Ever wondered how tracking your steps could lead to elite performance or whether the Kardashians really have the secret sauce for branding success? Strap in for a rollercoaster of a podcast episode where we peel back the layers on personal accountability and high-performance habits. I found myself chuckling at the tallies of affection in my household, only to shift gears into serious talk about the game-changing implications of wearable tech like the Auro ring and Whoop. We dive deep into how these gadgets are more than just fitness trackers—they're instruments in the grand orchestra of optimizing our daily lives for peak performance.
Imagine juggling the demands of a 10,000-step goal, a Taylor Swift concert, and staying true to your intermittent fasting schedule—sounds like a wild ride, right? Well, that's just a slice of the life hacks and personal anecdotes we share as we navigate the intricate dance of productivity and personal routines. We also pull back the curtain on our own branding journey with Million Dollar Days, giving you the insider's playbook on building a brand that resonates and endures. Whether it's the allure of fancy cars or the grind of content creation, we've got stories and strategies that'll have you rethinking your next business move and social media post.
But what's elite status without a little engagement and AI wizardry? We let you in on the secret to fostering a loyal audience—hint: it's not all about the likes—and how AI tools like ChatGPT can skyrocket your brand's growth with content that hits the mark. We wrap up with a call to arms for all listeners to spread the Million Dollar Days gospel—because let's face it, sharing is caring, especially when there's merch involved. From the transformative power of personal branding to the nuts and bolts of social media strategy, this episode is your golden ticket to living large and in charge.
Ever wondered how tracking your steps could lead to elite performance or whether the Kardashians really have the secret sauce for branding success? Strap in for a rollercoaster of a podcast episode where we peel back the layers on personal accountability and high-performance habits. I found myself chuckling at the tallies of affection in my household, only to shift gears into serious talk about the game-changing implications of wearable tech like the Auro ring and Whoop. We dive deep into how these gadgets are more than just fitness trackers—they're instruments in the grand orchestra of optimizing our daily lives for peak performance.
Imagine juggling the demands of a 10,000-step goal, a Taylor Swift concert, and staying true to your intermittent fasting schedule—sounds like a wild ride, right? Well, that's just a slice of the life hacks and personal anecdotes we share as we navigate the intricate dance of productivity and personal routines. We also pull back the curtain on our own branding journey with Million Dollar Days, giving you the insider's playbook on building a brand that resonates and endures. Whether it's the allure of fancy cars or the grind of content creation, we've got stories and strategies that'll have you rethinking your next business move and social media post.
But what's elite status without a little engagement and AI wizardry? We let you in on the secret to fostering a loyal audience—hint: it's not all about the likes—and how AI tools like ChatGPT can skyrocket your brand's growth with content that hits the mark. We wrap up with a call to arms for all listeners to spread the Million Dollar Days gospel—because let's face it, sharing is caring, especially when there's merch involved. From the transformative power of personal branding to the nuts and bolts of social media strategy, this episode is your golden ticket to living large and in charge.
Here's the thing with social media, too. It's not all about posting.
Robby:Everyone wants to own the ocean. Yeah, fucking. Own the puddle first, yeah, do you know what I mean? Own the puddle, then you can go to the pond, then you can do the lake, then we're at the ocean, yeah, but everyone wants to dive into the ocean and they're a little fish, yeah, and it's like you can't do that.
George:That's not how this winning at a few other platforms. So say it's Facebook and Instagram starting looking at the other ones. Whatever, it is post on your passion and if it's a business thing, post on your business. Business is also easy. I'll give you a little hack. Yeah, one thing is posting, the other thing is Welcome back to another episode of Million Dollar Days.
Robby:How are you doing, George? Amazing?
George:Amazing, amazing. I'm so good, so pumped, life's good.
Robby:Life is very good.
George:I walked out of the house this morning and it was later than I normally walk out of the home and I walked out with a smile on my face. I actually said to myself how good is life. I got to kiss my kids. Good morning, good mornings. Have a great day at school. Why was it later than that? Try to kiss my wife. She pushed me away, but it was all right, kiss my dog, I'm like good day Three out of four, three out of four, good odds.
George:Yeah, doing all right. Why'd you walk out later? I slept in. Yeah, decided to sleep in today.
George:I was a bit tired, been training pretty hard, so I just wanted a bit more of a rest, and I did. I decided to take an executive decision and, mind you, I was still out of the home. I walked out the door at 7, so that's a sleep in for me. Yeah, it's still early the most, yeah, but normally I'm up at 5, 30 ish in the office, at six thereabouts, and today I just wanted to take my time. That's the beauty of being your own boss and doing what you want to do when you want to do it doing what you want to do.
Robby:When you want to do it, I like like it. Man, I was actually thinking about you yesterday, nice, you prompted me now to remember that and it was because sorry, it wasn't yesterday, it was the day before and it was because I was looking at a Fitbit. Someone showed me their Fitbit and I was like, okay, cool. And I was like I probably don't I wear a whoop. Yeah, you know that. Yeah, I know that, and I probably don't use the whoop to its full potential.
George:Like, I take my sleep, but I don't.
Robby:It's got a whole bunch like it can manage stress, it can coach you, you can manage your training sessions, recovery, and I don't use it to its full potential. And then I thought, oh, but it doesn't check my steps. Oh, doesn't it really? It doesn't do steps as shit. But then I thought, hey, my watch does steps. Yes, it does. And then I thought, let me see how many steps I've done today. Yeah, so I check it, yeah.
George:And do this at night. Do you know how many steps I've done? Well, tell me what. Was it a working day? I'm going to say 6,000.
Robby:6,000. 1,300. Shit, yeah, and I was like, oh my God, george Stolping does 10,000 steps a day, 10.
George:I was like 1,300.
Robby:What have I done? What am I doing?
George:I know, what am I doing today? The coach wants me to do 12 and a half a day now I was shocked.
Robby:I was very shocked man.
George:Do you know who did this, Mr Beast? Actually he lost a ton of weight. You know what he did? Just walked 15,000 steps a day. That's it. We're hunter-gatherers by nature. So, we used to need to walk that much to go and gather food in order for us to survive. Now everything's at the tip of our fingers. It's there, so we don't need to get up and walk, and especially for people that have office jobs. You're sitting from eight to ten hours a day.
Robby:You've got to get up and move. I was actually a little bit disappointed in myself.
George:Yeah, and it's good that you've seen that, because now at least you can turn around. I mean, were you wearing your watch all day?
Robby:Yeah, pretty much, you never take it off or rarely take it off shower.
George:Yeah, that's it. So I didn't take it off in the shower I take it off in the shower.
Robby:Oh, did you leave?
George:your watch on the shower when I used to have an apple watch. Yeah, they're waterproof. I used to swim in it yeah, yeah, but I don't know.
Robby:I just like to clean under, like I'm just um yeah, so get your steps up. Yeah, I was shocked. I was shocked and I was like here to the office today.
George:You fucking fucking, you fucking dad.
Robby:Of course I did. I even offered to pick you up.
George:You did, I even offered to. And just for context, Robbie lives closer than I do to my office.
Robby:Yeah, probably. Then I was thinking about how you said I walk. You were walking to work at one point.
George:Yeah, because I have to, because it's the only way I'm going to get the steps in. So I'll I'll go for a walk at lunchtime sometime most times, and then I'll take the dog for a walk at night time as well, and then that's when I get my steps up. And if I, if I'm on site, this thing for most site people, 10 to 20 000 steps is nothing. If you're based out on site most of the time because you're walking all day, yeah, it's only when you're literally behind a desk or or have office job, whatever it might be Dude.
Robby:I was shocked, yeah, absolutely shocked. I could not believe it. I was like this is disgusting, yeah man.
George:Like what have I become? It's the game. What did we speak about yesterday, last episode? Playing a bigger game. Playing a bigger game, yeah, set the target. Maybe you don't have to do it at 10,000 until day one. Just start at five. You know, just baby steps.
Robby:Yeah, I've got it because I was like, what do you use to track it? The activity app.
George:Yeah, I've got an Oro ring, so that's how I use it. It tells me my steps, so the Oro ring is similar to the Whoop.
Robby:Maybe this does track steps. It tracks my steps.
George:It tracks my sleeping patterns.
Robby:It does a lot of the stuff that yours does, but I just didn't want to wear another thing around my wrist. Yeah, see, I don't like rings, because I was looking at both of them. Can I go this?
