Million Dollar Days

The Real Reasons To Choose Entrepreneurship

Robby Choucair and George Passas Season 1 Episode 86

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Remember that feeling when you first unlocked the door to your own business? That mix of excitement, anticipation, and sheer possibility before reality delivered its first punch to the face? We capture that entrepreneurial spark in this raw, honest conversation about why we choose the path of business ownership when employment offers a safer, more predictable journey. 

Beyond the standard "be your own boss" talking points, we dig into the psychological rewards that keep entrepreneurs going through the darkest days. The visceral thrill of winning – whether it's landing a major contract, watching an employee grow, or creating a solution that transforms a client's situation. That "fist pump" feeling becomes addictive, propelling you through challenges that would break most people.

We confront the tough question head-on: could you make more money, have more time, and experience less stress as an employee? For many entrepreneurs, the surprising answer might be yes. Yet we still choose this path because entrepreneurship stretches us in ways employment never could. The crucible of ownership forges character through pressure that "having a job" simply cannot replicate. As one of us confesses: "I don't know anyone who goes into business and comes out saying, 'That was easy. That didn't change my life at all.'"

The emotional rollercoaster is real – from feeling on top of the world to wanting to "burn the whole house down" within 48 hours. While employees can "put their cup down" at day's end, business owners carry that weight constantly. Yet it's precisely this pressure that creates the resilience, creativity, and deep satisfaction that no paycheck can provide.

Ready to explore the entrepreneurial mindset? Join our growing community where we share honest insights about business ownership, leadership, and the technologies transforming our future. Subscribe now for weekly conversations that will challenge your thinking and fuel your ambition.


Robby:

Fuck, I had a very cool thing I was going to start it off with, and I can't remember what it is now.

George:

Do you want to wait two seconds, or will we just talk? What's that thing, Dude?

Robby:

I had it.

George:

It's gone. It's gone, gone skis. You'll probably remember it halfway through.

Robby:

I'll tell you when I do. It's so far gone. You know when a thought falls in your mind oh yeah, it happens to me all the time and you're like man, it was right there and now it slipped through my fingers. Happens all the time, and now it's gone. It was right there and now it slipped through my fingers. Happens all the time. And now it's gone and I can't even like I was close.

George:

Do you find that that's because you've got so much going on in your mind at one given time or at any given time? Because I feel like that a lot. Lately Over the last six months, I felt that there's a million things running through my head, yeah, but do you almost remember something and forget it? Oh, like as in, there'll be something that I'm doing or I was about to say and it'll slip through my mind. You know, when you walk into a room and it's like, oh, I was going to say something, then you forget and you walk back out. There is something along those lines, there's a name for it. When that happens, it's dementia, touch wood.

Robby:

Don't say that it's um. I think we're talking about two different types of forget, but okay, you know when you're like this thing, um like on the tip of your tongue and then it's like you're about to remember someone's name, for example, and you're like it's gone I can't remember your name. It's gone, like you know what I mean. And then there's like what did I come into this room for? Because I've got no idea.

Robby:

And then you leave, and then you go sit down and then there's like what did I come into this room for? I got no idea. And then you leave, and then you go sit down and then you realize why you're in the room. Cause there was something. You know what I mean and I think they're kind of different, but yeah, I had something. I remember that I was like I can't wait to kick off the podcast with this.

George:

Yeah. And it's gone into the, into the abyss? Yeah, then we'll have to pause. Do the intro again, cut it, get your team to work their magic and put it at the start. Or we can just pretend like we're starting again when you remember yeah, and be like welcome back to episode.

Robby:

Or just pretend like I just said it and be like ah you know what I mean.

George:

So I remember the first day I walked into my office which one? Not this one, my old office. So the first time I moved in and I was really excited, really pumped. I remember the first day of my business working in it, really excited at the prospect, just pumped. The opportunities ahead hadn't been punched in the face.

George:

And we often talk on this show about how we can improve our businesses and strategies, techniques, people, whatever it might be. We talk about a whole range of things, but something we haven't ever spoken about is the good things about running a business, like the advantages of running a business, the fun part about running a business, why you get up out of bed every single day to go through the grind and have the wins, have the challenges, and I wanted to talk to that, about that with you today. So why do you do it? I think I like winning a lot. To me it's, there's a level of that. I love winning and the sensation I get from that.

George:

Like I see there's a lot of hard work to get the wins and when we get them, that's a real fist pump moment for me. And there's heaps of wins there too. It's not just personal wins in the sense that we won that $3 million job. We've made X amount of money on this project. It's not just those wins. I like seeing wins when my employees win. I like seeing when they have fist pump moments and seeing them do really good, Like I've got, I reckon, three of my guys on site at the moment. Over the last six to eight weeks have been working really, really hard and that to me is a fist pump moment. They're working hard, they're digging deep, they're like you know. Sometimes they've been there till eight o'clock and then back at it 7 am the next morning and there's no complaining.

Robby:

No, it's not slave labor, no, it's 10 hours, is it? Yeah, you can't be back with him, that'll be right. That'll be right, it's character building. Eight to seven is 11 hours.

George:

It's character building, that'll be good. So, yeah, but regardless, right, it's them going above. Say you're going to fire people. You have to because you're reducing, you're going to try to keep those people as long as humanly possible. Say it's really good times. Hey, let's share the love. You get a bonus, you get this, you get this. The other day I actually I don't know if I should say this I rewarded an employee with a particular bonus. I said here thank you for your efforts, here you go. And he appreciated that. Now he would have appreciated that gesture of what I did for him, more than a 10K bonus, like on his salary, I believe, because it showed I didn't have to do it. It wasn't like the scheduled time at the end of the financial year or end of their review period, it was like just random. Hey, you've been working hard, well done, here you go.

Robby:

So it wasn't a financial.

George:

Oh no, I did purchase something for him, but it wasn't yeah yeah, so it was a gift in that regard but you know I liked I've done that with other employees too Like I like giving them little wins along the way and seeing them progress and seeing them have that. What's the word I'm looking for now? Acknowledgements, like acknowledging their efforts too. I like doing that and celebrating what they've done and their achievements in that. So I'm really big on that. I love seeing their wins. I like seeing my clients win. I love it.

George:

You know, sometimes on projects we might save a bit of money for a client and we give that back. We could very easily not I could very easily fudge the figures and keep that money. I said hey, hey, you know what. We've saved you $30,000 here. Here's a cut. Or we've saved a bit of money on this, have some back. I love seeing those wins too and seeing how happy they are or resolving a problem for them. We've had that on site too. Some of the site guys again looking at a situation this is the issue. They came up with a solution clients over the moon. So yeah, I think that's my core reason the winning aspect of business. I really love that.

Robby:

You just mentioned employees and clients. If you could have a business without employees and without clients, would you do it?

George:

Isn't anyone that purchases from you a client, though, regardless of you having a relationship with them?

Robby:

Yeah, but like imagine you had an automated like, for example, the amount you and I work with a client is very different to how much an e-commerce store works. That's right, Like.

George:

Amazon, for example. Yeah, like Amazon. Like, am I a client of Amazon? I'd say yes.

Robby:

Yeah, yeah, to a degree. How often do you speak to Jeff? I just got off the phone with him. Do you know what I mean? Do you know what I mean? Yeah, I know what you mean. Their level of client, that's when it's like it goes from client to customer.

George:

Because you come in, it's transactional and you're out.

Robby:

You're there for a purpose, you buy something, you might have returns, you might have feedback, blah, blah, blah, but no one sits there. Jeff's not here anymore. Yeah, do you know what I mean?

George:

Yeah, it's not right, do you understand? Yeah?

Robby:

would you prefer that?

George:

I, I, I like, yeah, I I don't know if I, yeah, there's a level, I still look. Human connection, I still enjoy, I enjoy that. So okay, let me frame it.

Robby:

If you could make it the exact same amount of money. Yeah, in the exact same way, without having to deal with people on either side. Yeah, would you do it.

George:

Yes, I would yeah, I don't know if you would.

Robby:

I would do, without a doubt I'm, without a doubt, in the world.

George:

I'm trying to do it the second, I figure out how robots can build my. Build some houses, we'll be set. Yeah, it's like.

Robby:

Yes, yes, I would, without a doubt there's a saying I don't know who it is, someone old and famous and they said business would be perfect if we didn't have to deal with clients or employees. Do you know what I mean? But it's like most businesses there is no business without clients. That's right. Do you know what I mean? That's right. But yeah, so you're a people person, huh, I enjoy people.

George:

Yes, I enjoy them. That makes one of us. I think you have to, because in my role and what I do, I just deal with people all day. Every day I make a hundred phone. I make or receive a hundred phone calls a day. There's emails back and forth. You know, thank God for chat, jpt to respond to some of these emails and texts and whatnot. But it's yeah for me. I enjoy that aspect of it. How many emails do you?

