Million Dollar Days

Mastering the Art of Sales and Global Business Success

April 24, 2024 Robby Choucair and George Passas Season 1 Episode 26
Mastering the Art of Sales and Global Business Success
Million Dollar Days
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Million Dollar Days
Mastering the Art of Sales and Global Business Success
Apr 24, 2024 Season 1 Episode 26
Robby Choucair and George Passas

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Embark on a journey through the twists and turns of daily life, where the mundane meets the profound in our latest podcast episode. From the gratitude of pain-free mornings to dealing with car repairs and customer service hurdles, we've got an array of stories to tickle your funny bone while offering a fresh perspective on everyday challenges. We dive into the art of sales and negotiation, sharing the uncomfortable truth about my aversion to selling and the power of authenticity in business dealings. Plus, we get real about the hard work needed to excel, not only in professional pursuits but also in personal growth.

Join us as we discuss the true value of a dedicated employee, and the transformative impact they can have on a business. We explore the importance of recognizing and nurturing talent, alongside the delicate balance of being socially engaged and high-performing in the workplace. If you've ever wondered about the intricacies of building trust with clients or how to keep your head up in the face of rejection, this episode is your guide to resilience. We also share insights on creating a systematic online structure for sales processes and discuss the underrated significance of sales skills across all industries.


Wrapping up, we tackle the mental toll of networking, weighing the potential rewards against the investment, especially in high-stakes environments like the Grand Prix. We share exhilarating news about our podcast reaching a global audience, which leads us to dream bigger, think globally, and consider the unlimited potential of marketing opportunities. From a strategic brainstorm on a luxury car documentary to our aspirations of scaling business ambitions, this episode is a charged dialogue on setting lofty goals and the importance of aiming high. So, buckle up for a ride that promises to infuse your ambitions with a dose of reality and inspiration.

Show Notes Transcript Chapter Markers

Send us a Text Message.

Embark on a journey through the twists and turns of daily life, where the mundane meets the profound in our latest podcast episode. From the gratitude of pain-free mornings to dealing with car repairs and customer service hurdles, we've got an array of stories to tickle your funny bone while offering a fresh perspective on everyday challenges. We dive into the art of sales and negotiation, sharing the uncomfortable truth about my aversion to selling and the power of authenticity in business dealings. Plus, we get real about the hard work needed to excel, not only in professional pursuits but also in personal growth.

Join us as we discuss the true value of a dedicated employee, and the transformative impact they can have on a business. We explore the importance of recognizing and nurturing talent, alongside the delicate balance of being socially engaged and high-performing in the workplace. If you've ever wondered about the intricacies of building trust with clients or how to keep your head up in the face of rejection, this episode is your guide to resilience. We also share insights on creating a systematic online structure for sales processes and discuss the underrated significance of sales skills across all industries.


Wrapping up, we tackle the mental toll of networking, weighing the potential rewards against the investment, especially in high-stakes environments like the Grand Prix. We share exhilarating news about our podcast reaching a global audience, which leads us to dream bigger, think globally, and consider the unlimited potential of marketing opportunities. From a strategic brainstorm on a luxury car documentary to our aspirations of scaling business ambitions, this episode is a charged dialogue on setting lofty goals and the importance of aiming high. So, buckle up for a ride that promises to infuse your ambitions with a dose of reality and inspiration.

Robby:

That one's on. Why can't I clap today?

George:

That's better I was going. Can you hurry up and do that fucking video where we go?

Robby:

The Michael Jackson, whatever it is, men and black, whatever.

George:

Just do it. It's going to be sick. Alright, am I starting or are you starting? Do it anyway. Greetings and salutations. Ladies and gentlemen, my name is Top George and I'm joined with Robert Chikere, and you are listening to Million Dollar Days. I hope you are having a million dollar day. Did you say salutations, greetings and salutations. Is that right? I don't know, but I like it.

Robby:

You know, iggy gets very happy when you call me Robbie, robert, robert, yeah, he gets very happy when you call me Robert. Look at the smile. Call you Roberto. No, he messages me. He's like hey, robert, I'm like, hey, catching on to bad habits, this guy Picking up the bad things. What's going on? Living life, living the dream, living large, living the podcast life, living the podcast life.

George:

This is all we do All day, every day.

Robby:

I wish I could do this all day, every day. You reckon, imagine, okay, imagine this was your job. Yeah, like imagine your nine to five. It was like, hey, we need to come in and just record for two hours every day, that's easy, yeah. What if?

George:

you had to do it for eight hours straight. Just talk nonstop Topics, different days, different guests. I can talk. Yeah, you were saying the other day when we had events. You're like fuck, I was talking for two hours and your throat was gone. Dude, how much does it hurt? You know it used to at the start a lot. Oh, you're veteran. Yeah, gangster veteran. Now you're getting some paradise.

Robby:

Um, that's cool. Yeah, mine still hurts, though, but I practice. Oh, you did, yeah, so if you all those things, all right, can you do it again, did you not? When you make me laugh, you need to do. That's called raspberries, raspberries yeah, I don't know why, but they's called raspberries, raspberries. Yeah, I don't know why, but they're called raspberries. And you go, let's go up and down.

George:

You just sound like you're farting in the microphone. Now Stop it. Stop it. Sorry, sorry, guys, at your discretion. All right, let's start now. Let's start. Yeah, now we're actually going to start the podcast.

Robby:

So let me how's life firstly, life's good.

George:

Yeah, it's always good. Another day out of the ground is always a good day.

Robby:

That's a great level to start the day on. You know what I wrote down the other day that you made me think of I can do my gratitude thing. I wrote that I never thought about this until you told me. And I wrote that I was grateful that I woke up and I was pain-free.

George:

Yeah, because I never thought about being in pain constantly yeah, how cool the other day when, a few episodes back, you were talking about how your car didn't start and how you were spitting chips because your battery was flat, and all this sort of shit happened to me the other day. Happened to me and I actually started laughing when it happened because I thought about you, yeah, and my car.

Robby:

What ended up happening with that?

George:

Oh, they fixed it. So long story short, my car was stuck in reverse.

Robby:

Oh yes, that's right Now, I remember.

George:

Yeah, so I've got one of those cars where the gear knob comes up and it's like a dial to change gears and, for whatever reason, when the car was turned off it went down and then it was in reverse and then when I pressed the button to start the car, it's like can't start the car, it's in reverse put it in park and then start the car.

Robby:

But I couldn't actually change it into gear. Also, I had to get a tent.

George:

It hides away, yeah it hides away, so I couldn't change it there. I couldn't change it to get into gear. I'm trying to youtube and google how do I put it into neutral so I could start it, and I figured out some shit. So that was cool, put it into neutral, got it. Then I had to put it on a tow truck, take it to Land Rover, and then they told me, hey, 1800 bucks later, but like anyway. So before that, though, I was spitting chips because my car wouldn't start and I was like two, three days that was sitting there. It was over a long weekend. I can't fucking drive my car, I can't do anything. Got to catch ubers everywhere. It was funny. I thought hey man, how often do I get into my car, expect to press the button it start and I drive off on my own merry way? How many times will I expect that? And then the one time it didn't, I lose my mind.

Robby:

Expectations huh.

George:

Yeah. Yeah.

George:

We spoke about that in that podcast. I actually laughed because I, your car wouldn't start. Anyway, we were driving to the airport. That when was it? It was actually that weekend. We were driving to the airport because we were going to Sydney and we were doing an event.

George:

Oh yeah, and I was in the car and I was on the phone to Land Rover whilst you were in the car and for those of you that don't know, robbie used to work at Mercedes as a mechanic and sales, front-end sales, all that sort of stuff. No, and whilst I'm on the phone, robbie's tapping me on the shoulder and the guy told me on the phone it's $1,800 to fix the car, $1,850 or something. And it was just a little pin that needed to be replaced or some shit. And Robbie tells me he goes ask him if this is a regular problem on the car. I go, yeah, sorry mate, is this a regular thing that happens on this car? And he goes no.

George:

And then you keep whispering shit in my ear and I can't hear. So I put the guy on hold. Then Robbie goes ask them if they can fix the car under goodwill. And I don't know. Before that moment I had never heard the concept of dealerships fixing cars under goodwill, and the concept is that they get allocated a percentage of money per year to fix people's cars in good faith, like in goodwill. Hey, you're a good customer, we'll wear half the cost.

Robby:

Part of the retention program so that people come back.

George:

Yeah, without a doubt. Anyway, I took the guy off hold and said, hey, mate, can you look at fixing this car in a goodwill? And he's like, oh, okay, yeah, let me get to head, I'll have to speak to How's it be and I'll get back to you. I said to him. I said, listen, in all honesty, this is the seventh car I've bought from you in 10 years. Okay, so if you're going to fix it for anyone, you're going to fix it for me. Alright, I've bought enough cars from you, know enough cars from you, maybe not that dealership per se, but the brand itself of Land Rover that hook a brother up. Anyway, they called me up a few days later and they covered 80% of the charge, which I thought was fantastic and I never knew that concept. But also, from a perspective of you just mentioned it, retaining people like that to me goes okay, great, that is fantastic customer service. Yes, I would consider coming and buying another car from you now.

Robby:

That's business at a global brand level. Yeah. They're like okay, cool, we need to have something where we can try and hold people in. Here is $3 million budget for you to spend on whatever you think is going to make sure people come back. And the manager gets the call and he's like cool, and they'll ask things too Like do they service with us? Have they bought cars from us before? Oh, they've got this many cars. Yeah, cool, cover it. Yeah, you know what I mean. Yeah, cool, cover it, because that's a valuable client.

George:

I'm a valuable client In all honesty, I've had good experience with my cars. I've never had really any major issues with them.

Robby:

Isn't that sick, though. Two sentences, yeah, two sentences, $1,500. Yeah. Yeah, exactly right, just knowing what to say. It took seven years to work out those two sentences. Yeah, but that's it. That's all it took.

George:

Yeah, but you're talking about now, so getting people to buy from them again A little thing. At the end of the day They've gone. Yeah, cool, you get $3 million. It's a lot of money, a global brand. Maybe it's not a fart in the wind for them, but ultimately it's still money that they get to splurge on their quality clients that continuously work and buy from them Absolutely. And what that does as well is I now go out and I tell my friends. I say hey, hey, get this. You tell your podcast list, I tell my podcast.

George:

you are all my friends did you mention the brand every single one of you are my friends sorry, have you mentioned the brand?

Robby:

you haven't land rover.

George:

Oh no, I'm pretty sure I did, did you appreciate? Yeah, I'm pretty sure anyway, it was a land rover. Yeah, must be nice to drive a land rover. Must be, must be nice, disco, a disco. It's Must be, must be nice, a disco, a disco. It's like I said, where are you going? We're going to the disco. What the fuck's a disco? It's a discovery.

Robby:

You can't get the disco. Why do you?

George:

call it a disco. That's what you need to be. You need to own a Land Rover.

Robby:

Land Rover lingo.

George:

Yeah, if you didn't own one, must be nice, it is nice, it's nice. Oh, how funny, how funny. You guys don't get the inside joke. So let's explain it, because it is a bit hard with the context where we say must be nice.

Robby:

It's like whenever you see someone we've actually spoken about, have we on the podcast? Yeah on the podcast, but share it anyway for the new listeners. Yeah, for the new listeners.

George:

Because there's so many, there's so many many. They're rocking up and, hey, welcome. Yeah, glad to have you mom again. Again, okay, share it. Yeah. Well, the whole concept is like when people you see people with nice things or going on fancy holidays or whatever it might be, and then you get those other people going, oh, that must be nice, as in from a jealousy point of view, or look at your success or looking down at you are just because you have all this money. Well, it must be, must be nice. Yeah, it is nice Of course it's nice.

Robby:

I work very hard. It must be easy for you.

George:

Yeah, yeah, life must be good, unlike me who battles in the trenches every day. Hang on, mate. Yeah, it is nice. Yeah, because we've worked hard for it, we've achieved greatness, we've taken and all these things that people can't even fathom, and we're getting the reward for it. So, yes, you're right.

Robby:

It is nice. I put up this thing the other day and it said life, there's something about life, man, I can't break it. No, it's something along the lines of life is difficult. You can do hard things and life becomes easier, or you can do the easy things and life becomes hard. Pick your heart. Do you know what I mean? Yeah, and I think most people choose the easy way out.

George:

Without a doubt. Without a doubt, I put one up the other day that said average is the enemy.

Robby:

Average is the fucking enemy. It is Mediocrity. Mediocrity, man. I could not think of anything worse than living a mediocre life.

