Entrepreneurship, Personal Growth and the Power of Community

In this episode, Robby, George and a returning guest in Adam Khazaal, dive into the importance of staying committed to your brand and content creation. They discuss the challenges of creating consistent, valuable content and how patience plays a key role in seeing results. From handling negative comments to navigating the emotional ups and downs of social media, this conversation reveals why long-term growth isn’t about overnight success but about sustained dedication. They also talk about what it takes to bring high-value content to their audience and stay authentic despite external pressures.

As we navigate through unique business strategies, you'll gain a fresh perspective on innovative pricing models. From the intriguing approach of affordable gym memberships to the allure of luxury brands like Watches of Switzerland, we dissect how these strategies are redefining consumer expectations. With a nod to Adam’s expertise, we discuss the balance between accessibility and exclusivity in today's market and how these elements can drive brand loyalty. This conversation also touches on the pitfalls of streaming service frustrations and the evolving landscape of media consumption.

If you’re struggling with self-doubt or have faced recent setbacks, this episode will inspire you to keep moving forward. The team provides actionable insights into shifting your perspective and seeing challenges as opportunities for growth. Tune in to learn how resilience can help you build a sustainable career and life.

Chapters

• 0:00 Luxury Service and Business Inspiration
• 7:33 Unique Pricing Strategies for Services
• 12:00 High-End Service and Luxury Exclusivity
• 19:59 Building Raving Fans and Authenticity
• 25:17 Investing in Value and Self-Care
• 35:16 Credit Card Fees and Branding Strategy
• 42:19 Sleep, Productivity, and Future Plans
• 49:09 Pizza Reviews and Cooking Content
• 1:00:54 Content Creation and Cooking Passion
• 1:07:53 Creating Content and Overcoming Procrastination
• 1:15:52 Building Consistent Growth Through Hard Work
• 1:27:43 Impactful Content Creation and Engagement

Transcript

George: 0:00

Hey, this is the we're out of. We got a first, our first second appearance from a guest. You're right.

Robby: 0:09

Welcome back.

Adam: 0:10

Welcome back, Adam. Thank you very much. It was in December last year.

George: 0:14

Was it that? Yeah, it was early, wasn't it? You were one of the very first guests we've ever had on the podcast.

Robby: 0:18

Yeah, number two, I think.

Adam: 0:20

Yeah, very early. I think Cam was first, maybe.

George: 0:23

Oh, yes, you're right, you're right. So, man, what's happened? It's been a while. I actually haven't seen you since that time. Yeah.

Robby: 0:31

I've been this podcast has blown up since then, by the way.

Adam: 0:33

It's massive.

George: 0:33

Yeah, I've seen the numbers Straight off the bat, straight off the bat.

Adam: 0:47

What's the biggest? Thing that's happened to you between now and then. I've been in like nine or ten different countries since then, so a lot more globe traveling and, yeah, and learning about the world not just hearing about the world or is that a?

Robby: 0:52

um, all work related? Yeah, what's your favorite country that you visited? You know what? Let's ask a better question which country do you hate?

Adam: 1:01

no answer, the first one first I think it's still dubai is that's a city, that's not a country. But yeah, I think the united is. They know what service is about, they know what looking after people is about, they know what luxury is about, and it's not just trying to do a transactional thing. It's about looking after each other, giving someone an, an experience, and that is something that's lacking here and a lot of the Western world, I find.

George: 1:28

Yeah, absolutely. I mean you get it a little bit more depending where you walk into, like from a luxury brand point of view. For example, like I went to Mont Blanc today and bought a pen, you did yeah For a. It was a birthday present.

Adam: 1:41

Oh nice.

George: 1:42

And you look at that. If I went into there and bought the pen, the service that they give you, the whole experience, their knowledge behind the product, what it means, what it does, all that sort of stuff and then I go into Officeworks and get a BIC Do you know what I mean? You're not going to get that same level of service and expectation. A less brand, eccentric shop. You'll still get a similar level of service when you're in Dubai as well, because they have that whole ethos of giving that experience and having that to their customer as well. Have you been? I've been in 06.

George: 2:18

So a long time ago, when they were still building a lot of the stuff. The way I described Dubai to people back then was imagine if you had an unlimited amount of money and what you would do with it. And it just like there's no end to it. But you're talking, they've built islands, built islands in the shape of the world. They've built islands in the shape of a palm tree. They've got in the desert a ski center. You know, they've got all these hectic things that you just wouldn't expect anywhere else in the world or even there, for example, the tallest building.

Robby: 2:50

Yeah, apparently they. I don't know this, I could be wrong, but I heard someone saying that they had oil, right, and that's how they got rich, but they knew they were going to run out so they had to transform it into something else and they turned it into a tourist thing thing. Yeah, is there like we need a way to keep money flowing through this place? Very smart, yeah. Yeah, like, let's put all this money into this and now it's like this really cool place to go hanging out and people won't live there and no taxes and well, it's an oasis.

Adam: 3:18

It's it feels too good to be true and it is. It's superficial, don't get me wrong. It's not like you go there and everyone's really authentic. There's still like that, superficial business transactions Like I'm going to do this so that we talk, but people will drop 50,000 US dollars a night just on a few drinks, just to show that they can.

Adam: 3:36

So, it's still that superficial environment, but when you go to a local restaurant or cafe, you get the great service that you don't get here if you walk to the corner shop. So I think that is something that's lacking in our world at the moment.

George: 3:53

So you've had that experience. Do you look at doing that in your own businesses? Because you've got quite a few across the board. You've still got a few. You haven't sold them or bought more. Where are you sitting?

Adam: 4:00

now I've sold two of them, but yeah, got most of them still.

George: 4:05

So do you still, do you try and get some inspiration from that, what you've seen overseas, to go? Well cool, if it's not there, let's bring it here. Yeah, definitely. Sorry, if it's not here, let's bring it here. Yeah definitely.

Robby: 4:15

There's also going to be a market for it, right.

George: 4:17

There's a market everywhere. Do you reckon that applicable though? Yeah, imagine anywhere, like if you go into somewhere and you make your client or your customer feel in like you know, a way that they're valued and appreciated, and I'm not talking sucking up to them in that. In that regard, I'm just saying no, no, like a genuine, proper service, no matter what. It might be that little bit extra so okay, let's do this.

Robby: 4:41

Give us an example of something that happens when you're at a restaurant there. It doesn't happen here.

Adam: 4:45

A refresher towel or a towel to start your meal.

Robby: 4:48

You wash your hands. It's also not 900 degrees a day here.

Adam: 4:51

Yeah, but at the end of the meal, like at KFC, you get a refresher towel to wipe down. So if you're having all of this food and you want to be clean afterwards, but you don't want to walk to the bathroom, you sit there, they open the packet for you, they hand it to you, you take it out and you clean yourself. There's definitely a level of service.

George: 5:07

I think and that's what I've noticed at higher-end restaurants as well when you go to a nicer restaurant and you get that level of service from your waitresses or waiters that come and serve you, they know the menu inside out, they're like hey, I recommend this with that, because the taste of the two will just be so fresh in your mouth and all this sort of stuff. So, yeah, there's probably that it shows that level of care to their product, doesn't it? You know, when I see a waiter I went to a restaurant last weekend with some friends and it was a nicer one and again the waiter was like what do you recommend? He goes. Okay, do this, do this. He goes. If you really like this type of food, get that. If you don't like that, don't worry about it, we'll mix it with this.

George: 5:48

He knew the menu. He had that Intimate knowledge, that intimate knowledge. But also it kind of felt like he had a bit of passion about it too. So imagine you can have that with your employers as a business owner and have them connect with your clients. That much on that.

Adam: 6:03

Yeah, definitely I would go back, yeah and like what Robbie was saying.

Adam: 6:06

He asked would there be the market for it here? Now there's a health club in Collingwood I keep forgetting the name, but it's on Wellington Parade and the reason it popped out to me was it was like almost the whole length of a block there and that was probably like 500, 600 metres but it was just branded, branded, branded, branded, but all the windows were frosted. I'm like what the hell is this? So I'm thinking is it a spa, like crown spa? Can I take the missus there and like let's have some treatments?

Adam: 6:35

No, it's an exclusive health club where memberships range from 500 to a thousand dollars a month and you've got only 250 clients in there. So there's a giant wait list of like 5,000 people sitting there because they want to get into that health club. They don't know what's in the health club. Obviously there's pictures and stuff, but they don't know what's in there. They don't know who they might meet. But the person who's spending a thousand dollars a month on a health club to go sit in a steam room, that's the person you want to be in the room. Yeah, so you don't have to always see where the bigger market is, but there's always a market, there's always a niche. There's always someone that's willing to pay that money to get in there it's like the ferrari clubs, the porsche clubs, yeah, it's like the rolex clubs stuff.

Adam: 7:20

It's all that exclusivity.

George: 7:22

That's what people are paying for, and and then you go all down the other spectrum as well, when you make something so competitively price and cheap that it's like a no-brainer for you to buy it. You know, we, I think we. I don't know if we spoke about this on another podcast, but recently I'd I've joined up at a gym, a fucking derriment gym. Right, I've already got one gym gym membership, which I pay annually for. This one was so cheap. It's a brand new gym, big, it's got everything you need in it, all that sort of stuff, and I think it was about 180 bucks or something for the year. Is it? Is it open yet? I think it opens, um, early november. Yeah, no, it does.

Robby: 7:55

They did a sick launch yeah, yeah, they ran ads, 180 bucks for a year. Everyone I know signed up.

Adam: 8:01

Yeah, I know to me I know people who signed up for it as well and they're like this is so cheap, like, even if I don't go, it's what is it.

George: 8:08

It's worth it. What a way to fund your gym. Yes, it is, and the guy has just what are the two biggest objections when going to the gym? It's money is probably the first thing People don't want to spend you know, thousand it might be and time. So he got rid of those two objections by going. Well, I'm going to be cheaper than every other gym, I'm going to have the best equipment and I'm going to make it 24 hours and I'm going to have all these other services inside the gym that others don't.

George: 8:33

So he's now gone and had and he's probably fully aware that most of the people that are going to sign up are never going to step foot in or they'll step in there for the first two weeks as, ah, whatever, I only paid $200. I'm not going to go for the rest of the year. Yeah, while they're motivated, that's right. And then you'll get the people that are genuinely interested in their health and their fitness that will always go there. And look, I've heard that some of the gym locations that they've got there's a line to get in. Like what the fuck If I saw a line to get?

Adam: 9:00

turn away and never go back. I was driving past one close to your old suburb and it is packed.

Robby: 9:06

My old suburb yeah.

Adam: 9:07

Roxy, roxy, yeah, shout out to Roxy and the car park is just packed. Camberfield, cooleroo oh, is there one in Cooleroo? Yeah, it's on Pascoe Vale Road. Oh yeah, but it's packed. You go at seven o'clock at night.

George: 9:23

it's like a club, yeah, you can't get in, and that's what I was looking at. Oh, I heard the same about the oakley club as well. And look here, it's my fear to go there, not my fear, but I'd hate it if I get to that gym and it's just I've got to line up or there's 300 people for the one machine, but it's big. So depending on the time of the day that you actually go will determine, I think, how busy it's going to be.

Adam: 9:44

I think if you're in that 5 am club and you go into Derrimant, you're safe.

George: 9:48

Yeah, I think it's the same in most gyms, some gyms are packed at 5 am.

Adam: 9:51

I don't think Derrimant is packed at 5 am. I think it's more that.

George: 9:54

It might not be no, it depends.

Robby: 10:05

I mean the at six, like there's enough people in there that you know you could wait.