Robby:

send a day. Oh, it really depends what I'm doing on a particular task, but or a week on a month, like if you were to like, try and average it out because you know.

George:

I reckon they'd be close to maybe at least say on it on an on an average day would be 40 to 50 cent yeah.

Robby:

Yeah, serious.

George:

Yeah, yeah. There's a lot of transactions yeah, there's a lot, and if I'm doing a tender or if I'm working on that, it could be 70 plus.

Robby:

Is your inbox ever?

George:

empty. Oh, never, never. There's no greater feeling than having an empty inbox. Oh yeah, without a doubt. When we flew to the States, I spent 10 hours clearing my emails, not 10 hours. I spent a good part of the flight, a good eight-hour chunk, just on my laptop, connected to the Wi-Fi, responding to old emails, just clearing everything, filing it, getting rid of it all. I get so many throughout the day. I haven't checked my emails all day today.

Robby:

Nothing in my inbox.

George:

Mine goes for days Makes me happy and I'm actually quite organized as well as in. I file everything in its own folder too. But we're not talking about emails. We're talking about things we like, about business. You don't like emails. No, I don't love them. Once I get Julia on board to start getting my email sorted and for those of you that don't know, she is going to be my AI agent that Robbie's developing for me. But I've got some other things that I like. Winning is probably the core reason why I get up and come to work every single day. I like seeing. In the construction business we get to see the fruits of our labor, so we actually get to build something and you see the end product at the end of the day. So I do like that as well.

Robby:

The satisfaction of completion yeah.

George:

You can always like. You can have a sense of pride in what you're doing there. I think a lot of people can do that too. It depends on their niche.

Robby:

So do you still get? I't obviously like so, not from a company aspect, but from a I manage this project aspect. Is there a sense of pride of that?

George:

oh, without for the individual.

George:

You're saying for me, the individual, yeah, for sure yeah for sure, like I remember when I was an employee at other companies like I still there's a freeway control center on the front on the Peninsular Link freeway. It's like every time we drive past it, dad built that, I built that. You know what I mean, and I was an employee back then. It wasn't my company, I worked for Abbey Group and you know I still drive by. I worked on that job In the city. I would go past one. I used to work multiplex on this job. It's like it's almost ingrained in every builder or every tradie's DNA to say that, oh, I built that house, I did that, I did that.

Robby:

I worked on that. It's the same, so real estate's the same. Sold a house? Yeah, yeah, I could imagine it would be. It'd be like you know, I knew that guy, I and you're yeah, I don't know. It's interesting because you don't have a very high level of hands-on-ness.

George:

Myself Any builder?

Robby:

Yeah, it depends it depends on how they operate. I'd say a cheapy-turned-builder, but most builders wouldn't, shouldn't, you could say? Someone told me their job is to manage the build digging process.

George:

Manage the building process.

Robby:

yeah, yeah, so you still get the level of satisfaction from it.

George:

Yeah, without a doubt. Without a doubt, I mean, even as a builder. You're still so ingrained in that process, from the tendering, from the delivery, from a whole range of things.

Robby:

Yeah, it's bringing something into existence.

George:

Yeah, so I like that aspect of it too. I like seeing the bank account go up, so I like money. That's another core reason why I started a business was to make money, and I enjoy that part of it too.

Robby:

What else is a positive of?

George:

business. For you, there's generally three things. Why do you start a business? I say this on stage too Most of the time, for people, it's more time, more money, more freedom. They're the big three things that they really want to get. That's why I want to start my own, be my own boss, without shutting that down time. We work stupid hours. What time is it now? It's 10 past 8 and we're in the podcast studio. Pm, pm. Just to clarify, we're in the podcast studio doing this because we're committed to giving you guys episodes week in, week out. But aside from that, this is going to air Monday. Yeah, no, fucking around.

George:

Aside from that, we're here late anyway, like we work. This morning I was in the office at 5.30am. I was just up. I woke up early and I was like I'm going to sit at home, I'll just come to the office. We work hard and you say, oh, more time. But yeah, for example, today I took off as in. I went to a training program. I was in the office in the morning, left at eight o'clock gone. But I can do that. I didn't have to ask for annual leave, I didn't have to get permission from the boss, I didn't have to do anything. I just made the decision that I'm going to go Next Friday. If I want to take it off, I'm going to take Friday off. If I want to come in late, one day I'm going to come in late. I'm going to take the kids to school or pick them up from school or go to football training. I'll do my son's football training. I have the flexibility to do whatever I want within reason. Can't take six months off yet, but one day. So I do like that.

Robby:

Yeah, it's a different set of rules. Yes, yeah, there's still rules in place. There's still rules. You can't just disappear. You can't just switch off. Yeah, you can't, like you can't just switch off for two weeks. It's like that's gone.

George:

For me, I actually quite like the holiday period over summer because the whole industry shuts down, so it's like three weeks there where no one's calling you not trades, not suppliers, not clients, not employees and it's actually a time where I get to switch off, which is why I quite like that period there, whereas when we went to Vegas a few months back, it feels like a long time ago, doesn't it? Lots happened, yeah, it wasn't that long ago.

George:

No, no, but when we went, it was for me particularly. I don't know what it was like for you. My mind there was a good part of my mind still here because I just kept getting phone calls. This is happening. This is happening. This person isn't rocking up.

Robby:

Yeah, you seemed like you were still here. It was annoying. It was irritating that I didn't that there were things going on that I couldn't do that. Yeah, I'll tell you what I liked, though. I liked the fact that the time zone was so different. Yeah, that you were behind. Like in europe, if you wake up, I would wake up at 4 am, and it was already the middle of the day in australia, so I'd wake up before you, my phone's blowing up there's a whole bunch of shit happening I'm like cool, I gotta catch up.

Robby:

Yeah, in the us I could wake up at eight and no one's on, and I've, yeah, and I've got six hours until my phone starts.

George:

Yeah.

Robby:

And I liked that aspect. The downside was you could be out to dinner and your phone's popping.

George:

Yeah.

Robby:

Because it's like middle of the day in Australia.

George:

Yeah, that's right. We were working at midnight and 11 to 1. Yeah, we were doing some calls and emails and shit like that.

Robby:

But it's, I liked that aspect in the sense of you could wake up and it was still quiet. Yeah.

George:

They're some of the main ones that I definitely like. We spoke money, time and freedom. The freedom comes at a later stage as well. I think when you first start, you really got to grind. I think there's got to be a level of enjoying the grind too. I like hard work. I've never been opposed to hard work. Have you felt about that? Be it physical or mental?

Robby:

I don't, or mental I don't. I'm trying to word it in a way that it doesn't sound what's the word for like? When something sounds like something, everyone would say Cliché, cliché, so it doesn't sound cliché. I've never been, I guess I've never had a negative association to that. Like I'm always willing to do whatever. Roll up the sleeves, yeah, like even when I was working in Mercedes, I would work. I used to work seven till seven at Mercedes.

George:

Yeah.

Robby:

Yeah, it used to be the first thing and last one to leave. I used to work similar in real estate.

George:

I think there's a level, there's a good. Having that good work ethic is, I think it's important.

Robby:

Yeah, I'll tell you what I've started doing recently as well. I don't stay back as much anymore now I just I feel like, like man, I stayed back every single night. I don't feel like I've got anything done and it's like you know what Come 6, 6.30, I'm going to start leaving. I can just get out PM.

George:

Yeah, so that's quite late too, though.

Robby:

My whole team works till 6.

George:

What time do you?

Robby:

start Just depends. 8.30 is latest. Yeah, should be in by 8.30. Not in by 8.30, what do you do? But sometimes I'm here early, you've seen it. Sometimes I'm here earlier, it just depends, depends how I'm sleeping as well.

George:

That's a big part of it. See, I find lately I'll go home and I'll watch TV, for example, but I'm like I'm falling asleep on the couch.

Robby:

Yeah, see, I'm not man, I can't do that. Yesterday it was 11.20 and I'm wide awake and I'm like man, I need to fucking sleep. Do you know what I mean? And then I'll sleep in. Yeah, I slept in this morning, so I slept in. It's still 8 o'clock or just after 8. Yeah.

George:

I think the reason why I'm so tired at nighttime is because I get up so early. This morning I was actually. I saw my phone. I was like 4.30. I'm like fuck, it's still pretty early. But then I was awake so I tried to sleep for another half hour. But you know when you're kind of still awake.

Robby:

No, I can't do that. I don't know. I've never been able to relate to anyone. This is yeah. I'm in a deep sleep. I go out, yeah, Especially like when I've just woken up. I can go out for another two hours every single time. Yeah.