George:

Yeah, yeah, I actually agree with that on all aspects, not just like a lot of people think, when you want more, it's like more money, like no, no, no, no.

Robby:

I want more on everything.

George:

I want everything and I often say this to my mentees Like I want to make so much money that people are offended when I walk in the room.

Robby:

That's sick. It's so good, isn't it? I can't wait to be offended.

George:

I want people to be offended by my presence. Look at this guy, all this money he's splashing around, here's 50. Go get yourself a fucking milkshake.

Robby:

Yeah, how much is a coffee? Here's 200. 200 bucks enough?

George:

Yeah, is that going to be enough? But it's not just from the money perspective Can you get two.

Robby:

Do you need more?

George:

Do you need more? I'll get my butler.

Robby:

He'll get it. My butler will get it.

George:

I want to make so much money that people get offended, but not just from the perspective of money, but from everything my presence, what I'm wearing. Like you need to be offended by how successful I am, because then I'm doing it right couldn't give a shit, I couldn't care less about what other people think and how they operate. The other day I was talking to you actually you this today and my wife. I put up a video and I found it quite comical. Actually it was after the grand prix and I was talking about I bought um some merchandise a jacket and a hat for a mercedes and I was talking about the story as to why I picked that jacket and, to my surprise, on instagram, I had a lot of trolls on there, a lot.

George:

They're like look at you, your fanboy of uh drive to survive. Oh, f1 used to be so much better before the fanboys like you came on and like full-on people bag. I gave it to all of them. I gave it back to all of them oh it's. I found it so comical, I find it comfortable it's good for the algorithm yeah, that's it I got the views up how funny is it?

George:

you spend all this money trying, all this money trying to get people to buy your product, yet you put up a stupid video which has nothing, which means nothing. It gets 50,000 views, 200 comments and you're like man.

Robby:

You just triggered someone.

George:

Yeah, you just triggered people Just because I was talking about buying some merchandise at a sporting event. That's what the topic really was about.

Robby:

Yeah, I remember the video.

George:

It was funny but you're going to get people that are triggered by shit like that. You're going to get people that are annoyed regardless, and it's the whole concept of you will always get someone that complains about the $1 coffee at 7-Eleven it's a fucking dollar but you're always going to get people that are going to complain about shit. But you're always going to get people that are going to complain about shit. Why, why? Their life's miserable or they're entitled, or they think they're owed something.

Robby:

Do you ever get shitty? Absolutely, I'm shitty. Now Let me explain. Do you ever, like everything starts to annoy you and then you're like what's going on, man? Like I'm still doing everything the same way?

George:

It's everything starting to burn. Are you saying just like on a certain day, like just in a moment, or whatever it might be yeah, I've been irritated by stuff, yeah, and you're like why is everything fucking annoying? Me, it's just irritating.

Robby:

Yeah, like that should not bother me, but it's bothering me, but nothing is bad.

George:

Yeah, but I'm bothered by that. I've definitely had days like that, I think recently too. I was just very busy and then, because things weren't happening the way I wanted them to happen, it was annoying me. I get frustrated with incompetence. Does that bother you? Incompetence, yeah yeah, like when people are like when you fuck up simple shit like walking.

Robby:

Oh, dude you know, what I mean Like sort it out what Like? We've got to fucking be on the leg out Whatever and fall over Like sort your shit out.

George:

No, but just simple things, Like I was saying to you today like I picked up.

Robby:

I love watching people fall. I know you were saying that, there you go.

George:

It's like walking stick someone kicks the stick out of you. You fall over. I'll help you. I'll help you up and then I'll laugh, you'll laugh hard yeah man, that was a funny it's funny.

Robby:

It's funny most of the time.

George:

It's funny, unless it's like a serious, like someone next, not off a cliff or something, but yeah that falling over, yeah funny, yeah, so incompetence yeah, so I mean I, I purchased the new company vehicle, um just recently, a few days ago, for one of my employees and the whole process to pick up the car, like you would think this is your job. You deliver cars day in, day out. Like you sell cars, you deliver cars. It should be a really simple fucking process. The process for them to hand over the car to me was like just painful. I'm like how do you fuck that up so hard? All right, simple instructions. Simple instructions you couldn't follow and you didn't do.

George:

And now I'm suffering the consequence of it and that was just irritating me, pissed me off beyond no compare. And then I look back on my fact. Why am I getting annoyed at stupid shit? You know what I mean. I'm getting annoyed at something that someone else is doing. They're not annoyed, I'm annoyed. I'm the one suffering, so you know. And good problems to. I'm annoyed, I'm the one suffering, so you know. And good problems to have. I'm annoyed about buying a new car. Seriously, get some perspective.

George:

First world problems. First world problems, huh. But it does annoy me when people don't. Like even in my own organization, like sometimes my employees. They process an invoice and it's wrong. I'm like fuck, how many times do I have to show you this isn't hard like this. I give it to them, fix it, get it back to me and I get them to do it. And the other day one of my employees did something on one of our software the system that we use for managing OH&S and I went on site. No, no, no, this is a different one. It was an OH&S software that we're using and you scan onto site, you sign all your forms, all that sort of shit. I did it on a job. It's actually sick.

George:

Went on site, I did it and all of our forms went there. I'm like this is fucking 101 shit. Like you should have done this. It should be ready for me to go. And I called them. I said why isn't this done Now? I shouldn't have to come in and check your work. You are at the level now where you don't need me to hold your hand. If I have to check your work and make sure it's getting done properly, then why are you here Now I didn't say it to him like that, because I was actually again annoyed because of incompetence, simple shit.

George:

But then I thought, okay, well, maybe this is my fault, fault maybe I haven't given him the right instructions on how to do this properly and what I expect with it. So I took a step back and I asked a different. I asked a different question. Instead of attacking. I was like so I went on site and these weren't done. Why? And he's like okay. He's like oh, I didn't know we needed to do that. I said, well, yes, of course we do. I said this okay, these need to be in place before we start the job. Okay, this is like one of the most important things. And he goes oh, I didn't realize it was the most, like it was that important. I said of course it is. It's safety when it comes to this sort of stuff. If we don't, if we have a serious, they say show me the paperwork because I want to know how much I'm going to fine you Now, if you don't do those things, I get fined.

George:

You get home, you go home that day and you get paid at the end of the month, but I get fined and the company suffers, reputation suffers If it's a dead body. I can get charged with voluntary manslaughter if these things aren't in place. So this is the number one most important thing and I expect it to be done. And I said I'll spend some time with you tomorrow. We'll sit down, we'll go through everything you need to do and I need you to do it. Okay, and then also, this is my expectation If I walk up to your computer at any time throughout the day, I want to see a tab open, that is that OH&S software. That tab has to be open as much as google is, facebook, instagram, spotify, whatever else you have open. That is one of the tabs that has to be open. Why?

Robby:

because it needs to be constantly monitored so is it one of those things they need to be using every day, every single day?

George:

okay, every single day it needs to be part of. And maybe I didn't make that clear, maybe I didn't have that expectation and those kpis there for them. But now they do. So now I would expect I've got to their computer right now. I say show me that tab. I said, okay, cool, there, it is there. It is there. It is A little bit off topic, but it was. I think it was just. That's what annoys me the most when simple things don't get done, because it could be a level of laziness too, because it's so easy, you don't necessarily think, oh man, that's not important, it's easy, I can do that at any time.

Robby:

But I feel like it's a care factor.

George:

Yeah, without a doubt. Without a doubt, because for me, it's massive because I get fined or I get charged if something really goes wrong, Whereas for you it's like oh it's going to take me 15 minutes, I can't be fucked I recently had this chat with my team as well and I was like what's going on?

Robby:

I feel like you don't care man yeah like. You know what I mean, and if that's the case, then we need to have a conversation about this, because it's not okay. You know what I mean? It's not cool yeah, yeah, we can't it's not.

Robby:

we can't just keep going the way we're going like. We need to work out what it is that's causing this, because this is not a difficult fucking task. You've done this before and you're capable of doing it. Incapable, that's a different story. I'm going to use a different word Scratch on my head. If I thought you couldn't do it, I would not have the expectation of you, but I know you can and you're not. So what's the problem?

George:

Just with that, because I had someone ask me a similar question today. It's like, oh, my employee doesn't do this, this, this and this, and I said yeah, but sometimes he shouldn't need to. It's not his company. You can't expect your employees to love your business as much as you love, or for them to care about the business as much as you do they are not owners.

Robby:

It's not theirs. They are not owners it's not theirs.

George:

They can't. Even if you gave them a slice of the pie. Yes, they might care a little bit more, but the majority of the pie is yours. I was unique in the sense that wherever I worked, I used to care about the business a lot, and that's why I was so successful at each organization I worked at. That's why I got promoted sooner.

Robby:

That's why I got a better job. Also, I feel the same way about myself, in the sense of I feel like when I was an employee, I was easily one of the best Cool.

George:

I like that, and you should encourage that in your own business.

Robby:

Not even in a skill aspect. Yeah, just more so in a I was attitude up and go. You know what I mean Huge, huge. I was like I was a good, I was a positive force for the team.

George:

Yeah, so cool. And I used to have that friendly competition between myself and other employees at other businesses I worked at and they didn't even know I was in competition with all of them. I'm going to get the best job when we land that new high-end project. I'm doing it, I'm the project manager on that job, not you. Or back when I was younger, I would want the other project managers to be like oh hey, george is on my team, yeah, he's doing this job with me that's, that's what I, that's how I thought about, and that's sick, and but you see why I got promoted ahead of everyone else.

George:

That was like oh, fucking 330, better pack up yeah, 330, that's it. Yeah, better start wiping down the floors and putting stuff away. It's I don't start work until 7.30.

George:

Fuck dude I was in the office at 6.30. Every day when I worked for someone else, I used to make my coffee, go to the toilet, read the newspaper, be on Facebook, whatever, but I was in the office working. I was there at 7 am. I didn't rock up at 7, have a chit-chat with everyone, catch up on good times. Not to say I was one of those guys that were just like straight and narrow down the line. Don't talk to me, I'm working. I was very social in those places and had great relationships with the people there, but I was also a high performer. I did both. I was able to do both, and that's why I always got promoted. That's why I always got the best jobs. That's all what ended up me starting my own business at the end of the day as well.

Robby:

Don't you? I look back at that now and I think, man, like I didn't understand, you don't understand the value of a good employee until you have your own business. Yeah, Do you know what I mean? Because they're not dude. Good employees are hard to come by. They are, they're hard to come by, man. Yeah. And when you get one, you don't want to let them go. Ideally, you want to do everything you can to create a work environment where they are happy working here. Yeah.

Robby:

And it's not like I'm saying trap them in or anything like that. I actually have the conversation with my employees. I say whatever you want, tell me, and if I can help you achieve that, I will. You want tell me. If I can help you achieve that, I will. Even if it means you're not here in 12 months, that's okay, we'll have the best 12 months and then you can go do whatever you want, but tell me what the end goal is for you as well, because they're humans too. But yeah, I think the value a good employee brings to a business is fucking huge, yeah, massive.

Robby:

Someone you can depend on, someone you can be like hey, this is just there's a fire here, I guess sort it out, yeah, and they're like cool. And then you get the message done, done. Is that saying done, done?

George:

very good? Um, yeah, without a doubt it is. It's a powerful thing having good people and being surrounded by good people very powerful thing how funny that we're 15 minutes in and we haven't even discussed our topic yet.

Robby:

Are we 15 minutes in? Are we 15? Surely Are we 15 minutes in.

George:

I reckon we're more. No, you're 23 minutes in 23.

Robby:

Okay, well, that all stemmed from me asking you how life is.

George:

Imagine what's going to happen in the next question me asking you how life is. Imagine what's going to happen in the next question.

Robby:

So let me tell you about how life has been for me.

George:

Let me ask you, how's life?

Robby:

Thanks for asking. What a coincidence. Life all in all is good. Realistically, dude, unless you're dying, your life's pretty good and straight.

George:

It's like how often do we message each other? It's like, hey, what's going on? Oh, it's fucking sick shit. What are you doing, man? Life's too much, it's too much fun, life's good, and we're busy like out of our eyeballs. But we're like what are you?

Robby:

doing Like man. It's life, all in all, is good, but I've hit a. I've had an awakening. Not an awakening, I had an epiphany. It's not even that big, it's more so. Just like a, I found myself in the same position again. I'm not where I wanted to be by the end of Q1 oh, cool, interesting.

George:

You asked me that question, I did, was it last?

Robby:

episode or this one last episode? How was?

George:

your Q1? I didn't ask it back, so apologies.

