Million Dollar Days
Welcome to Million Dollar Days with Robby Choucair & George Passas. Your go-to podcast for a deep dive into the world of Life and Business Mastery.
Join hosts Robby Choucair and George Passas, a dynamic marketer and a seasoned Entrepreneur, as they navigate through an array of intriguing topics ranging from the everyday to the extraordinary.
Robby brings his marketing expertise to the table, offering insights into the latest strategies and trends. George, with his extensive experience in business, provides a grounded, practical perspective. Together, they explore everything from the feasibility of alien existence to effective goal setting, and even the nuances of religion.
Million Dollar Days is not just about business acumen; it's an exploration of life's many facets, wrapped up in conversations that are as enlightening as they are entertaining.
Tune in and be part of our journey, where every day is a million-dollar day, filled with learning, laughter, and the pursuit of mastery.
Million Dollar Days
The Power of Consistency
In today’s fast-paced world, everyone wants quick results. But when it comes to building a successful brand, consistency is key. In this episode, Robby and George delve into how staying consistent, even when it feels like no one is watching, can lead to incredible growth. They share their journey from having just a few listeners to being featured on Spotify’s front page, emphasizing the importance of perseverance.
Ever wondered why some brands thrive while others struggle? Learn why consistent branding and clear communication are your best allies. We dive into the nuances of sales and marketing strategies, discussing everything from the importance of giving people an easy out in business negotiations to the often underestimated power of marketing. We also tackle stereotypes and misconceptions surrounding entrepreneurship, illustrating our points with compelling stories and real-world examples. Whether it’s mastering the art of persuasion or understanding the critical role of marketing, this episode is packed with actionable insights.
If you're looking to elevate your business, this episode provides practical advice and strategies that you can implement immediately. Whether you're a seasoned entrepreneur or just starting, mastering these fundamentals will help you achieve sustainable growth and long-term success.
I've got an idea that I wanted to share with you before we kick this episode off. I've been thinking Because I was going to come on. When I put this on before I came here, I was like I'm going to plug the UFC. As soon as I get there, it's a third shout out to our sponsor, the UFC. Yeah, use the code 20. Yeah, use the code Robbie. A billion dollar day, use the code Robbie20. But we do. We want to that. We use whatever, which is great. We can always tell people what stuff we use. That's awesome. But I thought, imagine if we sponsored people who listened oh, cool, you know what I mean. And we set up a page and it's like go fill out the form and tell us in just follow the instructions on the form and it'll have it on there. It'll be like tell us in 50 words or less why we should like your business, yeah, and then we'll pick yeah that's if you're listening to this right now and you want a shout out on the podcast, go to.
Robby:I'm going to insert a link right here somewhere, and in the show notes it's where it goes. Um, somewhere in the description there'll be a link somewhere. Go to the page, fill out the form and you might just get plugged in. Every single week we're going to plug one lucky business that's great idea.
George:great idea, right, because exactly what we're about and helping people and doing it and it's going to roll into what I'm going to talk about today, which you have no idea. I've got no idea what it's about, but really cool, I like it. And then you know a lot of you. Oh, big deal, the three people that listen to this podcast are going to listen to me. Yes, yes, yeah, right, it only takes one.
Robby:It only takes one person to go and say, okay, cool, I'm going to call these people or this business or whatever it might be, because they needed you at the right time, or they liked your business name, or they liked your logo, or they liked this podcast.
George:And that's the whole premise around why so many people don't do, say, building brand on social media. Because they don't. They put up a post, doesn't go viral. This doesn't work. I'm only going to post once in the next six months. This doesn't work. It's shit.
George:And that whole mindset is why you're not crushing it. Because here's the thing. We've been going for 45 odd weeks. We're going to nearly hit a year. How good is that? This is episode 46. Yep 46. Sick. But above and beyond that, I've got something else. Every single week, our listeners are going up and up and up and up, and not long ago we got featured on the front page of Spotify or whatever it was. Our ratings shot through the roof. Our views got shot through the roof. It only takes one, but consistency is so important. Okay, and don't be disheartened. You know, today you're going to get. Imagine you were one of the first guys to get shouted out on Joe Rogan's podcast. You know what I mean? That's six. That yeah, oh, what? Because when you first started, you only had three people listening to him.
Robby:I'm sure he would remember that, just for the record, we've got more than three listeners. Four, yeah, almost Almost Three and a half Sick. Speaking of the amount of listeners we've got, do you want me to tell you a pretty cool stat I saw the other day, george?
George:Yes.
Robby:I think you're going to love this, and it is this. Did you know we've been listened to in 50 countries and 472 cities.
George:Oh my goodness, how cool is that. I think I need something stronger than water.
Robby:Hey, and 70% oh yeah, 90% Australia, understandably, yeah, 3% US, hey.
George:Yeah, what's's happening, what's cracking, what's it?
Robby:what's up? Um? But if I look at the cities, right like dude, we've been listened to in some cities. Tell me one, tell you one. So melbourne, obviously 59, melbourne yeah I'm growing. Seven percent sydney, four percent brisbane, and then we got Adelaide, perth, and then we got Dallas, texas, dallas, wollongong, new South Wales, philadelphia, pennsylvania, phillies, new York, new York, houston, texas, la, phoenix, north Carolina, chicago, islamabad, hey, hey.
George:Georgia, georgia. If you are from the States, or from any other country other than Australia, please fill out that form so we can give you a shout out.
Robby:You want an international business. This is where it starts. We had Vegas. That was Dana White for sure 100%.
George:We should go to Vegas, shout out to Dana White and we should do a podcast there.
Robby:Yes, we should. We should go for sure, clyde Knorr. There's so much, but it's just, it's cool.
George:Yeah, it is cool. It is cool. Well, welcome to all our international listeners, yeah.
Robby:Especially if you're from Vegas. Look us up. Look us up with some UFC tickets, ufc tickets and maybe a free plug here.
George:And a drink card. This one, we'll share it. Cool man. Heaps happening, never ending. Never a dull moment. Just recently hired someone. Oh, you did. Yes, yes, yes, is that what you're going to do? Yes, it wasn't where I was going at all with this. But yeah, just hired someone today We'll offer them the position I'm going to do. Another sit down with them, just make sure that they're not a freak. Hopefully they are as good as they say they are. Do you want me to vet them Deep dive? Yeah, maybe just come in, just knock in some hard questions. Oh, yeah, yeah, which favorite color?
Robby:Yeah. What are you going to do if?
George:someone doesn't run to the room, all those Lots of things. But, yeah, excited for that to happen next week. Hectic got an event next week which I'm really excited about.
Robby:Quick start. What do you mean quick start Like? Will they be starting soon? Yeah, in a week. Yeah, in a week. So they'll be there for the no, I don't think.
George:I think they'll just miss it, which is a bit annoying. Bummer, yeah, I'm going them in. If not, then we'll probably go to the week after, which is totally fine. But, yeah, looking forward to that, just expanding. You know, I'm so precious and I'm becoming obsessed with my time lately a lot. I was looking at it in every aspect. Where can I make my time better? How can I improve it? You know, once you realize how powerful it is, it's so fucking cool. Like I almost get my thrills out of saving five minutes. You know what I mean.
Robby:Dude, I had someone, so a potential partnership that's coming out of one of the events. Yeah, nice and really nice people, really great people doing cool things. And then they reached out to me. They're like, hey, do you have time to meet with a client? And I said, sure, tell me a little bit about it. And they told me and I was like, where are we meeting them? And I probably have to travel 45 minutes. And then I'm like, listen, can we make sure the client's qualified, make sure we're in the right position, make sure we're going to move forward. If I go and I drive 45 minutes and I spend an hour there and I drive 40, like you're going to take three hours out of my day.
Robby:Well, at least you've got a nice car now, yeah, but come on, man, like three hours out of my day, huge, massive, huge, and I'm like this better be like this needs to be. I understand, like, yes, we're in the sales game, yeah, you got to do that stuff, I get it, yeah, and there's an element of risk, like you're not going to it's everything, you spend time, it's everything. But I was like, is this client in a position where you know what I mean, they're ready to go, they understand who we are, what we're about? Because if we do this and we come out and we do the whole meeting and everything and we lose three budget, that's right, you know what I mean? That's going to be a big waste of time.
Robby:Made sure everything was right and, yeah, beatings happening, oh good, but yes, so so it hasn't happened. Hasn't happened yet? Yeah, nice, but like that was I was. I told him. I just said, hey, listen, I'm just going to be completely honest with you. I'm super protective of my time. Yeah, I mean, I don't waste my own time, I don't let other people waste it.
George:Yeah, that's the most important thing. I got some random, random guy message me the other day. I don't even know how he got my number. Hey George, love what you do. No idea who it is. Love what you're doing. This, this, this I was wondering. I'm about to launch this new product.
Robby:Oh, what's his name? Oh, dude, no idea. Maybe you know him. I don't have his number. I don't know him. It's such a funny conversation. What's his name? Is his name Matthew? Yeah?