George:

Easily, yeah, so I just come to work and that's why I think I get tired at nighttime and want to go to bed nice and early. But yeah, I enjoy it. I enjoy coming to bed to work early because for me it's a real quiet time like that six to 7, 7.30 or 5.30 to 7, 7.30 is pretty quiet because I don't get bothered on phones or anything like that. I can just work, do my emails, do whatever I need to do on the computer and into it. But yeah, I enjoy. For example, now I'm not doing physical work but I've got some reports that are just doing my head in and real time consuming stuff like dotting the I's, crossing the T's, looking at numbers, and. But it feels good when I've done the work, like when I've done, I'm like, oh okay, great Done, that's finished.

George:

So I have a little satisfaction there too.

Robby:

I didn't get it from any From any task. Yeah, Not from any task. Yeah, Not from that kind of work. I like I feel good when I get a whole bunch of shit done. Yeah, Take a bunch of shit off a checklist, Um, but everything you mentioned. So you mentioned some level of freedom, time, money, people winning winning.

George:

Uh, there's one other thing I like yeah, like doing things, finding something new, like doing something better. I enjoy that what do you? Mean. So it could be a new software, could be new program, could be ai how I can introduce things to make to streamline the business.

Robby:

I enjoy that as well so like a level of it's still kind of winning I. I enjoy that as well.

George:

So like a level of it's still kind of winning. I kind of see that as winning as well. Like getting that competitive advantage. How do I beat my opponent? Like what do I need to do? What things need to happen in the organization to operate better? Like I was using this software this morning. I'm like fuck, this thing's good, Like it just-. This thing that I'm using used to be paper-based. It used to be sit down, fill out the form, file it in a folder, put it in your car, put it in a side office, pull the folder out, do it again. It used to be like that. I was just thinking this has made life so much easier having this software. Give him a plug. Give him a plug. We had him on the show the other day Bill Pass, Bill Pass. I him a plug.

Robby:

Give him a plug. We had him on the show the other day. Bill Pass, bill Pass I was using it.

George:

Shout out to Matt yeah, I was using it this morning and I was like this is actually a really good software because I don't have to do all of these things that we used to do, and I'm doing it from my desk here whilst the construction site's operating.

Robby:

Hey, matt, if you clip that, you can make a video, an ad, and we'll send you the invoice. Yeah, there we go, that's going to make a good ad. There you go, so it's a good tool.

George:

It's a good tool, and that's just one. That's just one of many tools that we use. The other day you came in the office I like discussing ideas, I like having business minds together and you came in the office and you saw me standing at my filing cabinet and I was putting paper in the filing cabinet and you looked at me and you go what the fuck are you doing? That's exactly what I said. You looked at me. I said what the fuck are you doing? I was upset. I was like filing yeah, that's my favorite part of the work, putting shit away.

George:

He goes why'd you do that? He goes why do you print? And I couldn't give you the answer and I'm like you know what? You're completely right, because I've got a printer. Because I've got a printer, it's a big one, paid for it Can't just not a grand, just like cutting down trees using paper, no. So I was filing it, thinking there's got to be a better way than this. This is how I've done it for the last 10 years Doesn't mean this is how it needs to be done for the next 10. Why are we printing invoices every single month? Why isn't there a digital way to do what I'm doing? Right?

Robby:

now there's also the aspect of sometimes something doesn't bug you enough.

George:

Yes, but do you know why it has bugged me now? Because I kept bringing it up. Not that it's because my PA has been away for three to six, say. A good portion of the year has been away for reasons outside of this conversation, but she's been away, which meant I had to pick up the slack in that area. So I've had to process a lot of invoices, I've had to file and copy, and all the shit that I've employed someone to do I had to do myself and it took up too much of my time and it was actually.

George:

It's irritating me, which is good, because then it forced me to then call up the software supplier and said I need to have a meeting with you. Oh, so did you change? Yeah, I haven't changed, but I've had the conversation with them. So I had a meeting on Tuesday and I said this is, show me, because I've got a server-based version of the software. They've got a cloud-based one. Now I'm like okay, this is my issue, I don't want to do this. What's your solution? And they're like oh, okay, and like okay, great, we have a feature now where people email all the invoices to an email account and they get automatically uploaded into the system.

George:

You just have to code them where they need to go sick. So it's like just set up a forwarding address, it's exactly, it's all it is. I'm going to set up and say invoices at pascon, for example, and then all the invoices go there. My pa can still code it to the project that it has to go to, and then you do a workflow. Then the workflow goes to her, to the relevant administrator or project manager. They code it to the cost. Code Done, don't have to print anything, don't have to file anything. It's all there in the system. Pull up the report Away, you go.

Robby:

How many trees are going to be saved? It's all there in the system.

George:

Pull up the report Away you go. How many trees are?

Robby:

going to be saved. It's sad. It's sad.

George:

Not a fan, so yeah, but again there's that level of change. So I've got to go through that, I've got to learn a new system, I've got to do this, I've got to do this, yeah, but good, yeah, and there's an expense with thousand dollars.

Robby:

Imagine how many trees I could buy with that by the trees, that's it. But thirteen thousand dollars, yeah, that's a lot.

George:

It's a fucking lot of money, yeah I wanted to punch her in the face. A year, no, once off, oh okay. And then there's an annual fee, thereafter, uh sorry, a quarterly fee, which I pay the quarterly fee anyway.

Robby:

Now what's the thirteen thousand for?

George:

for that plug plug-in, are you serious? Yeah, yeah, this particular company and I'm not giving them a shout out, even though I like their product, that's a lot, man, it is, it is. But again, industry leading yeah, that's what you're doing, yeah, that's right of. Actually, there are others, but people that love it, love it, and I'm one of those people, fair enough. So, yeah, I like the discussions with other people. I like seeing people. I like seeing other people win. I like seeing other builders win. Yeah, they might think, oh, it's your competition. No, I love seeing other people win. Yeah, but go out there and crush it, man. Well done, good on ya. So I've got to push back.

Robby:

Everything you mentioned can be done as an employee.

George:

Yes, I reckon I can make more money here, though.

Robby:

You reckon there's no employee that earns more than you?

George:

No, there probably is a CEO Google makes about $200 million a year. Yeah, but just wait, just wait.

Robby:

He's a smart guy. He'll probably work very hard, I've got no doubt.

George:

Yeah, but you're talking about the 1% of the 1% in that space too. Yeah, you know what I mean. So it's hard to compare yourself to that as well. But, generally speaking, in our realm of where we're at, like I know, okay, I'm glad you brought that up. I know I could make a phone call tomorrow and get a very well-paid job, a very well when I talk well-paid, I could get a job. Half a million dollars a year, yeah, I'm confident on that thereabouts. I'm confident on that thereabouts, and it's never occurred to me to go and make that phone call because I know I'm going to make more here.

Robby:

Yeah, I'm not saying why. I guess what I'm challenging is okay, you said all these things, you could do almost all of those things, and I would almost go and argue and say most people in businesses would probably make more employees. Say that again, a lot of people in business would probably make more if they were an employee. Yeah, sometimes. Don't know what I mean.

George:

Yes, especially, I find, because a lot of them don't have the tools they think they do. They're probably really good number two, number three in the business, but then when they go out and do it themselves, not as good.

Robby:

Yeah, oh yeah, they're a skilled craftsman. Yes, slash woman craftsmen slash women, but they aren't business savvy and no one teaches you that. No one teaches that In any industry. No, no one teaches that.

George:

I couldn't agree more. Even if you go and do a business course and all that sort of shit and MBAs, it doesn't teach you that. It doesn't teach you that you learn stuff through going through the process, unless you have like a mental day, one that literally shows you everything.

Robby:

That's what I would if I went through the same thing. That's what I would do. Yeah me too. I say that all the time and just say hey, let me shout at you, for two years I would go and work for someone for free. I pretty much worked for free. Anyway, I was doing $7 an hour at Mercedes. I should have just went and worked for someone for free.

George:

Yeah, exactly, look I would have still started a business, but just spent some money on a mentor, earlier an advisor, someone that has done the things that I want to do. That's probably what I would have done. I was arrogant when I started my business. Admittedly, I thought I was better than what I was I really did. I thought my shit didn't stink. Then it probably didn't help, because I got wins on the board as well, early days as well, not just little ones. I kept winning projects because I was good at what I did. I just was never set up for when things got bad. Then, when things got bad, it's like you're trying to stop the leaking bucket. Look, that was a good lesson for me too. Business will teach you a lot, that's for sure, so you know this question.

Robby:

You know this question.

George:

Why.

Robby:

I just said that most yeah, most of them. Yeah, you said most people you can do that in a no, no, yeah, I said you can do all of that as an employee yeah. So what's the difference?