Robby:

That's okay. It's the perfect segue into this one. That's it Not where I wanted to be Cool, interesting. Yeah, I find that surprising.

George:

Hey, I find that surprising, why I've seen how busy you've been and how much you've been working.

Robby:

I am busy, yeah, either yeah, do you know what?

George:

I mean, yeah, is that because you've got really high expectations for yourself and your business and what you want to do?

Robby:

that's probably a part of it. Yeah, I think there is people who if they were in my position, they'd be like this is sick, yeah, but it's more so like I plan to be at a certain point by here now and I'm not there and I'm like, okay, and it was what led me to it was I was getting what I asked you just before about. I was like little stuff that shouldn't bother me was bothering me. You know, that client called again Like why are they calling me now? I just spoke to them, you know what I mean. And then it's like why is this pissing me off? They're probably calling just to say hello or they forgot to tell you something, yeah. And then you call them back and they'll be like oh, yeah, I forgot to say I saw this person. And you're like, oh, is that it? Like oh, okay. And then you're like fuck, and we have in one of our businesses we have gone.

Robby:

We've had ups and downs, right, and I think that's common in business, but I've had a similar threshold that we consistently kind of peak at and then drop off. Yeah, and I know every single time it's happened like four times now the same sort of cycle and recently actually even like a few months. I actually said to myself in December don't let this happen again. Like you know, you need to take that next jump. Yeah, don't put yourself in back in the same position, jump. Don't put yourself back in the same position again. Now I'm back in the same position again. Yeah, cool, and that's what's bothering me.

George:

At least you have that self-awareness to pick it up now, though, because it could have gone six to 12 months, and then you go shit, yeah, so at least you pick that up in the first quarter.

Robby:

The cycles are shorter, the cycles are. So it's happened like three, four times now. And then I'm like okay, and we get to a certain point and we peak and then we kind of drop off, and then we get up and then we drop off. And I was having a chat with a mentor and I said I'm doing something wrong, I don't know what it is. And he's like what is it? And he's sort of like okay, cool, show me January, show me February. And then he's like okay, cool, show me January, show me February. And then he's like okay, what have you done here? What have you done here, what have you done here?

Robby:

And he's like I know the problem, dude. And I'm like what is it? And he's like you don't like sales. And I was like what? And he's like you don't like sales. I was like I couldn't sell, dude, all these clients I've sold, you know, other than me. I've closed every single one. He's like yeah, but you don't love it. And I was like kind of stuffed and looked at him. He's like you don't love it, he goes. As soon as things get kind of comfortable, you stop selling. And I was like fuck, you're right. And which leads me into the topic of this conversation, which is the real importance behind salesmen and how you can have the greatest business in the world. You can market really well. You can sit here and say my products sell themselves and blah, blah, blah, but sales matters. There is no business. Without sales At all, you cannot have a business.

George:

Whatever you do?

Robby:

you're a builder, you you're a tradie, you're a bum, you work in retail, you work at a clothes store, you have a cafe. You need to sell. You need to convince people to buy your food, buy your clothes, buy a house, buy, use you for your services, whatever it is. But you need to convince people to sell, and I feel like we're not. How do you learn sales? There's not many people that say I'm not good at sales. People say they don't like sales, but most people, if they get a sale, they generally think they can sell. So how do you? Well, where did you learn sales?

George:

Your ability to sell products at quantities great enough, at prices high enough will ultimately determine your success in business 100% dude and there's a thing like if you can sell, you will never go hungry you can sell like it's probably the most powerful thing in business yeah it'll determine how successful you are in business, in life.

George:

And here's the trick Everything in your life is a sale, everything. You go home you're selling your wife on what you're going to eat for dinner. You go home, you're selling your kids on what On to get dressed in the morning to go to school, just to do things they don't like to do. Everything, everything is a sale. You are trying to convince a person to do something. All right, you are selling them on the idea. Now your ability to then negotiate those terms and conditions and everything. Negotiation is a different thing too.

George:

But the very first fundamental thing with sales and this is what everyone should understand you first need to believe in what you're selling. You need to believe in the product. If you do not believe in what you're selling, you're not going to the product. If you do not believe in what you're selling, you're not going to sell it. You're not going to sell it as well as someone that believes in it. And if you don't believe in it, why are you selling it? You're selling it just for money. You'll end up losing because that person will have a bad experience. That person will. It's not the product that they genuinely need and want in their life. They've just been tricked by a snake oil salesman.

Robby:

So why do salesmen have a bad rap?

George:

Because I think a lot of people have that persona about them here. Buy this If you drink this. Okay, for context, I'm holding a bottle. This is called hydrogen water. Have you seen this before? Yeah, all right. So apparently you fill it with water, you press a little button, it goes blue and all these little bubbles come up. Right, all these little bubbles up, and it puts hydrogen into the water. You have to charge it. Yeah, you do, you have to charge it. So apparently it helps you recover quicker, it makes you feel better, it gives you more energy a whole bunch of things. Long-term side effects are great. How do you feel? No different At all? No, not even in the slightest. They're not cheap. They're a hundred bucks.

Robby:

Yeah, I've watched a few videos. I've got salt into it. I don't want this poor one, I just couldn't find a good one.

George:

I don't even know if this is a good one. Okay, so I bought it. I've been drinking heaps of water, the the consequence is I'm probably drinking more water than I used to. So is it good for me? Yeah, it probably is in that regard, but is the actual hydrogen in it great? I don't know. I don't know. But imagine if this person now this does nothing other than put some bubbles in my water and make a blue light, goes on. That's all it does. It hasn't really done what it needs to do, so that's a bad thing. They're selling it just to make a sale and make some money Doesn't solve that whole thing. Or maybe it's like a placebo. I think I'm thinking it's doing really well, but it's actually not doing anything for me. I'm just drinking more water, which, in effect, is good for me anyway.

Robby:

Yeah, but so placebo works yeah. Yeah, that's right. That's the uh catch of placebo. That's right. If you believe it's doing something, it probably is yeah, so then imagine. If you, believe in your product.

George:

Yeah, imagine if you believe in the thing that you're selling. And the way I look at sales is like this I believe so strongly in all my products that I sell, whether it's a coaching and mentoring program, whether it's an event, whether it's a home and mentoring program, whether it's an event, whether it's a home I'm building for you. Whatever it is, I strongly believe in it On a couple of levels. I would sell it to my grandmother and know she's making We've mentioned this before yeah, and I know she's making a good decision. If she was a builder, she had a building company and I'm going to call that out. Yeah, she had a building company and was like I need some mentoring in my construction company. I would sell this to her and I said, if you pay for this, it'll help you. You will be better because of having this investment in your business. Yeah, if she was looking to build a house, it's like I want you to build my house. I said, excellent, here's the price, let's go. I know by her building with me, she's going to get an amazing home, not because she's my grandmother, because I believe in the product and the service. Now you, as a business owner, have an obligation to your clients to sell them a product that you believe will help them solve their problem, improve their life.

George:

And the analogy I like to use is imagine you have a blue pill right, and this isn't to trigger anyone. Don't take offense to what I'm about to say. I know this might be hard for some people. Don't take offense to what I'm about to say. I know this might be hard for some people, but say I have a pill here and it cures cancer. Okay, and you touch wood. You have cancer Now. I can't force this down your throat. I can't hold your mouth open, I can't slam it down there. You have to willingly take it. I have to convince you. I have to convince you that you need to willingly take this blue pill. Swallow it and it will cure your disease. That's how you've got to look at sales. I have the product that will help you with your problem. That is the right thing for you, will genuinely help you and it's the best solution for your problem. And I have an obligation to give you all the information, all the tools, everything you need in order to make that decision. So it's a combination of things.

George:

People think sales is just your ability to talk someone and convince them. No, it's not just that. Other things come into play. Brand comes into play in sales, because people will have a perception of you and your company and what you're about and how you're going to buy their product. Negotiation comes into sales Huge Handling, objections, huge Social proof, huge Connection with people, relationships, proof, so as in past projects, past testimonials, all these sorts of things Everything comes into play with sales.

George:

It's not just one factor of me selling you into this product. It's not just that. Sometimes it is. Sometimes it can be that supply and demand If you have the only blue phone cases in stock and there is 50,000 people that wants a blue phone case and you have 40, supply and demand so sometimes you can go, hey, I've got the best blue phone case and you have 40. Supply and demand, right. So sometimes you can go, oh, I got the best blue coat cases. Yeah, cool, take my money, take my money, take my money. So, yes, that can happen too, but most of the time, no, you actually need to sell people.

George:

In that aspect it's like saying if you, okay, you're in retail, a lady walks in, she puts on a dress it's a $5,000 dress. The lady's the size of a hippopotamus oh wow, you look amazing in that dress, but she doesn't. It's too tight fitting, it doesn't suit her and she looks unattractive. Yeah, you could probably get a bigger dress. That suit fits her better. That makes her actually look better suited and fitted for her. Okay, cool. Yeah, that dress is nice, but it's only two thousand dollars.

Robby:

But you sell her the five thousand dollar one, so don't tell5,000 one, so don't tell them what they want to hear.

George:

Don't tell them what they want to hear. Sometimes you need to give the truth. So, guys, I do this every single day Because we sell high ticket items when it comes to construction. They're not paying 50 bucks, they're paying millions of dollars for a home for us to build for them. And I'll tell them straight out they're like I need my.

George:

At the moment we're negotiating a project. It's a four million dollar job, he goes if this had a three in front of it 3.99999 I'd pull the trigger right now and I'd sign. I'll get the deal done. I said, okay, give me some time, I'll rework it. I'm not going to drop my margin. I'm not going to drop the percentage of money that I'm going to put on that project. However, I am going to change aspects of that project.

George:

You want a three in front of this? Well, you can't put the tiles that are $200 a square meter in it. You're going to have to settle for tiles that are 100. You can't put that feature cladding on. You're going to have to use this other product. You want solar? Well, you know what. We're scrapping solar altogether. We'll put the provision in for it. You can put solar panels in two years time, when you can afford it, because right now you can't afford it.

George:

So I'm not dropping my service. I'm not dropping the quality. I'm not dropping the product. I'm making the project stack for them in such a way that they can make a decision and go yes, we're happy to do that. And I'm not dropping the using inferior products. We're still going to do the job the way it needs to be done, but, just so you know, we're going to make some changes here.

George:

And then you're showing them expertise. You're showing them, you're building trust. You're not blowing smoke up their ass, right? You're telling them what they need to hear. This isn't a $3 million job, right? If you told me and I told him, if you told me now I want to do this for three, five, I'd say the conversation's over. Thank you for your time with us.

George:

Good luck. We're out. We can't build it for that much, and not only I can't build it. If you find a builder that says I can do this for $3.5 million, run like you're on fire, okay, because they will go broke. They will go broke or you're not going to get the home that you're hoping, because, even though three and a half is a lot of money, it's not this home. It's not the same product. Some people need to hear that because other people be like, okay, and because then that's when you don't become the snake oil salesman because you're willing to walk away and you go no, no, I'm not going to tell you what you want to hear. I'm going to tell you what you need to know and need to hear and that's how you build trust and rapport so why okay?

Robby:

so why don't people like it?

George:

like which sales. It's difficult. They don't like rejection. You're probably going to get rejected, more than you'll make, depending on the product. I've done that. I've done that.

Robby:

I've been rejected. I've sat there, yeah, and caught me real estate one of the toughest jobs I've ever done. Taught me so much about behavior, human sales marketing. How good Sick but tough job Rejection I would have to Real estate. It was when I first went and got a coach, just because I wanted to get better, and I was like, how do I do this? The went and got a coach, yeah, just because I wanted to get better, and I was like, how do I do this? The best guys have a coach. I'm going to go get a coach yeah so I went and hired a coach.

Robby:

He's like, okay, cool, we can do 250 calls a day, sorry, a week. 250 calls a week he said for you to make yeah and we can do 250 calls a week, like yeah, it's just a set different target. Like say, you get some people on your 100, some people do 500. We set it to 50. It's 50 dials a day, it's a lot of phone calls. It's a lot of phone calls, man you take it, it's all three hours. Yeah. Yeah, we'd book by 9 to 12.

George:

Yeah, Every day. It's funny with that. Gc says he gets his people to right like really hammer people, yeah, and have the script down like know it off by heart to do 250 a day you need to be.

Robby:

You need two things you need to be dialing non-stop like you need to have dialer yeah like an auto dialer.