George:Is that it?
Robby:Yeah, same number, yeah, website inquiry.
George:Yeah, right, it could be the same person. Maybe he listens to the cast. I don't know who you are. I don't know how you got my number. Whatever, it's not that protected, it's probably not that hard to get. But anyway, haven't responded, not, not out of arrogance, not out of not out of you've got a shit idea, not out of the pitch, like that's great, but dude, that's so much, so much of my time at the moment just even to respond. I hate text messaging. I hate it. Hate it shoots me nothing. Yes, it means it's on whatsapp and I type it. That's different, or I'll, or I'll do voice to text.
George:Set with siri, set with siri, that sort of shit it's so funny when siri reads it back to you like hey motherfucker, yeah, who you sending those messages to you.
Robby:Yeah, what else?
George:um, yeah, so, yeah, so take your time, yeah, well, look, this is going to lead into the topic a little bit. Gonna be one element of it. I'm sure it's something I'm going to bring. I wanted to talk today about I thinking what can we bring to the podcast? I still have no idea.
George:I still have no idea, I did this on purpose. Yeah, just message you today. Hey, you got a topic, got a topic, don't tell me. You actually said don't tell me and I want to talk.
George:Okay, the things you're going to need if you're going to be successful and achieve any level of greatness in your business. What are the fundamental things? Like you know, top five, top ten, whatever it might be just between us. Now I want to roll out a few. Yeah, and these are the not negotiables, these are the things you have to have in business in order for you to be successful. Yeah, I want to just bring those out because I think a lot of people see business as I'm going to start a business, I'm going to crush it, I'm going to be a multi-millionaire, it's going to be easy, it's going to be great, but they don't see the really dark side of it and it's not until they get into the trenches where they go okay, how do I make payroll this week? How do I do this? How do I do this?
George:I think people often underestimate how hard it's going to be and what it actually takes to be super successful. 100% agree. Yep, I get it. They launch new ipad covers and they're fucking multi-millionaires launch new ipad covers, whatever something new, what do we do? I know what. All time it is that happens. You do get those overnight successes every now and then and then people look at that and go, how good is that? But everyone that's. That's the one story that everyone knows about. It's like when poor telly right, he now does his giveaway stuff and he's a multi multi-millionaire how many copycats have you seen since? Oh, there's any. Yeah, we're giving away this lamp.
Robby:It's worth fifteen thousand dollars you know, full credit to him, dude, full credit to that bloke. He is crushing it and I saw a video he did the other day and he's like listen, he's like I'm giving away a million dollars cash. He goes. I'm going to do it in two days. You're a mad dog. He goes. I'm not one of these other companies doing 55 grand for five weeks. He goes. A million bucks couple days. Join below dude. I was joined. I was like 100%. I saw that one.
George:I was like I'm gonna join.
Robby:It was tonight or tomorrow, yeah, I think. Yeah, it might have been done. Have you ever?
George:bought a ticket from him For any stuff before Me. Yeah, have you ever bought anything from him? No, yeah, I did. Once you did. Yeah, I think it was a car I liked, so I just bought a ticket. Yeah, fair enough, I get that car very rarely, do any of that stuff.
Robby:Yeah, it's like paying the lotto. Yeah, A hundred percent. That's exactly what I mean. That's what it is. It's a personal lotto. They are doing their own like it's a private lotto. Yeah, that used to be a dominated market, very regulated market and now it's become not Well unregulated.
George:Yeah, do you know what I mean?
Robby:Yeah, yeah yeah, but hey, everyone's trying to copy, everyone's trying to follow you.
George:I use the same thing. Yeah, there's this great thing. How can I say this without saying it? So we're running events and I've got my event called the Builder Summit and then there was another company out there that saw my event and then did a post about which was so obvious. It was directed to me, saying don't come to that event. Or he says says other summits. And then he goes this is what you get at our event, but this is what you get at other summits. And it's like I just laugh when I say shit like that. You know what I mean You're scared.
Robby:You're scared, you're worried. Thanks for letting me know you noticed. That's it. I know exactly what I'm talking about. I told you to post your link in the comments. Just let them know.
Speaker 3:Yeah, that's it, I'm watching too.
Robby:Yeah, come to the other summit.
George:Too good, anyway, so let's get stuck into it. Yep, do you want to start off? What do you reckon is one of the fundamental things? Just one. It doesn't have to be in any particular order. What's something you reckon you need to be successful in business?
Robby:Yeah, to be successful in business, yeah, you need to sell good 100 like there is no business with ourselves.
George:You can't, it just doesn't exist. This, the sell and the close okay, because it's like we can get the site, we can get the sale in or the inquiry in, but you're going to be able to close them too. Too many people are they get to that point where they get that sale and they don't close them. They're like, oh, do you want to do it? Yeah, let's do a deal. They shake hands, but then they don't get money. They're like, oh, do you want to do a deal? Yeah, let's do a deal. They shake hands, but then they don't get money. Transaction yeah, oh, I'll do it next week.
Robby:There's a thing called I can't remember what it is Never finish a meeting without booking the next meeting. Yeah, book a meeting from a meeting, bam fam, that's what it's called. Book a meeting from a meeting, bam fam, that's what it's called. Yeah, a meeting from a meeting. Yeah, uh, homozy teaches it. Yeah, right, bam fam, so you never close the meeting off. Well, okay, cool, yeah, think about it and let me know, and I'll, uh, I'll, give you a call next week. No, it's okay cool, you need to think about it. No, worries, uh, can I call you next wednesday, so two o'clock. All right, perfect, I'll send you a calendar, but can you accept it now whilst we're on the call? Yeah, yeah, you got it All right. Awesome man, I'll see you then. We'll chat then. Yeah, good, you know what I mean Locking it in.
Robby:As opposed to rolling the dice and hoping to God. Yeah, here's the link, if you've ever listening to this. Stop calling me Got a Ranger. Stop calling me, I bought a Ford Ranger. They are dude. They still call me till now.
Robby:And it is gone so far. Diesel. I've got a diesel now it's not electric. It is gone so far that I can't answer yeah, I just can't answer. Yeah, I just can't answer. I've saved that as Tesla guy and I just won't answer yeah, because have you told him you bought a car? Nah, dude, they're doing my head in.
George:So like shut it down, say dude, I just bought a Ranger. Thanks for your help.
Robby:Yeah, but now it's got X, See. So here's the thing. Have you ever followed someone up so much Like I have? I was taught you need to follow up, follow up, follow up, follow up. Dude, GC is massive on that. Yeah, yeah, Keep calling them, keep calling them, keep calling them. Don't stop For me, even if I was going to buy a Tesla. Now this has gone so far that I'd probably have to go buy a Tesla from someone else. Yeah, got it.
George:Yeah, because it's just like become too much. Yeah, there's an art to it and I think we're more opposed to sales than what they are in the States, as in people are more defensive hey, don't try and sell me, Don't try and sell me. Do you like being sold to? If I'm interested in the product, if the product's going to help me, and then yeah, if I've got no interest in it, I don't want to.
Robby:You don't feel like you are being sold to. In that case, there is nothing worse than someone who tries, like if, than someone who tried like, if you try me personally, if you try and corner me into a sale, I will be like if my back's against the wall, I'm gonna come out swinging. Do you know what I mean? It's for me, personally, nothing worse than that situation, like nothing. I hate it so much and I try not to put people in that position either. Yeah, and I say hey, man, like if you don't want to proceed, that's cool. Like, just let me know.
Robby:So I don't call you, because otherwise I'm going to call you. Yeah, that's right. Yeah, and if you don't want to mean that's completely cool as well. I completely understand, and one of the greatest things I'll share this real quick is that I learned about sales and this was from the real estate coach I had, and he goes. Sometimes you gotta give people a way out, like just calling, because some people don't know how to confront you yeah to tell you that they're assigned with someone else.
Robby:He's like, give them a way out, mate. Like send them an email. It's easier for them to respond to an email. Send them a text, yeah, saying hey, just let me know, like I don't want to keep calling you. Just let me know, you know. Or tell them like hey, I'm going to consider you out. Yeah, you know, and if they're in, they'll fucking respond. Yeah, like, trust me, like if they're in and they're just that busy and they think you're going to count them out, but they're in, they're going to respond.
George:I'm often like that. I'm often so busy that I won't respond to stuff right away, but I do have an intention of calling or proceeding with that. Yeah, yeah, that's what I'm saying, yeah, like, yeah, cool, just leave me for three weeks. Call me 100%. I'm actually going to write a three-day course on sales. Yeah, and it's partly written already, but exactly that. Yeah, sales is so fundamental your ability to sell products in great enough quantities at high enough prices will ultimately determine your success in business.
Robby:Majorly, eric. Yeah, yeah, it's a big impact.
George:Huge, huge. So yeah, master, sales, sales, and not everyone is taught sales you know we're never taught that in school.
Robby:Oh, dude, here's the best part. Yeah, people, most people would think they're pretty good at it yeah, well, look, you know what.
