have a, just put yourself out there, start doing some research if you need to look at your competitors.
Robby:So we're talking from a business sense, whatever it could be, either or yeah. Well. I guess all social media at the end of the day is like you build a personal brand. You become an influencer. It's a business. Anything you do on social media ends up being a business Like what do you love?
George:Start there, peanut butter.
George:That's exactly right. What do you love? What do you really enjoy doing? Is it playing video games? Is it walking your dog? Is it going to the beach? What do you love? Is it drawing Like? What do you really enjoy? Start there and post about that, because that'll be easier for you to create content. You'll think about ideas just from the things that you love. So start there and then branch out. If you want to go into your business, stuff go cool. This is what I want to talk about here, and remember you are an expert. You have value that you can give. There is someone that knows something that I don't know, that has less experience than me, and I could watch that video and learn about it.
Robby:Yeah, someone somewhere is walking the path that you're walking just behind you.
George:And everyone. Everyone started with zero followers. People get hung up on that oh, I don't have 10,000 followers, I don't have 5,000 followers. This isn't going to work for me. I'm not going to. I'm going to get three likes. I stop worrying about the count and start focusing on the value, because you know something that actually really inspired me? This is honestly what inspired me the most to create content and to do this podcast. It actually drives me in every single post I do, and that is that the internet's forever. This is going to be here for such a long time unless there's some Skynet. Do you something? Something? The Skynet, there's right, taking over the internet's going to be here forever.
George:And then they're on their side, yeah, and my kids can watch this when I go. My grandkids can watch this when I go. Their kids and their kids and their kids they will know their great, great, great, great great grandfather Just by following my social media, because that account's not going to get deleted when I go. I say here it is, this is my account. I could have 1000 followers. You're just going to become too much With what Like the internet would just become flooded.
Robby:Like there would be billions of videos on YouTube now.
George:Billions. Yeah, but I'm talking at what point? Why wouldn't it be specific if my future generations that came from me, why wouldn't they want to go and search that? Like I've said it before, imagine now, because we're at that generation where our grandparents didn't have social media. Imagine I could go back there, great great grandfather, and watch him cook a lamb on the spit in Greece, saying this is the best way to do it, do it no other way. Like, what a connection I could have that connection but see what he was like. Maybe he looked like me, maybe he's talked like me. Yeah, you know, there's such a great connection there and I get a lot of inspiration from that, knowing that I can still have that conversation with them. They can see what I was like. Maybe I can teach them something about life, about business, about anything. It's always going to be there. Do you?
Robby:think what we shared today will be relevant in 100 years.
George:Yeah, for sure, it's communication at the end of the day.
Robby:What if the way we communicate it just changed?
George:But yeah, and that's what it is. Instagram and Facebook will be around in 100 years. Don't know no way it could be something else. It could still be. Why not? Dude Meta is one of the biggest companies in the world Now yeah, so it was Nokia 25 years ago. Yeah, I know, but they're continuously. I think a lot of these companies have learned to, especially a company like a Meta and Apple and all these guys. They're learning to evolve. They're not playing small. Do you know what I mean?
Robby:Like when Facebook bought Instagram. People think Nokia didn't evolve. Nokia did. They didn't believe people don't want buttons. Do you know what I mean? They didn't buy into the whole concept. They were like a phone without buttons. That seemed stupid. Do you know what I mean. They didn't buy into the same thing, as they didn't evolve.
Robby:Their beliefs, but hold on so people, you don't know what's going to be right. Yeah, true, you know what I mean. Yeah, I don't know how he never believed that people would buy into people would jump into cars with randoms. I never, ever, bought into it. He's like I had the chance to invest $25,000. It'd be worth 300 million today and I just could not. For me, like that whole concept didn't make sense, like I did not believe people were going to be like hey, my 13 year old daughter go jumping a car with this random guy. Yeah, yeah, he goes. That seems so bizarre, he goes. But look now Uber's worth how many billion.