George: 10:07

Yeah, if it became any more, you'd be like I'm not coming here. Yeah, it is a little bit like that, and on it's monday's always the busiest chest day, like everyone. International chest day, everyone knows it. See, like everyone's doing chest on on mondays, so it's always tends to be a little bit busier. And then by when, by friday at 6 am there's there's no one there, like it's it's a lot quieter on that day. I imagine the hype will be in the first few weeks. But it's a smart location In the Port Melbourne area.

George: 10:27

Where they're putting it. There's heaps of apartments going up. There's a whole bunch of townhouses going up. There is so much urban sprawl in that space that this gym is going to be really busy for the years to come. But got me thinking about even our products and services. And when does it get to a point where it's a no-brainer because we were talking about this a little while ago with some of the products that we offer at the training and it's like well, do you make it so cheap? Or even your marketing? You're saying, do you make it so cheap that everyone would sign up to it and then you have a hundred thousand people paying you two hundred dollars, or do you make it a three thousand dollar product and have 15 people? Do you know which? Know which one stacks up? Obviously the first one. But again, you've got to be able to service that too. You don't want to drop the quality. You still want to have the results. You still want to get all that stuff.

Adam: 11:14

Do you make it so cheap that it's like a Netflix or a Spotify update, so that's only $10 or $12 a month. That's right, and you don't really care if it keeps coming out of your account, so you forget that it's almost coming out because it's so small. Netflix is like $30 a month?

Robby: 11:28

now, that's a fucking joke, surely not.

George: 11:31

I swear, do you know what shit me up the wall. The other day I was watching Amazon. I was watching some show on Amazon and halfway through the fucking show, ads popped up.

Robby: 11:38

And I'm watching a commercial Amazon's the cheapest. They. They have every right, Like they're nine bucks.

George: 11:41

No, no no, go, fuck yourself why. No no, I don't want to see ads. Give me an option not to pay for ads. They do now.

Adam: 11:49

You've got to upgrade now to get $13 a month instead of $9 a month.

George: 11:52

Oh, I'm going to do that right now. I'm going to leave this podcast.

Robby: 12:00

But the fact that Prime is such best subscription service on the market, without a doubt in the world. You get music, you get videos, books, yeah, audible, nah, audible's extra.

Adam: 12:15

Oh, but you can get one credit every month, oh you never yeah, that's right, that's right.

Robby: 12:20

You get Prime service, like the next day delivery. All that's like. You know. It's unbelievable, man. For what? $10 a month, $120 a year, or, if you pay for it annually, I think it's $99 for the year.

Adam: 12:31

Well, now with ads, you've got to pay the extra $3.

George: 12:34

It's been tough. But you look at, say Foxtel, then, for example, foxtel was like yeah, fuck those guys, $120 for 120 bucks or some shit for their Like.

Robby: 12:44

Who has Foxtel these days? I know people that might watch this that have Foxtel.

George: 12:47

My old man's got it and I piggyback off his account and do it on my phone and stream it onto the TV. But do you know what? Never use it, never use it. There's not that much Like back in the day Like, yeah, this is great, because you only had 7, 10 and 9 and ABC to watch on TV. You wanted sports. Now you've got heaps of free. Yeah, now you want sports, you can get that. Wherever you want, you get KO. That's pretty much the main thing. Well, that's right. You've got all these other services now, and even like a Netflix. Even if you had Netflix, disney Prime, whatever the other ones are, you're still cheaper than Foxtel. So I'm that they are even in existence still, but Foxtel partnered with.

Adam: 13:22

Netflix a few years ago.

George: 13:24

I see, and then they made that on demand so they're using the same category.

Adam: 13:31

So I don't know if part of the profits or the revenue is going to Foxtel or vice versa.

Robby: 13:33

So they're using the same Netflix and Foxtel who.

Adam: 13:36

Netflix and Foxtel, oh really.

George: 13:38

Yeah, they partnered a few years ago. I'm curious to see. I'd be surprised if it's still over $100, because who in their right mind would pay that? I think it is. I think it is, yeah, but that's ridiculous why there is no benefit to you doing that. They don't offer anything special. It's like back in the day when I remember in primary school, when cable TV came out, the big thing was no ads. It's like they just creep in.

Adam: 14:00

But Fox still has ads.

George: 14:03

Absolutely. They do Absolutely. So now you're paying for ads and that shits me Like fuck off. I don't want to see it. But that's the game. It is the game.

Robby: 14:10

That's the end of the day, that's the whole purpose of them doing it.

George: 14:12

Media makes money through ads. That's right. The whole purpose of them doing it for 10 years, 20 years, without a day signing up. Hey, watch the ads or don't? We don't care. We've got so many people that will still pay for it.

Adam: 14:27

But also they're getting paid by the advertisers for their database now. So we have 2 million people subscribe, so you're having the opportunity to advertise for 2 million people.

Robby: 14:38

Yeah, it's eyeballs. That's how the media machine works.

Adam: 14:40

Says the media guru.

Robby: 14:41

Right now we have people listening to this and, whilst we've got you listening, we actually want to give a quick shout out to our sponsor for this episode. Oh, my goodness, we don't have one. But people listening. We are looking for sponsors. So if you do want to sponsor the episode and you want to reach our audience, hit us up. There'll be an email or something somewhere on the screen. Click this button. That one there, boom, that one there. That one there. Click that one and um, you'll get some information on how to sponsor the show. Back to where we were, all right.

Adam: 15:10

So, yeah, talking about that exclusivity, yeah, uh, about a month ago, a month and a half ago, I went with my brother-in-law to watches of switzerland in colin street and he was accepting a rolex. Is there one in the casino? As?

Robby: 15:22

well, I think so, yeah, what's it called Watches of Switzerland? I know nothing about watches.

Adam: 15:28

And we went in there. Tell the time. Don't know the hell the time. Pride people is it. Yeah, but yeah, we walked in there. The service was so exclusive. What's your appointment? Who's your name? Come to the back room and we go to the back room. Would you like some champagne? Would you like some whiskey? Would you like? We didn't even talk about watches for the first 15 minutes of the appointment. We were just talking shit.

Robby: 15:49

What's it? What's a watch worth there?

Adam: 15:51

Well, it depends. So if you get a Breitling it could be a couple thousand bucks, like I guess I started about a couple of grand. And then and then he showed the most expensive watch in the in the store, which was four hundred thousand dollars. So it was a full see-through. You could see all the gears and mechanics behind it. It was on a rubber band. I was like, is this really that exclusive? But obviously it is. And again, the same thing as that ferrari club or this health club is. You're going so high up that when you know you're like that guy makes money, yeah, you're gonna sit down and talk to that person. But the service was there and, like you were saying, with the mont blanc pen you get that service yeah, you walk in and she's like I can get you some water.

George: 16:31

I'm like, yeah, should go sparkling or still have some sparkling, all right. So that bottle costs three, four bucks, all right, for every single person that comes in there.

Robby: 16:39

They got you sparkling or a mont's pretty cool.

George: 16:42

They do that at most of those really high-end plush brands. Now, whenever I've gone into I don't know, tiffany's is the same Gucci, like all those high-end brands they do the same thing there. Like I'm going to get you a glass of water or a drink, like yeah, cool, but you know little things like that. But at the end of the day I'll just you know, you go in there and you spend a thousand bucks on something what's a $3 bottle of water going to do.

Robby: 17:08

That's the thing.

Adam: 17:08

When you charge the right prices, you can find a better service, yeah, but then on the opposite side you hear stories about how Louis Vuitton staff are trained to treat you like dirt. What so? Then you've got something to prove and you're like I can pay three grand for a handbag, I can pay 11 grand for a handbag. And then, obviously, after a time when you've build rapport, build rapport, then you get treated like come here, let me teach you, let me take you to the back room, let me teach you about.

Robby: 17:37

That's a sales method like selling. That's not well, it's like porsche. I was trying to buy a car once and the guy said to me this is not the car for you yeah and I said here's a ticket, let me talk to someone else.

George: 17:48

But it's true, I didn't.

Robby: 17:49

I didn't end up buying a car. Is that the C63? Yeah, didn't end up buying a car because we disagreed so much, yeah, that's bad.

Adam: 17:55

I got an odd guy, a Mercedes, if you need do you.

Robby: 17:59

Thanks for the tip. Yeah, he's a Ford man. Now though, yeah, fuck A Ranger. We're all yeah Ranger. Have you still got your Ranger?

George: 18:07

I've got my Ranger, oh do you yeah, sick, let's go, let's form a club, of course, the Ranger Club. The Ranger Club will be exclusive. Everyone's going to think it's the Ferrari club. I was talking to him about it the other day. He's actually going on a trip I think tomorrow, whatever it is, and he's gone away for a whole week. Him and his mates in the Ferrari club are taking their cars and they're cruising. They're going to do however many Ks they're going to do for a whole week. I'm like that's cool. And he goes yeah, we're just talking. One of the nicest men I've met in a long time. I said, hey, I'd love to come to this one day. He goes yeah, look, absolutely, you're more than welcome. And he goes oh, if you, depending what one you come to, he goes, you need to have a carburetor, like he goes. They've got a carburetor club where they just have the old, the older cars, like your McLarens, because it's not just Ferraris. You're in the club and they have heaps of cars. Some people bring Porsches, whatever it might be.

Adam: 19:07

So you've got to go into your garage and pick which one of the cars you want for the day?

George: 19:10

Yeah.

Adam: 19:10

I'd have to pick which one I want to use McLaren, the Lambo, the Ferrari. It's like tough.

George: 19:14

It's very careful with that one. It is. But that's the say, and we've had this conversation a few times, we've spoken about the F1, a whole range of things, and let's just say, okay, cool, he's invited me. He said, yeah, you can come. You need a Ferrari? Yeah, no worries, I'll get one. So say, I go get a Ferrari now. And I say to him yep, mr Smith, can I come for a cruise? He goes yeah, george, absolutely. So now I'm part of the club who am I driving with? And he comes up, he goes oh, you know, guys, I want you to meet George. Oh, can I mate? How are you? He goes yeah, george is building my house. Oh, really, I'm looking to build my house in Sorrento. I'm looking to build my house in Turak. Yeah, I'm looking to build my. Oh, really, working with Mr Smith, you must be reputable. How's that?

George: 20:03

In one fucking transaction like that, you pay for the car? Yeah, for the cost of four or five hundred or 10 times over, whatever it might be. You pay for the car because of the connections and the circles that you're going to be in as a result of your actions, and that's what people, that's what I've realized honestly over the last couple of years is you cannot do the same shit that everyone is doing and expect to be really good and kill it because everyone's doing the same fucking shit. You have to do something different. You have to, you've got to do what's outside of the norm. Yesterday I had a meeting with my whole team there was eight of us in the room and I announced that I was putting on a general manager in the business and that was that, yeah, significant Thank you. Your reaction says yes, that was that, yeah, significant, thank you that. Your reaction says what? Yes, that was a significant milestone for me in the business and it's also something I'm very proud of.

George: 20:50

Something that does scare me to a degree, because I'm going here, you go, here are the keys to the city, it's all yours, you drive, and I've thought about it post that moment. And to me it's like, okay, this is the different. Okay, because I didn't think when I started my construction company, I'm gonna have about it post that moment. And to me it's like, okay, this is the different. Okay, because I didn't think when I started my construction company, I'm going to have someone else run it in the future. I was always going to run it in my mind and I was always going to be me, and now I've got someone else in the near future going to be running the business and doing everything, all the day-to-day operations which then allows me to step back and go cool, let's go do something else. What else do I need to do to grow the business? Where else? What other directions do we need to go in? What other products can we invest in?