George:Did you hear that women? He doesn't like rings.
Robby:Yeah, take note. Take note, this doesn't do steps, dude. Yeah, definitely doesn't do steps, or I just don't know how to use it. Google it.
George:Sure, later, later, not now. We've got shit to think about, bigger fish to fry. We've got things to talk about. We've got knowledge bombs to drop Knowledge. We've got people that are waiting for us to fill their brains with amazing things. Change their life. Change their lives. We're going to help you play a bigger game. So You're hearing us talk about yeah you heard the last episode, thinking about each other. It's probably not what you came here for, or it is. It's what I came here for. Is it Me too?
Robby:Sick, we talked about playing a bigger game last time, right. Me too Sick. We talked about playing the bigger game last time, right. And just recently you've had your marketing and branding event with your elite guys. Yep, I like the word elite, by the way.
George:I think it's good. I was thinking when I came up with the company name. It's like what would I call it? And it's like I want it to be the best. It's the best thing.
Robby:Yeah.
George:And elite fits well. So builder elite, that's like there's, you could say, elite builder, but now it's on that builder elite. What does elite mean to you? Means being at the top of your game, so being the being the pinnacle, the pinnacle. Go to the goat you are. You are the one% of the 1%, the elite.
Robby:I've got. This is my better. Put the thing on silent. This is my definition of elite. I see only people, the only people I classify as elite are people who are elite in all areas of their life. Yeah, so, for example, dave Chappelle, yeah, greatest comedian, not elite, still darts, still, like you know what I mean Still sits there smoking weed. Good on you, that's life. I love him, I love his comedy. I'm a big fan. Not elite, yep, cristiano Ronaldo. Elite, yep Health, family relationships, business, money, fitness, fitness. Best to ever do it. Like you know, I mean clocking every area of his life.
George:I reckon he'll keep playing till he's like late 40s, by the way. He'll keep going. Yeah, he's got the body for it, and when I say body, I mean he's a machine have you seen lebron james's accomplishments lately? That's what I mean. They'll keep going because they do. You know, lebron James programs sleep into his day. I heard it on the Calm app and he actually makes sleep one of his most important meetings and he programs it at like 2.30 every single day.
Robby:He'll have a nap and sleep During the middle of the day, during the middle of the day, yeah, I heard that Cristiano Ronaldo does that 10, 20 minutes of sleep every four hours. Have you heard that? I have heard that. Yeah, and he sleeps. He doesn't sleep overnight.
George:Yeah, I don't know if that's true.
Robby:I don't know if it's true either.
George:Apparently, it's a true concept though.
Robby:Yeah, I've looked at it. Yeah, you only. Apparently, if you do it for 10 days, you can continue Like the first 10 days is the hardest and then, once you crack 10 days.
George:So how does it work?
Robby:again. So every four hours you sleep for 20 minutes. So I don't know if I could do that Right now. You don't, because you're like I want to go into a deep sleep, blah, blah, blah. But apparently your body adapts and you can do it, because then, if you think about, you'll only end up sleeping for two hours. You sleep 20 minutes every four hours, so 24 hours you'll sleep six times, which six times 20 is 120 minutes two hours and supposedly you get a lot more shit done because you now have 22 hours of awakeness.
Robby:And apparently sharp, as it's not like you're drained and tired. Yeah, interesting Like sharp as.
George:But apparently you also. We see some clinical studies on that one yep, I've actually watched.
Robby:Um, this has gone so sideways. I've actually watched. I think it was business insider and they had one of their team members and they reported and they're like by day six they were cooked. They were like this is so the hardest thing. I can't keep my eyes open because struggling. But then by day 10 they're like I feel so awake. This is weird.
George:Yeah, yeah you'd want to be making the most of your time at in the night, like during the early hours in the morning. No, just watching Netflix. Yeah, you know all those things because if you're going to do that, you want to fucking be just dominating.
Robby:Utilize your 22 hours.
George:That time you just want to be taking souls you want to take souls at that time.
Robby:I was actually talking to someone about this the other day. I said the only thing you can't do, you can't do anything that's five or six hours long Because he goes. How would I have went to this concert? Because he was at. He took his missus to the Taylor. He was like apparently best concert, by the way, he's like. I was shattered. I was going. It was unbelievable.
George:It was the best performance of him. It would have been an amazing spectacle to actually watch. It's very impressive everything she's done and what she's doing. It's a fucking religion, almost Do you know what I mean. It's a ridiculously powerful brand. Yeah, very powerful brand, doesn't she?
Robby:I like how you just just went into that segue that's it all right, um, but to close off what I was saying, what was I talking about?
George:20 hours of 20 minutes of sleep if something, if something happens longer than five hours so you don't want to drive to. Yeah, so he's like how would I?
Robby:how would I go to? Yeah, he's like how would I go to the concert if I was doing that? You know, I was like, well, you wouldn, you wouldn't, or in the middle you'd be like I'm back.
George:You'd just sit down on this whiteout. Yeah, go to the car, just take the sleeping bag 20 minutes out.
Robby:back up, boom, let's go. You'd have to be able to fall asleep anyway.
George:Yeah, yeah, yeah, and you'd have to. There would probably be scenarios where you couldn't sleep. You need to stay up for that long.
Robby:Yeah, also, I think doing anything extreme like that, you actually feel the difference. And what I mean is have you ever fasted?
George:Yes, For how long I used to do fasting on a daily basis, like intermittent, intermittent fasting, but not for a long time, maybe a day or two at the most.
Robby:When you do like a three plus or even two, even day two, you feel so much clearer on day two. Yeah, people don't believe it. They're like no way, you feel good and you're like dude. I feel amazing, I feel sharp, I feel on, I feel like I don't need much sleep, I feel like I'm thinking clearly, I feel good, I've got high energy, I don't need, I'm not hungry. But day one is usually pretty hard, yeah, but it's like anything where it's really extreme, like the sleep thing as well. It's like you achieve a new level that most people don't really ever get to touch or see. Yeah, that's the key to being elite.
George:Yeah Well, you touched on it with saying I mean your definition of elite was those people that had all aspects of their life ticked off, not just one of them.
Robby:Yeah, that's for me, like I classify that one of them. Yeah, that's for me. I classify that person as elite If they are.
George:So if it's, as you said, a Chappelle, but he smokes and drinks, then he's not elite, yeah he sits there darting on stage. He's saying bolt, but then he's I don't know going on a trip every 15 minutes.
Robby:You're doing one thing really well, shout out, he does that really well. Shout out. Um, if you're doing everything well, that's my definition of elite. Like that is an elite human, whereas if you're doing one thing well, it's great. You're not only, you're not sorry sorry about that, and I think there's some people who are great in a particular area but don't meet and this is my own criteria like I don't. It's just, I had a conversation with someone once. Yeah, it's not, I'll write it down. Yeah, yeah.
George:That's elite, I like that, I resonate with that and that's. But this comes down again. We're talking about playing a bigger game, having a scarcity mindset. A lot of these people might be thinking, no, I'm going to be really good at this, I'm going to be the best builder, but then my personal life sucks yeah. I'm going through it. You've got the worst relationship. Is that worst relationship? Divorce. My kids don't see me.
Robby:They don't know me.
George:They don't like me.
Robby:But you're the best builder. Yeah, but you're a really good builder and you made a lot of money.
George:But yeah, and that's why, even in our trainings it's so funny, because we don't just teach one thing, we don't just teach an element of construction or systems or brand. We teach other things outside of business too, because ultimately, that's why you set your business up in the first place. We teach life. We teach how you guys can be lifing and doing it well, how to life well, how to life well, how to life well. So we've dropped a couple of little hints since we've been talking back and forth, and today's topic is about brand B-R-A-D Close, close Brand Not really. So it's something that we both have a lot to do with yes, both of us and we've invested a lot of time and money into it as well. This, what we're doing right now all brand, all brand.
Robby:It is, it's all brand.
George:It's fun, Every aspect of it. It's fun brand. I think it's fun. So think about over the last. I'm actually curious. I'm going to go on our Instagram page for Million Dollar Days podcast. Yeah.
Robby:How many posts? Yeah, I would say a hundred, and ninety, ninety-four, oh fuck, ninety-four posts.