George:

The difference is there's more opportunity. I see more opportunity in running a business. There's more advantages in running a business than you will get as an employee.

Robby:

More opportunities, yeah, and no risk yeah, that's right, but but my point I'm trying to make is, like all those things the seeing other people win, seeing our, our clients happy you can do all that as an employee.

George:

So why get into business?

Robby:

So why get into business? Gotcha call it.

George:

No, you don't. You don't Because, honestly, I would I hope something comes out of your mouth. That particular thing, yeah, trying to get something out of it specifically, yeah, I think you just haven't thought about it yet. You reckon, yeah, do you know?

Robby:

Are you trying to get the specific? Oh, you don't know what it is.

George:

Okay, I would say it has to get to a point where, yes, you can make good money, but you can make exceptional money. I think you can have all those things as an employee, but you can have it multiplied as a business owner.

Robby:

Okay. So hey, george, google wants you to come and build everything for them. They're looking at hiring one builder. They're going to get the greatest satisfaction because everyone loves Google. You know what I? Mean like, and then it's like, okay, well, what do you do? I was like, where do I sign? Do you have a contract? Like yeah, but also because that just knocks everything out.

George:

would Google? Would Google put me in that position? They're not going to hire anyone to do that Call them, Call them Call.

Robby:

What's his Mr? It's a dinger. What's his name? Mr Google CEO? I thought so his name's not Google the CEO. Yeah, he's not, even he's an Indian guy no-transcript More so than an employee.

George:

So that's probably given me a lot of the skillset to be able to be in that position in the first place. I know personally, if I was that way inclined and I wanted to hire someone to do so, I'd be like yeah, you're the man, let's go.

Robby:

Yeah, but you would still get all the things that you just mentioned.

George:

Yeah as an employee. So money, I suppose money okay, but we're still comparing it, that $20 million thing. It's very unlikely, correct, that that's going to happen.

Robby:

Yeah, it's also very unlikely that most people make $20 million in their own business.

George:

Yeah, correct, but again, they're still going to get okay, so let's use a profession.

Robby:

Any particular.

George:

Yeah, I'm trying to think of a no, no, no, just any profession, let's say a barista.

Robby:

Okay.

George:

All right, so you're making coffees day in, day out. You might be the best barista in the country Yep, really famous. Whatever People come and pay, what are you going to make? 100 grand a year as a barista, as the best barista, as a pretty good one, like people are lining up for your coffee. You work for a cafe owner? Yeah, okay, yeah, so you're making 100k a year? Yeah, well, if you go and open your own cafe-.

Robby:

You'll probably make 70. No good at business? Okay, yeah, but do you?

George:

know what I mean. There's more opportunity there for them to make 300 or 500k a year and then open a franchise and then open one in another suburb or whatever it is. There's more opportunities there available to them as a business owner than an employee. And I think the business owners see that the ones that become business owners they see that they're really good at their trade, at their craft, at whatever it is that they are, and they go okay, now I'm ready to give this a crack on my own because I've got the skillset. Now I just need to apply those skillset.

George:

But, as you said, I think the biggest problem is people just don't know the fundamentals of business before they get there. It's true, but say, for that person there, could he be hired by Google to come and pay $1 million to make coffees for everyone in their head office? Yeah, like maybe, but again, unlikely that that's going to happen for the vast majority of people. That's one person that's going to get that role, not 50. So those 50 baristas that are the top 50 baristas in the country, they could all go open cafes and all go and make half a million dollars a year, as opposed to the 100,000 that they capped in their role.

Robby:

Yeah, so you could also if you widen your horizon. There it's the same argument Like what are the odds?

George:

that you're going to make the $500,000 out of all the baristas. It's highly unlikely.

Robby:

Yes, but there's more opportunity for them to be able to do that. How, why?

George:

What's the difference? The difference, well, they're taking on the risk.

Robby:

Yeah, but what's so the risk? And then there's the reward yeah, but so what's the difference from a? You're sitting there saying, but there's more opportunity.

George:

Yeah, but there's also more opportunity for the person who goes to Google and gets paid. Do you get what I'm saying? No, why. Why are we saying more opportunity for the person at?

Robby:

Google? Yeah, because think about what he's going to be opened up to. Huh. Oh wait, hold on. How do you define opportunity?

George:

I'm just saying. You're saying there's one person going to Google, right, but there's 5,000 baristas in the country but that one barista goes to Google.

Robby:

Oh, so you're saying the likelihood.

George:

Exactly of that person to go to Google or to go to a Fortune 500 company and be the head barista at that company. It's not as likely. There's more probability of them having a level of success opening a business than what there would be to get that dream job at that one company where they can make half a million dollars or whatever it is.

Robby:

Define success. It's going to be different for everyone, though you could turn around and say that it's way more likely that you're going to get what you want if you just go work in a job and stick to it. Why it's way more likely to do that? We're talking likelihood now.

George:

Yeah.

Robby:

Yeah, so it's way more likely to do that and earn a decent income. Yeah, and you know, save you say for people to do that, yeah, yeah. So save and budget and that's the likelihood of you getting what you want by doing that is is way higher than trying to run your own business. Oh, yes, yeah, yeah.

George:

People. That's right. Yeah, that's right. So then why don't we do that? Because there's less opportunity. A lot of people do that and are happy doing that, but that's why the vast majority of people. There's actually lots of opportunity there.

Robby:

Where In doing that, in being an employee?

George:

Yeah.

Robby:

Because people ladder and then you find some dud who's been in a business for 25 years, is now the CEO and earning multiple six figures, only because he's stuck around. Yeah, but there's going to be a lot of people. That same person would never have done it in a business, would never have been hired by a top tier company. How many?

George:

okay, but this is what I there's a lot of small businesses are the driving force of the economy too. Yeah, they would generate more. I'm pretty sure about this stat. I'm not 100% sure, but I think small businesses drive a fair portion of the economy in this country and in most countries too.

Robby:

Yeah, the small business owners. I don't know the numbers, but yeah.

George:

Yeah, whatever it is, whatever it is. So when you're saying, climb the corporate ladder, we have the cafe on the corner here. There's no corporate ladder. There there's the boss, there's employees and there's people working there their opportunity to become. They could be there for 10 years. Where's that I managed?

Robby:

the shop.

George:

I run the cafe now. I can make 120. But if he had his own cafe he could make triple that. He knows the internet.

George:

He could also make a quarter of that he could, but that's risk and opportunity. This is where, if you start to get I don't know how we got onto this topic, but you need to go and put yourself out there If you think you're good enough, you've mastered the trade, you've mastered whatever you're really good at Go out there now and give it a crack and go create some life, money, freedom for yourself. There's an element of running a business as well that I think gives you advantages. What's that? Depending how you structure yourself and your business, there's tax advantages. There's opportunities that you will have running a business that you won't have as an employee. Look, the number one. For me, as I said, the number one driving factor behind this was to generate a significant amount more wealth than what I would in a job.

Robby:

So if Google offered you that job, you'd take it. Yes, but Google's Google offered you a job, yes, I would. I would yes, double what you're earning now no Double, no Five times.

George:

Maybe I say Google, yeah, but picture a Melbourne company. A Melbourne company of some sort to offer me a significant amount of money to do it, potentially 10 times 10 times yeah, probably 20 times. Yes, If I'm yes, a 10. Hey, yes, a 20.

Robby:

I want to hear, like where do I sign? Yeah, but then you'd still get all the benefits. That's what I was trying to get at. That was the point I was trying to make.

George:

Yeah, okay, you wouldn't lose. You wouldn't be losing, yes, but there's not that Okay. So let's use me as a builder. Yep, there's how many builders in the country? 3,000. How many people are going to get wealth and build something for themselves is to do it for themselves. Not everyone is going to get that $20 million project or that $10 million or 10 times offer on what they're doing, so the way that they can generate and win at the game isn't to be an employee.

Robby:

Yeah, yeah, no. No, I'm not saying people should go and be employees. That's not what I'm saying.

George:

There's nothing wrong with that too, though, if you're listening to this and you are an employee. There is nothing wrong with being the number two, three, number one in the business, because that's what businesses need to thrive for the time being.

Robby:

So we get these AI agents working Till the AI agents take over? Yeah, but that's not the point I was making. What I was trying to say was you can still have everything you mentioned and not run a business. That's what I'm saying.

George:

Yes, you can but to a lesser scale, not necessarily Most of the time. And you could also say that most of the time.

Robby:

Your argument is twofold.

George:

But there are more positions. There are less of those higher positions than what there are, employee type positions.

Robby:

Yeah, yeah, and there are also less people who fail as an employee than people who fail in business. Less people that fail as an employee. Yes, yeah, you're quite right, yeah, yeah. So that's what I'm saying, like your argument about. Let's say there are three levels. Level one is employee. Level two is business. Level three is that top tier that we're talking about getting the high end role. Yeah, so your argument from two to three is applicable from one to two.