Robby:

Yeah, like. So. When you work in a call center, they've got an auto dialer. Yeah, cool, so you're not calling, this thing is dialing people. And as soon as you press ready, it drops a call on you. Yeah, and then the details come up and you're like, hey, is that? And you're talking to Francis and you're like, hey, I'm calling from blah, blah, blah, because, dude, it is like 50 calls a day. I used to smash my phone, destroy it, and I'd get rejected non-stop and I used to just tell myself this is cool, it's all good, if this was easy, everyone would do it. I used to have things I used to say to myself to get myself through and I used to chase. I would call people non-stop, even if I knew they weren't going to answer. I'd drop them a message, I'd put something in the mailbox do you know what I mean? And I had that. And now that lacks a bit and it's like what is it?

Robby:

I don't mind doing the deal, I just see with the chase, yeah, like in the sense of if I speak to someone three, four times and now they're being difficult or they're not answering, I've just had so little that have come to light, that have gone down that route that I just think don't waste your time, like, move on to the next thing. But then you hear the other thing of you need to connect 15 times before people convert and blah, blah, blah. So it's like what do you do there?

Robby:

Okay, first question why do you think? I don't know if you can answer this, but why do you think I feel that way about it? Because I don't mind, like if someone sat there and said, hey, there's going to be six people walking into this boardroom. We're sitting in a boardroom right now, six people walking into this boardroom right now, and one after another. Like you get an hour or 90 minutes with each one and you need to do a presentation and sell them. I wouldn't mind that, I'd be cool with that. Yeah, me too. Yeah, but it's the. So this guy hasn't answered, hasn't done anything, hasn't responded to our texts, and now I've got to continuously chase him because you feel he's not qualified and you're wasting your time.

George:

you think there's probably more probability that he's not going to buy your product because you haven't had that qualification process, because qualification is important too. If you're going in cold and we were talking about this a little while ago at some of our events it's we got a lot of people coming into a room through advertising so they hadn't built that rapport, that trust, that following with us where they go. Okay, cool, I know what George is about. I've been following him for six months, so it was a lot harder for them to go. Okay, yeah, I'm willing to spend X amount of dollars to be in his program or to buy his next course. So I think touch points are important too, because a lot of the people I spoke to were following the event. They were like yeah, this was great. I've got so much out of it. Fantastic. I'm like cool, why didn't you continue? What was your roadblock? And that was interesting for me to hear.

George:

I had one of those conversations today. Well, why didn didn't you continue? If you thought it was so great and you could see what we're doing and what we're about, how come you didn't make the commitment to go that next level. One of them said oh, you know I've been to a lot of these courses in the past and you know I didn't get a lot out of them. I said, yeah, but you're making a decision based off your experiences with someone else, not with me. They go I'll give you money back guarantee. Does that make you want to do? You want to get? Get the ticket now or later, cash or card? And it's like well, why aren't they committing? What's the reason why they aren't committing? Some people just can't get out of their own way and you're right. They need to be convinced three, four, five times before they make that commitment.

George:

I've got one guy who's coming to an event of mine in a couple of weeks' time. He was following me for probably two, three years. He came to our very first event last year end of last year, bought a ticket to my three-day course, came to my one-day course last week. I believe that he will be the type of person that will convert on the day coming into a 12-month program because he's gone through that aspect of going. Okay, I've been following George for a while now.

George:

He knows his shit. I've gone to his event. Fuck, he knows what he's talking about. He's going to spend three whole days with him. He's going to blow his mind with shit. Well, going to spend three whole days with him, I'm going to blow his mind with shit. Well, yeah, cool, how do I get more? Let's sign up. So maybe some people do need that. And when you call people out of the blue random they're not qualified you probably feel, okay, I have to work this much harder to get them across the line, maybe, and show them my value, and I'm competing with 15 other blokes that they're speaking to at the moment. Am I wasting my time? So you're probably a bit demotivated before you even start the call.

Robby:

Yeah, it's interesting. It's an interesting concept. What I've done to tackle it is I've now built a full sales system. Cool yeah, like a whole system online that is trackable, like now I can look at every single month and say, okay, cool, we had this many leads come in. We spent this much on ads. We had this much leads come in. We had this many people turn into a warm lead, this many people turn into a hot lead, this many proposals went out, this many sales. Really break down the numbers and say, okay, cool.

Robby:

And now I can get a person in and say here, sell, sell, yeah, sell, there's leads coming in, yeah, there's all these leads we have got going Sell. Your job is to sell and I've created a process around what I do. I've documented everything Because, dude, like I don't, I feel like when I sit down with another person, you get report I do okay. Yeah, but I just don't have the yeah. It was a big wake-up for me, put it that way.

George:

Do you think it's your ability to close? Because that's a big thing too. Sale is one thing. The close is where you make the money, all right. So there's a book Grant Cardona if you've never read it. If you have read it, it's the Closer's Guide to Survival. Have you read that one?

Robby:

No, I'm going to buy it right now. Have you read?

George:

that one. No, I'm going to buy it right now. Buy it right now.

Robby:

Have you read his other one Sell or Be Sold. I've read 10X Mentor, 10x Rule.

George:

Get Sell or Be Sold and get Survivor's Guide to Survival. Sorry, the.

George:

Closer's Guide to Survival. And effectively, the Closer's Guide to Survival is like a it answers. He'll go through the book and talk about closing and the importance of closing and then he'll also handle 100 objections. So there'll be 100 objections listed in their book and then he'll say this is the objection, this is how I close it, this is the objection, this is how I close it. So he's got a playbook really to handle objections and it it. So he's got a playbook really to handle objections and it's a cool book.

George:

Is it a read? Yeah, I do. I. I read and listen. So it's every single book. Yeah, I get a lot more out of it. So that's a little bit of a hack for you guys. I think I learned that from alex hormosi as well. He says if you want to return it's so true, mind you, because I used to read books without audible, like without audio, and then I used to listen to books without reading and he goes if you can do both of them, both of those two things read and have the audio book at the same time, he goes you retain about 60% more of the book and more of the information in that book. And it's so true, that's the only way I read. Now I listen and read at the same time, even though it might be a bit slower, because I can generally read a bit faster than what the person's talking.

Robby:

I've done it before. I don't do it for every book. Yeah, when I do it, I read two times a week.

George:

Yeah, yeah, exactly. Because it's fast yeah that's right, so I would. For the closers. You could probably listen to Sell or Be Sold, but the closers guide is because you can actually see the objections there. Just pull your closest guide the audible, the audible, yeah.

Robby:

What's the other one? Sell or be sold. Sell or be sold, yeah.

George:

So I mean even for listeners at home, like, do some research, learn some shit. And they're easy reads too. They're not difficult reads, but the seller's guide to survival would be good in the car for sure.

Robby:

Yeah, I don't know. Look, I'm a fan of Cardone.

George:

Yeah, there's heaps of salespeople out there too. What's the other guy? Wolf of Wall Street guy.

Robby:

Yeah, I'm not a fan of his style. Yeah me, either, me either. Even Cardone's style is a bit full on. Yeah, it is. He's very like in and out.

George:

I'm going to sell my soul.

Robby:

I'm a Scientologist, maybe you did, maybe you did, but yeah, it was a concept where it made me realize the level of importance behind it. And then there's a really cool guy. His name is Daniel Priestley. He owns Dent Global. Have you heard of Dent? No, really cool dude. And he talks about how he goes. I've built three, eight figure businesses and he goes. I don't do anything in them, not in the sense of I've done nothing. He goes, but I hire the people that do that role best. Like I don't say they're selling, I hire salespeople. I don't say they're marketing, I hire the best marketers. I don't. You know what I mean. He's like I don't do any of that, like that's my job is to get all the right people in the room and make sure that they can we can deliver. And he does really high level strategy.

George:

Was it this episode or last episode? We were talking about employees and hiring good people. Whenever it was, check it out, sort out your life. Last one, this last one. Go listen to both of them. Listen to the last one, then come back and listen to this one again.

Robby:

We're talking about employing really good people to fulfill a role in your business. Incompetence Same thing. You were talking about incompetence before.

George:

I can't remember we talk about so much.

Robby:

But yeah, I think sales is underrated, man, I think it is underrated a lot.

George:

Yeah, you don't think of it as your core thing to do day to day, especially with how much most people have to do in their business. Whether you're in the building game or whether you're in the florist game, there's so much to do day to day operations that you don't necessarily put time aside and go cool, I need to sell today.

Robby:

I think every business, every business, should have a salesperson. Yeah, interesting, every single business, do you know what I mean? Should have a person dedicated to sales, and if you're not, you're not generating enough leads. Yes, that's the truth. Yeah, dude, you know. And the mentor I was talking about, who showed me this, his next question was how much time a week do you dedicate to sales? And I was like I don't really dedicate any time. You know what I mean. There's opportunities there. I'll follow it up, but I don't have a two hours like with real estate. I was three hours a day on the phones, three hours a day, nine to 12. You know what I mean? I'd come in at eight, do my emails and stuff admin for an hour and then from nine I was straight on the phone. Go lock myself in a room, wouldn't come to lunchtime. Yeah, and I don't have that now now I do?

Robby:

yeah, but I didn't have that and I was like cool, that's a very good eye opening thing, because he picked out what it was that was stopping me from taking that, like we did get to this point. And then how do I get to the?

George:

and that's the whole purpose of a mentor, isn't it? If you don't mean, because you can be often so entrenched in what you're doing, but you need someone to go, oh yeah yeah, this is out of it dude, he picked it like that. Yeah, he's like no, no, that's the ability of a dude, and he looked at me and he's like I know what you're doing One second.

Robby:

He goes again to call. He's like one second, I know exactly what's wrong. And I was sitting there thinking you don't know, you've got no idea.

George:

You're Googling it. You're Googling it All right. So for people doing this if they want to get good at sales, educate, role play, practice.

Robby:

What's the key?

George:

one key thing like biggest sale selling, believing in your product. Without a doubt, it has to be the number one. If you don't believe, in your product.

Robby:

you're not going to like that and rapport.

George:

Yeah.

Robby:

Yeah, the person needs to build that.

George:

You need to build that trust with the people over the phone. I'm sorry. You need to build trust with that person that you're communicating with.

Robby:

Yeah, whether in person, over the phone, email.

George:

Whatever it is, yeah Text. Yeah, if you can have rapport before you have that meeting with them, it makes a huge difference. It makes a huge difference.

Robby:

Yeah, but it's a pillar of business that you can't avoid. Yeah, but it's a pillar of business that you can't avoid.

George:

Yeah, you have to. You have to your business success is predicated on it. Yeah, If you're not making cash, you don't have a business you've got a hobby.

Robby:

If people aren't buying, you're doing something wrong. And yeah Anything, and yeah anything you want to add to that sales tips.

George:

That's a good one. What advice could I give to people about selling now?

Robby:

why should someone put the effort into it? Why should someone read that book? Why should I read that book?

George:

read that particular book.

Robby:

I'm not a big fan of GC, I am. Small time, yeah, small time, just play a small game. But what's the?

George:

If being yourself was enough, there'd be no such thing as self-development If being yourself was enough. So, ultimately, why you should read it is because you can become that better person in your business. All right, and you're gonna. There's a little. Unless, look honestly, you learn something from someone all the time, you don't. It's very rarely that you come up with the whole concept of an idea. Okay, yeah, well, you're gonna learn that discovery, yeah new science.

Robby:

That's right, yeah, and you're not gonna do that with with selling like you're gonna learn that discovery, yeah.

George:

New science, that's right, yeah. And you're not gonna do that with with selling like you're gonna have to either do it through trial and error. You're either gonna have to sit in front of a hundred people every single day and try and sell them and learn techniques and go yep, I use this posture, I wore this color shirt yeah, that had this sound in the background.

George:

I had this smell, using all these different things and trying to figure it out yourself. Or you can go find someone that's already done it, that's a master at it, and read it in a simple fucking book, or watch it online or do a training course, or go and do an online course, whatever it is. So if you ask, if you suck at sales, get fucking better, get better, self-educate. And this is coming back to what you were talking about the other day, when you go oh well, last episode, when we were talking about with a woman makes more than a man, right, and then if the man wanted to make more or be the protector, or be that founder, well, upskill, like do things yeah, yeah Upskill.

George:

Selling is a skill. It's not a God-given right. It's not like it doesn't come. Come naturally to you. Like breathing, do you?

Robby:

think it's a skill. Okay, perfect question. Do you think it comes more naturally to some people than others?

George:

yeah, I think so, absolutely, because some people are better communicators, more charismatic, easier to connect with. Yeah, if I sat here, I was like um hi, robbie, look I I'm. I I've built four homes and three of them are still standing and like the other one, I'm still building, but it's, it's like okay, it's just a bad client, but like we were bad too. Yeah, but you know, like so, do you want to sign? Like here's, here, can you sign?