George:But you look at that, that's really good In the space. How long has this been going for now? Four months, yeah, five months. So there's not many people. No, I don't think it's how long. But you look at that from a perspective of what we're doing and this is like one of three accounts we've got. You know what I mean, that's just the same. You know what I mean. And to post 94 posts, there's people that don't do that in the space of four months. There's people that don't do that in the space of three years, yeah, so it's like consistently about four times. It's consistently. You're posting every episode.
George:You're probably doing three to four times a week thereabouts and plus then there's other posts that you'll put on your own page and other people's pages and stuff like that. So it's great from that perspective that this is a real branding exercise. But the benefit of building that brand not only just for the Million Dollar Days brand, because that in itself is a brand, it's worth something you could turn around and say, george, I'm done, I don't want to do this anymore, and I could get someone else to come in on this podcast and the brand still exists.
Robby:Or we could get this to the point where we focus on the production of the brand and we don't necessarily do all the hosting, just like Fox FM.
George:Yeah, they have different hosts. Like a radio station, they have different hosts. A million dollar a day's podcast. It's other people coming in.
Robby:And then we start to get other people to come on, and then it goes from okay, cool, you're now here, now you might drop off, and then we'll get someone else there, and then I might drop off. And then now they're hosting it.
George:You can cover different topics across so many a broad spectrum of experiences as well. We could have a naturopath here and do a naturopath session do you know what I mean? And you could have someone in another space. You'd have someone doing whatever life coaching.
George:So yeah, how to life how to life, how to life your life so what's the people not bring for people not building brand? What's your advice to them? I suppose, if you don't have a business, yeah, okay, let's do it like that. If you don't have a business, do you need to build a brand here's?
Robby:my take on everyone's building brand. Do you need to build a brand? Here's my take on it. Everyone's building a brand, everyone Yep. Your brand is what people think or say about you.
George:And maybe you're just single and you want to find someone. Well then, you're building your brand there, aren't you? Yeah, you have a brand in the dating world.
Robby:People look at you and they think something and they're like, oh yeah, this girl or this guy is, you know, good bad. This girl or this guy is you know good bad.
George:Yeah, and you may not be on one of the apps or something, but it could even just be on your own Instagram page, for example.
Robby:Yeah, they have some perception of you. So everyone to some degree is building brand, and one of my favorite sayings is people are going to make a judgment of you anyway, not in a bad way, but they're going to look at you and they're going to think something. It's human nature. We look at things and we judge them for what it is. Hey, a car's coming, I shouldn't cross the road. A good judgment. Hey, this guy's a dick. Maybe not a good judgment. You're judging him the wrong way. You don't know his story, but, like we judge everything, it's how we've gotten to this point. Yeah, that's how we think. So people are going to think something of you.
Robby:So why not try and influence what they're going to think? Why not try and have some control? Not all you can't, but some control on how you're perceived to other people? Yeah, 100%, and we do as well. We just don't think that we do, because a lot of people you wear like, people want to wear cool. I can just have my clothes up. People want to wear. It's all right, I'm just a guy, I make this up, but people want to wear cool clothes. People want to wear particular brands because if we associate ourselves, so our own brand to that brand. It elevates us, correct? Do you know what I mean? If I walk around in Gucci and it gives off a perception that I've got money, I can afford these products, right? Yeah, without a doubt. Yeah, which is why people like it.
George:Yeah, people build an emotional connection with it. Yeah, how they look, how they feel, how they're perceived. That's ultimately what it is. And if you think about, if you're not, you say I'm not influenced by brand. You are, everyone is, everyone is influenced by brand. There's why you you wearing a no-name brand t-shirt is a brand in itself. Is you making a statement to say I'm not wearing a branded t-shirt? Yeah, okay, it's like you, your tv, what's like most people? Sorry, that's so good, I know you like it.
Robby:you can use it next time you're on stage, dude, you're 100% right. You know why? Because it takes, like someone said to me I used to work at Mercedes this is the perfect example that relates to the t-shirt and we used to get a company car. I used to be like I'm paying for this, you get fringe benefit, fbt, fringe benefit tax. So you're paying for the car, you're getting taxed for it. So I'm like there's a pool of cars, maybe 25 different cars I want to take the best car I can. I'm like, dude, there's a pool of cars maybe 25 different cars I want to take the best car I can. Yeah, I'm paying the same amount.
Robby:And I felt as though there was a perception of oh, so you won't drive the A-class. And I was like if I have to, I will. But if I can choose and you choose an A-class unless you like the A-class, which is okay, but if you don't, if you're doing it to choose to be like a, I'm not, I'm modest, I'm humble I'll drive anything that has four wheels. That's a brand, it is. Yeah, I was like dude, I'm fucking paying for this. I want the best thing I can get, I want the most value for my money and if I can take an E class or a C class. I'm going to take that every single time.
Robby:If it means I have to wait 10 minutes, if it means I have to get it washed, I want to drive home in comfort, yeah yeah. But people used to look at me like, oh, what a level of arrogance, Hmm, yeah. And I was like it's not arrogance, it's value. You idiots, yeah, I just get so upset. But, yeah, same thing. That in itself is saying that they are humble. This, yeah, you're 100% right. Not wearing Gucci is the same thing as wearing Gucci in a different direction.
George:Exactly the same thing and everyone that says, oh, I'm not influenced by brand, but you are Because you're your tv at home. Most people are going to buy a samsung tv and they're going to stick with samsung tv or they're going to be like no, sony is the best I do, actually, but I had a sony. No, I had an lg previously until my door. It was a great. It was a great tv until my daughter threw a toy at it and cracked the screen. It was one of those really ultra thin ones that was like paper thin, and she threw a toy at it when she was like two years old. So she owes me a tv when she's 21. I'll let her know about it. She'll watch this episode. Really, she'll watch it back. So, also, most people will keep with that brand and it's like the.
George:You can come back to your comment in a sec. Keep it in your mind, because sometimes we say shit and then we forget your car, the car you're driving. A lot of people this is I'll go back to builders, for example and tradies. They'll buy a hylux and that's the only car they're going to go with from now until the end of time the new model comes out, I'm getting another hylux, I'm getting a hylux, I'm getting a ranger, and they continue with that brand. It's very few people go from this car to this car, to this car to this car and keep changing different models or whatever it might be why? Because they have an emotional connection with the brand. They like how it makes them look, how it makes them feel, how the reliability of toyota's unbreakable. What's that catch saying unbreakable? I'm sure you can break a toyota if you try it hard enough. Okay, but their brand is no, we are unbreakable. We're the car that lasts forever. We're reliable. If you don't want to, if you don't want that, go and buy a ford what's your favorite?
George:full drive, as in from a youth perspective. Yeah, I would probably stay with the rangers I've had. Actually, funny enough, I've been the type that's actually swapped cars almost all the time and consistently I've gone. I had, I've had a hylux, I've had a navara and an amarok. So I'm a volkswagen and I've had a ranger and I think the range is the best out of all of them. Rangers dude, have you driven the new rangers? No, I've. No, I haven't.
George:I ordered one. I ordered one and then I cancelled it because they were fucking me around and it was during the time when they actually said it would be here in december. And I'm like, cool, no worries, put my car for sale, did all that to another car I had, and then it didn't rock up. And then they're like, oh, sorry, it's delays, it's this, and then it finally rocks up and he goes, oh, we've got to clean them, we found seeds on the tires and it was like another two months. And then by that stage I bought a new car. I bought my wife a car and I said stuff it. Then I'd cancel the order, but will I buy another one? Yeah, if I get another ute, I would. I would buy another one Rangers are sick. Yeah, they're great cars.
Robby:I think they look good.
George:So for me, I like the look of them. I think they're the best looking on the market at the moment. I saw a new Amarok the other day that looked nice too. I would buy another one. Amaroks were a really nice. Yeah, the range is to me at the moment. I think the range is the best one. I know I would probably buy the Raptor if I bought another U. That's the top end. Yeah, that's their most expensive one, like the off-road version.
Robby:That's sicker. Yeah, it's cool. It looks good They've got Wildtrak and Raptor.
George:Yeah. So then, okay, I'm buying a Wildtrak and I'm going to put PASCON on the side. Oh, sorry, a Range. I'm going to put PASCON on the side of it. What's that say about my business brand now? You can associate it with or I go and buy one of the big American V8s. What's that say about? I put PASCON on the side of it. What's that say about my business?