George:

Yes, but there'd be less people two to three, less opportunities. Two to three, I reckon, yeah, quantity wise, yes, yes, that's right, that's what I'm saying. There's probably a lot more quantity-wise from one to two than two to three, but it's the same thing the other way around.

Robby:

Yeah, quantity-wise yes, but probably percentage-wise it's going to be similar, or do you know what I?

George:

mean.

Robby:

Yeah.

George:

Look at how many small businesses don't survive yeah, there's a lot of that too. There is a lot of that. And then look at how many people who don't get to the top. So why did you get into business? You could have had a very cushy job at Mercedes, yeah, but you could still be if you had been there now.

Robby:

How long has it been since you left?

George:

Four years. Four years, okay, cool, the first time I left.

Robby:

Oh, first time Did you leave and go back?

George:

Oh, no because you were his apprentice and then you went back.

Robby:

No, I was there for seven years.

George:

Yeah.

Robby:

And then, when I left real estate, I went back for a year.

George:

Oh, I didn't know that. Yeah, oh cool. Let's just say you never left right A whole time. Yeah, yeah, you didn't go to real estate.

Robby:

You didn't go to real estate you didn't go to real estate At one point I was pretty locked in. That was my life. I was like I'm here for the next 30 years.

George:

What would be the most senior role you could get there at the business? Probably dealer principal, dealer principal. What's that mean? Like you own the dealership, run the dealership, you just run it for someone else.

Robby:

Yeah.

George:

Okay. So, dealer principal, what do they make? Five 600. That's a decent wicket. It's a big job, is it? Yeah, it's a massive job. Well, you're just not just walking in and say, hey, sell some cars, probably have fun. Yeah, sell them, give some high fives, go upstairs have coffee.

Robby:

You're running the showroom.

George:

Okay, so why'd you leave?

Robby:

Why did you leave?

George:

Yeah, why did you start your business? Why did you get out?

Robby:

Because I was always in the. I always felt like there's got to be more.

George:

Yeah, so there is, yeah, okay, more what.

Robby:

More than what I was doing. I was like, oh, I've got very like. Is this it Like? Like, even when I was 22, 23, like, and I was doing well, I was like, is this it like this? Is it that's it forever? That's it like this desk, everything like. You know what I mean and I would be freaked. I would freak and that's why I went and did real estate. I was like, all right, fuck it. Like, if we're going to go and I think at the time this was my line I was like I was going to get into sales, yeah, but then I was like, why sell biscuits if you can sell cakes?

George:

Yeah.

Robby:

So I went and did sales in real estate. Why sell cars if I could sell houses? Yeah, worth multiple cars, 10, 15 cars. Do you know what I mean? Why would I do this? And so like, did it make sense? Yeah, I was like, cool, I'll go sell houses. Um yeah, I just felt like there's got to be more and I guess the one thing I was pushing for and hoping you were going to say was the amount business will teach you about yourself.

George:

Yeah, that's true. Yeah, yeah, that's true. Yeah, it does. It does fucking earth, it does dude. I think my character has definitely matured and changed as a result of running a business of course it would be.

Robby:

I don't know anyone who goes in and comes out. Yeah, and it's like I'm saying that was easy yeah, yeah, that all that was. That didn't change my life at all yeah, yeah, that's such a great way.

George:

It definitely changed my life, of course. 100 it develops. You's such a great way. It definitely has changed my life, of course 100%.

Robby:

It develops you as a human dude. Yep, they're everything the wins, the losses, the fucking losses, the stressful moments, the times where I did a video about this the other day and I said you can have the greatest month in the world with your business. You can have a great month. I, you can have the greatest month in the world with your business, like you can have a great month. I said there's, fuck man, like we're on top of the world. And then, like 48 hours later, I said, damn, I'm going to burn this whole fucking house down. Like I fucking so over this shit, over this, over the. You know what I mean? Uh, and that can be like as little as a 48 hour window.

Robby:

Um, and I think those moments define your character. Yeah, you know what I mean. Like they really, really put you in a position where you know, when your back's against the wall, mm-hmm, it's like you never get that as an employee. That's right, you never get that as an employee. You're like you know what? Fuck it, I'll fucking go up the road and I'm sure they'll take me. Do you know what I mean? As fuck it, I'll fucking go up the road and I'm sure they'll take me. Do you know what I mean? As a business owner, you can't do that. There's no, I'll go up the road and I'm sure they'll take me. It's kind of like hey, I need to keep the fucking lights on. Yeah, you know what I mean, and I reckon that is one of the key things that you can't get from working for someone like the that level of pressure.

Robby:

Yeah, without a doubt, without a doubt that level of I've got rent due and there's no money and I've got nothing coming in and it's like, hmm, we're fucked. Do you know what I mean? That you know like that? It's that, that, yeah, I reckon that's the one thing that you cannot, doesn't, isn't transferable zero, because when you the security as an employee, it's, it's there.

Robby:

No matter how much pressure there is with the role and blah, blah, blah, and it's like, okay, cool, we're in a high role here. Yeah, like there's always that level level of I can switch off.

George:

Without a doubt. I remember switching off.

Robby:

Oh, dude, I had a term for it, it's called holiday mode.

George:

I just remember I used to say it I was always able to put my cup down at the end of the day as an employee. So what I mean by that? I don't know if you ever saw this analogy where it's like if you hold a glass of water just at 90 degrees, like this, the whole time it's fine. It's fine for five minutes, it's fine for half an hour, but after an hour like your shoulder's starting to burn, After two hours like you're shaking, After three hours like you're trying to hold it up with your other hand, it's really hard, Whereas at the end of the day you're just like put your cup down. You don't have to hold the cup anymore. Your stresses, your issues, your pains, they're all there on the table. Then pick the cup up tomorrow morning.

George:

As an employee, I used to do that all the time. I used to be working hard, high pressure job, got paid, knew the bank, knew the money was in the account. Every month. Just bang At nighttime, 5.30, 6 o'clock. Whenever I left, cup was down. Go home and that's it. No phone calls, no, nothing, yeah, you could literally I could switch off. I just whatever. I'll do whatever I want. Go play PlayStation, hang out with mates, go anything, anything I wanted to do, Whereas now it's a completely different ballgame. You're like oh shit, I've got to do this in the morning. Oh, I've got to send that off. Oh, better forget, better not forget. Better email myself now, so I don't forget. It's a lot. It's a different game. I walked in here talking about a business thing. When I walked in, I was saying, oh, I've got to do this, this, this and this. And you're like, yeah, what a problem, what a problem to have. You don't have that as an employee.

Robby:

You definitely don't have that as an employee, but you don't get the other side of it. That's right. I've shared that analogy before of the straight line and it's like the more ups, the person who becomes a billionaire and goes broke drops further than the person who's always been broke. So it's like life is a straight line and the further you go up, the further you can go down. And the further you go down, the further you can go up, and it's like it expands that horizon for you and it makes the ups way more. Because, fuck, winning when it's your own thing is like the greatest thing. That's what I mean.

George:

That's why I said I love the winning, so that's why, when I'm having the losses, it doesn't deter me from getting up the next morning and going again. Yeah.

Robby:

Yeah, but also winning like winning, you adjust to the level of winning. Yes, Do you know what I mean? And winning is winning Like. I remember winning as a real estate agent and that was some of the best wins I've ever had. I remember this is sick.

George:

Hmm.

Robby:

One time I spoke at Ray White, yeah, and had a dispute with the boss and left. And when I joined the different agency in the same area took my whole database with me.

Robby:

This is all people I've been contacting. I'm taking them with me. So I took my whole database with me and joined the new company, uploaded my whole database, punching out calls, Fuck. I used to talk on the phone a lot and I called this guy and he's like and I was off for like three months. In between I had no one point in my life. I had no job. Yeah Right, I played NBA 2K so much. It was like a three month. Oh funny, yeah, oh funny, Dude, it was sick Anyway.

Robby:

I don't think I've ever had that I've had that once in my whole adult life, from 18. I had like a three month window at 26 where I wasn't working. Yeah, and I got a new job and I went and I, you know, I was keen, dude, like I'm hungry, like let's go. Just go. Remember calling 100 calls, 100 calls. And I knew where I knew everyone from, like oh yeah, this guy I met at this open. I had all my notes in the system and I called this guy and his name was George. What a guy, george, what a guy Funny. And his name was George and he goes hey, george, it's Robbie from blah, blah, blah, um. And then he's like Robbie. And I'm like, yeah, he's like used to work at Ray White. And I'm like, yeah, he's like fuck man, I've been looking for you and I work for another company now. So I'm like, hey, come on, man. Now you know we're talking about this Barley's like.