Robby:

let me let me like you've got to have that community.

George:

You've got to be, yes, confident and understand. You believe in your product so much, have such strong, wavering, unwavering belief that your product is the best fucking thing for them that you're not leaving this room without signing a contract. You're not leaving. I'm not going to let you leave. I'm not going to let you leave because you know why Because you're going to die. You're going to die. If this guy leaves, he's going to die. I've got to make him sign this contract right now.

Robby:

I find that very taxing.

George:

Do you want it to be?

Robby:

easy, difficult taxing. What's the difference? Difficult is hard Taxing is draining yeah. Taxing is like, for example I'm not.

George:

I get some hydrogen water into you. Ah, that's what it is. That's all it is, man.

Robby:

That's why I'm so pumped for this podcast. I finished the whole bottle, nah. So let me give you an example. Okay, we went to the GP the other day.

Robby:

Yes, I'm not a very outgoing person, but I also I'd like to think that when you sit here with me, you don't sit there like man, this guy's all good, he's a good guy, this guy's all good. You know what I mean. It can't be fun coming to speak to you, but he's a good guy. Yeah, do you get what I'm saying? Like I don't. So how do I say this? I don't get energy from people I don't know. Okay, do you know what I mean? That is very like. That guy came to start talking to me and he was just doing like a networking thing and he was like, yeah, what do you do? Blah, blah, blah. And as soon as he told me he was in construction, I was like, hey, meet George. I did that. Like hey, meet George, george. And then I just sat there, yeah, and I was like I don't like I don't get a lot out of talking to people I don't know or care for or have an interest in. Do you know what I mean? Never talk to Strangers.

George:

Strangers.

Robby:

Okay, that's fine.

George:

You never talk to strangers. Huh, that's what we're taught as kids. Who the fuck buys from you Strangers? Strangers, yeah, that's GC, that's all GC. But it's exactly who's going to buy from you strangers? So, you do if that's something that's a problem for you as far as when it comes to sales, selling, you'd need to get over that.

Robby:

Yeah, but so if you say to me, if you say, call this random person, I'm not going to be like I'll pick up the phone saying it's.

George:

It's taxing in the sense that it's sucking energy out of you each time. You do it right, because it is hard, it's, no, it's. I feel that you're not getting over that barrier of the likelihood of this turning into sales.

Robby:

If you sold every person and you fucking $50,000 a sale still be taxing bullshit. I have guaranteed I don't believe you.

George:

I don't believe you. You don't believe me. Yeah, I don't believe you. Why, If you sat here, if I gave you 10 contacts, fuck it 100. I'd give you 100 people.

Robby:

So at the start, I know exactly what you're going to do.

George:

Yeah, and at the start, it would be like this is 30 sales yeah, you're going to make 30 sales. They're going to pay 50K off you. You're going to get to, but you have to get to 100 today. Yeah, and I would. But you're going to sell, I would, and you'd be pumped every single moment.

Robby:

Yeah, but you would not be taxed At the end of the day when you get to that figure you're not looking million dollars a day, yeah, and then that becomes. Well, we'd have to rename the podcast to two million dollar days. Stop it. Um, that would become normal, because then it would become sorry, it would become taxing, because that's now normal.

George:

And then that is now the process of I need to speak to people consistently okay, but then you change it up because by the time you hit those levels and you hit that level, maybe it's not you on the phone anymore doing that stuff.

Robby:

Yeah, you get other people in, which is my, that is the route I'm heading down now and I'm like okay, cool. Where do I need to get this to to be able to put a person on? Yeah. That's my, that's what I'm thinking.

George:

good at it, you still need to be good at it. You still need yeah, but I see, I don't think I'm bad at it. Okay, I think you need to get out of your own head, yeah, okay, I think you're gonna do some push-ups what do you mean?

Robby:

you're just gonna get pumped. I do. Do you ever call me and I'm like, unless I'm in a professional environment, do you ever call me and I'm?

George:

like hey, especially when you're in a professional environment. I'm on the other end of the line going. What's's going on, you mad dog? Are you fucking dominating? And he was like thank you for the call, George. Yes, that's correct. At the moment I am dominating. You're fucking the clients, aren't you? You're done. You're fucking selling, or what? Or you're fucking taxed again.

Robby:

Yeah, perfect example. There's been some good sales that have come through recently in one of the businesses. Yeah, and it's like, but I don't look at that and say, yeah, see, see, like I don't need the reassurance. I know that I can, I know I can talk to people, but it's more the I can't be fucked. It's weird, huh, yeah, I can't, I can't. And then is it like the whole introvert ext, because I'm not very extroverted at all.

George:

It could be. It could be that it could be something to do with that?

Robby:

That's what I'm saying. Is it easier for some people?

George:

Maybe you have a higher purpose to what you're actually doing, in the sense of you want the chopper on the super yacht, okay, or getting your chopper like.

Robby:

Yeah, yeah, but you don't have to. Yes, but you don't have to talk to random people to do that, but you don't have to talk to random people to do that. I can build a team around me, Like when I talk to my team. That's not taxing for me. Yeah, unless they're being like if you have a person on your team who's difficult or a drainer, that can be. But overall I don't get tired, like I don't have a team meeting and sit there. Yeah.

Robby:

Because it's like your inner circle is, I don't leave here and sit there. It's like your inner circle is I don't leave here. It's a day, man. It was a hard podcast Talking to George.

George:

Do you know what I mean? I don't do that. He's draining it. I hope I don't have to speak to him after I get off this fucking podcast.

Robby:

I don't do that, so it's like it's yeah, do you get, do you get them?

George:

I do, but I do, but I'm trying to crack you Crack. I'm trying to crack that egg Crack on. Why, though? Why See, I get highly motivated when okay, I did this thing about value the other day, we'll get into it in a second but I get highly motivated when I make the sale. Yeah, like when I sign a contract for a home. I'm like, fucking, I'm back.

Robby:

You guys are not stopping me. One, what you do is extremely high ticket. And two, you might do on a great year, 10 sales, 8 sales. Do you know what I mean? Yeah, correct, it's quantity. If you do 8 sales a day by week. Three, you'd be like I'm fucking over this. Nah, you would dude, I wouldn't.

George:

Maybe you like sales. I like money. I told you I want to offend sales. I like money. I told you I want to offend people. I like money too. I want to offend them. I want Iggy to. I want to walk in and Iggy's looking at me and goes George, I'm offended.

Robby:

I like money too. Okay, so what is it then? What is it he?

George:

loves it, iggy loves it. Iggy would never be offended.

Robby:

I couldn it Get pumped. I am You're not doing enough push-ups, dude.

George:

Come on, get down, I would say I'm very I know for a fact if I was selling sales doing in one of the businesses, right.

Robby:

Here's the thing I'm never not doing it.

George:

I get that. I get that, but I want you to get pumped for it. Pump for it. So we're talking about values. I did an exercise with people on value that you need to love it no, no, he just said you don't love it. No, that's 100%. You probably don't love that process enough Because you're saying it's draining you. It is, it's draining your energy.

Robby:

If I do like three back-to-back even that thing proposals yeah.

George:

If I do that back-to-back-to-back, I would be would be done, dude, by the end of the day. So, because I was going to call a whole bunch of people now, I'll be interesting, I'm going to touch base with you on the next podcast.

Robby:

I'm going to call a whole bunch of people in the next week. We do talking between podcasts, just for just for everyone's reference.

George:

I don't because it's taxing, hey, yeah okay, I'm going to do between now and our next podcast I'm going to call about 100 people. Okay, yeah, next week I'm going to call 100 people.

Robby:

Like purposefully. Yeah, to actually make a sale.

George:

I'm going to call 100 people. Oh yeah, okay, to sell a product, to sell a course, I can do that. But I'm going to do that, I'm going to tell, even if I get one sale, two sale, five sales, I'd be like, yeah, sick, yeah. And even if I did that back to back to day to day to day to day to day, and I don't think after three weeks I would get sick of it, do you?

Robby:

know what I mean, if that was my sole job as a salesperson or doing that role in the business, even with big ticket items, small ticket items, whatever it is.

George:

if I sold $50,000 packages and I sold 30 a week by week 52, I'd be fucking still pumped.

Robby:

Yeah, see, I don't enjoy the process that much. It's everything in my life.

George:

What about the result?

Robby:

Yeah, and when it's new it's sick.

George:

But what about?

Robby:

the result, forget the process. Does the result pump you up? Not as much, no, like when it was new, but like now, like if I could do, like I feel good about it, exactly.

George:

You'd feel good about 100K a day or whatever it is.

Robby:

Yeah.

George:

Next month you're making 100K in sales Like you'd be pumped Sick Good month. Of course it's a bit slow.

Robby:

Business person.

George:

It's a bit slow Business person. It's a bit slow by our standards.

Robby:

I'm not going to look at it and say I'm not in that position. In life, money still matters. Yeah, absolutely, it always will.

George:

Regardless, even when we have that level of wealth and we're offending people. Yeah, but enough.

Robby:

Offending people by our presence. If you're a billionaire and then you lose 10 grand, you're going to be like are you really talking to me about this now? Are you actually taking up my time? Get away from me. Spray them so they leave. Don't touch me. I'm casting. Don't speak to me.

George:

I'm casting. Is that what we say? Don't touch me, I'm casting. Don't touch me, I'm casting. It's going to be a neon lights when we get a proper studio, Not Not that this isn't, but it's going to be. Don't touch me, I'm casting.

Robby:

We might be closer to that studio and office than anticipated. It's going to happen.

George:

When sick shit happens, sick shit will happen. Yeah, so you can come to our office and be offended Me.

Robby:

No people, I'll come and be offended Invite.

George:

You look in the mirror. I'm offended by you, george. Why am I Robbie? I'm offended by you, george, why why, robbie?

Robby:

yeah, so I don't know. I don't know, I wouldn't say that I can't sell no, no, we're just trying to get down to why is it taxing?

George:

why is it?

Robby:

I think it's for me, that's always been okay, so I'm going to ask you why yeah, I just think why are you getting drained by that? I'm an introvert, okay, yeah, I'm trained by that I'm an introvert.

George:

Okay, yeah, see, I never would have thought you were an introvert, because that's Because of the way we communicate.

Robby:

Yeah, do you know what I mean?

George:

Because when we're together, we're quite high energy. That's because of Naya.

Robby:

Yeah, I know, but An introvert is not a quiet person, sorry.

George:

An introvert's, not a quiet person.

Robby:

No, no, an introvert. So this is the best explanation I've ever heard for introvert and extrovert. It's an introvert gets their energy from spending time alone, an extrovert gets their energy from spending time with people. So if an extrovert spends time alone, they get down. If an introvert spends too much time with people that they don't, especially people they don't know, they get down. If they're around people they know, like they're in inner circle, it doesn't impact their energy.

George:

I found it's really interesting when I first joined some let's call it a cult, when I first joined a cult my first experience with a cult so people were there, were saying hey, you know, they didn't like me, or not because they didn't like me, I just didn't communicate or go out of my way to speak to people. Yeah, why? Because I'm like fuck these guys, I'm here for me. Yeah, okay, I just wanted to do my own thing. Weren't you there to sell at that, at that cult? No, why to sell? No, I was there to learn how to be a cult leader, how to lead a cult, how to lead a cult. No, no, in all seriousness. So we joined, I was, um, part of a mentoring program and then I went in there with selfish reasons as far as, like, I'm just here to get what I need to get to grow my business, to do what I need to do, and the people around me are like whatever dude, you want to talk to me? Cool, talk to me.

George:

I'm not going to be rude, but I wasn't actively going out there. Hey, man, my name's George. Do you look into build? What do you do for business? Hey, cool, case as well, I have less time for people that don't give me energy, if that makes sense. So I have less time for people. If I think someone's going to be draining, like, I'm out of that conversation pretty quickly, I'm going to check out, Okay, but once I see you're a mad dog, I'm like, oh cool, we're best friends of life.

George:

So I don't know what I am, whether I'm extroverted or introverted, don't know, because sometimes, like I see people that I know like good friends, immediately I'm pumped.

Robby:

Yeah, but so that doesn't mean you're introverted.

George:

Extroverted.

Robby:

To be introverted. It doesn't mean when you even with your good mates, you can get pumped From your good mates. Yeah, because that is like. It's like Put it this way, an extrovert has to go out To get energy. Okay, an introvert gets energy From home base. Yeah. Home base can be Family friends. Yeah, you know what I mean. I think I'm more home base these days out in the world. Yeah, home base.