Adam: 21:31

do we do more developments like I've got the time to do that because someone else is driving the ship, and that, I think, is the biggest difference with the people who are going through the motions and the people that are ultra successful well, one of the things that I came through this year, especially traveling to so many different countries I got to speak to so many different companies, people I would never be put in front of, and one of the biggest things is I started implementing the saying that we've got to build raving fans and we know where that comes from. But we've got to build raving fans. If you don't have a raving fan, then people aren't going to follow you. How do you build that? You have to be so unique that people want to hear from you. People want to. They look forward to that email in the inbox. They don't just click unsubscribe or delete, but you need to have that service that's so good that people want to be around.

Adam: 22:25

So when we went to watches of switzerland I'm not a big watch guy like I have a couple of nice watches, some cheap ones, that I like the colors and the pairings. But I walked in there and I'm like I want to buy a rolex now because I want that experience again. That was so unique and now I'm telling everyone about that experience. Now you're probably priced out of the market because not many people will drop 20, 30, 60 grand on a watch, but some people will, and they'll go to that place because they want that experience. But you build the raving fans.

George: 22:55

Yeah, I think it's important with that that you've got to be genuine and authentic as well, because eventually, if you're doing it to build raving fans and you get those fans and then eventually they realize that the stuff you're talking is full of shit, it'll have the adverse effect as well. Oh, definitely, you know what I mean. I've seen that happen. It's happened to me in the sense that I've looked at someone going, oh, what a legend, I really want to connect with you. And then you do stuff following. I'm like you're a dickhead, yeah, okay, you're a dickhead. Yeah, okay, you're. You're not even in the same conversation of what I'm trying to do and who I want to be. And I'm now disassociated with you.

George: 23:28

And there's that level of um of balance, because I think sometimes people get do you know what it is? They buy into the hype, in the sense from a couple of things themselves. The person trying to create the raving fans buys into the hype. They start to believe how good am I? How good am I, how good is this? Everyone loves me, I'm the fucking best, I'm so popular. Look at me, look at how successful I am. And that's where you at, that person becomes disconnected with their audience, who they're trying to help and connect with, and then, yeah, you'll still get those people that buy into the hype, but eventually I think in the long term it's not the greatest strategy.

Robby: 24:07

I also think, though, with that that person was never genuine from the start.

George: 24:12

Yeah, most of the time.

Robby: 24:13

Yeah, like that person was always. They bought into the hype because they had to buy into the hype, because it was the only thing that allowed them to do it. They had no other driver.

George: 24:21

Yeah.

Robby: 24:21

And that's why they bought into the hype. And then it became real you know what I mean and it comes back around to buy and that hurts you more than anything in my opinion.

George: 24:31

Yeah, like they say, like reputations take years to build and seconds to destroy. Yeah, and also like-. And I don't want to fall in that hole as well. How good was the conversation when you walked into my office today, say, this person called me up and starts quoting my reel.

Robby: 24:43

Yeah, oh, dude, I was tripped out. It's cool.

George: 24:46

But you don't need to have. That's the other thing. People always think I need to have 50,000 followers, 200,000 followers, I need to have viral videos to have a decent connection with someone. You just don't. You could have 3,000 followers and have really deep and meaningful connections with other people that you've never met before, really deep and meaningful connections with other people that you've never met before. And then when you actually call them or they call you and connect with you and want to do business and I've had these people say this to me before in the past at events they're like I feel like I know you because I've watched so much of your stuff I'm like cool, I appreciate that man. That makes me feel so nice.

George: 25:17

Thanks, I appreciate that comment and compliment, but the trick I suppose around that is the same way you don't listen to the noise when it's negative. You probably need to stop listening to the noise when it's positive too. You can't go in there and go. Man, how good am I? I love it. I love seeing all the praise, I love receiving all the praise, and then you live off that. And then, when you don't get the praise and when you get a negative comment, it's like it brings you right down again. You've got to sort of ignore both of those, the cheers and the boos.

Robby: 25:48

Yeah, it works with the watches as well, though, because if you go buy a $60,000, watch right, and then you're like, yeah, look at me, I'm the man, da-da-da, and for whatever reason you lose, you get robbed, you go in a bad financial position and you need to move it on. You're going to go from here.

George: 26:06

Very much so You're connecting your thing with your mental capacity, with that object yeah, yeah, your self-worth with your net worth.

George: 26:14

That's right. Well, that's the other thing I was just about to say. It's like look at, in business, your bank account, right, your bank account just does this all the time, all the time and, like mine, fluctuates so much in construction because we'll have a million bucks in and then a million you know 800 out. You're like what the fuck? I had money yesterday and now I don't. So you can't connect your balance sheet to your emotional state either. You've got to understand well, this is a long-term game. It's business. You've got to go, have your ins and your outs and your outs and touching on your point with authenticity and social media followers.

Adam: 26:47

That's what that health club is doing. Yeah, they've capped their membership at 250 people or 500 people, whatever it is, because that's how they can best service those people. Yeah, they're not caring that they need to sucker in 5 000 people for the membership. They really just want those people. They want them to become the raving fans in a positive way, but they want to actually keep giving them that authentic, true service to why they signed up. And the only reason why you want to leave there is if you've moved away or financial situations.

George: 27:16

Yeah, well, that's the thing. You look at it and you go well, if I've got 250, people pay me a thousand bucks a month, it's 250 grand a month. People pay me a thousand bucks a month, it's 250 grand a month. Yeah, it's a decent, that's a decent weekend. Now I look at it from this perspective. If I was to do that, I would say, yeah, it's a thousand bucks a month, but you get a personal, you get a personal trainer, like it's included. You get the infrared sauna, you get the spa, you get massages we'll throw in once a week. You get your fucking gym smoothies and all that sort of stuff. Okay, yeah, absolutely so. Then the value also becomes increased as a result of the service that they're getting and what they're paying for as well, and like, yeah, cool, that becomes a no brainer. Then, yeah, the value add is there. The value add is there, whereas a lot of people go, oh, a thousand bucks, that's ridiculous to spend on your health. But hang on, how on your health? But hang on, how quickly are people to spend your $120 a month on Foxtel, to sit on a couch and watch TV? Why don't you spend that on your own health? I went on this journey myself and still on this journey where I'm paying close. I'm probably paying over a thousand bucks a month in personal training. I've got a PT that I train with three times a week and I do stuff outside of that as well. Now I'm paying for him because I want to invest in myself and my body and my fitness, because you get one body, that's it. You don't get another one.

George: 28:31

Now Warren Buffett said this. I don't know if you've heard it before. It's like he walked into a classroom and he goes. Everyone. I'm going to give you all a car, any car you want. You get to pick any single car you want. He goes. But there's a rule he goes. Whatever car I give you, it's the only car you can have for the rest of your life. What are you going to do with that car? You're going to look after it. You're going to service it. You're not going to thrash it. You're going to put top quality fuel in it, top quality oil. You're going to get serviced every single time. You're going to maintain that thing. You're going to wash it. It's always going to be the best car for you.

George: 29:02

He goes. Well, why don't you do the same with your body? He goes. Why do you eat shit every day? Why don't you exercise? Why are you obese? Why are you smoking? Why are you doing drugs? If you get one body, you can't go and replace that body with a new one. And the first time I heard that it was powerful stuff. Yeah, yeah, well, maybe that's right Let some time go by, but it was a very powerful point that he put across there. You get one, that's it, but people don't look after it. Now, if you can appeal to that demographic to come into your gym and spend $1,000, man, that's sick. That's exactly what you want.

Robby: 29:40

Yeah, I think limiting the supply works well there too. You know what company I absolutely love Amex. Yeah, you've said that before, dude. It's like, honestly, I've never had a bad experience with them. I've called them at 10.30 at night to complain about a payment that I didn't recognize, and I've just removed it like that.

George: 30:02

Yeah, and refunded you.

Robby: 30:03

Boom, here's your money. I had the same thing and then I realized that I realized where I spent the money.

George: 30:07

You heard it here first Amix, but dude like they've got me for life.

George: 30:14

Oh yeah, without a doubt, they've got me for life. I actually had that genuinely happen to me. I had a charge like $450 from the States from a website from America that I've never heard of. Never heard that I've never heard of, never heard. Like I was trying to find it, I go, where is this account from? Like I don't, did anyone spend something in the office? Because all my employees have a card as well Most of them have a card as well. Like, did I spend money somewhere? Have I done something? Like, where's this come from? Couldn't find it made no sense to me and it was actually on my card, that transaction. Within 48 hours, they'd refunded the money to me. Yeah, we'll follow it up. Best service and it was never an issue. The other thing I like about it, too, is they're very smart, amex, because they've gone and created this brand with their card. What's the metal card called Centurion? No, not the Centurion, the one that we have. What's that one?

Robby: 31:12

the business platinum, the business platinum the platinum business card right and it's an aluminium card. See, I'm a fan, I know all the cards.

George: 31:15

There you go. It's an aluminium card, right? So people when it first came out used to be a hot shot. Oh, look at me, you got an aluminium card. Now everyone's fucking got one. There's, it's. It's not a big deal when you flash your aim and relax dude, you paid $1,750 for that card, like everyone else does. But regardless, they've gone and taken a product like that because they didn't have that card before. They had business cards, but nothing like that before. They've gone out now giving you a platinum card you can have up to $99 for your employees.

George: 31:46

It comes in a nice box. You get all the added benefits. That benefits pays for the card in itself. I use it heaps. We will spend $1,000 to $300,000 on the card a month. The points associated with that every time I fly, most of the trip is on points because I get so many throughout the year. Whenever I go on a holiday or go into state for business or whatever it is, it's always in business class and it's always at a fairly significant discount because most of the time I'll pay it on points. And then there's also other perks, like you get gold memberships at Hilton and IHG hotels and a call yeah, and then, exactly, you get into business lounges. You get into business lounges. Insurance Insurance yeah, like the travel insurance. I've never paid for travel insurance. Yeah, I've never paid for travel insurance anyway, and I actually made a claim the other day on my insurance. They've refunded it Like there was and it was genuine stuff. It was like I dropped my 43 iPads in the swimming pool. It happened to me before.

Robby: 32:49

Oh, it's a first world problem, do you know?

Adam: 32:51

what I mean.

Robby: 32:51

Yeah, exactly 43 iPads gone.

George: 32:56

But they've taken a product that has now appealed to so many business owners and go look at what you get as a result of having it. You get all the points, you get all this. You get all this.

Robby: 33:12

And now they have a product that everyone pays 17.54 every single year. And you know, well, look at me, I've got a flashy yeah. So they've got. They've got levels, yeah. Then they've got the centurion, the black metal card yeah, right now it's a whole different level. But then they've also got like the basic cards, like the plusy cards, like it's a normal everywhere, anyone can have that card type. Yeah, do you mean? So they haven't just catered to one type of market. They're like hey, we've got something for you, something for you and something for you yeah, they're a credit card company.

Adam: 33:35

They're not a bank. Yeah, that's right, and what they and what they do is they also offer payroll, so they have a banking service now that they're building in. So if you can't make finance, yeah yeah, if you can't make payroll, you can use amex payroll, pay your staff and still get some points on that. They're moving out from just being that credit card company now and try to build in extra levels to open up to an even broader market.

George: 34:02

They have platforms now where, if you want to say you're a subcontractor to me and you don't accept credit card payments, I can load your invoice onto a payment platform and pay your invoice on my credit card. I get charged a fee, a percentage of, as they would credit card surcharge effectively and then pay you, which is everywhere. Now, though, yeah, credit card surcharge is everywhere. Yeah, yeah, yeah and. But it's up to the, it's up to the business whether they pass that on or not, but everyone seems to be passing it on.

