Million Dollar Days

Last-Quarter Wake-Up: Urgency, Timing, and the 1% Edge

• Robby Choucair and George Passas • Season 1 • Episode 102

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A model super yacht on the desk became the perfect antagonist: a daily reminder that potential without momentum is just décor. We unpack the sting of that feeling and turn it into a plan, starting with the reality that Q4 isn’t a full quarter—December shrinks, January drifts—and you’ve really got about sixty days to make moves that still matter next year. We go straight at the hard questions: is it timing or skill, grind or leverage, patience or pressure?

We revisit Bezos-era benchmarks not to worship history but to challenge our ceilings. If the market is different now, then where does leverage live today? We talk AI as a real bet, not a story you tell yourself to avoid discomfort. We redraw the scoreboard for builders and operators: absolute dollars over vanity margins, risk balanced by better systems, and a pipeline strategy that seeds next year now. One host confronts his own leadership drift—playing on the field instead of coaching—and shows how quarterly reviews, “above the line” training, and promotions for pressure performers turn teams into multipliers.

Momentum loves systems. We share how iterating everything—event names, content, sales flows, confirmation processes—reduced luck and raised signal. Content volume across platforms gets a nod too: underwhelming engagement isn’t a verdict, it’s a phase. Routines matter because they build hours you can invest in assets: early deep work, Slack walls, gym resets, ice baths. Still, we won’t pretend habits alone buy yachts. The compounding effect comes from a stack: clearer offers, faster tests, stronger people, bigger bets.

We end with urgency that actually sticks: count your finite weeks, pick one 30–60 day push that changes your trajectory, and commit. Hire the person, fire the drag, sign the project, ship the offer, book the trip. If you’re in construction, join us at the Builder Summit in Melbourne and Perth for brand, marketing, and scale systems that cut noise and build profit. And if you’re here for straight talk that refuses to coddle, hit subscribe, share the episode with a friend who needs a nudge, and leave a review to tell us the bold move you’ll make before the holidays.

George:

So for my fortieth birthday, which was a millennia ago, because I'm much older and much wiser now, you got me something, which I see every single day when I walk into my office, and it is a model yacht. A model yacht. Of uh it's a super yacht, model super yacht. And it's like a daily reminder for me to look at it and go, How come I'm not flying the chopper to the yacht yet? And I reckon in business a lot of people blink and 10 years is over, and they're kind of still in the same spot. Do you feel that that's a fair assumption or a fair statement? Yes. Me too.

Robby:

That's a fear.

George:

A fear of yours or of people?

Robby:

Me, me.

George:

Yeah.

Robby:

Can't tell you what other people's fears are. Um, but that's that's a fear, man, to be honest. Like, I feel like it's a good fear though. Yeah, without a doubt. It's gonna force you to level up and change things up. Yeah, I feel like it without a doubt. Really I was thinking about this last night and I was thinking it's October. Like Q4, 2025.

George:

Q4.

Robby:

There's no more, like, you know what I mean? I was finalizing some stuff for the last quarter, and I'm like, this is it. Like this is the the last quarter now, like make some moves. Whatever you do now in the next and and like the last quarter is not a full quarter.

George:

Yeah, it's not. December's half.

Robby:

Yeah, December's halved. You're gonna lose half of January anyway. And it's like by the time you start uh actioning something, you probably got 60 days. And it's like, what are you gonna do?

George:

Yeah, very much so because very much so.

Robby:

Yeah, I was pissed off. I'm not happy with the progress.

George:

Yeah, I find that that gets the case. I'm in that boat too, often because I look at it and I'm like, fuck, I just want more. Like it's because do you know what it is? It's we know the potential of what we can do. Like we got the skill set, we got the tools, we got the everything ready to go. And it's like it just has like if it happens, if it was here tomorrow, we'd be ready. And it's I feel like it's like getting to that that hurdle, that one when you get over that first hurdle or that hurdle that is blocking you, or that ceiling that's stopping you, then it's like, okay, cool, here we go, here it comes, let's move. Do you feel there's that in place for you? Do you feel like you always hit a roadblock or you hit that ceiling, that ceiling? You know, to go from turning over one mil to five mil to ten mil to thirty mil. Like, is there are you constantly getting to that point and going backwards? Or yeah, I've done that. So why like what makes you unhappy in that instance then?