George:I'm not to say they won't always be the biggest. I'm not saying they need to be the biggest company, but the likelihood of them being around in 100 years is high. I would have thought 100 years.
Robby:How many companies survive 100 years dude?
George:I reckon there'd be a few. I don't know, but maybe the technology wasn't there for them back then. There's more advantages to businesses being around these days, I reckon.
Robby:No, but that's because what we know, yeah. Yeah.
George:But that and learn from in the past.
Robby:Yeah, but the thing with the future is we can't see what's coming. Yeah, of course.
George:Of course. But I don't believe. I think some of these organizations I'm not saying it may not be the Facebook and Instagram itself the program, but it could be a different iteration of it. It could be a different brand. It's like you know, facebook has gone out. Remember when they bought Instagram and they paid a billion dollars and everyone lost their fucking mind that a company paid a billion dollars for a social media platform? Are you guys mental? And what's Instagram worth now? It's a billion and billions.
Robby:And it looks like a steal.
George:Yeah, and it's the same thing with WhatsApp. They did the same thing with WhatsApp and they bought that, and then they're doing threads and they're doing all these other things. It's not to say that those platforms will be around but something will be.
Robby:They did the same thing. So there's always the thing that changes the game is someone doesn't sell out. See all these other people. They're doing it for the wrong purpose. They sell it, like the Instagram. Yeah, full credit to them built a great platform, but they sold out. They weren't. They were money-driven.
George:At the end of the day, they were money-driven.
Robby:They weren't. Like this is bigger than. Do you think Elon Musk would sell out a SpaceX? Like do you think there's a figure? There's no figure. You know what I mean. There's nothing where you can say give him this much but give him a trillion dollars. He's going to sit there like I don't want you money. Like this is not about money. He's not doing it for money. You know what I mean. And there eventually will be a company that will come up or it might be around now, I don't know, but like a Snapchat's a great example. They're not doing great. But like they didn't sell it. They had the opportunity to sell it to Facebook. They did. They were like no, we're going to go head to head with you and they're losing.
George:Yeah, do you have Snapchat?
Robby:Yeah.
George:I don't. I've never opened one.
Robby:You've never had a Snapchat. What's your problem? I don't know. I've just never had one. Do it now. No, come on. Okay, there's no wrong, they haven't had one. It's yeah, I don't I don't use it that much, but it's okay. Yeah, I don't understand. You made something, you're doing something, or you want to send them a video and tell them to get their life together? Great platform to bully them yeah. Great platform for that yeah. But I reckon a company will come up that will eventually surpass these things.
George:Yeah, look, maybe one of those decisions they make Say the decision to buy Instagram for a billion dollars, cent meta bankrupt, you know. Then someone else comes in and says, yeah, we'll buy meta now. So yeah, I'm sure that can happen, but there will always be.
George:Yeah, but there'll always be something there for us to communicate. Like now you came in this morning and you go have you seen those goggles that Apple's just bought out? Yeah, All right, how sick was that. And you see what it does. I'm saying, yeah, it's like it's cool, but that's now.
Robby:That's now what do you think we're going to?
George:be in a hundred years. That's right. I don't think it'll probably just be a pair of glasses in a hundred years.
Robby:What it's going to be a pair of glasses in the next five years, or contacts. That's going to be the next five to ten years. We contact lenses Five to ten years.
George:Yeah, five to ten years, and then we'll have another form of communication and then people will evolve to that and they'll change to that, or they won't, although we stuck in their ways for a little while, but then eventually, everyone will do it. It's like you know even Elon's talking about, like walking around with chips in your head. That's now happening. Yeah, someone's got it implanted. Yeah, and even you know how we do pay way for everything to pay everything. Having a chip in your hand Right, just tap and go, just that. It's already implanted under my skin and they do that from in 50 years time. They do that. They do immunization shots when you're a kid, and then they implanted chip as well. That's sick, yeah, but it could.
Robby:They're going to say yeah, fuck an oath.
George:But who wants to say that won't be the case in those time, in that year?