Adam: 34:31

We do, I don't.

George: 34:32

Whenever I do events, it depends what it is, it depends where and what it is. So at an event, for example, when we're doing events, we don't go, it's $2,000 for our program and then they go and cop a 2% fee on their card.

Robby: 34:45

No, but hold on. So you know why I do. Because I didn't used to right Like I wouldn't. I'd be like okay, cool, that's the price, that's the price We'll wear that, like we're getting paid for this. But then I thought to myself have you ever gone to buy something I didn't have said there's a, you know, 2% surcharge?

George: 35:02

Most of the time you're buying a $2 coffee and it's 3 cents and people don't give a fuck. But when you're doing higher ticket prices, that's when people go, oh okay. Well, $50 on a surcharge, oh okay, I guess.

Adam: 35:16

Let's say you go buy a car and you put it on your credit card it's $50,000 or $60,000, it's a 2% surcharge. That's exactly right what?

George: 35:25

Exactly right. Put it into charge. That's exactly right. What exactly right, which is what I do price, so just factor into your price and don't don't bring that conversation in.

Adam: 35:30

Yeah, but you're probably going to get that and this is the other thing.

George: 35:32

At that level you get it. It's a different conversation, correct? You get it at the different brands. So say okay, today I bought that pen on my amex. Do you think they charged me a fee? They didn't, because they're a prestige brand. No, no, no, sir, we'll wear that. Of course we. We accept Amex. Okay, because they realize that Amex is that sort of a brand in itself. You go, any luxury brand, they will not charge you for a credit card surcharge. They will not do it. But you go and go to wherever else. It might be somewhere else and they go, yeah, they'll charge you absolutely a cafe down the road. And they'll have that mindset yep, we'll wear that.

Robby: 36:09

Most places, don't, Coles Woolies?

George: 36:11

Servos. Yeah, but you're talking big companies, big organizations like that.

Adam: 36:15

They're also publicly traded as well Coles and Woolies, and I'm sure they're surcharge.

George: 36:20

when they talk to Amex, to Mastercard, to Visa, they get a discount. They're not paying 2%. Do you know what I mean? They're not paying 2%. Do you know what I mean? They're like oi, we're going to pay one cent, one one-hundredth of a cent. You know what I mean? That's what we're going to give you, or we won't accept you anywhere. So that's the negotiation. Like I negotiated with one of these platforms, I negotiated a better rate for what I pay people, because it was two and a half percent and I've reduced it down. Then people are like because it was two and a half percent and I've reduced it down, then people are like oh

George: 36:49

how'd you do that? Ask the question? Yeah, of course, and this is the other thing now too. So whenever I'll have a subcontractor from time to time want to pay, get paid early, I said, yeah, absolutely, there's a two percent surcharge if you want to get paid early. So I then pay them on my mark, on my amx. I also, I get all the points associated with that, I get the cash flow associated with that and they pay for the fee. But they're like yeah, absolutely 300 bucks and I get paid early. Fucking oath, yep, okay cool you go.

Adam: 37:13

Well, there's a giant company that I work for, like multinational company, and they do a two in ten, so they'll give you a two percent discount if you pay within 10 days. Yeah, so a lot of the time people just want to pay in that first 10 days just to get that 2%. See, I like that too.

George: 37:28

I wanted to bring something like that into my own company as well, like in the construction company, to improve the cash flow. But there's also other platforms there. But because we deal with such high numbers, like the other day, I invoiced one client half a million dollars, and so you get 2% on that, 3%, 5%, that eats that up.

George: 37:45

That's a lot of margin. Yeah, it eats that up. So it's definitely a good idea though for small ticket items, sometimes bigger ones. But yeah, offer a discount. We do even on our probe in our training stuff. We offer pay upfront discounts, so you pay the whole amount upfront for the year. Absolutely, we'll give you a discount Because money is better in my bank account than in yours.

Adam: 38:03

Of course, than yours, of course. That's the number one thing, isn't it? Yeah, always, always. That's why people are like if you've got money in your account, why do you keep taking loans? Because I don't want to give all that money out, I'd rather have that, and the interest is tax deductible, so why wouldn't I?

George: 38:18

And it's still relatively cheap, even though it's higher now than what it used to be, but back in the day, when it was fucking three, four percent, and even the big guys. That's a funny thing is this the more successful you get, the cheaper things become. See how I mean. You get that centurion card, for example, and you go and buy stuff like you're going to get more points for using it. We're talking about it like adrian portelli. The other day he took a screenshot of his amex points and he had something like 150 million Amex points or something like that. Do you know what I mean? And he's like yeah, does he give a shit? It's like what? I'm going to get a free. I made $65 million this month. I'm going to use my points to go and get a free flight, business class. Yeah, take a first class somewhere.

George: 39:05

He just went and bought a jet for 12 mil instead. Do you know? Free flight business class, yeah, take a first class somewhere. You just went and bought a jet for 12 mil instead, yeah, so that's what I'm talking about. Those people don't necessarily need the card. It becomes a level of status and brand and exclusivity, yeah, and you get to roll around with that's exactly right.

Robby: 39:17

Like what rooms do you end up entering? That's the important, because you've got the card, the watch, the car, you know, the helicopter, the whatever it is. You're associated with that brand and that brand tends to attract this.

George: 39:32

One of my goals this year was to create content at scale and to build a lot of brand, and I think I've done significantly. I have not. I think I have done significantly more than I have in all the other years, which has been great, and this podcast is part of that. You know, creating the brand. We often do little short snippet reels and all that sort of stuff from what we're talking about, which is always great content, and then on top of that I'll do other video, short form stuff that I'll educate and take photos, whatever it might be. Next year again, now that I'm going to be in that GM sorry, that CEO role now I want to take it again another level. I go well, cool, You're looking at these bigger guys Like why does every single person who's really an influencer in the business space invest so much time, effort and resources in brand? All of them do it. This is what I mean. Doing something different. It's like oh, I posted three videos this week, Killing it Dude. These guys post fucking 10 videos before lunch every fucking day.

George: 40:25

Or 10 pieces of content. Do you know what I mean? Yeah, one might hit.

Adam: 40:28

And one might hit yeah. After a while they all hit.

Robby: 40:32

Yeah, no, that's just volume. Volume negates luck, right? Yeah, like if I do 100 videos I'm more likely to have one that fucking goes nuts.

Adam: 40:43

But like Gary Vee, like you were saying, he'll do content, content, content and maybe two out of the day become viral, but he's put out 10.

George: 40:50

So I don't think his content's as good as it used to be, maybe because so many people do it now and they've caught up. I think Hormozy's stuff trumps Gary Vaynerchuk's stuff yeah, it's very different. Yeah, it would be different, but his strategy as far as getting that following and that engagement, I think is better than Gary's who? Gary Hormozy, yeah, he just gives dude Unless I'm just connected more with what he's talking about these days. That could be it too.

Robby: 41:16

Yeah, but I also think, do you follow him, alex Hormozy? Not much you should follow him, dude.

Adam: 41:23

I don't like. I'm done, thanks.

George: 41:27

Well, Gary's got 10 and a half mil. Hormoz has still got two. So Gary's? Been doing it for a very long time, but just want to have a quick look.

Adam: 41:35

But I feel like Gary has shifted from money money, money money money, growth money money money to happiness now.

Robby: 41:42

He's shifted his content. He's always been about that. He's always been happy.

Adam: 41:43

No no, he's always been about that, but I think his content that used to hit was all about money, profit, growth. You reckon, and then now it's about Gary Vee. Yeah, I don't know, dude, I reckon from all the time I've-.

Robby: 41:53

Are you happy? You're better off being happy earning 60 grand as a content creator talking about-. Yeah it's like that than you are being a lawyer earning 150 grand a year. How much do you love peanut butter? Peanut butter's sick Crunchy or smooth you got to mix it up Crunchy.

George: 42:12

I still haven't tried Peanut butter and Nutella. You still haven't watched Superpugged. I haven't watched that either. I don't have time to watch TV. I'm in bed at nine o'clock. What are you doing in bed Sleep.

Adam: 42:24

But what are you heading into? He's one of those people who has his life together. He wakes up early, goes to the gym.

George: 42:30

Oi, only the last sort of three, four months, and it's been good Because I'm up early, like this morning. I was wide awake at 5 am, so I got up, got up, got ready, came to work, worked for a few hours and went to the gym. But because I'm up so early, when it gets to 8.30, 9 o'clock I'm tired Like I'm actually. I'm like fuck, I'm actually exhausted. Time to go to bed. And I find the first two, three hours of the day is when I'm most productive. Like I pumped out so much work in the first two hours before I went to the gym and it was productive shit too, whereas if I stayed up till 10 o'clock working I don't feel like I'm as productive. I don't know if you guys feel that too, at night time.

Adam: 43:05

I grew up in my formative years as a night shift worker, so if I don't sleep past seven or eight o'clock in the morning, it really affects me. Even now, even though I've trained for it so many times and then I had a bakery and I'd be up at three o'clock in the morning, but still I just wasn't getting that quality sleep.

Robby: 43:23

I think humans like your I think they call it your circadian rhythm or something like that and I think everyone's different, like I would say me personally, if I did not have to do anything and I just had to enjoy my life, I would, without a doubt in the world, be a night owl. I would prefer to sleep until midday and stay up till 5 am, every single, and that's what I used to do when I was a kid, like when I was. I remember being a kid and sitting there like I want to see how much I can stay up. My record was 330 once For ages, but then also, when we were all grown.

Robby: 43:55

Are we doing? Just sitting at the edge of the bed? Nah, just like I used to stand and play a game. Play a game until I couldn't play a game anymore.

George: 44:01

You see, sometimes you get lost in that when Playing games, you're actually just. I've done that before when I was younger too. I've done it all night. Yeah, you wake up and it's like 6 am. You're like what the fuck? Where'd that go? I'm tired, but I'm sick. Best feeling I don't know about that.

Adam: 44:15

When we grew up, we were all opposing kebab shops on the night shift. That's true. Yeah, yeah, so I'd go to. I'd finish work at 6am.

Robby: 44:26

Yeah, dude, I used to get home and it'd be 6.37. Yeah, the sun was up. I never really had that.

George: 44:30

Yeah, never did that, which I'm kind of glad. That was my first ever job.

Robby: 44:33

It's a start at either 7pm or 10pm and depending on what shift I was on.

George: 44:38

One of my wife's cousins. He does traffic management and he's been doing it for many years but he's on the night shift. I'm like dude, like I saw him the other day, I'm like bro, you're getting fat, like I said, mate, putting on some weight. Bro, he's just. I think the lifestyle, the lack of sleep, I think it's affecting him negatively and he's been doing it for like 10 plus years. Like we're talking a long time now, but he's always tired, like he'll come to a cousin's birthday or family event that we've got on and he's always tired because he's now at that birthday when normally he would be at home sleeping or whatever it might be. So he's up at night but sleeping during the day and then, even when he sleeps, he's getting three, four, five hours sleep. I think sleep is really important. That's what I've realized over the last couple of years Sleep and diet.

Adam: 45:26

So with the night shift people to diet, you don't have that broad spectrum of food that you can grab. If you missed your lunch, you got to go to Hungry Jack's or McDonald's, you just start eating crap and then you get in that rut of oh, it's only 12 bucks, I don't have to prep for anything, I don't have to have an esky, I'll just go down the road and grab a large meal, yeah. And then all of a sudden you start putting on weight. You get a lot of rest, yeah, exactly all that sort of shit, whereas during a daytime, like a day shift person, they can walk to the local cafe, grab a wrap, grab a sandwich, grab a salad. There's so many more options, so you don't have to, uh, think so much about your diet. But night shift people, it's just the troubling.