George:Every here's a trick with it. Everything is a sale. You're selling your kids to put their shoes on to get to school. You're selling your wife on where to eat lunch and dinner. You're selling everything. Everything is a sale. Your employees come to work. Yeah, exactly right. Now how you tailor that for a monetary exchange with a stranger. That's the sale. And so much goes into sales. It's not like the one transaction of selling something hey, buy this phone, it's this much. It's like cool, what behind it? You know what's, what's the message behind it, dude, that's the company behind it. What are you behind it like? What is the attraction to the product, to the service and everything?
Robby:that's a great second pillar 100 marketing and brand dude.
George:I would say we can put those two together, yeah and in marketing.
Robby:Personally, I think branding, ads, PR, all that sits under marketing. That's my ideal, Like that's how I like you're going to do branding Cool, that sits under the marketing department. Yes, You're not like well, we need a brand. Yeah, it's under the marketing department. Ads under the marketing. Everything all that goes under marketing, Marketing. You know what I?
George:mean Print, et cetera. Without a doubt, it was my most surprising thing when I started my business Marketing.
Robby:Yeah, Dude, I used to think marketing was for girls. That's so sexist. I know that's because me. What about all the people who hire their wife to do marketing and you're like, your wife's got no idea about marketing? Yeah, exactly.
George:It's because it's the easy thing to do, yeah to do.
Robby:Yeah, it's like well, she sorts out the marketing.
George:Or it can be a creative thing. They think oh, you know, girls are more creative in that space, so that could potentially be Creative and marketing are not the same thing, no, but they think, oh, brand marketing, same shit, creative. Yeah, see, but that's sexist.
Robby:Yeah, so sexist, but growing up, that's what you see. Like, most marketing managers are females, females. Yeah, you're like oh yeah it seems to be the woman thing.
George:Really, I think it's changed now, though Don't you reckon what?
Robby:The. I know heaps of builders who, like they, get their work.
George:Dude I probably deal with more women. Yeah, yeah, yeah, yeah, do you?
Robby:know what I mean? Because the marketing coordinator on that side, oh, you speak to the marketing and all that. Yeah, that is so true. And I speak to them and like, not through any fault of their own, but most of the time they've got no idea. Yeah, and then we spend time educating them, you know. And then they're like wow, no one's ever explained this to me like this. And it's like because I don't know.
George:For me it was Again, I just never hadn't had any education in it until I educated myself, until I saw a small and you've heard me tell the story so many times but until I saw a slight result in a bit of branding that for me, then using that, then posting that, then growing my social media presence to what it is today and having a decent influence and connecting with people. So many strangers come up to me now and say, george, I love your stuff. I saw a boss that I used to work with a couple of years ago. I saw him, but it was during my time at Multiplex, nearly 18 years ago and goes, or over 18 years ago, and he's like mate, I see all your stuff on linkedin. He goes. It's amazing, guys, trust me, he goes, people are watching, he goes. I know a lot of big hitters. They all see your shit, they all love everything you're doing and I haven't spoken to this guy in nearly 20 years. And, aside from that, all the other heavy hitters that he knows are watching. Yeah, so people see that and it's amazing how much influence it has on a person's decision to buy from you, to sell, for you to be able to sell to them easier.
George:So I reckon, in this day and age, especially with how social media is and and how we are as a society, you are crazy. If you're one of those people that think I don't need to brand, I don't need to market, I just do word of mouth, you're gonna die like not in that way, but your business is gonna die eventually or it's just gonna get crushed by me. You know it will like I'm gonna come in and I'm gonna price a four million dollar job against you and I'm just gonna crush it. Because that person looks at me and goes okay, I feel more comfortable with this other company. He looks really good and professional, but I feel more comfortable with these guys.
George:And it also becomes. It gets to a level where you can almost become the celebrity in your space and people are obsessed with celebrities. Now, for whatever reason it might be, any TikTok person can all of a sudden become famous. You walk down the street oh wow, they're such and such. They got 50 million followers. The fuck are they? You know they're just another person, just like you, just like me, except they've gone out and created content at scale and benefiting from that financially, from a social point of view as well.
Robby:So, yeah, huge huge marketing branding should make your sales easier. Yeah, that's the whole thing. Okay, great example If you had to sell two phones, yes, and I said, hey, sell, I'm going to put you in an Apple store for a day. You got to sell an iPhone and then I'm going to put you into JB Hi-Fi and you got to sell a Google Pixel, yeah, which phone is going to be the easiest sell? Oh, without a doubt. Right, nokia, yeah, back in the day, the iPhone's going to be easier. The iPhone's double the price, yeah, do you know what I mean? Why? Because Apple has a very strong brand in that sector. That's going to be way easier. But is it a better phone?
George:Probably not, not necessarily.
Robby:Yeah, it might be. There might be the same equivalent. Do you know what I mean? It could be worse. The Google Pixel might be better, yeah, but the Apple will be easier to sell because the person's coming in already having sold themselves. Yep, that's the power of brand People look at that.
George:I People look at that. I think it's an excuse. They look at that and go, oh well, that's Apple. They're a multi-billion dollar company. I can never be that, I can never have that. And that comes down to the whole concept we just spoke about, as in we'll give you a shout out. People think, oh, big deal. What? 300 people are going to listen to it? 1,000 people, big fucking deal.
Robby:They're not going to know that at all. It could be that one person that listens to this podcast, that buys your product, that sets you up for life, could be that could be the game changer. It only takes one, one person, one meeting, one phone call, one client, one product, one business, one it only takes one thing sick, and I'm gonna.
George:That's gonna lead me into the next one. Okay, consistency, consistency, okay, because sometimes it takes 10 years to get that one, oh, fucking over. Sometimes it takes 12 months. Whatever it is, whatever it is, you know it takes-. It's the green dice. Yeah, it's the green dice I love it, I love it.
George:It's exactly that. You have to be resilient, you have to be consistent. Keep rolling, keep going, don't stop. You can't fail if you don't give up. Okay, how many billionaires and multi-hundreds of millionaires ask them how many times they've been broke? Yeah, most of them have been broke two to three times. They've gone bankrupt, lost fucking everything and bounced back. And they bounce back bigger and better each time, each time, because they're consistent, they're resilient, they're perseverant, perseverant. They have perseverance and that's what gets them through. Because you need to be strong, you need to be tough. It's not an easy game, it's not an easy slog. So you have to keep pushing through the good times and have the discipline to dominate in the great times, because a lot of people tell oh good times, let's take the foot off the pedal.
Robby:That is one of the hardest things. That's hard and that's what I learned the hard way.
Speaker 3:There's a case do you guys know Casey Neistat? No, so he's the vlogger OG. Like the OG vlogger on YouTube. He's got like 11, 12 million subscribers, yep, jeez. So he started vlogging in 2000,. What was it like 14 or something? Well, he started like way back before 2009,. But, yeah, he's like the grandfather of vlogging. Yeah, so he vlogged every single day, like he posted a video every single day for two years straight, yep, and that's how he got big. Two years, man, two years straight, every day, for two years straight, yep, and that's how he got big.
George:Two years, man, two years straight every day, two years straight, over 700 videos, nearly 700 videos. Oh yes, over 700 videos, more than 700. Okay, so you're looking at that and people, if I said to you, I guarantee you'll be a multi, multi, hundreds of millions of dollars in two years' time.
Speaker 3:Guarantee it, guarantee it, but you have to do something every single day. And the funny thing is, for the first year he didn't monetize at all. Yeah, no ads on his video, and he probably lost a couple of million, like tens of millions of dollars, just from ads.
George:Yeah, but he didn't know back then either yeah, he didn't care about it, and then you don't know what you don't know.
Robby:On the second year, yeah, and also you don't know what he gained from that same.
Speaker 3:Yeah.
Robby:Like he may have gotten more followers. He may have gotten. You know what I mean? Yeah, yeah, so, amazingly, you don't know what you don't measure. No, exactly right.
George:So like, arguably, we could go and fast forward two years time from now, right, and you go, okay, well, where's this podcast going to be in two years' time? We could look back at it. We might be number one podcast in the world. Now you look back and go fucking. I wish we did a new episode 50. If only we monetized this, or if only we did that, or if only we launched the podcast on this platform earlier, we would have killed it, cut. This is where the consistency comes up. You've got to be disciplined, have the discipline, have that consistency to keep showing up every single time, every single day. And that's probably the one thing I learned in business was, when things got easy, I did take the foot off the pedal, thinking and got arrogant how good am I Making good coin? And COVID came and punched me in the face and now it was a reset. And now I've vowed to, in the good times, go 10 times harder.
Robby:Yeah, I think also not spending the money, but like having either kpis or where, where this is what we hit, no matter what the fuck is happening. Yeah, generally, like this is what we're going for having direction, no matter what, yeah, not. Uh, yeah, we're doing like we've got cash in the bank, so now, all of a sudden, we don't have to like sales.
George:Kpis don't matter as much yeah, no, you shouldn't know, they always matter yeah, they should always matter.