George:in those time it will be, it's going to be the norm. Now you think you go, that's just like. There's no chance. I'm not going to do that. But like in 100 years time, who knows what it's going to be, who knows I do, I do, you would, wouldn't you do it? Put a chip under my skin? Yeah, no, not now, why I'm going to put it into my body, a foreign thing into my body, before. What are you all about?
Robby:being natural.
George:It's a great like. I'm not going to put a chip under my skin to suck and fuck and pay people. Okay, hold on.
Robby:So that you try to tell me that if you're a link, you're a link will go viral in the next. Hmm.
George:If I couldn't walk, and it could help me walk. Absolutely, be me up, so what?
Robby:if it could. That's, that's one side of it and that's probably was going to utilize it for first. But what about the other side? Like being connected directly, like being able to have a thought and googling it, like soon. They're like, oh, what is? Blah, blah, blah, whatever it is. And you can think for a second and boom, and you got it and you're like, oh, yeah, it's this.
George:I don't have that desire.
Robby:You don't think it's an advantage? Potentially and yeah, maybe you wouldn't have had a desire to post on social media 20 years ago either. Yeah.
George:No, yeah, I Sorry, imagine, I don't know, I just don't think me my lifetime, I will do anything like that.
Robby:Imagine you went to someone's house in the 90s and they showed you a picture of their breakfast. When you freak, like this photo on the camera.
Both:Yeah, it's like a printed photo. Yeah, they're like we'll do this and say breakfast.
Robby:You took a photo of your breakfast. Put it like framed it, isn't it?
George:bizarre, the whole wall. No family photos, yeah your whole wall. Okay, so just on that, there's people that there's people out there that just go to cafe, to cafe, and take photos of breakfast. And they love it and they do that and they have such a great I want to do that.
Robby:Take photo your breakfast. I want to do this. I want to go to burger shops and just have you seen the videos of people eating? Yeah, those ASMR videos, yeah, yeah, and I want to go and just smash burgers in front of the camera and then do voiceover. No, just just eating a burger. Listen guys, this is it. I'll smash the thing down in like 90 seconds. Yeah, so you're watching the burger and then I'll tell you there was this cool and then I'll give you a rating. Yeah, Go check it out.
George:There's this bloke in America and he's I can't remember his name.
Robby:I know you're talking about the black guy, oh no.
George:Anyway, he's cool and he's just. He speaks in sort of monotone. I don't know if you've ever seen it on TikTok, I think it is. It's like hey, everyone, today I'm going to interview, I'm going to eat this, this, this and when you crispy cream zone nuts and I'm going to try these things, these are their best sellers. I tried to do this and anyway, he goes through the story and he'll go to like struggling restaurants and give them a hype up. If their food's good, he'll rate it out of 10. He goes and then he'll sit there and goes. Today I ate the Jimmy cheese burger and I like to eat this and goes. I like the, I like the saltiness and I like the cheese, but I think the patty could do a bit better, because I'm going to give this overall enjoyable, it's a six out of 10. And then he'll keep up. He's got millions upon millions, upon millions.
Robby:Yeah, there is a. There is a level of Joy people get from watching people eat.
George:Oh yeah, I wasn't going down that path. I'm purely just saying again from that perspective of doing something he loves and enjoy doing. You want to go do burgers? What's to say that that becomes bigger than your own brand of business.
Robby:You've come to the burger guy. Here we come, the burger guy.
George:Robert the burger guy. That, that's that, that's the, that's the Robert the burger guy.
Robby:That's a day we're going to open up the platform today. I am. I thought you were going to talk about the pizza guy. No, oh, is that the?
George:one that like a tying guy Barstool. There's one that goes, he goes. Would you like a corner or a side? Have you seen that one? I'm going to show you.