George:

Yeah, I think I'm home base more so these days. But in saying that, like when we went to the Grand Prix the other day, I was happily to talk. If people wanted to come up to me and have a chat, I'd have a chat.

Robby:

I would have a chat too, yeah, but I just like I wouldn't be going shaking.

George:

I don't vibe, I don't fuck around. Yeah, so, going to this corporate area, as you do when you're a high roller, we're trying to offend. We weren't offending people there. There was definitely other people offending more than we were, but it wasn't my intention to go in there and shake hands with everyone in the room. I didn't walk in there with that intention. If someone came up to me and we're chatting and we got to doing deals, whatever, great, but it wasn't my intention, whereas I know people that would go cool. I'm going to spend 20 grand over the next four days. I'm going to make sure I make that 20 grand back and then some, because I'm going to speak to every single person in the room, which I think is very smart. Yeah, from that perspective of networking, doing deals, absolutely, I think where we were there was other. I reckon we would have been better off in a different tent. Yeah, do you know what I mean? I think where we were, it was still corporate, it was still business owners, it was still good.

Robby:

But there was people hanging to get lists.

George:

There was more people. Yeah, exactly right, there was people there that were bringing clients, were doing deals and enjoying the day, whereas if you went into, say, the Zagami tent, for example, those tickets were eight and a half grand a day per person. Now you're generally going to be rubbing shoulders with either clients of Zagami. So, for those of you that don't know, the Zagami is a luxury car brand Dealer. Yeah, dealer, that's right. They sell Ferraris, lambos, you name it, they sell it. So you're going to be rubbing and they give tickets to the people that buy cars from them. So those types of people you're going to be rubbing shoulders with some decent people of influence.

Both:

Six figures plus on cars. Yeah, on cars. Multiple six figures, that's right.

George:

Having multiple cars, all that sort of stuff. Now perhaps we're going to make some connections today.

Robby:

And here's the thing If you came to me and you're like, hey, listen, I just got two tickets to Zigami's, we need to go in and we need to connect to as many people.

George:

How interesting. I've just fucking had an epiphany. Shit, what happened? Shit. Okay, let's just say next year we get two tickets every single day for the four days of the Grand Prix. Yeah, eight and a half grand, yep. So what's that? 19 grand? No, it's 16,. 17 grand a day A day, yeah, a day. But we go in there with the intention and we should document this, because that would be sick, dude, and yeah, I would do that, that would be sick, and I'd join documentary and say, look, today, me and Robbie are here for the sole purpose of one thing and one thing only Connecting and making back the money. And then some, with the people in this tent, we're going to show you the power of sales, we're going to show you the power of networking, we're going to show you the power of influence and what it means to do business. Dude, what a fucking sick concept. 17 grand a day, it's going to cost us.

Robby:

So we're going to go 90 grand. What's that 34? I've got to get my calculator.

George:

I'm too pumped and I can't fucking think straight. 68 times four.

Robby:

You don't trust my maths? Do you love maths? 68k in the hole, that's easy. You don't think we'd make that back? Come on, dude, that's one climb. Think about the scarcity mentality.

George:

I'm saying that's easy, but you don't think we'd make that back. Come on, dude, that's one client. Okay, okay, okay. But think about the scarcity mentality with that. What a fucking sick idea. I'm so pumped for this. All right, what a sick idea, because how many people do you honestly think Iggy Four days?

Robby:

Four days, two people, two people. You don't think we'd get one.

George:

Ziggy, would you spend $68,000 to be in a tent full of business people $68,000. Would you spend now out of your bank account $68,000? Today, today.

George:

Because you owned a business in Mongolia, didn't you? Yeah, okay, so you're a business owner, so you can relate. Would you spend $68,000 to go to the Grand Prix? It's in Mongolia, okay, $68,000,. But you know you're going to be in the room with high level business people, no guarantee of work, but you're just going to be rubbing shoulders with high level business people in that room. You would do. You think there's? Do you think people would struggle to do that?

Robby:

I think most people I think most people would struggle.

George:

Sixty eight thousand dollars. Might you go home to your missus or your mister? Whatever it is, you go. Hey, we're gonna spend sixty eight thousand.

Robby:

I'm saying it could be a woman businessman.

George:

It could be a woman business person. A woman businessman um tune into the last episode for that context. So sixty eight thousand dollars, yeah, we're gonna spend that, or we go to the Ferrari tent, yeah so, for example, that yeah, I would do that.

Robby:

I'm going in for a mission, okay, let me give you another, but I'm like you're pumped to it.

George:

I'm serious, I'm actually being really dead serious about this why would we not do it? Why would but imagine how good that would be to document. Not just this is the sort of shit when you're talking about building brand building, reputation. This is the shit that goes viral. We're going to go. Here's my. Amex tap right, get the fucking, get the points right, Get the four tickets and go. We want access to the Zagami tent on these days and we want to be speaking with all these people in the room.

George:

And say hey, what are you doing here? Hey, yeah, excellent, have you bought a car for yourself? Go kill the conversation. What are you doing? This is our main room builder. Oh, what do you do? I'm digital marketing. We do all these high-end clients we do. Blah, blah, blah. Hey, can I help you? What do you do with your business? Let me help you out. We could do some six shoots with your ferrari.

George:

It only takes one that would pay for that yeah, but the idea is that we weren't going in there for one. I'd want to spend $68,000 and I'd want to walk out with a million, okay, and then tell everyone there you go. That's how you fucking do it, that's how you close the deal.

Robby:

And I agree. I would but see that's so. Okay, I'll give you another example. Are you a bit pumped about that? Yeah, it sounds like it'd be fun. But see also, it sounds like it'd be fun because it's a new experience and I like new, but there's no guarantee.

George:

Oh yeah, what if you all go out of there with none?

Robby:

But this is where people are. I will back myself. Do you know?

George:

what? I'm fucking dead set for this. I'm ready to buy tickets. Would you not back yourself? I'd back myself.

Robby:

I can go into a. Where did we meet? I sat in front of you, sat down. You were sitting down. I came and sat in front of you and I said, hey, what the fuck is up this guy this guy looks like a mad dog.

George:

See, this is at that event, and that's where I met you and I was like what is up?

Robby:

and we had a chat and we were like, okay, cool, we exchanged numbers and then you called me asking for something so we connected, did I?

George:

Yeah, and you're like, hey, did you?

Robby:

do it.

George:

No, you're like.

Robby:

I got these guys that want this, can you do it? And I was like yeah, I think I gave you some prices and then nothing ever happened.

Both:

And then you called me like hey, you got this other thing, that's right.

Robby:

And we both had to fly to Brisbane. Remember, yeah, I remember.

George:

Can't remember, but how good is. I remember at the time and I said, look, I've got some clients that want some websites you would have priced it, and they didn't go ahead and that's all that happened. But still, the connection was there. So you and fuck arguably. How good's that connection been following and how much money have we made together and going to make together?

George:

that's insane but this is sitting in the right room. The whole purpose of I'm putting my you're in this tent to speak to people in that room. How are we going to make that back? This is life or death. This is life, or death.

Robby:

Right now we're going to say, yep, here it is, but see to me, okay, here's another thing. With that, I would leave that tent every day fucked.

George:

Yeah, oh, as in you'd be drained.

Robby:

Yeah.

George:

What if you made the sale? I mean, it's going to be hard unless you're taking a square turn. Okay, cool.

Robby:

Let me be clear about this. I did a deal with someone and I walked down and I was like, hey, george, we're going to do a million bucks with this guy. Like, yes, I'm going to be pumped, but that's not that You've got to understand. That's an external, yes, the external influence will outweigh that. But if we walked in, if we did that for 10 years straight and every single time we're, that would become normal to me and it would still be a taxing experience. Does that make sense? You don't understand what I'm saying huh, I get it.

George:

It's annoying me, though, that you're not pumped enough. Well, I did.

Robby:

I'll do it 100%. I told you I'll do it.

George:

I know you'll do it. I want you to be pumped doing it though.

Robby:

See, I'm not a. I don't like the. I'm not a networker, I'm not a go up to random. I will do it because I know the power behind it.

George:

I spoke to you that day, because I knew, we know of a guy that does a similar thing to you. Okay, in the same business, same type of business, yeah, and he goes to events and does exactly what we're talking about. Yeah, all right, and he continuously goes to him, goes to him, goes to them, goes to them, goes to them, and just with the sole purpose of connecting with people to make sales. Yeah, okay, I don't know what's going on with that, but he sees that opportunity in what he's doing and ends up getting those sales across the line. Some of them, most of them, whatever it is, yeah, Is there a benefit to that?

Robby:

I'm sure there is. Yeah, without a doubt there is.

George:

I mean you're selling it's longevity of the business. You're effectively ensuring the success of your business long term and short term, but long term You're getting customers through the door.

Robby:

Yeah, where are you going with that? I don't know.

George:

I don't know what I was going to say. Yeah, where you going with that, I don't know. I don't know, I've lost my thought. But ultimately, man, like, if we can oh, you said you didn't you would do it, but you didn't love it yeah, I just, I want you to love it how do we change yourself to loving it? Because I don't know, it's obviously not. You're not connected to the outcome, because the outcome is what makes me love it if I had to know okay, if we were selling a free product would I be as pumped?

George:

absolutely not. Events, yeah, fun, so much fun. Taxing come, oh, yeah, okay, okay. Yeah, I'm tall, I'm wrecked at the end of the day, yeah, but I'm pumped throughout the whole process. So am I? But you just said you didn't enjoy the process.

Robby:

Hey, I don't but do you think?

Robby:

do you think I do you ever call me and I'm like, hi, man, like ever, seriously, ever. Every time I get I could, it's never. It's the ability to lift yourself when you need to Like what the fuck is going on. You know what I mean. That's the ability and I do that with the. I don't walk into a sales call or a proposal or a meeting or a strategy meeting and go and sit there, hey guys, yeah, I've got a strategy I think will work quite well, but yeah, I don't do that. I walk in and say I can do this, man, let's go. You know what I mean. I can, I can do that, but then that is limited energy. That's why, okay, when I leave them, if you go for a 10k marathon, dude yeah, for a 10k run, you're gonna be tired at the end of it.

George:

Yes, all right, so it is going to be taxing in that regard, but a lot of people enjoy running. They get the fitness, they get the benefit they like sweating whatever. Whatever it is, I hate it. Yeah, man.

Robby:

I couldn't think of anything worse. I hate it so much. It's so shit, isn't it? I do it for the brain-mental battle, but yeah. So you've got to say, hey, maybe I will never. But that's not a bad thing then.

George:

It just says, yeah, you're just expelling energy at the end of the day.

Robby:

That's all it is. Yeah, it's a taxing process, you're using the energy.

George:

Taxing doesn't mean bad.

Robby:

It just means you're using you leave it tiring.

George:

It has to, it has to, it has to, it has to.

Robby:

Because even when we do events and we're sitting there, and talking.

George:

That is taxing, when I leave an event like fucking it was it worse? I've had COVID once, maybe twice. Is that even a thing? Is that a real thing? What that COVID thing?

Robby:

I don't know yeah, go to China next week to work it out you are go to China, you better fucking get your sales game up.

George:

See what you can import yeah, I'll see if I can sell those guys. That should be good trip looking forward to hearing the stories if I get back if you get back in time what we're talking about, um so you're interrupting. Oh yeah, I was so sick on stage. I didn't have covid, but I had severe man flu and I was man flu, man flu not a woman, flu, I would. I would never, would never.

Robby:

That wouldn't stop me, that would motivate me, yeah I would keep going stuff a woman, but it wouldn't stop me. I would. What sexist joke could I?

George:

make woman flu? What, anyway, I can't think of anything. I'll. I'll think about it next time and I'll get back to you. The. Do you reckon we have many women listeners? It's like, if you're a woman, give us a shout out, give us a. Oh, I know who does. Who should I?

Robby:

say the name, nah, okay, well, they might get pumped. I don't know how old you are. I don't know who you're talking about. Their initials are S T.

George:

S T. Yeah, you know them. I know them. Yeah, I called him. You called him and he didn't answer. It's his partner. Oh, she listens and shout out to you, st.

Robby:

You know who it is. Yeah, st, and your partner's name's ST as well.

George:

Oh yes, how good If you and your partner have the same initials ST. I know you listen, so thank you for listening. We love having you here. You're a valued guest, oh sorry, a valued listener. And maybe one day be a guest.

Robby:

And to the other ST return a fucking phone call. That's it.