Robby: 46:05

yeah, you can and it's probably better than it was 30, 50 years ago yeah, yeah yeah, I mean, do you remember when not every maccas was 24 hours? Yeah, like there's only certain ones that were 24 hours. You remember that?

George: 46:15

not really. Yeah, I remember that remember yeah, I remember that. Why are they all 24?

Robby: 46:20

I grew up in the north and the only 24 hour maccas was camberfield. Every other one was would close. Yeah, all bell street mackers. I said it went that far. No, I was a kid too far um, yeah, the camberfield back is like if you wanted to get mackers at night we had to go to camberfield. That was the only one we could find that was open. Every other one had right, you buy that. No, I can take them in the car like parents and stuff oh, you're very.

Robby: 46:41

I say yeah, um, but they'd close it.

Adam: 46:44

They'd close at 10 or 10.30.

Robby: 46:46

Yeah, something like that. Yeah, so if you wanted Maccas at night, you had to go to that one Maccas, Whereas now you never went to a 24-hour Maccas.

George: 46:54

Nah, not as a kid. My parents were never like okay, let's go to Maccas. Guys, they were all logs, they were always cooking and there was always food in the fridge.

Robby: 47:01

Yeah, it must be nice, because it's a little large or we're splashing the cash. Yeah, just splurging.

George: 47:10

What's news We've?

Robby: 47:12

just gone on tangents.

George: 47:14

In 12 months when you're on the podcast again.

Adam: 47:17

Yeah.

George: 47:17

We'll see how good this episode is, by the way, before we come back before we sign you up for episode three. Now that there's no Hermosi, I don't know when are you going to be in 12 months? I don't know what um. Where are you going?

Adam: 47:27

to be in 12 months, I don't know. I'm thinking about that because we're coming towards the end of the year, where the reflections are coming up and I'm like so this will air in november oh, all right, yeah, awesome, so which is only a couple days away anyway yeah, it's spot on yeah, so, uh, yeah, you're coming to that reflective point of the year and I'm like what do I want, want to do?

Adam: 47:46

Do I want to go more into the brand, like you said at the start of this year? I want to produce more content and content, and content. Do I want to do that? Am I going to my food background, where it seems to be hitting better when I do my food content? Then I've also got the drumming content that, even though I'm decent, that never hits. So do I content that, even though I'm decent, that never hits.

Robby: 48:09

So do I just stick with the food and then build that food consulting business as food dude. Food's a massive market. Yeah, it is dude. I've been doing pizza reviews and I'll drop content. That'll change someone's life. No one watches it. Yeah, they'll watch me eat a pizza.

Adam: 48:21

Yeah I love watching your pizza videos. I love watching my pizza. I was debating for so many years do I do this? Do I do the? The pizza review? Yeah, it's, it's simple. Yeah, people love it because they want to at home.

Robby: 48:34

They're like is it a 4.6 3.7? They're like hey man, that pizza looked sick. Man, would you get it? Like was it that good? Okay, yeah, it wasn't really that good. You get paid off yeah they're like was it?

Adam: 48:44

do you get them for free or do you? Do you have to pay for them?

Robby: 48:47

I think we'll get to the point, yeah, we'll get to the point where eventually I'll walk in and they'll be like from the house yeah, but you pay.

Adam: 48:52

Hey, you pay for a service me. Yeah, make sure you pay.

Robby: 48:55

No, you're a small business to get to the point where I'm not going to eat the pizza, like I'll have a slice and then give it away. Yeah, that's at the moment. Now I'm still eating the whole pizza.

George: 49:05

Out goes the carnival diet.

Robby: 49:06

It's like it never happened. I ate that whole pizza. You say, yeah, oh, the cheese one.

George: 49:10

Yeah, that looked good. That did look good. That's the first time you've actually said this is a good fucking pizza. I was just, I was troughing it.

Robby: 49:17

It was eggy-puffing, yeah, but he gave them a 4.3. That's an 8.6 out of.

Adam: 49:23

What's your scale? Is it like one? Don't ever go back. Number two I haven't done one yet. You know it's good if you're hungry.

Robby: 49:29

Number three yeah, that's a great question. Okay, let's tell people. So I think if you get a three, three to four, you're a decent pizza. You're not a great like out of three. You're not a great pizza, you're like a six out of 10.

Adam: 49:41

So would I travel K's to go pick up that pizza at a three lane.

Robby: 49:44

But if you were there and everyone was eating and you felt like pizza, you'd order it. Yeah, you know what I mean. But would you sit there? Hey man, let's go to this pizza place? Probably not, yeah, yeah, but if you, it's a four, like an eight out of 10, that's decent, like if I cooked you a meal you're I reckon, yeah.

Robby: 50:03

And then, like you know, if I had to rate the best pizza I've ever had in my life and this was in Rome, in Italy, like this was like the perfect. I've actually got a video. You know what, I'll post it.

George: 50:11

I mean fuck, I'm eating it. You'd want it. You'd want it to be in Italy, wouldn't you?

Robby: 50:16

It's like a 46, 47. Yeah.

George: 50:22

Sort of like lucky, you know what I mean. Like you want it to be in fucking grace if you're gonna have the bismuth. Lucky, do you know what I mean?

Robby: 50:27

of course, it'd have to be in italy. Uh, it was. It was phenomenal pizza, um. But yeah, that's the scoring system, man, and I think if people get a three or a four I haven't rated anyone this in a three, yet haven't had a bad. Look, I tell you what I love about pizza a really bad pizza is still not that bad. Yeah, yeah, like, I'll still eat it.

Adam: 50:50

Yeah, because most of those bad pizza places are still buying the pizza sauce from the tin that's already pre-made and they're getting the grated cheese. It's only the crust that really changes. Oh, so you're talking about crust franchise? No, no, the pizza crust. That's the only thing that varies.

George: 51:04

The new place has opened up next door. You've seen that one. No, that's the only thing that varies. The new place has opened up next door. You seen that one no Pizza place. So we're doing a review when the old Domino's was.

Robby: 51:10

Was there a Domino's here?

George: 51:11

Yeah, I think it was before your time in port.

Robby: 51:15

Yeah, after my time in port soon, yeah like an eighth, I go back to Roxbury. Not, if you say it like that.

Adam: 51:23

Why not?

Robby: 51:23

It's fun up there you know there's fireworks or gunshots or you know little, you never know it keeps life on the edge.

George: 51:35

Shout out to all our listeners.

Robby: 51:36

Yeah, keeps you on your toes.

Adam: 51:38

So, yeah, I'm in that stage where I don't know what I'm going to do. Do I push that food content? Because it does hit and my background is a food consultant. Do you enjoy it? I don't like making reels about cooking recipes yeah, but do you like cooking? Oh, I love cooking. Yeah, that's my one passion. That's what I travel the world. Doing is cooking.

Robby: 51:57

You think I like taping myself eating pizza or I like eating pizza. I think you like both. I like eating pizza too. I would eat the pizza. I have to eat it. Camera-worthy Camera-worthy no one was watching, what do you mean? Camera-worthy? I'd make love to that pizza, just like. Do you know what I mean? I have to eat it and make sure.

Robby: 52:14

It's like a dodgeball when he's on the screen. Yeah, I'm always telling Iggy watch out, there's an angel in my teeth, like you know. You've got to get engulfed in the passion of that pizza.

George: 52:28

I do, I do. You've got to get in, you've got to smother it on your face. Food hits so well because it's so relatable to everyone yeah, and it also Because everyone loves a good meal. How good is having a good meal, no matter what it is?

Robby: 52:37

Yeah, also, you associate the feeling when you watch it. Yeah, you feel what they feel. And food is so relatable Like everyone eats Well there's a lot of positive anchors with food.

Adam: 52:47

You know, my grandmother made this, my cousin makes that, my uncle makes this, yeah, and it's too.

Robby: 52:52

It's too, like it's smell and taste. Do you know what I mean? And there's like a feel to it as well. Yeah, food's sick.

Adam: 53:01

It's like every time I watch the Teenage Mutant Ninja Turtles from the early 90s it reminds me of McCain pizzas in the oven, because that's kind of what we always had at home and you can just get that smell when you're watching them eat pizzas and it was like, but they probably weren't even eating those pizzas, but dude.

Robby: 53:17

I like. So I don't like to. I don't mind cooking. I don't like to cook every day. I watch people cook a lot and I think there what's his name. He makes great content, short and long. I'm pretty sure you know him, pretty sure we've spoken about him. I can't remember andy. I think andy cooks. Yes, yes, yes, the guy who used to work at, uh, saint arlie or something.

Adam: 53:45

Yeah, I think so, yeah, yeah, that's him dude like great content.

Robby: 53:48

He cooks really cool. It shows you how to do it um, and I'm not a massive fan of cooking and I'll watch it every single time. But he's so technically sound Dude, he's a proper chef.

Adam: 54:03

I've seen proper chefs do crap, but he is so technically sound, the way he cuts, the way he braises, the way he bastes, the way he does every step perfect.

George: 54:13

But there's also these other guys that you see on socials. There's this bloke that I follow I think he might even be one of Iggy's mates from Mongolia, and he just cooks food. He'll show how to make a makeshift freezer out of ice blocks, oh yeah, what they eat during the winter months and how they go about it. And they start cooking all the food and cutting up all the animals and doing that. And then there's another guy that just cooks in nature. Yeah, Who'll go to a river? Who'll get some rocks? Who'll get some water? Who'll do all this?

Robby: 54:41

sort of stuff that's sick. I've seen that, yeah, and then they cut it up, chop it on the logs. Yeah, yeah, a bean-shaped one.

George: 54:52

So my old man was wanting to do something like that too. He actually called me up. He goes how can I get Robbie and his team down to come and go camping with us for a week? I tell you what I'm going camping 100%.

Robby: 55:02

I said that to him.

George: 55:03

I said, if you go and just feed him, him and Iggy, they'll be there with no doubt, no doubt, and he goes. I want to put it on YouTube.

Adam: 55:12

What's it up for. It defeats your purpose of camping. You love going camping and just turning off everything Me yeah.

Robby: 55:18

I'm going to turn off everything. What do you think? I'm going to pick up a camera? He's going to pick up the camera. I'm just going to lay there. That's it. You'll just lay there. Trust me, you'd fucking love it.

Adam: 55:29

It'd do the cooking content, yeah one of the things that's tough for me as well is I travel a lot. I'm away, like now, two weeks out every month and I'm away with big clients internationally and I don't want to share who I'm with half the time. Oh yeah, because I want no. But then it's like when I come back home I want to catch up with family and friends, but it's like record content, content, content, content. And then it's like I need to have four or five big content days and then just roll that out you know what we?

Robby: 55:55

say that's like make the game easy to win. You know you gotta find a way to make it work.

Adam: 56:00

That's what I mean like, some of these recipes take four hours to to cook because you gotta record every step. It's not like, yeah, just jump in on a camera and go. Hey, this is my rant of the day yeah, but so do okay.

Robby: 56:11

Yeah, you're right, it would be, it's more difficult. Content You've got to get the groceries. You've got to make sure you've got everything. You've got to record it all. You've got to get edited. Write the recipes yeah, but insert something in your life that allows you to do that. Like, host a dinner once a week and say, hey, when I host this dinner, I record it that day. Do you know what I mean? Is that because you're coming over?