Robby:

I was like listen, at least get a check. Like just just compare, that's all. You got nothing to lose. Yeah, so it's don't want to be first, you want to be last. Yeah, because unless the first person can close, generally if they've got other appointments they won't sign. So don't book yourself first because if last I book myself after get a call on the morning of mate ray, white ray came last night. I'm just gonna go with him. Blah, blah, blah, and I was like no, no, have you signed? He's like nah. I was like, dude, just let me come tonight, please, please, like just let me go, and it's like yeah's like yeah, yeah, all right, cool, he's like just come, whatever. So I go there that night, I'm in the car, I look at myself in the mirror and I remember saying to myself he needs to go with you because you're the better agent. Like, you're the better agent, you're the better agent, you're the better loss. I was so committed there. Anyway, went in, signed him. Yeah, dude, I got out.

Robby:

I've never punched my steering wheel so hard in my whole fucking life that is one of the greatest wins I've ever had in my whole life, cause I was so pumped to shove it in his face. I couldn't wait for him to call it. I even said do you want me to call him and tell him? Cause I couldn't wait for him to call and say I've gone with Robbie.

Robby:

Yeah, and he would have been like fuck Robbie's back. Honestly, I don't know if I've had a bigger win. That was one of the biggest wins, dude. I was so fucking pumped. I ate a kebab after it. It was the greatest, as you do with all wins. Of course it was sick. It was sick. That was one of the greatest wins I've ever had. I can't get that feeling.

George:

But it was sick, dude it was really.

Robby:

It was in a pressured position. New role was gonna lose this and I knew I had this in the bag when I was there and I was going to lose it because I left.

George:

Yeah.

Robby:

And my old boss was going to take it from me and I didn't like him and it was like, backed against the wall, let's go. And I came out swinging and it worked Very good. Best feeling. But yeah, you do get put into that position more often in a business. So what do you like about business? I like what I've learned. I've liked the habits it's taught me. I like the person I've become.

George:

Good.

Robby:

I like the leadership that's required, you know, and the level of, not force, but the level of responsibility that you must take on, Are you?

George:

you're more introverted.

Robby:

Me.

George:

Yeah, massively. So it forces you to come out of that shell a little bit too, yeah yes, yes and no, yes, yeah, I guess um well. Just, it's like your battery at the end of the day. Introverted doesn't mean you never want to speak to people. It just means it drains you more than it might drain someone else.

Robby:

That's extroverted I I'd never want to speak to people that's that are extroverted nah, nah, just period, just be just nah. Um, yeah, you're right. Like after we do an event, I, I'm cooked yeah, that's a big diet, so, cooked Like I, just I don't want to talk to anyone, don't want to see anyone. Let me lay down and eat three double cheeseburgers. Yeah, but I think it forces you to go do some things. I think what you were getting at was like get out of your comfort zone.

George:

Yeah, to a degree, yeah, and I think it forces you to do, but you've got to talk, like it's always talking, it's always connecting with people. You know you've got to talk to your clients. You've got to talk to your employees. You've got to talk to heaps of people.

Robby:

Yeah, AI agents.

George:

Yeah, ai agents I was using speaking of check this out, and I asked her the question, but then I kept going. I said this is what I'm thinking, this is what I'm thinking, this is what I'm thinking. She's like yeah, that's great. And she was blown away by the responses Because it's quite funny. It's like you're talking to a person. Yeah, I have 27-minute conversations. Yeah, the event, this is what we're doing, this is what I'm thinking. What do you think? I even spoke to it because I've got an American male's voice online and it was saying ums and ahs in the conversation. It was like, yeah, I reckon that'll be really good. I was like, hey, stop, I go. I'm assuming you're putting ums and ahs in your vocab because you're wanting to sound more human-like. I need you to stop that. I want you to speak clearly and I don't want you to use ums and ahs Because I don't want to pick that up in my own speech habits when I'm talking from you.

George:

If I'm going to talk to you, I want you to be nice, clear, precise with your words. Don't use ums and ahs, because I speak on stage. I don't want to talk like that when I'm talking on the podcast or when I'm talking to people, and I want you to speak nice and clear. He's like okay, yeah, thanks for the feedback on that. I'll definitely take that on board and not have those breaks in my speech. I'm like okay, good, because I used to work with a guy that used to speak like that. They're like bad, real Aussie guy, g'day mate. How are you going? Real Aussie guy, g'day mate. And how are you going? Had a really good weekend.

Robby:

And like you would just a whole time. It's one of those things as well, when you notice it. Yeah, you can't.

George:

But then I've started picking that up in my own vocab as well. I started saying a lot and, yeah, it was good to stop that. But it's interesting, man, it's interesting talking to it. I was going through a whole range of things and you still have to prompt it in a way to say no, no, I need you to go deeper. You're giving me stuff I already know. I need to know something that I'm not thinking of.

Robby:

But you've got to do it with humans anyway.

George:

Yeah, yeah, but a lot of humans don't know the answer. This is probably something that does know it.

Robby:

You just have to get it out of it. Yeah, but no, hold on. So you don't think half the humans know the answer and you just got to extract it from them. Like you ever had an employee do something. And you're like that's not right. And they're like I know how to do it. And then you're like, well, what else could you do? And they're like I could do. And then you're like, oh, see that you did that yourself. I just prompted you.

George:

Yeah, I do that with my kids sometimes. Yeah, do you know what I mean? It's kind of like it's like I can't do that. My son says I can't do that. I said, if I give you right now, $ goes, oh, I can't paint that. I'm looking at it. I go, you can paint that. I didn't say it's easy, it's going to be more difficult, but you can paint that. He's like oh, no, I can't do this, because I have to stand here and then I have to lean over. It wasn't dangerous or anything. You had to paint behind a cupboard. I'm like, mate, if I and I said this if I give you a million dollars right now, right now, I said paint that wall, are you going to paint it? Could you paint it? He goes yes, I could. Then you can do it. You're just choosing not to because it's a little bit hard basket. Anyway, side note.

Robby:

Prompting helps. Prompting does help, but, yes, you do have to speak with your people. Side note Prompting helps, prompting does help, prompting does help, but, yes, you do have to speak with your people, your employees, your team. Yep.

George:

I like that. You know I went out and searched to become. You know it was talking about you change as a person, but I actually sought to be better. I went out and sought people and things to become a better version of myself. So I like that. I don't think I ever would have done that had I been an employee. To be honest, like we met at an event yeah, we met at an event and I met other people at events as well that we've become friends with too and connected with from a business perspective too.

Robby:

Why did you feel the need to make sure that there was other people? Yeah, there was other people there.

George:

Oh, because I don't want them to feel left out, because I know they all listen to the podcast, because they're my friends. I only have a few. All three, all three of them. So I know for a fact if I was an employee I wouldn't have come to any of those events. I wouldn't. Yeah, I was. Again. I told you I was arrogant. I had this belief when I was working at Multiplex that I needed, I did not need to self-educate anymore because I was just going to be the best builder. Not knowing becoming the best builder would have been through self-education, like books and connecting with other people and whatever it might be, and I thought I would just learn and master the craft.

Robby:

You know what's interesting about that? I would. I did so. I went when I was working at Ray White. Funnily enough, this has all happened around the same time. Do you know how committed I was to my development when I left Ray White? When I was at Ray White, I went to an event called the Success Summit where they had Chris Judd.

Robby:

Yeah, yeah, I told you this. Yeah, yeah, yeah. And I went to that event and there was this dude there, bald guy, selling a sales program. I bought it and it was called Million Dollar Agent Bootcamp. Yeah, okay, this is 2017-ish and I left Ray White and I still went to the boot camp. Dude. Yeah, do you know what I mean. Yeah, without a job.

George:

Without a job.

Robby:

Yeah, I still went. It was in Brisbane. Yeah, right, yeah, I had to fly to Brisbane, still went without a job and went and sat down in this three-day program by myself and went into a room full of people. I had no idea who anyone was and just sat down and had no job. But I was still prepared and committed to becoming an agent. I won a $1,500 voucher through the place where I work, at Jell's Craig, and they're like what do you want to spend it on? And I was like would you guys put it towards a Tony Robbins thing? They're like, yeah, and that's how I got my Tony Robbins ticket. I topped it up and I went to Tony Robbins for that. So I was like always there was always some level of willingness. I didn't seek it.

George:

but I reckon, had I had a friend that said, hey, come, I probably would have gone then and then maybe dived into it a bit more. But yeah, having a business forced me to level up you know what's funny?

Robby:

You went to uni and I didn't. That's right.