George:

Both of us have called you and messaged you and you haven't answered. Shit when did we go with that?

George:

I was talking about women and offending them, but it was something else before that you're talking about being sick at the event oh, so sick, so drained, like it was the hardest thing, and I was still pumped doing the event. But I got home and collapsed. Collapsed, couldn't do a thing. And then I did. We've done events recently because we also, we do the event. We pack up, man. I get home'll have a shower, have something to eat. I fall asleep on the couch Straight away Throughout the whole day, so pumped.

Robby:

I'm so tired that even when I do it, I want a comforting meal after it. Yeah. Because I'm like that was work as fun as it is.

George:

Yes, Okay, I don't have an issue now with you saying it's taxing, okay, I don't have an issue. Now with you saying it's taxing. Okay, I don't have an issue because, yeah, cool, you've got to work hard. You've got to work hard at things, and sometimes that will be difficult. I will, I do.

Robby:

Yeah, and that's fine. That's part of the process, isn't it?

George:

You're fine. You're cool with that and I get that.

Robby:

I don't sit there like I don't want not doing it unless I needed it, not realizing, and now that I do it, now it's part of my day. I know I've got a whole built, a whole system around it, Like it's just it's become now part of my day and I've got the number and I'm like cool, I need to get to here and I can put on a person.

George:

Okay, 2025 Australian Grand Prix you ready.

Robby:

Zagami 10?. Yeah, oh yeah, 68 grand Call, now buy tickets. What if?

George:

he's an even better goal. This is sick. All right, we're talking about offending people. Let's go buy a couple of cars, zagamis, why are we playing so small?

Robby:

To connect with the right people.

George:

No, no, no. Why are we playing so small? We're talking about paying 68 grand to buy tickets to get our way in.

Both:

Why don't we go buy a half a million dollar car each and get invited, because and then close and then go. Oi, it's.

George:

ROI, it's ROI, yeah, roi. If you spend half a mil. I'm going to be rubbing shoulders with the right people, I'll make that million dollars in a day.

Robby:

Yeah, but it's an. Roi At that event 68 to make a mil and 500 to make a mil is different. I'll buy the car, don't get me wrong.

George:

No, no, but then you get the car Like the 68 is the expense. It's the car we get to drive.

Robby:

Yeah.

George:

But now you're talking, we're talking, thinking big again. I'm here as a guest. No, dud, let me go speak to someone else.

Robby:

I'm pulling tickets to come in. Dud, you fucking retard. What's wrong with you?

George:

sorry, triggering. What's wrong with you? Yeah, dud, let's go speak to someone else that actually has a car. What did you get? I'll go to Pagani. Alright, let's talk, just touching on the R word.

Robby:

Yeah, I was in. I was at the Chinese consulate yesterday. Okay, doing what? Just trying to get a visa to go to China. What do you mean? Get a visa, yeah.

George:

What your Aussie visa doesn't get you in the Aussie passport. No, you have to go get a visa. Oh, you have to actually get a visa just to go visit. You have to go into the Chinese cons for business or a holiday.

Robby:

I just said tourism, Okay sweet If you're listening to this China. Oh hey, also, we're in 18 different countries, by the way. What's that mean? Our podcast is played in 18 different countries. I'll take that.

George:

Tell me it's translated, but Iggy's going to do the Mongolian. I was listening to Iggy speak Mongolian the other day. I never heard that dialect before. It was really interesting, is it? Yeah, have you heard him speak Mongolian? Is that that's language? That's what it's called. 23 countries, 23 countries, 23 countries, but do they? Actually listen to it Like it's actually played. Do we have downloads or it's just available in that country?

Robby:

No, no, it's played in those countries. Stop it.

Both:

Yeah, anyway back to what I was saying. No, no, no. Let's get back to this.

Robby:

Hold on. I was at the Chinese consulate and they don't have a. They got a quick system, but there's some things that are a bit weird. They're like you need to get paper, but you can only buy paper from the front desk and you can only buy it with cash. And I'm like I don't have cash and they're like we can't help you. And then I looked at the lady and she's like this place is a bit retarded, dude, older lady like in her 50s, and I just looked at her, like behind the counter or next to you, no, no, next to me, and I just looked at you know the Black Eyed Peas song.

George:

Yeah, it's like let's get it started. Let's get retarded, and I think they changed it because it was too offensive, too offensive.

Robby:

Anyway, I just found it funny that a middle-aged lady was using those words to me. Not about me, but to me About them.

George:

Yeah, so back to getting played in 23 countries. Can you tell me some of them? Of course I can tell you all of them. Oh my god go.

Robby:

Alright, so Australia? 90% of our players are in Australia. Sick US, us, yeah, the US of A. Canada, canada, philippines, philippines, yep, pakistan, pakistan, pakis, germany.

George:

Germany, germany, sweden, okay, sweden. So that's cool, so we can get some connections over there, get some cash over there. Indonesia, indonesia yeah, I believe that one. That's nice Russian.

Robby:

Federation. Russian Hong Kong. Some clients that are Russian Hong Kong, new Zealand, new Zealand, they're weird. India, india, mexico, my goodness, south Korea, united Kingdom.

George:

Oh yeah, I would have expected them to be there, colombia. We'd be massive there, wouldn't we?

Robby:

Colombia, vietnam, come on. Tell me, mongolia is on there.

George:

South Africa, south Africa, come on tell me mongolia, south africa, south africa, netherlands, serbia, serbia. Is that my phone? That's people. They're listening. What the hell's going on? Holy shit, people are listening, they're tuning in, right now, um, where was up to italy?

Robby:

no, we didn't hear it early serbia. Serbia, italy, ghana, ghana and guyana. I've never heard of that place. Where was it up to Italy? No, we didn't hear Italy. Serbia, serbia, italy, ghana, ghana and Guyana.

George:

I've never heard of that place.

Robby:

Me either.

George:

So all my Guyana Looks like Ghana. What's it called? Guyana, guyana? Yeah, I can't read it, don't?

Robby:

worry, you can't see that. No, I can't, guy.

George:

No I can't. Guyana. That's sick To all. Our listeners in Guyana Shout out Thanks, thanks for joining us. It's the first time I've ever heard about your country, but we're happy to have you here 23 countries. That's fantastic, man Like how cool is that that we reach so many people? Iggy, I need you to send this podcast to a couple of your family members your brother over in Mongolia just so we can get another country on the list there 66 cities.

George:

That's cool. That's cool, man. Now imagine when you become the number one podcast in Australia. Imagine you get the number one podcast in the world. How cool would that be? Joe Rogan.

Robby:

Two guys, joe Rogan stuff yeah.

George:

You get so good, so big, so massive that we then get invited onto their podcast and say, hey, come down, let's have a chat. Cool, jump in the jet, let's roll, let's roll. Sales. We'd have to sell to be in that position. People would have to sell to us. So one day, when we become the best and the biggest podcast in the country and the world, people would have to sell us to become a guest on this podcast. People would want to be sponsors.

Robby:

Do you think not liking sales is detrimental?

George:

Yeah without a doubt. Why? Because if you're not motivated to sell, how's that positive for your business?

Robby:

So if something is positive, not having it is negative, or it's not just a lack of positive, say the question again. So is not liking sales detrimental?

George:

Yeah, if you don't like something you're going to be less likely to do it? Yeah, but you can hire people. Yeah, that's okay. Yeah, you can definitely do that. Okay, so it's not detrimental If you don't like something, you're going to be less likely to do it. Yeah, but you can hire people. Yeah, that's okay. Yeah, yeah, you can definitely do that.

Robby:

Okay, so it's not detrimental.

George:

I think initially as a business owner 100% it's detrimental. You're going to have to if you're starting out. You're not going to start at 99% of the businesses. Don't start out with a salesperson. Yeah.

Robby:

Yeah, yeah, build up to it. 99.9 yeah.

George:

So in order for you to build up to it, you've got to either suck it up, be disciplined enough to keep doing it even though you don't like it, and then eventually get a salesperson on board absolutely, or if you don't like sales, you'll probably do half as many as you should because you hate it. So then it's going to take you longer to get that person yeah, that's fair, thanks. I'm here for the rest of the week.

Robby:

Yeah, rest of the week, which is in a few moments. It's in minutes Minutes. Anything you'd like to add?

George:

So much I don't want to stop. I'm pumped about this idea. I'm going to actually start thinking about how we're going to get to Zagami Town. I kind of want to pay for what? No, from the perspective of showing people that because I'm dead set, like I'm at the point where I'd get, you'd have come as well. Buy him a ticket too and tape the whole. Thing yeah, do you reckon they'd let you in with the camera, surely? What do you think?

George:

so there are no cameras yeah, potentially, why I don't want you to see the secret source.

Robby:

Who cares? You can still make a documentary about it and keep walking out and say guys, this is what's happened.

George:

Oh, you could do it with the phone. You could do a sick video on the iPhone. Couldn't you Maybe get the Ray-Bans with cameras? Which one? Oh, yes, I've seen them. I've seen them.

George:

That'd be cool, but then you'd be wearing sunnies all day, every day, inside they'd be thinking you're off your head. Yeah, yeah. So the the perspective of going now we're going to do this, buy the tickets on purpose, even if we got invited, even if we get free tickets we want. I want to show the transaction. I want to show the receipt on camera. Okay, there it is two, two tickets per day, four days back. That's the receipt. So we're going to make this back in four days and then some, we go out there, go cool. This person sold $5,000.

Robby:

This person sold $30,000. Would it not be better to sit there New car here's the invoice. We're going to make this money back for this car and then walk in, shit and sit there and pull up to the gp in the car and sit there. Fuck this thing. I can't. I can't say it seriously because I don't take myself seriously, but imagine doing that. And I mean, we made a video like that and we sat there. Look, we just bought this car, we spent 350k and we're gonna go in.

George:

Did you get the entry-level car?

Robby:

oh well, I don't even know what they sell. I'm not a car guy guy.

George:

Come on, man, you're a mechanic, you know you're a car guy, I'm an engine guy. Engine guy, sorry, yeah, was a mechanic, was let's be clear about that. Digital marketer to the stars. Sales sales person. Sales manager.

Robby:

Head sales. Okay, okay, okay, stop fucking around.

George:

Stop fucking around, let's talk, sorry. Let's talk around, you are Okay. Let's take this.

Robby:

You spent half a million dollars. Now we're going to go make this money back Stop playing so small.

George:

Stop playing. Imagine that video we walk into. Zagami Go. Oi, how much for the red one. Give me that one, 498. Yeah.

Robby:

I would laugh so much, I would just be laughing the whole time.

George:

They won't take you seriously. They won't take you seriously. That's the problem.

Robby:

Approved.

George:

What? How did that happen?

Robby:

Yeah, and I'll just leave laughing and just drive off. Ha ha ha, I don't think.

George:

I understand what, what, how sick that video would be, how sick the doc like man. What a fucking story. What a fucking story. This is where it came. It was born here. I want you to. You heard it first. You're watching it first. It happened here because people would not do that in their right frame of mind. They would go I'm not going to buy, I'm not going to spend $350,000 just to get into an event where I may or may not sell anything, just to connect with people. And then, if you can go in there with the perspective of going right, this is what we're going to do. This is what it's about. This is how we're going to do it. We're going in there with a strategy, with a plan. We're going there, sell. We're going to rub shoulders with the right people because all these people have bought their own cars through Zagami, through that experience, we say, cool, this is what we want to do.

Robby:

I truly believe networking is one of the most. That's why I do it. If they sat there, it's been proven there is zero benefit. It actually costs you money I would never, ever have networking in my life, ever. What do you mean? Like I'm saying, if they went and proved that networking actually costs you money, there's no positive benefit, I would never, ever have networking in my life. I wouldn't sit there like, but you know, I want to talk to people. No, no. Yeah, don't care for it.

Robby:

But I understand I can do things I don't want to do.

George:

Do you think you'd be more motivated now to make those sales because you have a $350,000, $400,000, $500,000 debt? Yeah, yeah, it's going to motivate you a bit.

Robby:

It's kind of cool. It's like better not fuck up this doco.

George:

Yeah, I already know the hook, yeah what. I already know the hook, the hook, yeah, I already know the hooks of the video. So we got this Ferrari for free. We got this Lambo how to get a Lambo for free.

Robby:

It'll be a Netflix documentary, netflix if you're watching this call us up, hook us up.

George:

Imagine you've got Zagami on board. You go, speak to them. Or the head owners or whoever it is, yeah, and say listen, we're going to do a documentary, we're going to buy a car from you, but we want to do it in such a way that I'm going to buy a car. The deal is, I want four tickets. I want two tickets per day to the Grand Prix. Yeah, I'll buy whichever car you want, I just want two tickets per day.