George:well like like the, the Chevys, rams, ram yeah, rams are sick. Yeah, yeah, they're nice cars. I got into one the other day like really nice car, really cool car, so much compartments? Yeah, but why so? You don't need that car in Australia, unless you're towing heavy loads, three tons plus. You don't need it. You just do not need that car. It's a big vehicle, big car. It's a massive car. It's.
Robby:And it's a V8.
George:It looks cool, so I'm going to buy that car for my business now as a builder.
Robby:You're going to piss people off.
George:Yeah, I could, potentially. So there's a number of ways that this can be perceived. A I genuinely need the car to tow an excavator. So I need a big car like that, no problems. But then there'll be other people like oh the greenies, how could you go buy a v8 in australia? You don't need something like that, you're just polluting the country. Then there'll be other people going well, that's a hundred and eighty thousand dollar car. You're obviously making too much money and I'm not going to choose you as my builder. So limiting beliefs here.
George:Now that we've spoken about or they're going to, there'll be the other flip of this, the coin. Oh, wow, the. You're driving a big v8. You obviously don't care about fuel. You obviously don't care that the car costs 180 grand. You must be a really successful builder and doing really well for yourself. Awesome, I'm going to use you. But you see how all those different notions come out and you've got to take that into consideration, perhaps when you're doing your company. So if I bought, this is interesting. Pretend I've never met you and I'm your builder and I'll rock up to your house in a bentley and you live in glen waverley and I'm your builder and I'll rock up to your house in a Bentley and you live in Glen Waverley and I've rocked up to build your $2 million home but it's in a Bentley. What are you thinking?
Robby:Me. Yeah, personally. Yeah, I don't mind that. Yeah, I would sit there like a sick car man.
George:Do you think a lot of people would, but would your perception be like? Oh yeah, I'm going to get a cheap quote from this guy no, no, I would think this guy is making bank.
Robby:Yeah, like this guy is doing very well for himself, I'd want to learn from him, that's my perception, but you're very I think you're unique in that regard.
George:I think, the way we think when it comes to stuff like that, I that like I'll be like dude that's sick man I want to do that like what you're doing right now.
Robby:I want to be doing the same thing to show me how you did it. Yeah, as opposed to fuck this guy too much money. Yeah, he's gonna rip me off yeah, he must be ripping people off. Yeah, dodgy builder yeah.
George:So how funny. You've got huge success, delivering exceptional projects, so you've bought a nice car and then you're still branded as a dodgy builder.
Robby:That's you're branded through other people's perception. Yeah, you can't control how other people see the world. Correct, well, you can influence it yeah, but you can't control. That's right. Yeah, that's right, yeah. So touching back, why? Why don't people focus on building brand?
George:I think there's a lot of effort that goes behind it.
Robby:I think it's also delayed gratification yes, without a doubt Because you don't see the result.
George:You don't post and then the phone rings. Jeremy how good would that be. That'd be a multi. We'd be doing this from the chopper. This episode, yeah, post heaps.
Robby:That's it. That's the problem with it. You know what? That's the fucking advantage with it? Yeah, 100%. I mean, if this is hard and those people don't have the patience, I can beat everyone.
George:Do you know what I mean without a doubt, I'll outwork you, like last episode, the red and green dice, if you haven't listened to it. You need to listen to it. You need to listen to it. It will change your life. Actually, last episode was great.
Robby:If you haven't listened to the last episode.
George:I want you to go back and listen to it. What number is it? Figure it out. Whatever this one is, Figure it out.
Robby:Deduct one from this number, episode 22? 23. 23. Yeah, I think Really good episode If this is episode. But I'm sorry, not sorry, yeah, I don't mean it.
George:It's crossing my fingers. Yeah, it's crossing my fingers. Fingers are crossed under the table. You can't see, because it's a podcast. You're listening to it. What?
Robby:were we saying, we were talking about delayed gratification?
George:Yeah, and you're right. It's because people don't do it that the ones that will and take advantage of it will absolutely dominate the space.
Robby:I think also if you're on the post when you feel good, you're letting things. Oh dude, I heard the stick saying have you read Atomic Habits Mm-mm. Me either, but this is from that book and I've actually got the book. I should read it.
George:It's on the list.
Robby:Yeah, the list. I've got a list.
George:What a list. You probably need to pick your brain on some books. Actually, I've got a few ahead. I've got a few ahead of me. But when I start thinking about books, I think because I know so, something that Robbie does, which everyone should do it's like when someone tells you, hey, have you read this book? And you're like, no, you buy it on the spot. On the spot, dude, On the spot, amazoncomau forward slash, get this book $25, $25, $30.
Robby:It's like you just spend it on lunch anyway. Skip lunch. If you can't afford it, skip lunch and get the thing, because it'll change your life.
George:That's right, you just need one list. You have a whole array of books that you haven't read yet that are just there, ready to go.
Robby:I reckon I've probably read less than half the books I own. How many books do you read a month? This year I'm aiming to do 30 books a year.
George:Nice. So three books a month, you're trying to do yeah, two to three Nice Failing horribly at the moment. That's okay, but imagine yeah, two to three.
Robby:Yeah, yeah, nice.
George:Failing horribly at the moment. That's okay. But imagine if your target, imagine if your target was five Exactly, and then I think I'm on books. Well, 12 at the moment yeah, if it was your book, your target was 12, but then you're like your enemies wisely. I haven't started yet. I got it. I just got my hard copy. Have you got a hard copy? Yeah, yeah, I ordered it in December and got it delivered not long ago. Oh, in January sometime, Well late January early.
Robby:Feb.
George:It came from the States. I like the current one. I've nearly finished it. The Next Five Mergers yeah, really good book. There's teachings in that that I want to incorporate into future events because I think it will be beneficial for people too. He also talks about how to. This is Patrick Bet-David, by the way, who will be on the show one day. Just copy him in here In the near future.
Robby:He actually talks about how to build an advisory board in that book, which is really cool. But back to what I was saying. James Allen, atomic Habits supposedly one of the best books rated by mark manson, right, so the subtle art of not keeping a fuck. Oh, yes, yeah, that guy. So he does a book review and he's like these are he's read a thousand books or something. He's like these are the 30 books that have probably changed my life the most, and this was one of them, called atomic habits. He said it's the most practical book he's ever read. I'm going to write that one down, yeah, and I'm going to get it. He talks about.
Robby:There's a saying from the book where they talk about. He says we don't rise to the level of our goals. We fall to the level of our systems, you know? And talking about brand, if we you can be pumped and want to build a massive brand, yeah. But if you don't have systems in place that are going to allow you to systemize everything you're doing, schedule it. Do you know what I mean? Like dude, imagine you could only post when you could post. It'd be hard because you have to feel good all the time and the reality is no one feels great all the time. Do you know what I mean? Everyone has ups and downs. We're humans, so you need to create a system that allows that. No matter how you feel, no matter what's happening, no matter what is going down in your life at that point in time, this shit goes out like clockwork.
George:Make the game easy to win matt fucking. Write that down. Write that down and tattoo. Buy the t-shirt, write it, it on your arm. Buy the t-shirt, write it on your arm and go to a tattoo parlor and get it tattooed. Make the game easy to win Just come to George's office.
Robby:We'll tattoo you. We'll do it. Let's go. We'll get a branding thing. It'll be, make the game easy to win. That's it. We should get t-shirts, man. We should get merch let's do it.
George:Oh, million million dollar day. Yeah, oh too much. Why don't we have merch brand? We needed to have this brand episode so we could make merch. This is, if you guys want some merch, the first person, by the time this episode is, we're gonna have merch. We're gonna have merch. The first person to share any sort of content on any platform on their brand and hash and do a hashtag top George, top George, top tour, top top George. And tag both myself, robbie and million dollar days. We will send you out a free t-shirt. Make the game easy to win. Make the game easy to win. Yeah, all right, done Deal. We will send you out a free t-shirt. Make the game easy to win.
Robby:Make the game easy to win. Yeah, all right, done. Deal Free t-shirt Free t-shirt. Let's see when were we going with that. Oh yeah, systems. So I think having a system with your branding is really, really important, and we teach people how to create content, we teach them what to talk about, we teach them how to find what to talk about and we teach them how to systemize it. We both systemize our content and it goes out like clockwork. It's the only way you're going to stay consistent with it.