Robby:It's cool to know Barstool sports, I think. So You'd know him. If I showed you a photo, you'd know my camera, his name, no camera. But he goes and he gets the pizza and he goes to every of all different places in the US and he's brought his one bite and he takes a bite from the front and a bite from the back. Yeah, he gets the front and the crust, yeah. And then he rates it. Do you like crust? Yeah, I like crust, yeah, good crust is sick.
George:Yeah, it's going to be good. Are you an Alon Peter? I love Peter too.
Robby:I believe you like Peter too. Peter.
George:Connoisseur. Well, says it in your tag, it's just a great way to say it on your bio. It must be real, self-proclaimed the cook with good pizza. Yeah.
Robby:It's not bad one in the web Web bar, yeah, web bar.
George:Yeah, you've done one in web bar. No, come over, change your life.
Robby:Seriously no, probably wood fire.
George:I don't have one of those.
Robby:Yeah, I don't own one.
George:So do you prefer like the gourmet pizzas, like prosciutto and all that sort of shit, or do you prefer traditional ones Like shred and ham that style, and me him? Of course you don't.
Robby:But I probably prefer I don't like potato on Pete, like that sort of yeah, like the gourmet stuff. Yeah, I'm not a big fan, I'm not a big gourmet type person. I like the traditional Peter.
George:Yeah, Okay another one, pineapple and pizza. Yes, I know, yes.
Robby:You're such a yes. Anyone that says no does not evolve. That's the truth. You should unsubscribe from this podcast. Yeah, there's only one thing that doesn't belong on pizzas, and it's anchovies. Yeah. Yeah, I'm not a fan, Any. If you're a fan, unsubscribe. Now, dude anchovies are the lowest. There's not much I don't eat. One of the things I warrant eat. Yeah there you go. You bring me a pizza and be starving to the anchovies on it. I'm going to flip.
George:And you can't even eat around it. No, you can't even take the anchovies off.
Robby:It's ruining humanity.
George:So I often get asked like what's the next platform, what's the next big thing? What do you tell people without asking that, where should I be posting?
Robby:Yeah, so you and I have differing opinions here and I post everywhere myself. But when people ask me this because I get asked this a lot, when people ask this I tell them to get one right. Yeah, only because, if not because doing them all at once is wrong. I just don't think people are going to do them all at once.
George:Yeah, that's.
Robby:true, that's exactly true, and I just try and make the game easy and win and I tell them, just do one.
Both:Just post but still go to the other one as well. Eventually still do it.
Robby:Yeah, yeah, yeah, 100%.
George:But if you're going to do Instagram, you're going to do Facebook, because it's literally a button that says post to Facebook.
Robby:Yeah, just do Meta, for example, just get into the habit of creating content for one particular thing, and then you can okay, I've been doing this for three months, whatever it is, and I've got into the habit and I know what I'm doing. Now, go find yourself a platform that can allow you to take that piece of content from a person on YouTube, or to post it on Twitter or LinkedIn or whatever it is.
George:You know what I mean. Did you ever do? Do you ever get onto Clubhouse? No, yeah, I did, but I never. Really, someone recommended I create content on there and I think for a little while it was getting amazing engagement. I don't know what it's like anymore. I don't think it's great, from what I understand, but Clubhouse was one of those apps that just exploded overnight and everyone was on it and everyone was talking and it was. It was really cool. My advice to anyone that say you know what's the next platform, Because a lot of people want to go onto the next platform and become the next big thing my advice to you is just try it and give it a go. If it's something you think may or may not work, you got nothing to lose and everything's okay If a new platform comes out. Yeah, if a new platform comes out or like.
George:At the moment, tiktok is getting the best engagement of most of those platforms it is, and if that's something you're interested in, well then go and start creating content on there. It's not about just dancing and lip syncing videos anymore. It's why post educational stuff, mostly on Tiktok. Have I done some entertaining things? Yeah, I have as well, but do you know who was good?
Robby:Got onto Tiktok early.
George:Gary, yeah, he said it from when he used to call something else. It was like 2017. He used to be called something else he was telling people about Tiktok. No, I don't know.
Robby:Musically.