Robby:Good times, bad times, they matter.
George:Yeah, they're not negotiable.
Robby:Yeah, there's no reason to miss them. Yeah, and setting that up so that you constantly know that economy up, economy down, no matter what's going on we one year, three year, five years?
George:yeah, absolutely so. Sales, marketing, branding, consistency yes, what else? People, people, people, people. So many business owners I speak to a lot of them that I see are often solopreneurs or might have, as you said, their wife working in the business because you know she's a stay-at-home mom, and just get her to do that. I get her to do the zero accounts and invoicing and shit like that you got no interest in.
Robby:You're married, you've got no interest in doing that.
George:In what? Getting my missus involved? Yeah, she doesn't want to. Innit, she doesn't want to. Yeah, she doesn't want to. I've offered. I said hey, you can come here and do some shit. She's yeah. No, she's a black belt in karate and she does MMA whenever she's got some time.
Robby:Why haven't you sold her on it? Well, what would be the benefit to you For her to be here? Yeah, like, what would be the benefit to you, apart from getting to spend time hanging out with your wife and stuff?
George:Yeah, we say that we'd punch on, but I don't think we would in any shape or form. I think it would actually be a pretty good partnership. I think she just wants something that's her own, and I feel that if she was working here, she'd feel like she's working for me, not with me. So I think that's all it is.
Robby:Okay, yeah.
George:Even though I've tried to make it clear that, hey, you have your own thing you're going to do. Your call yourself GM for all. I give a shit, you know what I mean. Like, do what you want, but as long as you contribute. Here's the other thing, though. Right, am I doing the company a disservice by employing her here, when I could employ someone else better than her as a GM? No, no, I'm saying in that role, in whatever role it might be, let's just go back to the example. Let's say I bring her on to do marketing okay, and branding yeah, but then that means I fire you.
Robby:Yeah, oh, you're on downhill. No, I'm on downhill. No, no, but hold on, so she could come on and be like your marketing coordinator, for example. Yeah, yeah, and she just like, she works three days a week. Yeah, she manages making sure that everything's happening as it should be.
George:Printing stuff Doesn't have a marketing degree, doesn't have any sort of branding experience, am I better off employing someone who's gone to end up?
Robby:marketing.
George:Yeah, so maybe then that's not the role for her, but this is what I'm saying Pretty much in any other. I'm effectively making a role for her. Do you know what I mean? Yeah, so it's like well, who do I bring on? Am I better off bringing on someone that is more qualified in that space? We're talking about hiring.
George:The other day and talking about you sent me this stuff from Hormozy which actually changed my strategy as far as how I was employing people. He was saying your next hire should be your best hire every single time. So if you're employing a new contract administrator, he should be the best contract administrator at your company. So you're always employing skill up and your business will progress further rather than going the attitude the this, the this, the this, he goes. No, employ some skill, get the talent of your team up and mold them how you need to go to move forward. So I'd look at that now as well. Going, well, which people am I bringing into my team that are going to make it better as a result of them being there and help everyone else up too?
Robby:Yeah, I think in that post he mentioned don't hire the person that's got the right attitude. Hire the person that has the smallest gap to where you want them to be. Yeah, Correct, Because then you spend the least time training them. That's right. Attitude is a set of skills. That's right. I think when you make a decision like that, like hiring people, hiring you got to look at. I was watching a video the other day of a podcast Chris Wills, Chris Williamson, whatever his name is yeah.
George:Fuck, I'm going to look that up right now. We do the same mistake every day. He's going to call us up one day and he's going to say oi, my name's this.
Robby:I think his thing is Chris Wills X, but his name is Chris Williamson, is it Pretty sure? But his handle is Chris Will's X or something like that.
George:Yeah, chris Will X. Yeah, chris Will Okay, chris Williamson.
Robby:Yeah, so Chris Williamson, and they were talking about decisions in life, decisions you make where, like actions, behaviors, habits that have little to no downside, and a lot of positive that come from it.
Robby:And in the first one they gave us like don't sleep early yeah they're like, when you go to sleep early, like you're gonna miss out on all the bad stuff. You're gonna avoid drinking, you're gonna avoid doing this, you're gonna avoid late eating and you wake up early. You get better sleep. Your sleep quality is better. You don't know. There's so many benefits and there's so many negative things you miss out on for one small decision.
George:Yeah, it's so. True, man, like last night, I went to bed uh, you're gonna freak. 8 pm, 8 pm went to bed and I was on my phone for a little bit, but I was out by 8, 39 o', 9 o'clock, but as a result, I woke up wide awake. 5 am Cool, let's go, let's get up. Do you know how much more work I did between 5 and 7 am today? Heaps. And then 7 am I went to a site meeting and then came back to the office, but in those two hours no one calls me, no one bothers me. I'm in the zone. I'm listening to music, doing, doing my coffees, whatever it might be, and I'm working. And, as you said, nothing bad happened. I went to bed, didn't watch TV, yeah, yeah you're not missing out on anything.
Robby:Didn't go and have chocolate because I was hungry. Dude, nothing good happens after 10 pm Nothing, that's so true. You just reminded me of something, so I've recently changed, so I've started doing that now. I don't go in the middle of the day. Yeah, that's cool too.
Robby:I go, I get up and I go to work yeah, like, mike called me the other day and he called me about 8 30. He's like hey, dude, do you need a minute or do you like? Do you want to call you later? Can you talk? I was like, dude, I've been here three hours, what's up like? And, dude, I had the best fucking day. Like I got so much done by 9.m. I had completed so much work, like you know what I mean, dude, I was swamped for ages. Now I'm on top of everything. Yeah, it's how funny, is it? Oh, sorry to call you so early. It's like, bro, I've been here since 5. Dude, I've been going for ages, just wake up. But the best part is, you realize people are walking in and they've just w that too. I've woken up at eight and just rolled in at 8 30 and being like half asleep, and but by that point, dude, I had completed so much. That's what I do now I go get straight into the work. Yeah, so cool. I mean morning routine.
George:Yeah so yeah, um, yeah, but people I've. This is what I was saying. I've become obsessed with leveraging my time, with maximizing my time, and I'm realizing I need more people, like I'm trying to say who can I bring in to do more work, to do more work, to do more work and really push that envelope. And I want to have people here, the right people here, the skilled people here, to push the company in the right direction. And I'm excited about that and, I think, having a really powerful team. Think about it in sport. Do you know what I mean? Are you going to go out and pay? Get the youngest, cheapest team to compete at the highest level.
Robby:That's the definition of talent. That's talent. You're getting talent.
George:Yeah, look, they may be skilled 18-year-old, but they're not going to be as great as a 28-year-old in his prime. No, 100%, because you've got to pay for that. Yeah.
George:Well, you're paying the price either way Time or money, yeah, that's right. Well, you're paying the price either way. Yeah, that's right. Time or money, and that's what it comes down to. And I'm looking at my team. I'm like man, my team's going to smash your team. You got fucking nothing on us. You know that. And that's how I'm looking at business now and I'm excited about that, I'm pumped about it, and I just keep getting more and more and more people. That's why I, the last episode, fired them like fuck off, you're not in, you're not in the stratosphere of where we're headed. Okay, you're holding me back. Gotta cut you go. I'll let you go. Sorry, wasn't a malicious thing, it was a business decision, that's it. You're gone. Thanks for your help.
Robby:All the best for the future I think something that goes hand in hand with that, as well as culture oh yes, without a doubt.
George:People and culture like, right, yeah, if you've got a shit culture, people will not stick around. I won't, I won't, I wouldn't if I was working somewhere and it was a crap place to be. And you've been there, you've been in that, in that toxic place environments.
Robby:Yeah, dude, I've been in some fucking horrible environments. I've also been in some great ones. Yeah, um, I've never really had this horrible one. Oh, dude, you were great. Because, like, well, I don't know, maybe this is just a positive spin on it, but, like for me, I sit there and I think I know what a bad environment was like. Yeah, I know the things not to do. Yeah, and I may have shared this example previously, but for anyone who hasn't heard it, you know a place I've worked at and the thing was this was the example I shared with you. I worked in a place where they had a bad culture and I've got a pretty good work ethic. Like, I'll outwork everyone.
George:Yeah, like let's go. Do you know what I mean? Like you're saying as an employee, yeah, as anything, yeah, anything, I do pushups.
Robby:Let's go Like you know what I mean In the gym, whatever anything and whatever anything. And it's like, okay, I saw someone open the printer. Printer ran out of paper. Instead of filling up the tray, they opened the second tray and took half out and put it in the top. And I was like, dude, that you haven't fixed the problem like you. Just, you gave it a short term. You fixed your problem. You didn't fix the problem. That's a short-term fix, because now that's going to run out again and you haven't fixed it probably. Yeah, eventually I started doing the same thing because I was like, fuck these people, yeah, like that's what we're gonna do, okay, cool, fuck, it's like you know what I mean. You get over, it drags you in, dude, yeah, it's easier to bring someone down than it is to lift someone up yeah, and then if you pull them up on that, they'd be like oh, you're not my boss, like dude I was.