George:Yeah, exactly right, because if you have to do it everywhere, and especially when you consider we've got multiple businesses, and if you have to do that and your own personal brand so you've got your business brand, your personal brand and you've got multiple accounts everywhere you can't do that all on your own consistently. You need help, you need systems in place to get it done. I'm going to say you can't do it on your own. Well, you can. You've just got to prioritize time to do that. So if you spend four hours a month, you could schedule your whole content.
Robby:Yeah, For four hours. You could probably post daily yeah, yeah.
George:But then the question comes oh how, I can't create that much content, where do I get all the content from? Well where do you get all the content from me? Yeah, podcast, that's it, just this. But what do you? Okay, so forget pre-podcast. Yeah, pre-legacy media. Where'd you get your content from?
Robby:uh, I used to. I used to go to the, so pre okay, pre-legacy media pre-events yeah, you see how much.
George:You see how much we've, just because I've just wiped off a whole bunch of your content. Yeah, I'm going pre-events, so prior to that.
Robby:I used to put up quotes that used to motivate me. I still do that. Yeah, me too, I. You can put up things. You tweet. You could put up what you're doing like where you're at in that point, like where you're at, whether you're somewhere, whether you're anywhere, you can show people the day-to-day of your life. You can. This is sitting down and recording content. You've got to understand this is content. This is long-form content. We sit down and we block our time. Did you know what we were going to talk about when we first met this morning? No, I didn't know either. We literally were walking back in the door and we started talking about brand and I was like, hey, let's talk about brand. And then we sit down here and we talk and we schedule the time and luckily, I'm sitting here and we talk for 45 minutes to an hour, sometimes more, about a particular topic. This is content creation. You can do that on your own.
George:Yeah, you don't have to sit here and do it with Robbie. I did a post the other. Well, tom, you guys see this. A few weeks back that was literally different videos and text and I said the six things you need to be successful in construction. And then I'd go through and I just said six different things. That video goes for less than 10 seconds and probably took 15 minutes to make. That's just myself. That could have made a single post like that the cameras you've got on your phones.
George:chances are you've all got a relatively new phone that's less than three years old. Let's say If you a relatively new phone that's less than three years old, let's say if you've got a phone that's less than three years old, chances are you've got a pretty good camera on it and if you don't get your life together, get your life together um, but even okay, get a gopro, do something.
George:But the whole thing is, it's like people are hoping that this is what's the easy way, george, how do I build brands? So it's easy Document, yeah, document, without a doubt, document your journey. Yeah, don't just create, you don't have to create, you don't have to be you don't have to go straight to the private jet before you post photos, ken. If you want People with private jets, don't post photos. The people without private jets post photos. Just remember that when, when you see someone on a private jet, it's not their fucking jet.
Robby:I'm scrolling so far down. Everything is podcast or airbend or quotes.
George:I'm funny.
Robby:But that's okay. Yeah, so I did this. This was 18 months ago almost, and I created a video of me talking about ChatGPT in the first week of coming out. I remember that, do you know what I mean? And I just went and said I wasn't an expert. I went and sat in front of the computer, I'd used it and I was like holy shit, this is massive, yeah. And I went and shared what I knew. Yeah, it was like dude, not even three minutes, I think it was like 50 seconds.
George:You can do so much guys. I filmed myself asking Google the other day Say, hey, google, play Million Dollar Days on YouTube. I see, yeah, it was cool and it goes. Playing Million Dollar Days on YouTube, like that in itself is such a simple post and something I just recorded. It didn't have fancy camera work. You could be going on. If you're a builder or a trader, you could be on site, give your phone to your employee and say, just take photos of me talking to people.
Robby:Also there's two, so this might help, because most people don't understand the concept of content. So content does one of two things it either entertains people or it educates people. Right, and we consume content in three forms we either watch it, read it or we listen to it. That's the only. So you're either making something that someone's going to watch, read or listen, and you're either making them feel like they've learned something or making them feel a particular way because it's entertaining. Entertainment gives us feelings. Watch it, it's funny, it's sad, whatever. It makes us feel a certain way and that's what we get from it. If you take those, it's going to be one of those and one of Can you entertain and educate? Yes, Absolutely you can. You just got to be good.
George:Yeah, and eventually let's go back to the business side of things. Eventually, if you're making some good money in your business, invest, go and employ a media agency to create content for you, not everything. Eventually you're going to move off your phone, as in taking photos on your phone, just your phone. You will still do that. You will still do a lot of that type of content. But go and spend one, two, three. You know what, just go. You know what. I'm going to get a media agency out for the next year. I'm going to invest fifteen thousand dollars, all right, or twenty thousand, twenty four thousand dollars for the year. That's two grand a month for someone to come out and create content at your business every every couple of weeks yeah, and it's just's just, it's ongoing.
Robby:Happens like clockwork.
George:Yep, and people are not doing it because we've already established that the majority of people are not doing it, not doing it consistently enough for long enough. So if you're doing it for a whole year, posting almost three, four, five times a week, guess who's going to get business as a result of that? I've made guys. I want to make this really clear. The day that this really clicked for me was back in 2016. I won a $3.5 million job through Instagram with zero ad spend, but the cost of entry was I was putting out content, yeah. And people also think, oh, I only have 100 followers, I only have 1,000 followers, I only have 450 followers. It's not about how many followers you have, not just that One person bought my product, not 450.
Robby:Yeah, but not just that. Everyone started somewhere.
George:They all started with zero.
Robby:We're all looking at. Yeah, no one at one point, like if a famous person jumps on a platform and gets a lot of followers quickly, that person at one point in their life wasn't famous. You think, just because they're just starting on Instagram that they're just starting their journey. No, they began their journey a decade ago doing other stuff, doing other forms of media to build that brand over time. And now that it's, they've got brand equity.
George:That's right. They've still got the brand and built the brand. They just did it through other platforms.
Robby:Yeah, they've got brand we're specifically is.
George:Social media is the game it is, and I found a photo that I put up on most of my events just to give people a bit of context. We're social creatures and we seek information. We seek things and interaction with other people. 100 years ago, everyone got their information from newspapers. You didn't know what was happening in the world or society unless you read it in a newspaper, so that's how you got your information. Fast forward 100 years. Everyone's getting their information from a phone, from a device.
Robby:Isn't it amazing how we are, so we're such like herd animals? Yeah, without a doubt. In the sense of even just reading about other people's experiences makes us feel connected yeah, we are definitely animals.
George:We are sheep, dude, we are sheep. And then there's that black sheep in the family, as everyone will say. There's that black sheep that will lead people from time to time and look at it from the perspective of covid. All right, every we were told like, especially in Victoria I don't know what the other states were like, but let's just say all of Australia we were told you're not allowed to do this. Yes, sir, thank you, sir. Can I have some more? Sir? All right, we were such everyone was under the thumb. Yeah, followers, it just showed me how much of, as a society, we do what we are told. We do not rage against the machine. None of that. Whereas you look at some European countries right, I think something happened in France the other day. Did you see that they did something with taxes and the whole country rebelled and all the farmers got their tractors and started spraying manure on parliament house. It was full-on. The whole country stopped and then they removed that tax because they could. They knew that those three, four, ten days that they weren't operating.
Robby:We, the whole country was far. Australia is a very socially compliant yeah I'm very much so.
George:They just introduced new taxes, land taxes and shit like that. Yeah, do you remember seeing the riots in the street?
Robby:no, but you know what I also. So here's my rebuttal to this. But here's my rebuttal to that. Yeah, you don't like it? Please go away. Fucking leave, like you're in. You're in control, don't? I mean? There is no one. You've got one of the best passports in the fucking world. Yeah, leave. Yeah, you can go into any country and they'll accept you. There's nothing holding you here. You're in control. You either stay and live with it and don't be sad, or leave. Choice is yours. Take responsibility.
George:Yeah, but this still goes to show, though, how you said, we're just very compliant, very compliant, very compliant, extremely compliant.
Robby:How very compliant country, very compliant country, very compliant, extremely compliant. How did we get onto that topic? We were talking about who knows. But listen, I know what I wanted to ask you Good, the coffee thing. When I was about to sip my coffee and I was about to ask you a question and you're like remember it? Oh, yes, yes, yes, yes, yeah, did you stop coffee?
Robby:that in a previous episode, I know. And then you messaged me randomly once and said, hey, I've got a quick coffee for three days and I did it. Yes, when are you going to do?