George:Well, that's not Tiktok, Isn't it? I thought it was no. No, they're two different. There was one that was Tiktok used to be called something else.
Robby:Musically is its own thing, isn't it? I don't know, I'm pretty sure. Check, you might be right. I'm not sure. I remember musically. Yeah, musically was a social media service headquartered in Shanghai. Yeah, Musically was a type of no, it was this.
George:Before Tiktok became Tiktok, it was called musically. There it is.
Robby:I've got something different here.
George:It says Well, my Google is right, your Google is right, my Google is better than yours.
Robby:So, yeah, pretty cool. Oh, okay, so in 2016, a Chinese tech company named ByteDance acquired musically and merged it with its own app, and they called it Tiktok. So it was yeah. So pretty much was yeah, he was on it early.
George:Yeah, yeah, yeah, and it's his gift, it's his claim to fame, isn't it that he catches?
Robby:on early. Yeah, and he's right, yeah, exactly.
George:But he's also said, for every platform that I've been right on, there's 200 I've been wrong on as well. So he also, he tries everything. He's a practitioner. His first big one was Twitter. That he hit yeah that he hit was Twitter, and then YouTube and Google ads.
Robby:Well, no, no. So do you know what he did with YouTube, though, in like 2010? No, he thought Vimeo, or some of the other platforms, was going to take off, oh yeah, and he's like I was convinced that this is going to blow YouTube out of the water and he pulled everything he had off YouTube, yeah, and he went to the other platform and it didn't yeah.
George:Yeah, so he tried.
Robby:Yeah, I'm full credit to him.
George:Absolutely.
Robby:You know what I mean.
George:He only he employs hundreds of people now in his media business and all the other ones that he's got you only have to be right once. Yeah.
Robby:Yeah, only have to be right once, so true. And then he's like I'm the founder, you're the founder.
George:I have. Is that the Makers one? Yeah, yeah, I haven't, I've started.
Robby:Yeah, maybe. Don't watch me this. Dude, I've got it saved in my you still haven't watched it in a while In my watch list, Nah.
George:I've got so much to do in my life. Come on man Don't watch TV anymore, come on trust me. I will, I will, you all right? Nah, I will, I'll, definitely will. Do you know what it is? It's because I'm not subscribed to.
Robby:I'll give you a link which is yours. Nah, I would never do that. Just give it to. Never do that yeah, never do that. Don't worry, stan, I'll get you back.
George:Sick, that was a good episode.
Robby:That was good.
George:So, in summary, go fucking, record a video now Do it how?
Robby:good, you know what Tag us in?
George:it. We'll be right here. I won't.
Robby:I will Collaboration with other people. Just say you mentioned that.
George:You should definitely collaborate with other people that are in your niche if you want and you get, to leverage off their brand and your brand. Like there's so many ways for you to benefit from this space that, like you're just not doing the work, you're just not doing the research. Like, go and research as well. Like get onto Google and type whatever you're interested in and start looking at what platforms to post it, on how to do it, when to do it, and you'll just start. It may not be the thing that you do, but it'll help you get educated in that space.
Robby:You don't know who is going to watch your video.
George:Yes, you'll change. Yes.
Robby:You know we'll wrap up with this. So we slice up a lot of this content and I don't know if you remember this, but I shared a way to handle if you have an angry customer. Yes, I remember. You remember I got a message the other day. Someone said hey man, I saw your video about how to handle angry customers and I tried it and it worked. He's like it worked in real life and I'm like no, it should have worked. He's like that's awesome. And then you get that level of feedback Someone went and consumed what you put out and took action with it and it made an impact in their life and that in itself makes everything else.
George:And then imagine when you say that one person, what if it's a high roller?
Robby:Dude if it's someone that comes in and goes. Boy. What about the people who won't even tell you?
George:Yeah, exactly.
Robby:How many people do you consume? Do you go back and tell them every time I don't Never.
George:Exactly. So how many people I've done it like, maybe once or twice.
Robby:Yeah, and you probably have to know the person quite well.