George:

Yeah, absolutely. You went through the education round, yeah, and it's like I didn't. I honestly think that was detrimental in that aspect of my thinking.

George:

Do you have any kids to go to uni. Well, how interesting. You say that because Nicole never went to uni and she wants her kids to go to uni and she's asked me. I said I went to uni and I'm like I'm indifferent. If they want to become a doctor, yes, Go to uni. Okay, there's probably certain things that you need that tertiary education for, but do you need to go to university to be successful? No, you don't.

Robby:

Yeah, but I think everyone knows that at this point, at this point you have to.

George:

You know we had a family lunch on the weekend and the whole topic of AI came up and so funny, I just got to tell you about my dad. It was so funny. Anyway, he was talking to what's the Google version, gemini, gemini, he's got a Gemini and he's got the paid version of that. And he starts asking Gemini questions on the phone his Greek accent and stuff and then he goes oh, someone asked him does it speak Greek? He goes. Oh, he goes, I'll ask it. And then he starts speaking Greek and it responds in Greek. Anyway, he was freaking out. Everyone's laughing at the questions he's asking. It was pretty funny Anyway, but we're going along the path.

George:

I actually started to talk about AI agents and you're much more knowledgeable in that space, so I was just very high level. But I was telling him. I said there's stuff that's coming up. Now I go, our kids are likely going to need to be good at managing agents when they grow up, as opposed to doing the actual do.

George:

That's the reality of where the world's headed at the moment, and there are some older people. They're like oh no, how are they going to do that? They're going to replace people. I said no, no, it's not going to replace people. It's like with the industrial revolution, I said everyone used to dig the fields with a shovel until they bought a tractor in. Everyone used to lose their mind and go oh, how are we all going to live? You're going to change. Everyone's going to evolve. It's going to be different ways of doing things. That's what you're going to have to do. That's what they're going to have to do. I said but jobs like accounting are probably in danger, like you're not going to want to become an accountant. If my son was 18 now and he goes, dad, I want to be an accountant. I'm like oi, I can tread carefully, choose your trade, because it could be that could be obsolete.

Robby:

That's going to be obsolete.

George:

You know what I mean. It's like here's my numbers, here's my information. Can you calculate my BAS? Yeah, it's like, yeah, here it is Done, done and it's accurate.

Robby:

There's no fucking mistakes. It's not going to cost you 270. It's going to cost you 27 cents.

George:

Exactly, exactly. Yeah, you can. Can you lodge it to the ATO? Yeah, no worries, done, sent it. Can you send me a receipt? Can you see me in the email? Yeah, no problem.

Robby:

What You're going to talk to yourself. I feel the connection.

George:

I feel a connection to them. Yeah, yeah, dude. So I was talking about that with them because we were talking about well, what are the kids going to do? They're not going to uni. I don't know what they want to do with their lives, but whatever they're going to do, it's a new way of thinking about it.

Robby:

Now, yeah, someone was telling me they know someone who their sister's in uni and she's like learning how to code and stuff. And he's trying to tell her like hey, like you're going to get replaced, like stop, like you're going to be one of the first people. Yeah, yeah, exactly You're going to be one of the first things to get replaced. You need to stop learning what you're learning. It's going to become irrelevant, completely irrelevant.

George:

But yeah, so you don't want to understand code, though, no, so there's a whole term, now called vibe coding, which is the ability to code through natural language.

Robby:

I don't understand what you just said. That's how I feel when I say code, the ability to code through natural language. So you can say, hey, I need a code that does this and it goes, bleh yeah, and then you get the code.

George:

And what do you use that code for?

Robby:

It depends on what you're trying to do, so you usually use it to communicate from thing to thing. It's like a script Okay, you know what I mean. So it's like you're going to get this to talk to that, or this is what it spat out. It's like it's either an input or an output. You know what I mean. And it's like this is what it spat out and you're like you can turn it into normal, so it used to be people there with pressing a computer and pressing dots and yeah, yeah, yeah, serious, it makes sense when you understand it.

Robby:

Yeah, I just Don't know it. No, like there's. Sometimes you can look at it and be like, oh yeah, I can see, like that's where the name is and that's where. Like, if you, if you look at code, you can see where the parts that you they're written in there somewhere. But vibe coding is the ability to code without knowing how to code. That's new. Yeah, people are doing it, I can do it. I do it all the time I don't know how to code. There you go, yeah, and it's like that skill is.

George:

Being a coder was like so sought after right, yeah, well, think about my brother-in-law was saying cause, he's an agent. And he was saying, yeah, real estate agent, not an AI agent, not an AI agent, he's a real agent, he's a real person, he's a real estate. But he was saying he used to he he hates you should get him on.

Robby:

You should get him on. Yeah, I will Come, on, come now He'll.

George:

Now he's a very cigar-sick type podcast. Oh, without a doubt, I'm down. You smoke a cigar in here, me? Yeah, I smoke a cigar. I don't mind the smell, but I wouldn't smoke it in here. But he'll definitely go sick.

George:

I hear he gets smoky, half a white smoke above us. Anyway, he was saying that he writes copy for, or he used to pay someone $200 to an ad to write all the copy for their ads, for the listings, for that sort of shit. He goes I'll just put it in ChatJBT. Yeah, he goes, I'll just write it like that. He goes, I'll tell it what I want and he just writes it and he's used the free version too.

George:

He doesn't even pay for it. And then, on top of that, he goes. I'm not really good with emails, as in. He doesn't. He'll type like this, like one finger at a time, and he doesn't. He's not, he doesn't. He often doesn't get through clear, he goes. Now I just put it into the chat. Someone sends me an email, he goes. Can you respond to this? This is how I want you to do. It Responds copy paste, bang. Alright, so he's using it at its basic function, but there's a job that's obsolete copywriting. Yeah, dude, and that's just from chat. Do you want me to buzz you out?

Robby:

Yeah, you did when I walked in here today as well. I don't have. Instagram on Ah, let's see one. I'm pretty sure I could be wrong, but I'm pretty sure. In the video I did six weeks after chat gpt came out, I said at the end that copywriters are in trouble. Oh, did you?

George:

yeah, very cool because I actually think you did, I think I recall that and having that conversation, yeah, yeah, and I said, copywriters are in trouble.

Robby:

And now, now I'm saying bookkeepers are in trouble. Like I'm telling you right now, bookkeepers are in trouble. Like I'm telling you right now, bookkeepers are fucked. Yeah, like you're going to be. Ah man, I can't go down a rabbit hole.

George:

If you're a bookkeeper, go learn a new skill Now, don't wait Right now or learn how to manage agents really well yeah.

Robby:

Or that or that. But I also think that Xero is going to just have its own agent and just be like oh cool, you know how your subscription was $90? Well, now it's $120, but you don't need a bookkeeper, yeah. And you're like sick. Yeah, and that sounds great. And then it'll be $200 and you don't need to count it. And then you're like sick, yeah, of course I'll give zero more money, yeah. Yeah, there's the game, that's the game, yeah. And then they just start swallowing everything they can. That's a might make every second episode about am.

George:

I think we should yeah, yeah, I want to. I want to probably get a little bit more educated in it too and I'll send you heaps of stuff yeah, I was even thinking about just not building an agent, but learning how to do. You know what I mean, just so I can understand it better. I was looking at doing something like that. I think you should Doing a basic one.

Robby:

I think you should. I think it is a good experience, just so that when there is some level of involvement, you can say cool, it'd be like having a Facebook account before you started posting ads. You know what I mean? Because you're like, okay, cool, yeah, now I understand how it works to copy the creative blah, blah, blah, as opposed to I've never been on Facebook, but we're running Facebook ads. And then you're like, yeah, no idea, you know what?

George:

I mean so I?

Robby:

think there is definitely some level of benefit, of benefit and, for those of you who don't know, we're actually going to be sharing a lot of this online. We're going to be sharing everything from this aspect, not just from the agent aspect. Everything, george, everything. Like when I say everything, everything, no, come on Everything. You can't Spell it A-V.

George:

You couldn't spell. You can't everything. No, come on Every. You can't Spell it A, B. You couldn't spell. You can't do everything. You do. How to build agents, you do everything, you do all that Like. People charge to do that and you're giving it away.

Robby:

For free Shit Literally every single thing, it can't possibly be worth anything. Hey, what are your thoughts on doing a? This is now he's going to turn into a conversation we'd have off air. Yeah, what are your thoughts on doing a AI webinar? Oh, that's it.

George:

Just with all the stuff I've been learning. Yeah, yeah, it's like cool man.

Robby:

This is the thing, this is the model, these are the agents. This is how it works.

George:

Yep, this is how it works. Yep, I've actually had a few people email me or, sorry, message me on social media. Post our AI podcast.

Robby:

Yeah, it's not a lie. They messaged me though.