Robby:I was hated in that place because they're like who do you think? You are coming in here trying to change stuff, yeah, and I was like you guys are sitting here like fucking and you're still there now. Still there right now. I know for a fact there's still work there. Keep fucking.
George:Keep sleeping, keep sleeping, cool. Yeah, culture is massively important. You know we do. When I'm teaching one of our branding and marketing trainings, we talk about culture extensively, because you want to have a high performance area for your team to operate. Yeah, it's like what's the business vision. Think about it from sport, like I always go back to sport. Are you going to get your guys to train on the pristine field or are you going to go get them to train on a swamp yard? You know what I mean. That's just full, that's got no grass on it. That you know what I mean. That's just full, that's got no grass on it. That's just full of potholes that's not maintained in any way. Help makes them. They'll roll their ankles, they'll break a leg, you know? No, you want them the best working condition so they can perform, and that's what you got to look at all right.
Robby:Sales, marketing, branding, people, culture. What else you got? What else we got? I got one. Yes, finance.
Robby:This is about to say that. Understand your fucking numbers, dude. You need to look at a pnl and know what you're looking at. Yeah, you need to be able to look at a balance sheet. You need to be able to look at a cash flow statement and know what is happening in your business. Yeah, okay, cool.
Robby:How much do we spend on subscriptions? How much is this costing us? What's our gross profit? Yeah, yeah, how much do we make post fulfillment? And then, how much do we make after all of our overheads? What's our net profit? You know? And how do we increase these numbers? Yes, how much money are we making? How much money are we keeping? Yeah, increase these numbers. How much money are we making? How much money are we keeping? Turning over a million bucks is great, but if you turn over a million bucks and just keep a tiny bit, if you understand your numbers well enough, you can start to make those adjustments that can, and we've shared the example. You turn over 10 million, you keep 10%, you make it 11% and you keep an extra 100 grand. That can be a full-time job. You can pay for someone just by making a tweak that gets you a 1% increase in net profit.
George:Yep, with that as well. I think it's also important that you have the ability to make smart business decisions, like financial decisions. Yeah, what does that look like for you? Should you go out and spend half a million dollars on a car? All right, I'll just run it through the business. It's a tax write-off, all right. Should you do that? Or should you go buy a second-hand car? Yeah, where you go, buy an entry-level utes or whatever it might be for your business? Do you need a thirteen thousand dollar macbook pro, okay, or will you be able to suffice with 13? I don't know what's that really big computer? They've got that apple computer which like a amazing screen on it. Yeah, it's mental. There you go. That's the. That's the desktop one. Yeah, talk.
Speaker 3:You gotta talk in the mic because you sound like a robot okay, so you can actually buy a macbook pro $13,000 because storage is so expensive for Macs.
George:There's also the Mac Studio, yeah that's the one I was talking about.
Speaker 3:You have Apple XDR display that costs like $8,000 or something.
George:Yeah it's mental, mental, like just stupidity. And again it's brand. Oh, I need that. Oh, of course you need it. I need that. Your videos better be fucking next level after that. So, yeah, being smart about your money.
George:We had this conversation the other day. So we're looking at a new office now to move, it's a luxury, not a necessity. We're looking at it, weighing up the numbers. Is it a cool office? Yeah, it is. And is it going to help take us to the next level? Is there room for heaps of future growth? Yes, there is. Was it a great deal? Yeah, it was for what we were paying and what we negotiated it down to really, really good value. But I looked at it and so did you, and it's like, well, okay, that's going to cost us X amount more per annum and we're going to commit to this for the next 10 years.
George:What's that look like today? Do we need to move out of this office? Do I need to move out of this off? Do I need to move out of this office? No, I could fit another three, maybe five people in this office where I'm at today. Start to get cramped, but I could do it. Then I go, all right.
George:Well, is it actually going to generate more business for me? Probably not, probably not. Is it going to make me feel good? Maybe is it going to motivate me now to go get more work because we have to cover the expense of this office here. Yeah, maybe there's discussions for both, but ultimately, if it's not the best thing for the business, don't do it. Do not do it. Don't go and overcommit yourself if you don't need to. But in the same token, this is going to come into my next thing You've got to be willing to take risks. You have to be willing to take some risks, educated risks. It doesn't have to be oh, here we go, I'm going to close my eyes and hopefully this lands in the right spot. No, you're going to have some educated risks through your level of experience in business, in your profession, and back yourself. I love who was saying this. It's like come to be first to market. Being first to market is better than being best to market.
Speaker 3:Yeah.
George:But when you're doing it and you do come first to market you're probably going to miss the mark on a few things, but just manage that downturn. It's the same when you take a risk in your business, take that risk, just manage the downturn. If something wrong happens, if you take that punt and it falls back, you're cool, all right. Once it gets to this level, we're going to cut it off. So I've only lost five grand, not 55 grand. That way you can manage the downturn. But if it pays off, you're going to make 3.5 mil. So yeah, it can be worth that, but you've got to be able to back yourself too.
Robby:That quote, by the way, is it's better to be first than to be better.
George:Oh is it? I haven't heard it like that.
Robby:Oh, really, yeah, that's one of the marketing. So there's a book called 22 Immutable Marketing Principles, yep, and the first one is it's better to be first and to be better yeah, I didn't know that.
George:I didn't know it was written that way, so you've heard different yeah, speed matters yeah, speed matters. Well, there you go. Speed matters, yeah, speed matters too many, and I hear so many people. I'm a perfectionist. Perfection is subjective. Your definition of perfect and mine of perfect is going to be completely different. So you're both. You're chasing something that's not really necessarily obtainable. Everything has to be just right, every dot, every cross, everything has to be perfect. No, get it done, start fucking working.
Robby:I don't know anyone like that. With what Perfectionist? Oh, you don't know them. No, right now, like I've heard of you, hear of the whole, you know.
George:But like I heard a few people say it recently to me in interviews, which is why they're perfectionist yeah, I'm a bit of a perfectionist, but yeah, we'll fix that yeah, maybe that, yeah, I don't know.
Robby:Maybe they mean quality, like they deliver, like details, potentially attention to detail, because I like attention to detail. Yeah, I like I'm like notice the things that are going well, you know, simon walked past me on the street that I didn't even look and I'm like dude I sent him a photo of himself you sent me a photo the other day of me driving yeah, send you a photo of yourself.
Robby:I was like dude and he's like where did you see that? I was like, you've walked right past me, you're sleeping. Yeah, I waved at you yeah, I called you called your hand, shook your hand, shook your hand. All right, so finance matters, numbers matter, numbers matter. What else, what else have you got? Business fundamentals. I like this topic.
George:It is. I can struggle heaps. Yeah, keep going, keep going. Relationships Network yeah, so, with people, build relationships, build relationships. Relationships network yeah, so with people, build relationships, build relationships. Um, don't be afraid to talk to strangers, because strangers are going to give you money. Okay, you got to connect with strangers, you got to connect with people, you got to. When I say build on the relationship, it's also that positive relationship too, that people are not just a transaction. Yeah, you're building a connection with people.
Robby:Your clients will become your friends before your friends become your clients.
George:Yeah, yeah, I like that. Well, that's, yes, you're true, very true. But I want to also keep professional boundaries in place with a lot of people too, not always want to be your best friend.
Robby:Yeah, that's something you teach her.
George:I've just seen it too many times where the lines get blurred between business and pleasure. And it's like. You know, I'll send a variation. Oh, we're friends, we're friends, but I need to eat.
Robby:Yeah.
George:I'm not paying to build your home. Like we can be friends after I guess yeah. Yeah, you got yeah it's a little bit different with what I'm doing, probably maybe a little bit, but it's still. Overall, I think it can work like that. Uh, it's not a bad principle to live by. But, yeah, building relationships with people is going to be critical. Not just clients, I'm talking contractors, suppliers, uh, your employees, relationships in general I think everything's there. It's going to be pretty important with that relationships. Yeah, what about yourself? I think everything's there.
Robby:It's going to be pretty important with that, relationships yeah.
George:What about yourself? What's your next? Your next topic Operations Cool Systems Procedures.
Robby:Systems, uh, sops. Yeah, you know what I mean, like actually. So I've become real dude. I've I'm so deep in this part right now, like in the sense of you don't realize how much is in your own head. Yeah, and not until like right now.
Robby:A core focus around what we're doing at Legacy Media is building a sales team. Yeah, and I. Two things this has taught me. One, I thought I'd fleshed out the sales process quite well and I had it, yeah. And two, I thought I was a very good salesperson and I'm a very good conversationalist not a very good salesperson. Do you know what I mean? They're different. Professionalist, not a very good salesperson. Do you know what I mean? They're different. I can go in and I can talk and I'm likable and I get along with people and I can, I'm very knowledgeable on what we're talking about. But that's not a sales process.