Adam: 56:31

I'm coming over for sure his weekly invite is I'm trying to cook for me on this ages, cook me a meal.

Robby: 56:37

Oh, did you think this?

George: 56:37

podcast was free, oh sponsored by adam.

Robby: 56:40

Looking for sponsors hey, um, but yeah, I think you just have to find a way to make it work. And, dude, like you missed a week, you missed a week. You know how many people hit me up and said where the fuck's the pizza reviews sick? And I was like, fuck better, fuck better, do one. It called Iggy. It was like Iggy, let's go, dude, I ate that pizza yesterday. Oh, was it yesterday? I ate that yesterday, that's cool.

Adam: 56:59

So do you just sit in front of Iggy and eat pizza Standing yeah?

Robby: 57:08

And you don't offer him any, no, no, except for once. Here's the crust.

George: 57:11

Are you still doing carnival? Yeah, no, fucking around. So you didn't eat pizza yesterday.

Robby: 57:15

Well, he ate the cheese off the pizza only.

George: 57:19

And he was like this is sick cheese. How bad was carnival? Look my old man's just doing it. Actually he just started.

Robby: 57:28

I didn't enjoy it when I was on it. I feel like it's messed with my stomach coming off it you've done it.

Adam: 57:34

We did 75 hard to get a carnival, yeah, oh, so you didn't enjoy it carnival yeah, I didn't enjoy it no, oh well, I didn't enjoy it on it, so what was your experience?

George: 57:42

with it, though out of curiosity, so because I know he's. So what was yours?

Adam: 57:46

it was the same thing. It was just boring, monotonous. I went to four different countries while doing it, so to try and find high quality meat products that didn't have any bastardization was very difficult on the road, um, but I started sleeping better and I started feeling less bloated, uh that's. But I didn't realize that until I got off of it. When I got off, my sleep schedule just went crap, like like absolute crap, and then I got bloated again. I would go to the toilet way more often and my moods were just up and down and I'd be peaking and troughing. But on Carnivore it was just like nothing's wrong. So you don't think about it. But when you come off of it, everything just turns to shit.

Robby: 58:31

Yeah, I didn't like that. I do feel like everything kind of not hit the fan. But, like you know, I was talking about heart rate variability at the start of this um podcast. If I look at it, my heart rate variability the higher, the better. Supposedly the less stress you have in your life. The period when I was doing 75 hard, my heart rate variability was the highest. It was like 80. Whereas since I've come off it it's dropped back down and prior to it it was down. So are there health benefits? Doing it short term, 100%, without a doubt in the world? I didn't feel bloated. I felt I think I didn't like that. I couldn't eat whatever I wanted. Yeah, like that was the annoying part.

Adam: 59:18

Yeah, it's true, but then, like, I started developing some recipes that were really good just grilled chicken in a cream sauce with some cheese so then I just cooked down the cream sauce, seal the chicken, put it into a tray, put it in the oven for 45 minutes. That was one of my favorite meals and I just sit there and smash three chicken breasts and be so satiated yeah, you'd definitely be way more satiated than you are without it.

Robby: 59:45

Yep, do you know like you can eat? Weirdly, you can eat way more carbs and stuff, way more dude like. Like I ate a whole pizza yesterday and still had dinner. Yep, do you know what I mean?

Adam: 59:58

You didn't tell me you had dinner after that.

Robby: 1:00:00

No, I had the pizza early. It was like midday. Oh right, yeah, yeah, but you can't do that with like. You eat a lot for lunch and you probably won't have dinner. Yeah, Because you're full and your body doesn't. It's weird that your body doesn't Dude. You don't go to the toilet as much. Your body doesn't process it, but you don't feel bloated. You lose weight. I lost weight. I lost 12 kilos. Yeah, I lost 13.

George: 1:00:27

Yeah, so like the weight comes off. How have you guys put much on since stopping or since coming off? Yeah, I have I put much on since stopping or since coming off. Yeah, I have. I've got seven back on. Yeah, I'll put five or six, but you're gonna like as soon as you start eating carbs. So do you get that almost losing weight? I started, yeah, but you're very thin in the first place, so but see, like okay oh yeah, we, we had a hump.

Adam: 1:00:54

I was in korea at that time, so it was probably about a month in kind of stagnant. We just stayed at the same way in the same week. So that was what was really interesting, because we were doing it day to day with 75 hard. We both were sitting there going I haven't lost anything. I haven't lost anything. I put some on today, I haven't lost anything. And then it took almost a week of just still doing everything the exercise, the diet, everything and then all of a sudden it just started to trickle off again. Yeah, but you do get those up and downs in the process.

George: 1:01:25

I mean, that's with any diet, though, isn't it? It's got to be a lifestyle change. You can't just be the 75 days that you're going to do it and then expect to be ripped for the rest of the year. It's the same with content, too, though. For those of you that are creating content, you need to understand you can't just do 75 days of content and then you're going to blow up and then you just do once a month after that, and you'll still be amazing because you will become irrelevant again or someone else will pass you. That's still doing the 75 pieces of content a week, you know, and consistently over the year. That's who's going to beat you each and every time. That's where I want to get it to eventually. I want it to be at a level where I'm pumping out content every single day, multiple times a day, having a team there to do it for you and with you and all that sort of stuff. You know and I've just seen it how it changes your business and how it changes how you go about doing things. Yeah, you know what I mean.

George: 1:02:20

I think even today, people understand how powerful brand is. They still underestimate how powerful it is if they actually do it every single day, yeah, all the time. It's true, I really do Like you see so much content. The other day I was on Instagram and it's funny. Now I think Instagram's taken a bit of a turn. It's like every video I was flicking on it was almost ad-like. Everyone's just trying to sell you something. It's like, yeah, buy this and you'll get this. Or here's how I got 33,000 followers, here's how I can make you have a six-pack in six days. And that's what all it is. It's a lot of people trying to educate and sell on that platform.

Robby: 1:02:59

But also, I think the algorithm now is heavily pushing towards whatever you watch. Oh, without a doubt. So, like you would be getting hooked on those, you would be consuming those videos. That's right.

George: 1:03:12

I believe that too, because I make those videos too In the sense of educational I don't know if we were speaking about it in the last episode where we don't ask for things. I very rarely ask for anything in a piece of content that I'm making, and the same with this podcast. I very rarely go, hey, buy this product. Now. I think that's I mean other than strategic paid, paid ads. If I'm doing a free piece of content, it's very rare that I'll say, hey, buy this that was the same with me on my podcast.

Adam: 1:03:41

Yeah, we never had advertisers. We never pushed a business consulting course, we didn't do anything. It was just we're making content to make content and we got 58, 59 episodes and we never had an ad, never paid for advertisement, anything. We just were doing it for us, our legacy.

George: 1:04:00

I think it's also nothing wrong with that. Either you are a business You're supposed to sell To ads Of course.

George: 1:04:06

I'm just saying, even from a perspective of doing a piece of content, from a branding perspective and trying to sell something, I've actually done it before. I've done a story where I said for the first five people to get in touch with me, I'm going to give you, I've got a special offer for you, I'm going to give you this. And then I sold them a package and people bought it. I've done a live. I did an Instagram live topic during COVID and I was like cool, I've got this whole policy around how you can combat COVID in your construction company and I said, if anyone is interested in buying that in me sending you this, it's going to cost you 230 bucks or whatever I sold it for. And then I'm sending like 10 packages. Wow, yeah, I was like what the fuck? How do I make something out of nothing? And I just made over a thousand bucks in a space of half an hour. Yeah, couldn't believe it. And that was just once. And imagine you can do that consistently with so many other things you kill it.

Adam: 1:04:54

But that's also where posting content helps, because the social medias will push you because you make so much content. So when you do post that story once off, you're still on the top of everyone's feed, yeah, whereas if I post today because I haven't posted in two weeks on my personal page, it might be um detrimental.

Robby: 1:05:13

Last time I posted was the business fight, yeah but also they do reward you for posting with your post. So if you post once and you haven't posted for two months, that will post, will get more reach than any other post you've done, because they want you to post more. Because the more content they have, the more they can feed people, the more people sell the platform. I also read somewhere the other day that apparently the best, so it will show more people based on how many likes you get, how many shares you get, right, blah, blah. But so you haven't been on. It will show more people. People share your content. It will show more people. People save your content. It will show more people.

Robby: 1:05:49

People share your content off the platform, meaning they click share, they click copy link and they send it to someone who is not on the platform and it brings them on the platform. That's the highest reward because it's bringing people who weren't even on on. You know what I mean. But they do reward you more. Like I've not posted for like five days and then posted and all of a sudden that got three times more views and everything else. It was the same type of video. Yeah, they, they reward you for that.

Adam: 1:06:15

But your performance was better. What do you mean Pizza? Yeah, you spoke better. On camera he was making love to the pizza. Yeah, it was more passion, it was a good pizza review.

Adam: 1:06:24

No, no, I'm not talking about the pizza review but yeah, uh, interestingly enough, I've been doing a lot of renovations lately, so I've been on the tools, I did the beauty salon and then this week we got into my girlfriend's grandmother's house, got it out, the whole bathroom. We're documenting the whole thing and then we're going to edit that down into something. But my passion is cooking. But I'm stuck doing, not stuck. I'm choosing to do 10 to 12 hours of renovation. Yeah, so when I come home I don't want to cook a meal, I'm ordering a pizza. So then I lose what I care about because of the reality of day-to-day and yes, it's an excuse, I'm not saying it's not, but it's just the reality of sometimes, when I'm back home in Melbourne, I want to be doing certain things and that's where my schedule is.

Robby: 1:07:20

But also you, cook to cook, don't cook to eat. Yeah, Generally Like cook because you like the process of cooking. I used to tell people I'm not a big fan of fish and I go fishing, though, and then people would be like you go fishing. I'm like, yeah, and they're like you don't eat fish. I'm like, nah, and they'd be like why do you go fishing? And I'm like do you think I'll go fishing because I'm hungry? Like do you know what I mean? Cook to cook, don't cook to eat. I think you just gotta make it happen like Sunday or something. Find a way to make have a lot of clockwork like this dude, you know what I mean.

George: 1:07:57

This could we could easily not do this oh man, you saw, I was working up until the second. I stepped into this room, you know what I mean. So he comes in. He's like yo, what the fuck we're starting? I'm coming one more One footstep.

Adam: 1:08:13

before you got in you were barking orders and then you're like all right, cool, I'm turning on, yeah.

George: 1:08:19

So yeah, you're right, it takes effort, it takes prioritizing it.

Robby: 1:08:24

Yeah, dude, I was working yesterday. I had to stop what I was doing to go and do that, even the pizza thing. Yeah, that's right, I got to still stop what I'm doing. I had to force Iggy to come out of his way to meet me in South Bank so we could go and I could take 20 minutes out of my day to do this video review.

George: 1:08:39

There's also. It's with anything man Like I now prioritize going to the gym. I'll do that often during business hours. I make it an important meeting because it's something that needs to be done, yeah.

Robby: 1:08:53

Or like date night important meeting, because it's something that needs to be done, didn't you? Or like date night? Yeah, I mean how?

George: 1:08:55

funny, my missus today. She calls me and she's like what? Like, what the fuck? I'm like what she goes. We didn't do breakfast today, like because we scheduled it in every friday. So, yeah, I got busy today I couldn't do it. So I'll remember that next time. But it's funny because it's like no, we scheduled it. We've scheduled it every week and this week I didn't. I couldn't do it this week but, um, you know, it's our weekly catch-up to go through stuff because we get home. Similar I'll get home and it's like cool dinner, bath, the kids watch some tv, go to bed. It's like the same thing every night routine. How was your day? Would you do? What's this? Blah, blah, blah, blah, blah, and it's like yep, cool.