George:it. I'll do it as of tomorrow.
Robby:Tomorrow Saturday.
George:No, it's Friday tomorrow.
Robby:Big day, big day Friday.
George:I won't fuck around. I won't have Friday, saturday How's your coffee? How's your coffee? Let's do three days.
Robby:All right. Another question that I wanted to ask you Are you talking about compliance? Oh yeah, have you watched Super Bumped?
George:No, come on, I haven't watched much TV lately. Come on, man, I've been busy doing shit lately. That's what I'm saying. We said last episode I'm busier than I've ever been. I get home and I'm like nah, so I've got, I will watch it. I will watch it. I do trust you. Maybe you're just going to come to your house one day because I haven't been to your house yet. I'll come past and you can put it on done then.
Robby:I have to watch seven episodes. It's too long. How long they go? For an hour each. Yeah, you gotta sleep over. Yeah, I'll sleep. Um, another question. We got to that by. So Another question, we got to that by sorry.
Robby:Another question, a statement. We got to that by talking about us being social creatures and being compliant. Yes, yes, yes, yes, yes, correct. So what I wanted to add to that was I heard this thing on Joe Rogan's podcast and he talks about how, as humans, we're so we are so compliant. No, sorry, not so compliant. We are such herd animals yeah, we follow. We like human interaction so much Whether you're an introvert, an extrovert, whatever it is we need human interaction so badly that when you're in jail and you're surrounded by rapists and pedophiles and murderers and just the worst of the worst of humanity the worst thing they can do to you is put you in a room on your own.
Robby:Is that not the most bizarre thing ever so funny, isn't it funny? Like you think that put me in a room by myself, I'll be wrapped. That's when you're in by yourself and you're stuck with your brain and you go nuts. Yeah, and it's mental torture. Yeah, I feel like I'd like it to be in your room on your own. I just feel like I could. Or to go to jail? No, no, the room on my own thing. I feel like I could. I can handle my thoughts. Like you know, I'm in control. Yeah, who's saying that? Me? You, yeah, it's an original. Huh, it's an original. No, no, I'm saying like, what part of me is saying that? My brain? No, so am I in control? My brain in control? I don't know, I feel like.
George:You'll have a lot of time to think about it, heaps of time to think about it. Just got to commit a crime. If you do commit a crime, do something sick. That's what bank robberies are these days. We'll make the news.
Robby:Make the news. See what were we trying to current affair.
George:Current affair oh, of course, got to get on. A current affair A current affair. We haven't said anything controversial in a little while, I think after having Janet on the show, I think we've gone straight and narrow. You reckon, back in our place. We used to swear a lot. We don't swear much anymore swear heaps do we? Maybe we swear less because of Janet? Is that a bad thing?
Robby:absolutely fucking horrible going against our core values. Alright okay.
George:So how do you make the game easy to win? We've spoken about that a little bit. What do?
Robby:you do, so what's systemize?
George:mean though schedule everything.
Robby:How use just so many different platforms? This is what I want you to met a business suite.
George:It's fucking free uh, that helps you post on instagram and facebook.
Robby:Yeah, but now I'm big on get one thing right, like most people.
George:I know you'll be gone, omnipresent, and it's right but yeah, if you're just starting out, let not, let's not try boil the ocean.
Robby:Dude, what did I say? I said that the other day. So everyone wants to own the ocean? Yeah, fucking, own the puddle first. Yeah, do you know what I mean? Own the puddle, then you can go to the pond, then you can't do that. That's not how this works. That's not how this game works. You're going to.
George:Yeah, I agree. So I'm definitely start looking at doing you know, and the go-to is Instagram and Facebook. They have to. They're the easiest ones and they're the biggest ones as well.
Robby:You don't have to, you might. Your thing might be LinkedIn.
George:Yeah, people get massive on LinkedIn.
Robby:Yeah, people get massive on LinkedIn and that's all they do. And you check Instagram. They got nothing, but their thing is LinkedIn. Yeah, they double down on it and they write blog posts and they create videos for LinkedIn.
George:I like LinkedIn. I use it every day, every business day.
Robby:I'm a fan, it's okay, I do post on it. Yeah, I actually start posting less on it.
George:I find it interesting to see how many people actually take in my content on LinkedIn. A lot of business professionals. Heaps, heaps of them take it in and actually see it and watch it and do everything. They go. I love your stuff on LinkedIn. I go. That's interesting. I never see you like anything.
Robby:Dude, I was thinking that the other day. I was thinking because at one point my engagement really dropped, yeah, and I was like I find that too. And I was like I find that too. And I was like what the fuck's going on here, man? Like, what am I, is this, is this shit content? Like, if that what it is, like people just aren't, they're not tuning in. But then I'd go to a networking event or whatever. Oh man, I see your, your post. I saw you shared that thing. And now tell me what I shared. And I'd be like, oh, you're watching, you're watching, you're not engaging. Which you're watching? Yeah, which is okay, that's fine. I don't give it the likes. No, it's vanity metrics, isn't it? Yeah?
George:to know that you're watching is what I need and that's what I see with linkedin. A lot of people like I bumped into someone the other day like I see you all over linkedin cool, why can't? I can share, but it's just. It goes to show that again. Here's the thing with social media too it's not all. It's not all about posting. You need to engage as well. Yeah, I don't have to engage. Yeah, I've noticed that. Yeah, I've noticed that. But you need to post. Like if I always, if, if anyone ever put has spends the time to comment on one of my posts, I always respond to every single person. I usually like every single one.
George:Sometimes I respond most of the time, I respond most of the time, even if it's with an emoji, I'll respond, respond.
Robby:Oh yeah, even if, because I'm not big enough that I don't need to respond. I only communicate with emojis. Yeah, that's the language I speak.
George:I sent my wife a picture of a snake before.
Robby:You also don't watch everything Do you watch everything.
George:Yeah, watch everything. As in what?
Robby:Yeah, as in when you can, because the reason why I don't engage is because and spend less time on the platforms. Yeah, Dude, I will live on it. Otherwise. And I do have days Like there's days and there's days. I'll stop and I'll throw my phone to a different room and be like I spent way too much time with this thing. I just control my day, yeah.
George:Yeah. So yeah, one thing is posting. The other thing is also engagement with your audience too, because you want to be connecting with people and you want them to want to come back as well.
Robby:I just go through and like every post I see, yeah, I mean that's still engagement.
George:at the end of the day, it is still engagement. It's like everything, but then once you start winning at a few other platforms, so, say, it's Facebook and Instagram starting. Looking at the other ones, I was really late onto Twitter. I can't believe I only had Twitter for about three, four years or something like that. Yeah, me too. Twitter's not big in Australia. No, it isn't. It isn't. I get very low engagement on Twitter.
Robby:But I use.
George:Twitter to put a quote out and then copy that so I can post it on other platforms. And then there's threads. There's TikTok, linkedin, as we mentioned, youtube YouTube Shorts. So there are so many platforms now for us to be communicating on, and you need to be looking at them as a whole for sure, because, ultimately, having omnipresence will benefit you in the long term, because instagram may not be around or may not be the thing that people want to use in 10 years time, and if you've spent all this time, effort and money on that platform and all your content goes down the drain, then imagine all that hard work going down there for nothing. Also, not everyone is on those platforms, so you want to be tapping into a diverse range of people.
Robby:So that's true, I agree, and so, okay, someone who does this and they want to, they're like fuck you know what. These guys are right, and I want to push this thing forward. How do they know what to post?
George:You can post. I'd start posting what you're passionate about and what you like, because it's easy. It's easy and I said this on the weekend to the guys at Will Coaching, when we had our mastermind was to become a master at something, you need to invest 10,000 hours at it. Right, to be the best at it, or to be a master at it Someone that knows their shit on a particular topic, on a particular skill you need to invest 10,000 hours. Chances are, if you're listening to this right now, you've done tens of thousands of hours, not just 10. So you, in your own right, are a master at your trade. You're a master at your profession. You're a master at your passion. Start posting about it, because you know your shit.
George:Talk about we said this the other day talk about peanut butter, if that's what you love. Talk about peanut butter, the different shades, the different textures, the different brands. Yeah, I do. I like peanut butter, it's good, all those sorts of things and as a result of that, sure, you will get engagement with other people that love peanut butter. You may even get sponsored by craft, by an overseas company that invites you first class to come and tour their factory, because you have such a massive following on peanut butter. Whatever it is, post on your passion and if it's a business thing, post on your business.