Robby:A sales process, a foolproof sales process, right, well, you should be able to give to someone and they should be able to say yeah, say hey, like you don't know anything about the product, you don't know about this here's, here's the sales process. You should be able to sell. That's what it should do and I didn't have that. You know what I mean. So you're building that now, building that right now Awesome, that's really cool. That, even like marketing process is like okay, cool, we build a funnel. What do we do? What do we check? What instrumentals Okay, I need to have this, this, this and that Okay, cool. And then what do we do to make sure that there's no errors? What do we do? You don't know what's the process around that and we've got checklists now and everything like and it's a full dude. I don't know if you will your business will ever get to the point where you stop creating processes yeah, but I think it's a super important part.
George:Do you know what I mean we're at? We live in fortunate times too, because technology is really moving at a fast pace Ever since the introduction of AI. How old's ChatGPT now A year and a half, two years, two years, two and a half years. Think about two and a half years ago.
Speaker 3:Check out WhatsApp right now. Oh shit On the legacy group. Oh shit what has he got?
George:I don't know. I've got 13 messages, though, so I'm fucking scared yeah.
Robby:Okay, what's that?
Speaker 3:That is. Ai what I just did that right now.
Robby:What's that?
Speaker 3:Hold on. That was you. That is you. That is a picture of you. No, I just put you on a beach playing with… that's not me.
Robby:That is you right now. That is right. So for everyone watching, actually everyone listening, that's not me, I did that from one single okay.
George:Okay, sorry the side, but when I look, when I look, when I look face on, that's not me so for everyone listening.
Robby:So this is not a refined Like.
Speaker 3:I just did that from one photo in five minutes. Yeah, there you go.
Robby:So for everyone listening, just so you don't know, you probably wonder what's going on. Iggy has taped George whilst he was podcasting and all of a sudden George is on the beach holding a shell. Maybe we'll see a holding.
George:But I'm on the beach living my best life. Check this out. Am I talking?
Robby:For the camera people.
George:Zoom in.
Robby:Check that out right there, and for those of you listening, he's on the beach right now. He just used AI to do some pretty cool stuff.
George:Yeah, so my point is like people thought AI was Terminator shit. You know what I mean. The robots are coming taking over. Now there's so many tools that you can utilize. Like I haven't taken meeting minutes in fucking years. Yeah, do you know what I mean? Like it's a thing of the past. I used to have one of my employees come into a meeting just so they can take minutes, because I didn't want to fucking sit there and write action items.
George:Now you use apps like what's it called? Firefly, fathom, oh, fathom. I use Fathom almost in every Zoom meeting. I do so now. It's a part of there and it summarizes everything and I've got my action list and I can send it to people if I need to. It's there and readily available for you to use and make your life easier and more productive. And fathoms free. It's free and even most of these are fucking low cost anyway. They're like 10 20 dollars, whatever it might be, but it saves you hours, days, whatever.
George:You've put up some stuff when you're doing presentations about you can record yourself a video of yourself in different angles saying different things and then you can go and type the text and it'll create a whole video with you, your face, your voice, everything. If you're really shy on camera, like why wouldn't you do that sort of stuff and dominate, excuse me, that space? Like the tools are available there for you to use, but people like, no, no, I don't have the time to do that, I don't have the time to learn how to use Fathom. Don have the time to. I'm going to get this person to keep taking notes. Cool, keep sleeping. I think people need to start taking it a little bit more serious. I think um processes and yeah, I.
Robby:I think people don't understand, they don't value what that brings to the table. You know, and a great example is the other day I was sharing all this at the summit in melbourne and some guy remember a guy put his head up and he said question. And I said yeah. He's like when are we supposed to do all this? And I said you do whatever you want. He's like, yeah, but we've also got to build the house as well. Yeah, I said that's cool. You've also got to eat as well and you've also got to do all these. It's all priorities, right, but if you see value in doing these things in building processes, building brand building, a team, getting sales, you know what the problem is. As humans, we fail to connect dots. How can you smoke cigarettes? How can you? If you listen to this, you are failing to connect the dots between smoking cigarettes and death. You are failing to connect the dots, yeah, yeah, as humans, we fail to. That's why marketing isn't as popular as sales. No, no, sales better because you get.
Robby:When I sell to you, you pay me now yeah when I market, I see the result a little bit later. Yeah, and we can't connect a lot later. Hey, often a lot later, hey, often a lot later. Often a lot later. Well compounds, yeah, you build brand for 10 years. It's pretty hard.
George:You messaged me the other day it was a few months back actually You're like hey, congrats, I'm like what, you've just spent over $100,000 in ad. Oh, that's fucking sick. I didn't even know I had that much money to spend on ads Over 100K. What about Amex points? Sick.
Robby:It's all hooked up to Amex, though it's all fucked up.
George:I should get some sort of like award. You know how you get plaques.
Robby:I should get something like that from Facebook. I can't wait till we put a plaque on the wall in the background here from this YouTube channel.
George:How cool is that going to be when we get the? What is that? Half mil, or is?
Robby:it mil 100K 100K.
George:You get one at 100K. They send you one at 100K.
Robby:100K We'll have that next year, the first one's at 100K, second one's at a mil, the silver's 100K, I'm pretty sure. Anywho, keep talking the topic. I think, as humans, we fail to actually connect the dots. And do you know what another one is as well? That, I think, coincides with one you mentioned earlier. I think leadership. Yes, I think leadership is a skill that is absolutely fundamental for you to grow, for you to get people to buy into your idea, your vision, your business and where this is all going, for you to get people to commit, for you to get people to go. You know, pete, there's people who would go work for free, to go work for Elon Musk.
George:Oh yeah, 100%. Yeah, people who would go and work for free. I bet people offer to work for me for free. Yeah, I've had people offer to work for me for free. Yeah, I turned them down.
Robby:Why.
George:Because I said it would cost me too much money To have them there, to have them working for free for me, and they didn't understand.
Robby:Yeah, I understand, yeah, but you couldn't use them.
George:No, it wouldn't be worth my time. It wouldn't be worth my. I'd rather pay them to do a proper job.
Robby:Oh, they can't do a proper job If they want.
George:They want to work for me because they're mostly. They don't have the skill set, so they're trying to leverage my experience. So they want me to show them, they want to shadow me. So, no, no, it costs me too much money. If I have to stop for 10 minutes an hour, half an hour to an hour, half an hour to go through it with you, you've already cost me more money than I'm willing to invest.
Robby:Yeah, that's not worth it. But if they want to work for you, I'm going to say cool, here's some gloves. Clean the toilets. Nah, go to site. I don't know.
George:Yeah, no, it wasn't like a labouring. They weren't saying I'll work for free for labouring. Yeah, no, come into the business and follow you. I said no, no, and I often get that with people want to take me out for coffee all the time, or lunch or something. It's all right, I can buy my own coffee, I can get my own lunch. It's the time they're trying to leverage my time to help sell their product or whatever it might be.
Robby:So here's my tip to everyone who does that they're missing the actual cost from your aspect. Yeah, like, they aren't paying attention to how much like. Offer some value. Yeah, do you know I mean. Offer some like. And, for example, for the gentleman who messaged and said I want to talk to you about the product, like that's cool, but like, so I'm supposed to give you some time for an opinion? Yeah, like, is that what the expectation is? Do you know what I mean? Offer some level of value to me. Like, if I have to go and stop what I'm doing and give up my time, what do I get out of it? Everyone wants to know what they get out of it.
Robby:If you position things so that people will get something out of it, people will do it. You give away something for free and no one takes it. There's still a cost you're not factoring in for. Yeah, do you know what I mean? It might be the cost of reading it or consuming it or whatever it might be. You create content. Content is free. Yeah, if people don't consume your content, it's because your content's bad and there is a time factor cost for them to consume it. They're getting nothing in return.
George:I had someone, actually quite cleverly, send me an email. I had no interest in buying his product, but I actually responded back to him nonetheless, and it was on the lines of he actually did a bit more research than just a cold call. As far as an email, he first was saying hey, I love that video about this and actually elaborated more on my video that I'd posted. And then he also sent me his own video. Hey, george, just wanted to let you know, really appreciate that video. I got a lot out of it.
George:I loved how you did this, this, this and this, so on and so forth. By the way, this is what I'm doing. This is what I'm about. I'd love to connect with you. I think it was about building a website or something like that. I'd really love to connect with you. I've seen your website. I've done some stuff. I reckon we can actually responded. I said listen, I go, I love your approach. I think that was really powerful, really good, great that you spent the time to invest in just consuming my content and then responding to that specifically, rather than just hey, we build websites, click here, I'll do your free proposal. I said no if I hadn't done, if I didn't get you guys to do my website probably would have given him a buzz.
Robby:So yeah, but sometimes it's being a little bit more correct. It's a cold outreach.