George:

Yeah, I can understand them messaging you. They were messaging me saying no, that AI shit is awesome. I said here. I just sent him your Instagram. I said speak with Robbie, he'll sort you out.

Robby:

I'll tell you what I'm noticing, and anyone listening to this, take this as the biggest hint in the world. Everyone is excited to talk about it. No one's willing to do shit. They're all still like, ah, like, oh, you know, like that's still, ah, it's still. Yeah, guess what, if I came to you in 2009 and I said, hey man, you should fucking make some videos about your business, you'd be like no man. I'm not doing that, and now it's 22.

Robby:

I'm not going to go on camera, I'm not going to tape myself. No one cares about my business. You look so happy.

George:

I was just laughing, because I put up a post the other day speaking about Instagram and I copped a lot of shit for it. You did, yeah, for my family. That's a dumb post take it down, I'm embarrassed.

George:

Which one? It wasn't even a bad one from your family, yeah, like my sister-in-law and brother-in-law and people like that's it. That's the one about the car. Did you see that one with nicole? Yeah, yeah, that was composed. I thought it was a good place too. And she's like she goes that's embarrassing. I go hey, okay, forgive me me for not taking advice from fucking someone. She just thought it was cringe. I think she thought I posted it on my personal page, not my business one. Do you know what I mean? Yeah, and I said you don't buy anything from me anyway. This wasn't fucking for you. Unfollow, you're giving me shit, you come to that.

George:

Yeah, that's what I mean. You're gonna get that, though, but back then, if, in 2009, if you started creating videos, it says hey, hey, yeah, you would have cop shit, yeah, but that's that is.

Robby:

I was having a conversation with someone about this and they said, yeah, we just need it to be more tangible, like we need to see the results. We need to see that. And I said, hey, when people started running Facebook ads in 2011, there was no fucking results. Yeah, they just started. Do you know what I mean? This is that then, yeah, bigger now. And it's like you can either be the first to do it and blow up, or you can turn around and say I'm waiting for someone else to do it so they can blow up and then I can follow.

George:

Yeah, I think it'll do really well. I even think it'll do really well as a live event too.

Robby:

I thought about it. I thought about it, yeah.

George:

No, I really do. Might do it, I might. Let us know I'll buy a ticket. Let us know I'll fucking buy a ticket.

Robby:

I might, I might G-Up and make it free.

George:

Don't. I want to buy it, at least have a VIP option. Hey, at least have a VIP option. Might Come on, and then they can get like an agent.

Robby:

Maybe that's a, thing, george.

George:

We're playing small. We're coaching builders and trades how to run successful businesses, but maybe we've got to tell you how the agents agents can do it better than you let us know.

Robby:

Let us know if, uh, if, we did do an event, an ai and we'll fucking do it.

George:

Yeah, I'll do it.

Robby:

I'll do it monday, right, I'm there, um, we'll do an event and, uh, let us know if it's something you'd like to see, because, you know, funnily enough, dude, I did have someone say to me I can't wait to come to your social media AI event today. Uh, he probably was listening to this, who said that and, um, it's become to the event yeah.

Robby:

I said like, yeah, what's? When is your social media AI event? And I said there is no event. Then he said this one oh dude, I got sidetracked before when I was saying that whole thing about putting it on for free.

George:

Oh yeah.

Robby:

So I better plug it right now, before I forget, let's do it. So we might hold an event, we might not, but one thing that's going to happen for sure is I've created an online. Well, I'm creating an online community where we're going to share every single and when I say every single, I mean everything. George, Like there's a part of me that's a bit scared. I won't lie.

George:

I might even sign up.

Robby:

I'm a little bit concerned, not for, like it's kind of like putting it all out there Like for real, no holding back. Yeah, as in Everything, everything I've ever learned AI, copy automation, crm systems, like all the brand content creation, like everything how we got this up. You know, like I'm gonna share everything and it's gonna be all online and it's gonna be all for free, and I've given it a pretty cool name yeah, yeah, I actually don't know this I I'm calling it the CMO Playbook.

George:

CMO what's CMO stand?

Robby:

for Chief Marketing.

George:

Officer. Chief Marketing Officer.

Robby:

So it's the CMO Playbook, so we're marketeers.

George:

I like that word. Yeah, it's pretty cool. Point it.

Robby:

Copyright and Trademark. We're sharing everything. If you want to learn how to do that in your business, you can go to cmoplaybookai and join the wait list and as soon as it's available you'll get an email and you'll be first in first in best dressed. Yep Take the action, take the action and let us know if you want us to do an event we might do live in person.

George:

Honestly, if we do the event, I will. I will gear up like a motherfucker. Yeah, maybe we just I'm serious, I'll quit my building role and just become an AI expert.

Robby:

I'm going to become a builder.

George:

Well, you heard it here first.

Robby:

Yeah, I saw it play out live. Now, if you see ads running for it, you'll know where it happened. That's right. But yeah, what else should they do? George? Look, we state the obvious. How cool is it going to be when you get your AI agent to subscribe? Get what? Get your AI agent to subscribe?

George:

Oh, yeah, and you're like Julia?

Robby:

subscribe to these channels.

George:

Hurry up, it's going to be great. Yeah, I can't wait, man. I can't wait to see it in action. I can't wait to start implementing it as well. It's just with everything, it's as you said they want to see the tangible thing first. I'm like by that stage it's too late.

Robby:

Yeah, it's like get on early, man, Move in early.

George:

Gary Vaynerchuk is talking about it too, yeah.

Robby:

No, no, no, dude, listen to me, Listen to me. I'm going to go on record and say this this is the. You know how. We weren't sure how it was going to change the world. Yeah, this is the thing. This is the thing. When you walked past my office and I'd found out about this over the weekend, I called you into my office and said sit down. And I was like this is it? Like everyone's talking about the change, how it's going to change us, how it's going to this is it.

George:

Like this is it? I completely agree when you told me I was blown away.

Robby:

Oh, dude, when I saw it I was like I kind of clicked, Because even I've been sharing AI tools and talking about it the whole time, but I never knew what the disruption was going to be.

George:

Yeah, exactly.

Robby:

Do you know what I mean? I couldn't quite. I'm like, okay, cool, but how are we going to? But how are we? And then it's like now, okay, now it's very clear, this is it, this is. I look at my plant differently, very differently, because soon we're going to be looked at like plants, very soon.

George:

How fun. Anyway, until that time, you manually have to subscribe to this channel. You can't actually get your AI agent unless you are a trend setter setting the world on fire, and your agent can subscribe to this channel and hook you up with all the latest episodes and everything we do week in, week out. But, as always, we want you to be a part of the community, we want you to be here as part of the Million Dollar Days family and we appreciate you for listening in and cannot wait till next week.

Robby:

This whole episode was made with an. Ai. I can't wait to say that this whole thing was done by AI.

George:

Oh man, you sent me you go check your WhatsApp. When I walked in this evening. You go check your WhatsApp. I'm like what is it? And it's a photo, it's a video of me, and I sent it to my wife too. It was a video of me, but I never made the video. Never made the video. How good is it? You literally uploaded a still image and then you probably put some prompts into it. Say still image and then you probably put some prompts into it. So you get him to do this and I did it. I turned to the camera, I did that. I'm like, fuck, that's amazing.

Robby:

I've got all different. That is amazing, and it wasn't even me, ones of you swearing, ones of you being racist Heaps.

George:

Yeah, hang on. We're talking about the real ones, or the, or the made up ones.

Robby:

There's so many I don't remember. I should do that more often.

George:

I should do that. That's it. Well, we haven't spoken about a controversial topic in a while. We'll try to figure one out. I'll figure one out. Yeah, next episode will be highly controversial. You might want to tune into that one.

Robby:

A great marketing thing. I've been listening to a book by Stephen Bartlett again, the 33 Laws of Life and Business, his book the Diary of a CEO a new one, or is it the old one? One came out like a year and a half ago. Oh, is it the same book?

Robby:

oh, okay listen to it again, yeah, and he says your marketing has a job. It has to make them feel something. Don't be afraid to upset people. Yeah, it's like the worst marketing is the one that's neutral. Yeah, yeah, it's either going to win some people over or make them hate you. You should polarize people. Yeah, so let's polarize people damn straight.

George:

Thank you so much for tuning in guys. See you next week.

Robby:

Thanks everybody hey, I'm telling you this fucking agent's not a fucking joke, but um the real deal, sort of gold, oh no I'll buy.

George:

No, it's still to me. Yeah, sell it to a random.

Robby:

Yeah, like to sell one, like sell it probably.

George:

Yeah.

Robby:

And start building the whole process around it. Yeah, fucking 915. Huh, that was a long episode. Oh, it was probably just over an hour. We started at seven 50.

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