Robby:Business is also easy I'll give you a um, I'll give you a little hack that I don't know where I saw it, to be honest. But if you log on to ChatGPT and you can do this on the free version and you type this in, you're going to read something. I want you to do some research for me. This is what you type in. I want you to do some research for me. I want you to act as an expert Instagram social media marketer. Tell me 20 frustrations, 20 desires and 20 fears that insert whoever your target client is have with whatever it is you do, put it in a table format Label X-axis 1 to 20 and Y-axis frustrations, desires and fears and hit enter and you will get 60 different ideas of pieces of content that you can create that suit your target client, that touch on their frustrations, desires and fears. And then here's the best part, you don't have to make 60. Pick 10. Pick 5.
George:Pick 20. Could it just inspire you to do other things? It could give you an idea. Yeah, use AI to think. Yeah, we had a. Well, we did an episode on AI a couple episodes back, yeah, and it's amazing how far it's come. Sorry, did I share that? No, share what? What I just shared? No, you didn't. You didn't. Yeah. So it's amazing to see how far the space has come and what it actually can do for you. And you were talking about it in that episode, about the people that really double down on this can just really take off and die.
Robby:Yeah, I think it's going to be. It is the next. So we had the industrial revolution, we had the digital revolution and now we're about to have the AI revolution. Yeah, and.
George:I sent you a video last night. Wasn't it about that bloke that did the chat GBT? But he used chat GBT to get hundreds of thousands of followers, using a similar sentence like that, saying you're going to be my marketing manager, I will do absolutely everything you need me to do. This is the information. These are my pages. This is this. This is this. This is this. Analyze it. Tell me what I need to do to grow my audience. So I've got a hundred thousand followers in the next year.
George:He followed everything chat gpt said at all moments. He got a hundred thousand followers in one month. Isn't that insane in one month. And now he's doing the exact same thing. He's given the, the chat gpt, all these prompts. He goes this is the body I want to have. This is the physique. These are my current weights. These are my measurements. These are the stats from my health app on my phone of my current sleeping, eating steps, everything. He loads that all onto the system. It does it. He goes create a meal plan, create an exercise plan. He took a photo of his gym space. This is the equipment that's available to me. It analyzes the gym equipment.
George:It's like oh, do this do this, do this, and he's come up with a whole schedule and he goes.
Robby:Already I've been doing this for two months and this is what my body looks like and he uploaded, and he uploaded photos and he was like, oh okay, I'm not there yet, but I'm all, but look at the progress.
George:Did you see what?
Robby:tvt responded no, we need to focus a little more on this, Wow.
George:I didn't see that.
Robby:Yeah, so they assessed this photo, yeah assessed the photo the update photo and said, okay, we need to focus a little more around the shoulders to make sure that it's all in proportion.
George:How amazing is that Insane dude? Insane, that's it. And now he's going to create that app, or whatever you call health GPT, and sell that to people. There you go.
Robby:Yeah, that's another thing, like I shared that as well the GPTs and the different types. Yeah, I never knew that before you told it. On the weekend, by the way, someone was telling me that this is going to become the next app store, so you're not going to. You know how now we download apps you're going to download AIs?
George:Yeah, and you used. You pay someone $50,000 to create an app for you.
Robby:Yeah, and that's going to become relevant because an app is a tool that we need to use and AI will do the thing. Do you know what I mean? Dude knowledge acquisition? Ah, fuck, I love this stuff. It's a rabbit hole. Yeah, that we could go down.
Robby:One thing I wanted to share one thing. I just saw it on my computer and I remember sharing this and I found this really cool when I read it and I want to share it with everyone and it's this your following. So when you create a brand, you create a following right, and your following equals those people that are paying you attention, but not yet time or money. Eventually, your following turn into your community, and your community are those people who are paying you time but not yet money. And then eventually, people from your community will turn into your customers and your customers are the people that pay you money. So this has a long term effect. It will make you brand trumps everything when it comes to business and making money and everything else Like it trumps.
Robby:Literally, it can pay for your life. I've said this before it can pay for your life. There is people who will pay people to use their product, use their service. You know influencers, micro-influencers, celebrities, to get them to use your thing. Imagine people were paying you because you had a big brand or a big following or you were as influential as, say, taylor Swift. How much do you think, think? Do you think Taylor Swift pays for much in her life?
George:no, dude like seriously at a restaurant. You reckon she's paying for the food, probably not the fact that she's walked into that restaurant.
Robby:They would prefer to take a photo of her in the restaurant. Yeah, and that is worth more than her pain will. Yeah, do you know what I mean? That's the power of brand. I'm not saying be Taylor Swift, have a bunch of Swifties. Yes, you are, dude, it'd be sick, it'd be sick. She's one of the most influential people in the world.
George:Without a doubt. Without a doubt, she could sway governments.
Robby:She can.
George:Imagine she came out now and said I'm in support of Biden, I'm in support of Trump. I think she did do that Biden thing, did she? I think it would be too powerful. I think she would probably stay out of it because she's too influential in that regard.
Robby:There's a lot of talk about her potentially heading down that route in the future, because she's 33 or whatever she is. Yeah, everyone's going to expire. Yeah, like, how long can she Perform at the level she's performing at now? And then, what's she going to do then? Like, what's her next step?
George:Yeah, well, they said the Rock was going to go For presidency. For a little while there was those rumours out there, and the funny thing is He'd probably win it too, the Rock, yeah, he'd definitely win it yeah.
Robby:The Rock said popularity point of view. So when he was building his brand, he turned around and he said fuck, I love this podcast, dude. It makes me think of the most random shit. I don't even know where I watched this and this was like. I reckon I watched it in the last 48 hours. Yeah, right, and the Rock. This was on Joe Rogan Joe Rogan's back on YouTube, by the way. Is he sick? Um, the Rock turned around to his branding team when he was going from wrestling to movies and said I want to be like Will Smith, but bigger. And now he's like Will Smith, but bigger, loved by everyone. He's. You know what I mean? He's way bigger. Pre-slap, pre-slap, yeah, pre-slap, it's up it has to be very I love it.
George:Pre-slap will smith's cool bloke man was yeah, it'd be interesting. Now, though, however. So okay, this is a great topic. It'd be interesting to see how he brings back his brand, because he was at a point where he was building huge amount of brand. I don't know if you remember he started going.
Robby:Yeah, he started just started creating content and it was running good content. Yeah, he came on social media.
George:He just started creating content and he hit the ground and it was fucking good content yeah, he hit the ground running, it was creative, like he was doing stuff where you go bang and the transition would be from this to this, yeah, and it was like the whole thing would change and you're like, how good is that?
Robby:that's so cool.
George:He understood the game, dude, he did he came in and and ever since he did the slap, he stopped with his content. Have you seen when was the last time he really created content?
Robby:Not as good as March. I might have unfollowed him, oh, did you? No, I don't know oh. I saw that the AI thing, yeah, so you see the AI thing of him eating spaghetti.
George:No, I must have missed that one.
Robby:I'm going to. Did you unfollow him?
George:No, I don't even know if I ever followed him. I did see the spaghetti thing, though it was amazing. Oh no, don't follow him. That's probably why I don't see any of his content. Oh dear. I follow him on Facebook.
Robby:Rule number one you've got to follow him.
George:You've got to follow him To see the content.
Robby:You've got to follow him. You should follow us.
George:You need to oh, here's the spaghetti thing I'm getting. Shall we, no, shall we, oh, no, no, that's not it.
Robby:It's like AI, it looks retarded. Oh, here we go. You can see what the AI can do no Creating actual footage. Oh yeah, yeah, they're creating footage from nothing. Yeah, yeah, but yeah, he's he. I don't think he can come back.
George:I do, I do, look if there's anyone if there's anyone that can Tom Cruise did, from what Everyone hated Tom Cruise for the longest time. For what? When he was on Oprah once and he was jumping on the couch when he was real out there with his Scientology stuff, it was when he was married to Katieie holmes. It was around that time. As big as this, yeah, what do you mean? As big as this? Because will smith singh?