George:It is a cold outreach, but he still went to a bit more effort than just most people. As if I'm trying to go through and go okay. Well, how can I try and get to strategy? Yeah, it is a strategy, absolutely, but at least it was still more than most do Most people I get. More than most do most people I get. I get 10 dms a day on on the constructions page. Oh, hey, love your work, we want to. Can we come quote some work for you? Sometimes I respond, sometimes I don't, or I say hey, I'll let you know, or speak to simon, or if I need that trade at that particular moment, and you're lucky to have gotten me. Oh, yeah, okay, cool, yeah, we're actually looking for someone to do the metalwork price this. Sometimes, but more often than not, it's just too impersonal and it's not meaningful enough. I had a window supplier Never spoken to him before, never met them before. They sent us two bottles of wine, chocolates, a whole big package, what's it called? Anyway, a package.
Robby:A goodies bag or whatever it is. I just don't know what's it called. Anyway, a package, a good, I know what it is. Yeah, that's a hammer.
George:It's because they give us yeah, it was kind of like yeah, so I was like, oh well it's really nice of them.
Robby:Yeah, but I've rang up. You're trying to buy my business. I don't know that'll work. You can easily buy my business, yeah sc.
George:Next time bring Scotch. But that's good on them. Again, a little bit above and beyond, yeah. So that's good that they went to that extreme. The box was nice. It was their own personal branding, like a whole range of things.
Robby:Oh, here's a tip. Yes, I was about to say what Good Are you going to showcase what you're about? But guess what, you give me a pen that has my branding on it. I'm going to fucking keep that pen forever, and every time I grab it I'm going to think of you, not you. Give me booklets with their brand on the top. Send me your brand.
Speaker 3:Yeah, send me my own brand A pen with the big ass Robbie face on it.
Robby:That's what I'm saying. Yeah, you think I'm going to throw that out. You serious, you send me a pen with me on it. You think I'm going to throw it out. That pen is going to be there. People will say you got a pen with yourself on it, where'd you get it from? And then you have to say, oh, so-and-so, got it for me, right, right it's yeah, smart, there's a book.
George:I can't remember what it's called, but it's a book about giving gifts. I can't remember what it's called A book about giving gifts. Yes, there's an art to it and how and how, rather than just sending, and that's one of the top one of the chapters I'm spewing it in. I think I wrote it down, but one of the chapters was literally like don't give them shit with your brand on it. Give it with their brand on it.
George:Yeah, dude it is like do a little bit more research. Like, if I know you go for, personalize it Okay. And you told me I used to love Chris Judd. Oh, that's my client back in the day, back in the day. I don't know if you still do Is he alive?
Robby:I haven't seen him. That's very good. Does he still play voodoo? Yeah, shoulders, of fun Comes on this Sunday.
George:He probably needs to for the blues to get up. Fucking duds. What was that?
Robby:Oh, okay, so I say you're my client.
George:I know it's your birthday, is that? By the way, I've got something for you for your birthday. You have to give me that Signed photo of Chris Judd, or here. It's like I need you to come to this cafe on this time. I've got someone I want you to meet. Yeah, chris Judd's there.
Robby:Yeah.
George:Oh, wow, Chris, love your work. Blah, blah, blah. You get him to sign your back and you go get it tattooed later. It'll be perfect. But do you know what I mean? Being more thoughtful that what I would have just done for you, that value transaction you would never build with anyone else for the rest of your life. That's what I'm saying. That's what I'm saying.
George:Maybe I have to pay Chris Judd five grand to come sit and have lunch with me. Say five grand to come sit and have lunch with me. So hey, I just need you to come and spend. I'll give you five grand. Give me an hour of your time, I'll buy you lunch. I've got a client, high net worth, value, and he's doing business with me and I want to do something nice for him. He's a big fan of you. Come have a chat, talk some shit for an hour, go home. You're five grand richer. But yeah, no worries, I'll come down and do that and I just signed up you. I do that for you. You call me a george, by the way. I've got this job 10 million dollars. Let me know when you're ready to start you know what the problem is with that?
Robby:the same problem people have with marketing, because then they don't understand that they need to spend money to make money. Yeah, they don't understand, you know. They get the referral and they're like you know, I got this one for free's, like, okay, how many times more can you do that? Yeah, turn it up, turn the tap on, turn it off. Come on, yeah, show us, show us, get three referrals today. Yeah, come on and look. Hey, there are strategies to leverage referrals, but it can only go so far.
George:Yeah Well, you mentioned it the other day. It's like imagine if you only had one client and he was your only client forever. How are you going to treat it right?
Robby:you should treat all your clients like that, because they are going to be your next biggest thing to get you more business through the door I can't remember who said this, but someone said we're going to play a game, All right, Business, and it's like you know that one client you've got right now the only way that you can't do any ads you can't do okay, how much money you have, you can't run any ads. You can't do any marketing. You can't take on any other clients, no matter if they're walking your door, you can't take them on. The only way for you to get more clients is for this person to refer them. Get more clients is for this person to refer them. How are you training that client? What are you doing? That's it. And what are you doing that you're not doing right now?
George:You know what, guys? After this episode, that's the one thing you need to concentrate on. Yeah, everything we've just spoken about, it's all great, it's all important, it's all going to be critical, but if you want to walk away with something out of this episode today, it's that yeah, fulfillment, fulfillment.
Robby:Dude, what are you delivering on? Okay, you got the client, well done, like you sold them. Have you ever bought something and said this was sick, I'm pumped, I'm ready, I've seen all your branding, I'm ready to go. And then you get the product or you do the service and you're like well, this was underwhelming, this fucking sucked. Do you know what I mean? And then guess what? I buy your product. I bought into your brand, I, I did all the marketing. Your sales process was great. I get your product or your service it's shitty. And then George says how was so-and-so? And I say, yeah, don't do it. Yeah, walk away. Yeah, trust me, I did it. I spent X dollars and it wasn't worth it.
George:Side note silver when you reach 100,000 subscribers, gold when you reach a million. Diamond when you reach 10 million subscribers. And red diamond when you reach 100,000 subscribers. 100 million, 100 million subscribers.
Robby:sorry, Wouldn't be many people with 100 million subscribers.
George:No, surely not Beast? Yeah, maybe He'd have to.
Robby:So yeah, side note, so 100k, this is the first one, that's the first one we'll get that.
George:Um, I know what else you need. This is probably the most important thing out of everything. All right, the most important business strategy that you need to implement. Hands down, without a doubt subscribing to this channel without a doubt, subscribe into this channel, without a doubt.
George:You've got to go top right-hand corner, click the button, click the bell, click everything on that page the like button, the hate button. You've got to click them all and you've got to subscribe. You've got to share it with your friends. You've got to share it with your mum, your mother, your mum. You've got to share it with her particularly and make sure that they get this, make sure that they get it to improve their life, to improve their business, to just bring some good, wholesome, fun and joy into their life.
Robby:Yeah, and don't forget, I shared it at the start of the episode. But if you want to shout out, if you want your business to get plugged on this podcast, there is no cost, there is no catch, there is nothing. We simply are flipping the switch on the way sponsors work and don't pass money, matter of fact, we'll give you the free plug, that's it. You just got to go and let us know why. And if you convince us, if you use your sales skills, if you are good enough at influence and you convince us to do this, then we'll give you that free plug, and we don't want anything in return. Nothing, anything at all. We won't ever ask you for money. We won't ever ask you for anything. We just ask nothing, nothing. We ask nothing. We're just thankful you're here. That's it. That's all. It is. That's all.
George:I do have one. I do that list 100. Go for it. Your health, mental, physical, spiritual make it a fucking priority. Okay, don't let it go. You can't. You don't need the dad bod, you don't need the mum bod. Don't buy into that shit. Don't buy into the crappy lifestyle choices that are easy yes, it's easy to eat cake. It's easy to eat donuts for breakfast.
George:Yeah, still haven't had a good donut, I wouldn't know where to go. There's a place in Oakley that makes some sick donuts. If you go to Oakley much, I don't think you'll ever go. How weird that I've been asked that question twice in the last hour. No shit, who was asked that? Simon? Yeah, he's a fucker, he's an ugly head. That's why. Fifth Greek central.
Robby:Anyway there's a good donut place there, but don't eat it because hell right, right, and it does matter, and you can't spell business without you Shit. So did I.
George:I did, oh, yeah, yeah, that's a could yeah so, um, look after yourself, eat well, get your steps up. If you're sitting at a desk all day, get up, go for a fucking walk. I've got one, I've got one that can. You can raise it. It's still sitting desk, but you can raise part of it. So, uh, res off.
George:Novelty was good at the start. I haven't really used it too much now, so it wears off. You get comfortable. No, I get comfortable. Yeah, yeah, but I walk, I. I go for walks. Now I'll get up and go for a walk on lunchtime and breaks and shit like that, because I want to keep moving. But yeah, don't get comfortable with being lazy.
George:The funny thing is when you start working out, when you start eating right, when you start looking after yourself, you get better at business. You better go to bed early. We spoke about that earlier. That's part of looking after yourself, your health, doing all of these things will make you a high performer. So my motivation behind getting up and starting to work out and look after myself was a couple of things, but the first one was we did our very first event, and great success.