George:No, I've done it to a random once too.
George:I remember there's one video I watched I can't remember what platform it was, but I actually was that hit home and I'm like man, that was a sick video Well done. And I followed him random guy, I don't even know who it was, but it was a good video, that one video. It impacted me enough to actually send him a message. So that was a sick video Well done. I think it takes one video.
George:What I'm getting at is you never know the connection that it'll make for you in your future and your life, and it might not be the day you post it, it could be two years down the track. I had a client, so that one of the very first videos I made, which was about building a basement and what to do. Someone watched that in December last year and sent me a message about wanting to build their house in a nice suburb I can't remember where, but I made that video two years ago. Throw more. It was like seven years ago and today, last year in December on our video and that I got a phone call, so they went onto my page.
George:They then went to our website and then they sent us an inquiry through the website and say, hey, we're looking to build here. Can you have a look at it? Now? That could be a $2 million job from a video I made two years ago, seven years ago. Two million dollar job. And what if it's that one person that changes your life? He goes, boy. I've been following you for a while. I've got a new TV show. I want you to be the host. Yeah, or we'll give you 450 grand a year, we'll give you royalties, we'll give you this. We'll give you this. We'll give you this. Changes your life.
Robby:Yeah, dude, imagine that one person who saw that video for you, if that person is just the most connected person. He says, okay, cool, come build this house. You go build that $1, $5, $10 million house, whatever it is. He says, okay, cool, a group of 30 people. They all want you to build this similar size house. You just picked up 30 jobs at five millipop.
George:And he turns around and says I'm going to stop my job. I've got lots of money. I don't want to do this. I just want to develop. Now I want you to be my only builder. Close down the rest of your business.
Robby:Yeah, I don't want you to work for anyone else, I'll pay you X amount more. I'm going to set right and give you a split. We'll give you a split We'll set.
George:It changes your life. Everything is but Pete, you know, it's like those examples. Have you seen, you know, people digging underground and it's like they've got one tunnel and he's digging towards a diamond, and then the other one digging towards diamond as well, and he stops about two centimetres away from the jackpot, yeah, and then they walk away. It's like that. You don't know what video it's going to be. You've got to keep going. You've got to keep putting out the content. You've got to keep utilizing social media as a way for you to create and generate everything in your life.
Robby:You know, that's a true story.
George:Oh, is it really Digging thing? Yeah?
Robby:Apparently a guy went and there's a whole thing. It's got something to do with, I believe, the gold rush, yeah Right, and a guy went and hired all this equipment, blah, blah, blah, and he went and he went on like a big dig and he stopped because he thought he'd wasted all this money and it wasn't going to work. And then someone come and dug a little bit more and hit like a ridiculous amount of gold and I'm pretty sure the person was suicidal after it. Yeah, you're more ridiculously depressed or something, but yeah, that's, you just got to keep going.
George:Keep going, guys. Create the content, use all the platforms there. They're there for you to use and you never know where it can lead.
Robby:Exactly.
George:Okay, I reckon that's a pretty good note to finish up on. I agree. Thanks for joining us today, guys. Much appreciated as always. And, as I said, top right hand corner is the button that you need to be pressing to subscribe on every platform. That's where it is. That's yeah, it's 100% in the top right hand corner.
Robby:Someone's going to pull out their phone and look at it. Oh, you know. Actually, speaking of creating content, this is content. Right, we can see who listens on what platform and we know your name, Spotify's number one we know where you live, spotify's number one.
George:And we know, we know a lot of your deep, dark secrets because, we can see all of that because it's all a conspiracy. The meta has given us all the details. Yeah, zucks emailed it to us. If you don't subscribe you'll knock on your door, yeah, and we'll stand there with our phone and say press the Zara button right now.
Robby:Press it or we'll start taping you until you sweat.
George:Thanks a lot, guys. Appreciate you listening and tune in next week for more of us dropping bombs. This is Top George signing off.
Robby:Thanks guys.