Adam: 1:09:29

so, especially when you go to bed at 8 30 well, well, I've got to go to bed at 8.30.

George: 1:09:33

The kids put me to bed, Then they get themselves sorted. So yeah, fun times. We've got a late month. Tomorrow I've got to make it to the 40th, so it'll be at least 10.30 before.

Adam: 1:09:44

I get to bed. Well, what we used to say on the podcast is what gets scheduled gets done, yeah, so if you don't schedule, it, it won't get done.

George: 1:09:52

And that's another reason why the other day, when I said the other day, a few weeks back, now a couple of months, I've hired a PA and for that exact reason to schedule shit for me and get me in line Like someone called the office today and it's like oh, this person, luke, wants to speak to you. Who is he? I've never heard of him. Oh, it's about this, this and this. You don't get time with me. I don't know who you are like. I know I knew who he was once. It was explained to me, but it was like no, like you've called me up out of the blue, I'm not available. If I was and I had time to talk, yeah, look, no worries, we'll have a quick chat, but no, schedule a time that suits me, or I know what his question was relating. Well, go speak to the team. You don't need to speak to me. That's what they're employed to do. They're the ones that you've got to go through.

Adam: 1:10:34

And that's the hardest transition that you're going to have an encounter in the next 12 months.

George: 1:10:39

It's going to be interesting it's going to be a learning process for me because I haven't done it before, first of all, but also to be just no, no, this is your race, you need to run it.

Adam: 1:10:48

I've just got to watch and cheer well, today I was at one of the businesses and the phone was going off and I was standing next to a team member yeah, and she wasn't in the middle of a service and she just grabbed the phone and answered it and talked. But I could have grabbed the phone and done it, but it's not why I'm there. Yeah, I'm there to help build the business.

Adam: 1:11:08

I'm not there to be because you have part of the business yeah, it's like you say you can't't be the barber, the baker, the florist, the brown and lash technician, you've got to let them do their job and I'll be standing there helping them book in something if they need something, if they want to bounce an idea, I'm there, but I'm not going to be the one answering the phones, not because I'm better than that. Don't get me wrong.

Robby: 1:11:41

I will do it if I have to do it. If she was in a service, I'll be answering that phone. Yeah, but she was available, so I just let it go. Yeah, so here's a question. Looks loaded. I've been thinking about this for like six minutes. I was waiting for you guys to come to me. Um, how long have you wanted to make content? For how long? Yeah, usually he asked you what's on for the next 12 months. He spoke about wanting to make more content. How long have you wanted to do that? Because we've had this conversation.

Adam: 1:12:01

We've had it many times, probably since eight months ago. I think I first hit you up about the cooking content.

Robby: 1:12:07

Now, last week we spoke about having goals on your goals list and not doing it. And it's still being on your goals list and not doing it. And it's still being on your goals list. Yeah, how do I forget? Why do you think you haven't done it yet, lazy?

Adam: 1:12:24

that's it. I'm just lazy but you do other stuff yeah, it seems like it's like what's the most priorit, prioritized thing now, or what do I most need to do now? And content is never the top of that list, but it's always on the list, oh yeah.

Robby: 1:12:41

Yes.

George: 1:12:42

But it's always on the list. It's always on the list, so why is it always if it's not?

Adam: 1:12:45

important. Why is it always on the list? Because it seems like I'm more reactive a lot of the time.

George: 1:12:49

Do you feel pressure to make it? Because that's the thing that everyone has to do these days.

Robby: 1:12:53

So it's I feel like, yeah, I better put it on there.

George: 1:12:55

Yeah, I think there is an element of that too.

Robby: 1:12:57

You sent me a real today. We talk in reels, we have a real relationship. Yeah, dude, we're like, if you look at our convo, it's just real, real, yeah, and it's just reactions, yeah just laughing, no words.

Adam: 1:13:09

and then, every so often there is a why are you gay? Yeah, that's it.

Robby: 1:13:16

You sent me the reel today of the guy saying 2024 businesses because they have to incorporate, they have to become a content creator. Whatever it was they're like what are we doing? Yeah, so you feel pressure to create content.

Adam: 1:13:32

Yes to an essence.

Robby: 1:13:35

Pressure enough to put it on the list, but not pressure enough to do something about it. Yes to an essence. Pressure enough to put it on the list, but not pressure enough to do something about it.

Adam: 1:13:38

Yes.

Robby: 1:13:40

So what are you going to do? Nothing. Don't keep being lazy. Will you set goals for 2025? Yes, will this be on the list? Yes, it's publicly announced there.

Adam: 1:13:55

Yeah, no, yeah no, no, but I need to put a parameter. Is it two videos a week rather than just five in the week, or yeah? So maybe I'll do two pieces of cooking content a week, yeah, or maybe you do a at least this.

Robby: 1:14:10

Yeah, at least minimum. Yeah, right, it's like we need to at least do this. I need to at least make sure that this is the minimum. It's not to say I won't do more, but I'm going to go to the gym at least three days a week. I'm going to eat clean at least five days a week, or record two videos, or cook one dinner, or invite Robbie to every dinner that I cook, whatever it is.

Adam: 1:14:29

Then I'll stop cooking, hold hold the camera.

Robby: 1:14:31

I love you, but I don't love you that much. Come on, man, I'm working on it. Um, but yeah, it's interesting because last week we did talk about we're talking about goals and I looked at my list. I had a goal on there that I hadn't done and been on there for quite some time, like a few years and I'm like, well, how do I keep writing this down? I'm not doing anything about it. And it's funny how like it's funny that you mentioned that as well, george, because, like, sometimes it is external pressures, it's like everyone's doing this and then you feel like you need to fit into these lines. All right, like, let me drive in the middle of the road, like everyone else, in between these two lines. Um, what do you want to do if you're into it?

George: 1:15:20

yeah, yeah, there's no consequence. That's the problem if there was a consequence behind it. So it's cool, you need to create 10 pieces of content in the next week. Oh yeah, okay, you agree to it. Like, cool, I'm gonna do it, no worries. Then day 10, you've done six. Here's a better question what, what, why? Before you say that, oh sorry, go, and then it's like, okay, create 10 pieces of content by this time next week. Yeah, I'm going to cut off both your arms.

Adam: 1:15:48

You're gonna make 10 pieces of content yeah, so we're talking about this last time. But in relation to money, what?

George: 1:15:54

yeah, but but what is it? I think for you to create that content and not be lazy, you need to connect it with a greater purpose to go well, I can understand me doing this because it will get me that. I can understand me doing this because I will get this. And that's how I linked my fitness was like, okay, I don't want to be out of shape, unfit, unhealthy, because then I can be doing this for longer, I can be playing with my kids, for longer I can be up on stage. Like you said, what's the meaning of elite a little while ago.

George: 1:16:26

And it's like I felt that I was contradicting myself when I'm up on stage and saying be a high performer. Yet I'm not a high performer in all aspects of my life, my fitness, for example. In that instance and, as I said, I've never been a beast. I've been, yeah, chubby around the edges, but now it's like no, why don't you be the same as you were, or not better than when you were 25 or 22? And you can still do that, you're still strong, you've still got plenty of energy. So I've linked it to something more or more meaningful to me and then I think, if you can do that, if it's important enough to you, you'll do it. That's all it comes down to so what?

Robby: 1:17:02

why is it? Why is it important to you?

Adam: 1:17:04

see before we go there.

Adam: 1:17:06

Yeah, I think a lot of my ego is getting involved.

Adam: 1:17:10

I think the fact that I'm presenting, cooking, developing recipes for large chains and they're feeding so many people with my recipes, my concepts, my ideas, and then to come back onto social media and post a video that gets two views than me wanting to put it out. So I went to Burger King, hungry Jack's recently in Sydney and presented them with, I think, six menu options and they're putting two onto their menu. So now, yes, it's Burger King or Hungry Jack's, but two of those items are something that I developed and it's being rolled out around the country. Now I went to Taiwan last week and presented 7-Eleven and they're taking on one of those items. They got 6,000 stores in 7-Eleven, that's 6,000 potential new clients every day that are trying my recipes. So then to come back onto social media and get one like with three views or 10 views, that's a kick to my ego. So I'm probably talking myself out of posting because it's about the likes rather than it's about the process and what I love and the passion.

Robby: 1:18:20

Yeah, that's appreciate your honesty, there.

Robby: 1:18:22

I think, I think that bothers a lot of me, but that goes back to what you said before as well Like, if you don't let it get to you when you get 10,000 views and you're like whatever, like anyone, yet you know a, you don't let it get to you when you get 10,000 views and you're like whatever, like even when you get 100 likes cool, or you get three likes cool, like you need to build that level of I'm going to stay here. I'm not going to go here and I'm lifting my hand up really high if you're listening, and I'm not going to go to the bottom either, like I'm not going to let it hit rock bottom when I don't Do. You know what I mean, and I think it's about maintaining that middle section and just knowing. I think people need to play the long game with this. I think people need to say, okay, cool, like, I've made a commitment, I'm going to do a hundred pizza reviews.

Robby: 1:19:05

I've done like fucking five. Right now I'm going to do a hundred. Probably going to put on a lot of weight, it's fine, I'll just do 75 hard at the end, or a water fast, huh, or a water fast or a water fast. I'm just gonna. I've said okay, cool, like before you decide whether this is gonna be a thing or not, don't stop until we've done 100, and I'll do 100. And then I'll say, okay, cool, am I gonna continue to do this or not?

George: 1:19:25

here's the other thing. No one goes to the gym and walks out with six back the next, that moment. Yeah, do you know what I mean? You have to do the reps. That's what it comes down to, and as long as you realize that, like you don't walk into a gym, go cool. I'm going to do an up bicep workout today, or chest. I'm going to do chest and arms and expect to walk out with a six pack.

Robby: 1:19:45

Yeah, I think the difference with gym, though, is like social media's perception. Social media's perception With what? How you look to the public. You post a video and you get a bunch of hate on it.

George: 1:20:00

Hey, how much hate do we get on YouTube? Sick, I love it. Hey guys, I love it. I fucking love speed off that shit, hey.

Robby: 1:20:06

YouTube's the worst platform.

George: 1:20:08

It is the greatest platform I think so.

Robby: 1:20:09

I think it's the great, most powerful platform.

George: 1:20:11

A lot of keyboard warriors on there oh so many I used to think tiktok was like that early days. I don't know if it's like that as much anymore, but yeah, you still get a lot, I still think, yeah, I think tiktok is probably the second worst.

Robby: 1:20:23

Yeah, um like, yeah, facebook, instagram. It's like people are pretty nice, but it's like youtube and the people that hold back did not hold back at all.

Adam: 1:20:35

But you know what Do you think? Because it's more like with Facebook and it's that person. You can't make an alias, whereas on YouTube you can make an alias and TikTok you can make an alias.

Robby: 1:20:46

Yeah, because then you jump on platforms like Reddit and no one's I might be the only person who has my full name on Reddit yeah, everyone else is like NinjaStar478. And you're like who's this guy? And they can unleash. And they unleash on everyone. Dude, that's great. That's a great observation that you make.