George:I've never been obese, but I have been chubby around the edges and I remember the first time on stage, I was looking at myself and I just looked a bit round in areas. Do you know what I mean? No one else would have noticed this. You wouldn't have Iggy wouldn't have. People wouldn't have noticed watching it. But I did and I felt like I was contradicting myself by telling everyone hey, be a high performer, be this, be this, be this when I'm not, when I wasn't being in my physical sense. Yes, I was doing that in business, but I wasn't in the other aspect. It's the same token If I saw someone that was obese get up on stage and start talking to me about motivation, about this, about business, about deals, about dude, shut the fuck up.
George:I don't care how many millions you're worth, you're losing, you'll be dead next year. How many millions are you going to help? How many millions are you going to have then? Do you know what I mean? You're fucking 250 kilos and you're telling me how to make money. You're not going to be here to enjoy it soon. I'm going to surpass you.
George:Look after yourself. Go for a walk. Just start simple. Then build up Muscle strength. Now that I've been training, I'm seeing research clips, all these sorts of things One of the biggest determining factors to your disease creeping into your body, cancers, just any type of disease is your lack of muscle. Go and lift some fucking weights, look after yourself, be strong for as long as humanly possible, because there's a statistic out there don't know what it is but when you get to your 60s, if you break your hip in your 60s, the percentage of you dying like triples to like 60 70 percent of you being done. Are you going to die because of that injury? All because you haven't built muscle? You made a choice today that has affected your life in the future my grandpa had a really bad fall, yeah, and he broke his arm.
Robby:That he's 84 years old. Shit broke his arm here. Oh wait, last few weeks like bad for his whole. Half his body's bruised but blue. Yeah, 84 years old, like full necked himself. He's okay. Can I, can I just say something? Did you laugh? No, it wasn't a funny laugh. I didn't say it was a funny laugh. I didn't say it was a funny laugh. I didn't say it was a funny laugh.
Speaker 3:It's a bit personal when it's your own family no you've got to call his own grandpa. My grandpa actually died because he broke his hip. Yeah, wow, there you go, but he was, that's a big. I took him like another couple of months after that.
George:Yeah, that's what I mean, like your body becomes frail if you let it. But arguably, had your grandfather been working out until that time and I'm not talking, he has to be bench-passing. You know 100 kilos.
Speaker 3:It was actually very, very healthy.
George:Can I just say for your? In your culture, I imagine, most people are quite fit and healthy and strong. Nope, they're like a piece. In your culture I imagine most people are quite fit and healthy and strong. Nope, no, like the opposite. Oh, is it that big, strong, isn't it? Isn't it like a real hard working type community? I don't know. I think mongolia snow hard slog. It's just harsh, not hard oh is it?
Speaker 3:yeah, yeah, men are usually big fat because not because of sugar, but because eating too much. So they're and not very, very strong. They are strong, yeah, they're like like wrestlers. Strong, yeah, but they die very early.
George:It's like the um maoris as well. They're very much like that. You look like a lot of the islanders.
Speaker 3:They're really huge human beings but and they eat like just that is caused because the fruit lychee that grows on their like island. Yeah, uh, it's more about like samoyeds. Yeah, they have a natural steroid in their lychee and they've been eating it for a lot of generations and male, female, they're all buff. Yeah, big, big. Yeah, it's pretty much the genetics now.
George:Yeah, there you go, but interesting so yeah, that's something that I've learned over the years is just focusing on your health to make you better at business.
Robby:Yeah, and drink more water. Ah, simple life hack. Simple life hack.
George:When you drink more. You know when was the last time you got a blood test? You don't get blood. Last year I got one. Last year I haven't. I wanted to get one. Actually, I'm gonna go get one. What's the one thing that you tell me what's good and what's bad? Because they're duds, the doctors, the doctors, yeah, yeah, I've told them. Ask him, so he goes, oh, everything's normal, said what's good that?
Robby:was the best thing I was like okay, what's exceptional?
George:and he just looks at me weird.
Robby:he's like you're normal, nothing great, just don't worry about it. Yeah, so there's nothing good. You know, when you go get a blood test, one of the first things they say to you is make sure you drink water. Why? Because when you drink water, your blood flow is easier. So when you don't, your blood's thicker, so don't you think it's better for your whole fucking body?
George:if you just drink water yeah.
Robby:Like wouldn't it be easier to have thinner blood? Don't you think that would be easier for your heart to pump the blood all day, every?
George:day? Absolutely, man. I told you the other day, ever since I've been drinking more water, my myrograms have magically gone away. How fucking magical that is, that all I've done is drink water and that's what's happening the blood is thick, it's in your head, it's throbbing around your brain, which is why you're getting that headache in the first place. And all I did was drink water. You know, and working out and I'm stronger now, like I feel strong. You know it's like someone says move this. Only what else do you want me to move? Do you know what I mean? Like I feel masculine as a result of it too. You know I feel like manly strong. I can do this. No worries, protect my trauma, protect my family, fucking oath and I'm ready for battle. I'm well rested in the mornings I'm up. 5 am. I'm awake. I'm not man, I'm. I gotta be fucking up. It's so early. I went to bed at 12 watching fucking Iggy doing sick shit on whatever it is TikTok, facetalk, all that shit doing sick videos, doing AI videos of me.
Robby:All right, nothing we shared people wouldn't have already heard that's the ground breaking, nothing groundbreaking. It was like we gave you stuff that is easy to implement, that is simple, that will have the biggest return on your investment, whether it's money or time. It'll have the biggest return on your investment. You want to to get better at sales That'll have a big investment. You want to get better at marketing That'll have a massive investment. You want to get better at people, hiring the right team that will have the biggest investment, like a biggest return, sorry. The question now is what are you going to do about it?
George:I have a question for you why don't people do it? Why do you think they don't do it? Why do you think they miss out on the fundamental? Is it education?
Robby:They just don't know what they don't know. I just think it's people don't two things they either don't believe, because if you knew, like I believe, when you, when you fundamentally connect the dots, you don't do that thing anymore. Yeah, I don't know anyone who goes and touches the hot stove. Do you know anyone does that? Because they know, touch it, boom, hot, ah, get burned straight away. Dots are connected because it happened like that. Yeah, right, but with most of this stuff, dude, no one goes into, or it would be very, very few cases of people who go into business and crush it in their first 12 months. Yeah, very few cases. Most people go in and it's a tough at the start and you're getting your feet and you're learning things that you no one shows you.
Robby:And I think people fail to make the connection of the dots between the task at hand and the result they'll get. And there's no guarantee, like there is no guarantee. There's no guarantee that if you run an ad, you're going to get a result. There's no guarantee that if you get better at sales, that you're going to make more money. It most likely will happen. But consistency we spoke about that, yeah, but is it guaranteed? No, there's no guarantee that if you invest in the people in your team, that they're going to stick around. None of this stuff is guaranteed, dude. There's no guarantee if you go into business, that you're going to crush it. Everything's risky. Yeah, everything in life is a risk. You know what the biggest risk is? Doing nothing. Life itself is a risk, isn't it? Life's a risk, but doing nothing, dude, that's the biggest fuck up, because time is your number one asset that is fleeting away by the second.
Robby:Tell you what Life is so risky that none of us are going to get out of it alive.
George:See what he did there and you're right drop like there is a mic in that using the mic. So I can't drop the mic, yeah, probably just crack my screen, but effect was still well worth it. Well worth it, that's it. Um, all right, guys, take some action. Yeah, this just motivated you in a way that goes all right, I know I need to start working on SOPs. I know I need to start doing this, doing that, focusing on my branding, focusing on my health, whatever it might be. Just some of those little things, and we could go on for fucking six hours on this topic, but there's some high level things that you need to look after for you to have success in business, and we want you to do that. So action items just complete one of those things.
Robby:Yeah, just do one. Don't even complete it, just start it. Sorry, yeah, just start one of those, just start on one of those things right now Commit to and it might be something as simple as I'm going to buy a book on sales. Listen, I'm going to roll the dice here and I'm going to say that 99 of you suck at sales.
George:I'm just rolling the dice some of you might be great. It's not your fault that you didn't know, but it is your fault if you continue not to yeah or you don't do anything about it so, yeah, take the action.
George:I'd love to you know what you should all do as well. Tag either of us or the show in one of the items that you're going to action. Take a photo of it and say, oi, hitting this health thing. Thanks Million Dollar Days, or Robbie or George, or whatever it might be. That's what we want to hear. Post this episode 100% Let us know what you're doing. Sick, as always. Guys, it's been a pleasure. Thank you for joining us today and we cannot wait to hear you next time. Peace out, thanks, guys.
Speaker 3:I have a surprise on WhatsApp Post fucking outro.
George:You've just jumped in. We're not done yet. We're not done yet. We're still far out. I don't think we're not done yet. That is next level. What?
Speaker 3:That's a set now, who's this?
George:Is that me, me, oh, my God, I can't All right, too much, we'll put that in the show notes.
Robby:Thanks guys, thanks guys.