Robby:

That's not even a deal with Zagami. Huh, that's not even a deal with Zagami. The deal with Zagami would be hey, and we're looking for one dealership that wants to partner with us, what they have to do is actually have to give us a discount on the car that we're going to buy from them and we've gone to don't hear me out and what we do in return is you're going to be the only thing promoted in this.

George:

You're going to be blah, blah, blah and, and you'll sell it back to us and then minus the amount off, so they don't lose, the deal sheet doesn't lose and they get free marketing. I don't know. But why?

Robby:

So then, if you do and because if they don't, because if they don't do it, because then we're going fucking down the road to Lamborghini and they're going to do it yeah but do you really think so, though?

George:

Those brands would need that sort of.

Robby:

they don't need that marketing that is going to be of value to them. You know what I mean. Or we're going to bring six people back and we're going to do a deal with six cars.

George:

Yeah, yeah, okay, I get that, that's cool.

Robby:

Because they wouldn't do many sales. They might do one or two a month.

George:

Yeah, my problem with that is is where's the? Where are you putting your nuts on the line?

Robby:

You're not, Exactly Because I think that's what adds to the video. Oh, we're still purchasing the vehicle.

George:

But you said you're going to give it back to them. They can buy it back. Yeah, so then, okay, so it's not costing us $600,000 for the vehicle, it's costing us $100,000.

Robby:

Based on a certain amount of yeah, yeah, whatever. So then, our nuts are on the line, because if we don't, create a really cool thing and the only way we're going to create a really cool thing is by actually making this fucking thing work Because that's what's going to make it viral, because people are going to watch it and be like, hey, this is fucking sick. Check out what these two blokes did. That's a whole business in and of itself, yeah. And then imagine you do that every single year.

George:

Yeah, this is just one one of those things, but then you'd get a name for yourself after a while and people will know hey, it's George and Robbie. Come here, we'll buy your product. Do you know what I mean? Because you buy a different car every year and make that money back in sales.

Robby:

Surely, imagine you walk in, dude. If you've walked into the room and you've been recognized, that's it, you won, you clocked the game. You've won that. Now you need to level up. You know what I mean the plebs that actually watch TV. Now I know who you are and it's like okay, cool, how do we now roll with the billionaires? How do we now do this with jets? We're going to buy a jet. We got a free jet. Do you know what I mean? Like okay, okay, now let's go do it with a jet. And it's like okay, cool, is there a? What are they called G45, g5, is there a G5 lounge? And we go into the G5 lounge and we're walking in Grand Canons there and you're like hey, gc, you got a plane too small, bro, plane too small yeah you know, just quickly telling.

Robby:

I'd love to say that, just to see his face he'd resonate.

George:

He'd resonate, he goes. You're right, then you go buy another billion worth of real estate sick. That's the level you can play life at, but that's what we should be playing it at, don't you think?

George:

that's what we will be playing it at, but everyone, it's not just us, yeah, it's not just me, yeah, it's not just me and you. So many people don't play it at that level. And it does begin with sales, a lot of things. You're going to be, you're going to sell yourself on this whole dream of having all the things that you want. That's a hard area. We go. That's the hardest sell in the world. The hardest sell in the world is selling yourself on what you can and can't do I'm not some people sell themselves at a very sell themselves short.

George:

Say sell themselves short, saying around that's it. They're selling themselves short because they're going I won't ever have a lambo, I won't ever have the house, I'm never gonna have a jet, I'm never gonna meet gc or fucking get pd to call, pd to call me on the phone.

Robby:

That's so cool so cool, so pumped um.

George:

I'm never gonna have those things. So how can you've already sold yourself on that? You've given up. That's a sale. You know what's another thing.

Robby:

You've closed yourself. I was having this conversation last night. The market here is too small, George.

George:

Yeah, we play in a small pond.

Robby:

Australian market is way too small. You need to think like it's a $25, $26 million population. You go to the US and you win, that's New York.

George:

20 million people in New York, is it yeah?

Robby:

It's one state, one city, yeah, what if you get 10% of the US? That's $35 million. You've just completely covered Australia and some, and we don't have anything nearby they do. The whole of America is big enough. Mexico, canada, europe's not far. Do you know what I mean? And it's like you can tap into. You can go South America, brazil. It's 200 million people, man. Do you know what I mean? There's markets there that are so big. We play in such a small market and that's one of the things that we I'm going to tell you this live in front of everyone. But our plan is to eventually get into that market. It's not to just play here in Australia, absolutely. It's to crack into the US and play in that market. They speak English.

George:

Yeah, exactly what an advantage. Yeah, you know what I mean. What an advantage. They speak the language we speak. Why can't we get played? They love us because we're Australian.

Robby:

Why can't we have a head office in LA and a head office in New York and a head office in Singapore? Why?

George:

We can, we will yeah.

Robby:

It's going to happen. It just takes work and sales.

George:

And sales, selling yourself into that belief as well.

Robby:

Dude, I'm sold on it. I buy those quick. I'm very enthusiastic about that.

George:

Man. I reckon that's the biggest part. Okay, selling yourself. Yeah, selling yourself yourself. It's selling yourself. What have you sold? Okay, we're gonna finish up. What have you sold yourself? Into? Ask yourself that question what have you sold yourself into right now? Have you sold yourself into the belief that you're never going to achieve these things deep down? Really be honest with yourself, because it's a hard question. It's a a hard question Honestly. You're going to have to admit to yourself that, yeah, I've genuinely sold myself that I'm never going to fly first class. My sister-in-law is like that. She's actually flying first class soon, but she's having kittens. That she's flying first class. I'd rather spend she's having kittens.

George:

Yeah, have you ever heard that? No, what does?

Robby:

that mean.

George:

It means she's I don't know, losing her mind, like she's peaking. All right, yeah, learning all the sayings here. Yeah, she's flying first class. My brother-in-law he's hooked it up. Her husband, he's hooked it up with points, with a whole bunch of shit. Yeah, they're still paying a significant amount of money to do it, but he's like, fuck it. I want to experience it once. I want to go. We're going to.

Robby:

Greece, let's go, do it.

George:

But her mindset is man, I would rather spend that $15,000, that $20,000 on accommodation, on food, on shopping, whilst I'm there. I'd rather fly economy and spend two grand and use that money while on my holiday. That's the way she's thinking. Yeah, okay, do you really think a billionaire is thinking like that? No, exactly. Or a millionaire, or someone that doesn't have that mindset. They're like no, no, no, why would I not fly first class? That's ridiculous.

Robby:

I'm not going to go sit with the cattle.

George:

I want to sit here, Sit with the cattle, that's right. I'm going to go sit up here in the front where I'm going to rub shoulders with the right people. I'm going to be comfortable. I'm going to get to my destination refreshed. It's going to be an amazing experience. But people give up on that and she kind of has to a degree. She's like well, I'm never, I'm not. For me it's a waste of money. It's a waste. I'd they've given up on it. I'm never going to fly first class because it's a waste of money that's the thing that I said to you the other day.

Robby:

I remember I told you about the locksmith and he came and I stunk 600 bucks because it was a public holiday, just because I forgot to grab my keys before I walked out. And I realised as soon as I slammed the door shut 600 bucks and I was upset. And then I thought to myself, if I was making way more money than what I am, this would not be a problem.

George:

I would have said you're still here get out, you would have broken the door down yeah, bought a new building.

Robby:

That's it. Do you know what I mean?

George:

you would have just bought a new apartment, just like he's been living there for six years. Just bought a planet, just get a new one. So sell or be sold. Which one are you?

Robby:

you're gonna fucking sell, sell yourself, sell yourself and then be sold be sold on yourself that you can and will achieve amazing things.

George:

Be sold on yourself.

Robby:

I like that cool. That's fucking sick dude put on a t-shirt put on a t-shirt be sold on yourself.

George:

I'm gonna put it on a wristband. Why?

Robby:

are you playing?

George:

so small, man put on a t-shirt because I wear this every single day. I don't wear the t-shirt every single day you don't wear t-shirts every day.

Robby:

I mean, I do, but not that one mondays.

George:

Yeah, pascon, when you get into the shape like I am, I'm gonna tattoo pascon on my on my chest. On, I was going to put it on my chest. That way I won't have to wear shirts anymore. Yeah, that's it. Walking billboard. Where's this?

Robby:

guy walk from.

George:

Oh, where's this guy from? All right, what a great episode. It went sideways many times, but I loved it and, honestly, that idea of us doing this I'm so sold on that. Be sold on yourself. Write it down. We're going to Twitter it face. Smash it. We're going to do all that sort of stuff right now. Be sold on yourself. Did you say face smash, whatever. It's a new one. You're not on it yet, no Jump on, not like the young ones, no.

George:

So yeah, I'm really actually genuinely going to be looking at doing something like what we discussed at the next corporate event. Okay, maybe not, it's not the grand prix, maybe it's the tennis, maybe it's something where we can get into a room with the right people, spend a bit of money, document that process and go cool robbie's talking to this person. We're going to go talk to that person. We're going to, we're going to sell. That could be a great thing. Go to multiple events throughout the year, because melbourne's a sporting capital yeah melbourne's a sporting capital of the country.

George:

Um, why not go to real high-end corporate events? Race days, grand prix, afl, grand finals all these things rub shoulders with these right people, spend big money and document it and go? Here's a mini series of the five events that we went to this year. We spent fifty thousand dollars to be in this room with these people and this is the result that we got just from our ability to sell our ability to network and our ability to communicate and show value, and then we'll show you how to do it.

George:

And then just go million dollars in a million dollar days, isn't it Imagine you walk out of there and you do that one deal, but you could do it.

Robby:

You could, you could literally because it's an abundance mentality.

George:

There's guys out there dropping stupid money.

Robby:

There are people. There are people that spend a million dollars a month up for a service that whoever's listening to this, whatever you are. There's people that spend a million dollars a month on your service. There is more than one person out there that does that. Why can't you meet that person and offer them that service and make a million dollars a month from that one client? Why can't you do that? And then get 30 and then you make a million dollars a day Bang. It's a numbers game.

George:

So simple, so simple.

Robby:

This would be sick. If we do this, when we do, it's going to be sick. I might you know what? I'm going to be able to sleep tonight I'm going to put a like a coming soon. Coming soon to doco how we got this car for free, so good it's going to be sick.

George:

So good Guys, thank you very much for joining us today. Really appreciate it. I'm pumped. I'm pumped. I hope you're pumped. I hope this motivates you to go out there and to sell to do some sick shit. Stop playing so small.

Robby:

You are a one word guy. What do you mean? Like you've got a lot of one word phrases. I'll call you like sick or fuck or mad.

George:

And you know exactly what I'm talking about as well. It's like I don't even need to continue, I just let's call you up and go sick and then hang up and you're like I know exactly what that's about. Stop it, stop it, no more. Um, too much is another one. Too much short phrases I like them. You know what else? You know what other word I really like?

Robby:

subscribe, subscribe, subscribe now subscribe, that's it be sold on this podcast.

George:

Be sold on it because we're in 23 countries and there's obviously a lot of people in the world that are listening to this and enjoying it and getting a shitload of value. 23 countries.

Robby:

I was so pumped when I saw that. I was like I'm up. Now I'm getting off this podcast gonna do pushups just to expel some energy. I'm a global, a global podcast, fantastic listen to in 23 different countries share it with your friends.

George:

Um, get in touch with us, tell us what you loved about it, uh, and if there's something you really want us to talk about, we'd be happy to entertain it. It might be a shit topic if it is, we'll ignore it, but if it's a good topic, we will explore it and have that conversation, because it's about generating conversation. It's about you, guys, learning from our knowledge, our experiences and our point of view. Sell us on the topic. Sell us on the topic. Guys, have an amazing rest of your day, whether it's morning, noon or night.

Robby:

And be sold on yourself. Thanks guys, thank you. Be sold on yourself.

George:

thanks guys, thank you that was a sick episode, thank you,

Million Dollar Days Podcast Banter
Dealing With Incompetence in Business
Value of Good Employees in Business
Importance of Sales in Business
The Power and Importance of Sales
Qualification, Trust, Sales, Objections, Strategies
Importance of Sales Skills and Mentorship
Sales Process and Energy Drain
Networking and Business Strategy Discussion
Potential Benefits of Networking at Events
Event Exhaustion and Offending Comments
Global Connections and Business Strategies
Business Expansion and Networking Strategy
Be Sold on Yourself
Global Podcast Promotion and Engagement