Robby:he was unlike, that was unliked, yeah, but this covered. I feel like the only way he can come back is he leaves. What's her face? Oh, he's mrs. Yeah. That's the only way where people will be like okay, cool dude, like you, you fucked up, yeah, you woke up, yeah, and you realized you made a mistake. I could be wrong, but, like you realized you made a mistake and welcome back?
George:I think he will, because people forget. People do forget. Yeah, they'll move on. He'll make a couple of really good movies and they'll be like oh yeah, will smith's a legend you watch he's. They've got bad boys three coming out now, soon. I don't know if it's going to be any good, uh, but he didn't come out ages ago. Oh, another, maybe it's bad boys four, no, no, four. I think there's a fourth one just coming out. I saw a post have been put it up so there's a fourth running in ideas.
George:Yeah, they're 100 they're all making. They're all living their nostalgia and going back and making all these movies again. Yeah, let's just make the sequel. But I mean, you know, top Gun, maverick, that was a sick movie with Tom Cruise. They did a really good sequel to that, really good, and there's been a couple of them that have been like that. But I think Will will come back and I think he will be just as big as ever because he'll make one, two, three good video movies and then people will be like, oh yeah, he's the GOAT. I don't know. Yeah, maybe I think it always happens People forget Come on man, People do forget.
George:It's like how all these? I heard this interesting thing the other day that Kim Kardashian purposely released her sex tape just to get the fame and the branding. Did you see that? I've heard that. And it was with who did she do it? With Someone, randy. Who did she do it with Someone Randy? Yeah, and then he came out saying it was literally a contract between me, kim and her mum. Her mum picked the video that was going to go out to the public because at the time, that's how you got super famous. How fuck's that? But there you go. Power of the brand. You know, people pay Kardashian a million bucks for a 30-second story and it goes. It disappears in 24 hours. That's because she has a following, she has a huge brand, she has a powerful brand. She could say hey guys, this is the new, best t-shirt for men or for women, whatever and go out there and just it'll just sell millions upon millions, upon millions yeah, that's another thing.
Robby:You know, you gotta um, you gotta be careful with your brand as well. Like, yeah, because someone came to me the other day and they're like can you pitch our product to your audience? Oh, really, yeah. And I was like what is it? And they told me and it sounds okay. But I was like I don't feel comfortable. I've never used it. Yeah, I've never been through your services. How do you want me to go and say use this? Yeah, and I've never used it. And I was like I won't do it for that reason. I just don't feel comfortable, like you know what I mean.
George:That's yeah, you're kind of selling out yeah, it's like incongruent.
Robby:Yeah, and I was like I won't do that. Like I won't, no, sorry. Like if I pitch a product, I need to be a fucking fan of it, I need to believe in it. I won't. It'll be like me telling you to go do ice baths and I don't do it. Or me telling you to go Be like a fat person, telling you how to eat well and be healthy, but how to eat Some fat people can give really good food advice. Like Say it a lot of it. Yeah, like like this place has got sick burgers.
George:You know what I mean.
Robby:And then you're like yeah, I'm going to believe you, like most fat people, if they say this place is nice food usually, yeah, it's pretty nice, it's a good tell. So, fat people, give us some good restaurants. Let us know where you're going yeah, you know, you didn't have that fat mate growing up. And then when he'd say like, hey, this is sick, he'd be like oh, he's not fucking around.
George:This guy knows he practice.
Robby:yeah, I know um, yeah, that's another brand fat, yeah, 100 it is, 100, it is.
George:Oh, that's funny. And there's people out there that that that live through their body in that regard, you know, they'll, they'll. They create videos of themselves eating food topless. See what I mean. So it's probably almost a form of pornography, but I'll sit of themselves eating food topless. See what I mean. So it's probably almost a form of pornography, but I'll sit there just eating food. People get off on that shit.
George:I don't know, yeah, no, I was about to make a comment on it and then you called it pornography okay, I mean, there's people fetishes, they'll do that sort of shit and they'll eat and just and even just the fact that they don't want to watch something because it looks disgusting, I don't know.
Robby:No, but there's also. Yeah, I think the topless thing is weird, but there is a level of satisfaction of watching particular people eat particular foods. Who's that?
George:There again. I don't know, I don't know. I've almost thought about I like do you?
Robby:like food? Yeah, absolutely yeah, I like. Do you like, do you like food? Yeah, absolutely yeah, I like. I like scoffing food.
George:Really yeah.
Robby:I'll smash a burger in like two minutes. Yeah Under, yeah, it's sick. I thought about making a TikTok channel.
George:Yeah, just some hash burgers.
Robby:Yeah, this is a Betty's burger. This is what the burger is.
George:I'll let you know what it tastes like, and then give it a review 8.2. Yeah, there's people that made a good one.
George:I saw that I saw that the black guy I was telling you about what? Oh shit, that's Andy T. Why are you so racist? You're just a man. He speaks in monotone from America and he reviews food and he's got like a following of millions of followers like really lovely guy and he goes and he helps. He'll go to a business that's struggling and he'll do a review on their food so that it can actually help them get more business because they genuinely make good food. Never heard of him. I'll find him. I haven't seen him in a while, but I'll find him. I haven't seen him in a while, but I'll find him. I'll send him to you. I'll say this is the man, irrelevant of his color.
Robby:Speaking of good food, we should go to Third Wave Cafe in Albert Park. All right, have you been there? Yeah, absolutely You've been there.
George:I'm a local. Are they good? I don't go there regularly.
Robby:I've never been there Okay.
George:No, I haven't.
Robby:It's like a sableke with a rib in it.
George:It looks sick. You might be changing my life right now.
Robby:Yeah, it looks amazing, but that's not what I wanted to talk about. What I wanted to talk about was what do I want Food?
George:Oh, eating burgers and then reviewing it.
Robby:You wanted to do a TikTok channel on it, and then you said something after.
George:I don't know, lost the train of thought, but that could be my brand.
George:Yeah, there's so many things that it can go. You can go in so many different directions so many and that's the beauty about it and you can have fun along the way. It doesn't have to always be a difficult thing, it can be fun. And it is fun especially when you start nailing it and you start seeing results and people start giving you positive feedback. Here's the other thing when you start putting out content, you're also going to get negative feedback. You're going to be able to deal with that. That's other people's shit and you need to realize that too. You are going to get the negative comments. You are going to get people hating on you. But that's cool, they're playing a small game. They're not even in the realm of things that you're doing and that.
Robby:Never take advice from people on the sidelines.
George:Yeah, you'll never be criticized from someone doing more than you. Very true, it's only from the people doing less than you that will criticize you. Yeah, and on that note.
Robby:On that, note On that note.
George:I hope you enjoyed it. It was a good chat, good chat.
Robby:We have spoken about branding Barely touched. You know what I mean. Yeah, it is such a deep. This could be a couple of hours topic. This could be a Easily An episode a month. We did three whole days on it.
George:Yeah, we did three whole days on content creation and marketing and branding and all that sort of stuff, and the guys that were at that event just got so much out of it because they told us. So they're like man, there's all these things we're thinking about that we never even took into consideration. Now we and start creating some stuff and the beauty is I'm seeing it. I'm seeing their socials. Now.
Robby:How good is that.
George:That's a flow and effect from what you taught them, what we taught them. They actually action gets reward. Do you know what I mean? They're going out there and they're utilizing the skills that they've been taught for their benefit.
Robby:That's so good.
George:Good on them. Good on them for doing so. Like, subscribe, share this with everyone that you know on the planet. Even if you haven't met someone before and you're meeting them for the first time, you go. Hey, how are you? Have you heard of Million Dollar Days?
Robby:Yeah, Share this with those you love and those you don't. That's right.
George:Maybe even with those that you hate. Yeah, maybe you can get them up to. Yes, especially the ones that you dislike, because maybe you can elevate them to your level to. Maybe you can elevate them to your level, to your status, because you are all class and because they're not listening to Million Dollar Days, they're bottom feeders.
Robby:Let me help you Limiting beliefs, let me help you. Come, take my hand. Yeah, and don't forget, tag us Million Dollar Days at Robbie Chakere, at George Passus, at hashtag Top George, and we will send you a t-shirt and we're going to send you the merch the very first. You will get the first t-shirt that's ever made yeah, what it will say on, it is a surprise yeah, I've said that before make the game easy. Make the game easy to win. It'll be. Make the game easy to win tops. Love your work cool.
George:Thanks, guys, appreciate you joining us, thank.