Robby: 1:21:05

You might be right, but, yeah, youtube, they hit you pretty hard, they don't care. But once you get hit a few times, you're just like whatever it is, what it is, whatever man like. You know what I mean. It doesn't, um, it doesn't bother you as much. But even with this dude, we're posting full episodes at the start and getting like six views and people even you said it, your dad said it the other day he's like oh, oh, the content's great, but you guys don't get many views. And it's like we've made this commitment to do a minimum of X and it's like we're not going to stop until we get there, regardless of what happens in between. Do you know what I mean? As long as we can see that in the long enough trajectory that we're headed in the right direction, like okay, it is increasing, we're getting more reach, we're moving upward, that's the goal.

Adam: 1:21:58

But even like Andy Frazella, he was like I got nothing before episode 107 of the MFCEO. That took him two years to create that, yeah, but it took to 107 and that one just clicked and boom. He was one of the best business podcasts for four or five years in a row. Yeah, still one of the world's top podcasts.

Robby: 1:22:19

Even Hulmozy says it as well. He's got a top 10 business podcast. He goes first six years posting three times a week nothing. And he has some top stock there as well.

George: 1:22:29

Yeah, he's like it might be better content it might be better content back then, go back.

Robby: 1:22:35

Yeah, be better content. It might be better content back then. Yeah, go back. Yeah, he's like it might be better content than what I'm putting out now and he just wants more viewers. So, yeah, potentially that's a. That's a great bait piece. I didn't go back. Yeah, I might, um, but like six years non-stop content three times a week, nothing never missed. Boom, boom, consistency, consistency, consistency.

George: 1:22:51

And then you look like an overnight sensation yeah, that isn't that the case with so many things, though.

Robby: 1:22:56

So many things.

George: 1:22:57

So people look at you oh, it must be nice to be in the position you're in, like dude. It took me 10 years to get into this position. You know what I mean. And they don't see the work it's like-.

George: 1:23:04

You weren't there at 9pm when we recorded the session because we knew that if we don't get this in, that's right it's like everyone who was saying it everyone, everyone loves, everyone wants the results, but no one's willing to put in the work, no one loves the work it took to get it yeah, yeah, I think it was um jimmy car he's.

Robby: 1:23:24

Yeah, it was. I think it was everyone. Everyone would love to be you.

Adam: 1:23:27

No one would love to do what you did, to be, or something along those lines it's like me working 100 hours as an apprentice and then or I was working 80 hours as an apprentice and then, or I was working 80 hours as an apprentice and then doing a stage which is working for free at fine dining restaurants just to build my skills, and now that I've flown around the world as a chef, people are like, oh, you just cook and you get flown around the world. Yeah, it's that, it must be nice. Yeah, it must be nice. I was like, yeah, but also I fly. Like my Saudi Arabia trip this year it took me 23 hours to get there. I left Sunday, I got there Monday at 10 am. Their time Started work at 12 on Monday, did Monday, tuesday, wednesday, thursday, flew out Thursday night and back here on Friday on another 24-hour transit. That's like 48 hours for three days, three and a half days in a country.

Robby: 1:24:20

Yeah.

Adam: 1:24:21

Yeah, that's a lot. Yeah, oh, it must be great. Yeah, yeah, but that happened in Taiwan as well. Like I was there for four days. It took me 14 hours each way Must be great, but it was fun, don't get me wrong. We presented to like 18,000 different sites. That was cool, that was an experience. And getting picked up by the importer, you know, treated like a rock star, and then getting dropped off every night after having great dinners, that was fun. But all the work leading up to that for the past 18 years, or 20 years, of my journey in the hospitality world led up to this point. That's right that's right.

George: 1:24:57

So 12 months time you're back on the podcast again. Yeah, your brand's gonna blow up. You're gonna have lots more content that we can uh, we can show and share, and never I don't know your name. Yeah, by that stage then, um, yeah, I think it's. It'll be a good little kick up the ass, this episode, for you. I hope so, just to get in the mood for it, and then also it may inspire other goals to come to fruition as well, as a result of you just doing this one thing here. You've been putting it off for so many years and I think it feels good when you tick off some of those items.

Robby: 1:25:30

Yeah, also, maybe you don't have to do the, maybe you still have to be cooking.

George: 1:25:35

Yeah, also, maybe you don't have to do the, maybe you still have to be cooking. Yeah, it could be anything, dude, like as you said, like posting your journey of going on your cooking adventure. That could be. That would be interesting in itself, yeah. So, dude, I'm at 24-hour transit, I've got to go here, got to here, spending three days in Saudi, and then you could take some photos. You could take stories Like look at this shit that I just cook, like how good is this?

Adam: 1:25:58

yeah, you know you don't have to show the process, but even just the journey of doing what you're doing, I think could be pretty cool. So yeah, I think so too. And, to be honest as well, on the drive here I was like what's this podcast going to be about? Are we going to talk about life business? What direction are we going to go? Spiritual didn't you get the show notes?

Robby: 1:26:10

you didn't send it to him from the calendar missed. Didn't send it to him missed everything did you sign your agreement before you sat down?

Adam: 1:26:17

no english that's a good one. I like that, uh, yeah. So then it was definitely a reflective point before I even got here like what are we going to go into? What are we going to dive into? Like yeah and um, yeah, I think it will be a kick in the butt. That's good, good, that's good man.

George: 1:26:34

I'm glad I hope. Look, as much as we want this to be meaningful for anyone that's listening and watching, we also want it to be a positive experience for our guests as well, and I think you being on this podcast for the second time the first person to have done that in our Million Dollar Days podcast history is testament to the fact that we respect you and what you're doing and how you're going about things and really the type of person that we want on the show, but also that can provide a bit of inspiration and insight to everyone else as well, because it's something that hasn't come easy and we don't want to just get people that are overnight successes or have the silver spoon given to them and everything's really easy for them, and I don't think that that at the end of your life, I don't think that that is going to tell a great story. You know what I mean when you're sitting there and say you have to tell the story of your life on your deathbed, you're not going to talk about how easy it was. Every single moment of every single day. That's going to be a boring story. You're going to go. You know what. You know what this one time I had to fly to Saudi and it took me 38 hours in transit and then I had to do this, and then I had to do this, and then I had to do this. But you know what? I did it all and I came back and then we did this, and then we did that.

George: 1:27:43

The trials and tribulations in your life is going to be what's difficult things at the moment. Embrace them. It's part of your journey. It's part of the celebration. It's not supposed to be easy, it's supposed to be difficult, because that's what tells a great story at the end of the day. So thanks for coming down again today, mate. We really appreciate you being here. Thanks for having me, and I'm definitely looking forward to the next session that we get to sit down and see how far you've come. It probably lets me back on I'll look so yeah

Robby: 1:28:19

yeah, it's gonna cost you a few dinners, maybe a few pizza reviews also also. Look, I'm always out of pizza, but for the people who are now gonna watch your content, content, yeah. Where can they tune in?

Adam: 1:28:37

The main one's Instagram for me. I do have a YouTube channel, but I've only got two long form videos on there. It's how to make pastas.

George: 1:28:44

I like pasta yeah.

Adam: 1:28:46

I was actually shot really well, but I shot it myself.

Robby: 1:28:49

Pasta reviews. Could do pasta reviews we?

George: 1:28:51

could do pasta reviews. Do pasta reviews, do steak reviews? We could do pasta reviews. We could do pasta reviews. We could do pasta reviews. We could do steak reviews. You guys are off the meat carnival diet Also.

Robby: 1:28:56

Also, I'll add you don't know who's watching Like you don't know. I can't count how many times now it's actually happened a few times. But the other day I got a message from someone and they said hey, man, how you doing Blah, blah, blah. And I was thinking this is I haven't spoken to you in ages. I was like yeah, good yourself, they're like you're good. Hey, I just wanted to let you know, are you still doing the carnival diet? And I was like no, I'm not. And they're like dude, you changed my life. And I was like what do you diet? And now they're not ill anymore, wow. And I was like and that's not. I didn't make the carnival diet, yeah, but just the fact that I publicly went and said hey, I'm looking, look at me, eat meat. Someone watched it and it just prompted them to go and look into it. And they're like I just wanted to let you know, man, my life's completely changed, blah, blah. And it's all because I saw your post and I was like fuck, like, how do you stop now?

Robby: 1:29:57

that's right like that was not. I never didn't make it for that, I didn't do it for anything but like just the fact that, oh yeah, people saw me lose weight publicly and they're like, hey, man, you've inspired me, I'm now gonna hire a personal trainer, blah, blah. You're like, oh, that's fucking cool, dude. Yeah, like it's so cool to be able to have that impact and you just you don't know who's watching yeah, you don't know who's watching and it only takes one and it's all worth it.

Robby: 1:30:20

Do you know what I mean, of course, and then everything from there is like it's all upside yeah absolutely so it's great when you hear the wins and ignore the youtube comments honestly, if we're weighing up the comments, there be way more worse comments, but you know what you should do.

Adam: 1:30:37

You should do an episode just reading out the comments, the bad ones.

Robby: 1:30:40

Yeah, yeah, all right.

Adam: 1:30:41

And then reviewing the bad comments. Yeah, you know what? That wasn't actually that bad. You should have gone harder.

George: 1:30:48

I like that idea. Yeah, we want to do that. I like that yeah. Call out the people, whenever I get I'll get bad comments or negative comments on some of the ads and as soon as we get a screenshot of them and send them to you it's just so funny I get fired up. One guy's like this is the worst ad I've ever seen in my life. Please delete it, or delete me from your contacts or stop targeting me. I'm like send more.

Robby: 1:31:10

Send in more, build that engagement, dude. Also, how many people have like messaged us separately and we were sharing and we're like, hey man, like hey guys, I love dude. I got off a call today and the guy, hey man, big fan of the podcast, like keep it going. I'm like cheers, like how many messages have we got saying, hey man, like that thing, you taught this thing.

George: 1:31:37

I don't know who's watching and um, yeah whose life you will change and it could even be your own. Yeah, it'll definitely be your own. That's it. I dropped this mic, but it's still expensive and we need to use it for the next episode.

Adam: 1:31:49

Yeah, don't do that well, that's it, they say, you know? Uh, the teachers learn more than the students most of the time you do.

Robby: 1:31:56

You do you fall to a new level of mastery when you have to teach people what you know, and one of the things we always try to teach people on this podcast is actually how to subscribe. How do you do that? Well, you click the big red button at the top right hand corner, isn't it so where it? Is I'm pretty sure, if you're looking on that camera, well, that camera, that one would be that one top right hand corner.

George: 1:32:16

Yeah, big red button. I've never heard that before. That sounds a weird. That's like a weird place now, like you know what I?

Robby: 1:32:20

um, I want to thank everyone who subscribed recently. Our subscribers have grown immensely in the last sort of 90 days. Appreciate it? Uh, we do appreciate it. We appreciate everyone who listens. We appreciate everyone who listens regularly. And, george, I sent you a photo a couple of hours ago. What was it? I think it was a screenshot or something and I said look proof. Oh, what was it? It was of a yacht. Yeah, who sent it to me? Your mom? Yeah, so share this with your mother, just like I share it with my mother. That's right, she sends me photos of yachts.

Robby: 1:32:55

She walks past the yacht and she's like that's my boy, she sends me yachts now. So send this to your mum. So your mum sends you yachts, and that's it. Anything else you'd like to add?

George: 1:33:06

I hope you're having a million dollar day.

Robby: 1:33:09

Adam, did you give them where they can follow you? What's your Instagram handle?

Adam: 1:33:12

Just Adam Cazale official.

Robby: 1:33:14

Adam Cazale A-D-A-M-K-H-A-Z-A-L Official. If you don't know how to spell official, get off Instagram. Thanks for watching, guys.

Adam: 1:33:23

Thanks guys, we'll catch you next week.

Robby: 1:33:25

Thank you.