Robby:

Like, I feel like I should be way further along.

George:

Yeah.

Robby:

Way. Yeah, so there's is that smarter than a lot of people. Yeah, that's what I'm just saying. That's what I'm just saying. And I I also feel like I've been reading this book called Invent and Wonder by it's a book written about, not by, written about Jeff Bezos. And that's all of his uh it's got like a whole thing about him, like a short I don't know how many pages I'm listening to it. And um the second part of the book's all about his annual uh shareholders letter that he wrote. So every year he would write the annual shareholders letter. And it's basically someone reading the annual shareholders letter yeah. And did you know Amazon in their third year of business did $150 million in sales?

George:

I did know that. And you know why I knew that? Because you told me. Or at the start of the week.

Robby:

And I'm like, okay, that's quite significant for your third year in business. Like um and you think, okay, what did he know? Like, because you can argue, okay, cool, he saw the opportunity, and of course, timing is a huge factor. Like, not he didn't do that, and now that's the biggest company in the world, blah, blah, blah. Um, and I'm sure he's a phenomenal human, like in the sense of his ability to build. I'm sure someone could have had the exact same idea. And probably have and failed. Yeah, look at eBay.

George:

Yeah, I use eBay still. Don't look at it to buy CDs, yeah. That's right. What do you buy from eBay? The last thing I bought from eBay was a chamois for my car.

Robby:

Why?

George:

It was there.

Robby:

But no, no, why were you there?

George:

Um I use eBay. I've always had an eBay account.

Robby:

Yeah, yeah.

George:

Oh, and I still use it though. Like it's still, and it's still you still get some good prices on it, too. Walk me through the thought process. It's the same thing as Amazon. What's the difference? Amazon's cool. Okay, so it's just cooler. No, no, but like so what I still get the same product. Uh okay, it would have been, I reckon, I reckon I would have checked.

Robby:

How much do you favorite?

George:

I don't know. 20 bucks, something like that.

Robby:

You paid 20 bucks for oats chamois. I don't know.

George:

It's the oats one, specific one I always get. Oats? Oats. Oats chamis. I wanted the orange container. You know the orange box one? Chamois. Chamois. That's how you spell it, right?

Speaker 02:

Yeah.

George:

Oats, how much did you pay? I don't know. I think it was 20, 30 bucks, something like that. 18.99. Yeah, but it depends what size you get. And that's not the Oats one. Don't make me throw up. You get this Kmart shit. Orange, the one in the orange container. Car enthusiasts all over the world.

Robby:

O A T S?

George:

Yeah. Maybe that I haven't. I'm gonna look up eBay right now.

Robby:

Anyway, nevertheless. Um don't use eBay, use Amazon. That's the whole point.

George:

But look, it's still okay. I bought I bought heaps of shit on eBay. Over the years, man. I buy heaps of stuff. You still use eBay? Yeah. Yeah, flat stick. Curious to see. I'm gonna put a poll up today. Do you use eBay or Amazon? I'm gonna see you. Please do. I'm going to. Please do and tag me.

Robby:

Yep. Okay, we'll tag you. Um okay, so back to what I was saying. So Amazon, 150 million by the third year, George. Okay. And I can't help but feel like I should be doing 150 million on my third year of business. Even though this is not my third year of this business, it's year four.

George:

Yeah.

Robby:

So you're still you're behind. This yeah, so like it should be well above 150 million.

Speaker 02:

Yeah.

Robby:

Um, I also read this thing and they said I can't remember what the number was. I think they were growing month on month by 90% or something like that, month on month. Meaning their business was almost doubling every month, or something stupid, 30% month on month. It was a significant amount.

George:

Okay. So I've got a question for you.

Robby:

Yeah.

George:

If Gary Gary Vaynerchuk has a media agency, yeah? Vayner Media. If he had to start again tomorrow and he couldn't use his name, do you reckon he could build a a media agency that's worth $20 million in 12 months?

Robby:

I don't know. Because I get what you I get what you're doing.

George:

I'm just saying, like I'm saying, yeah, oh I'd be disappointed if he couldn't.

Robby:

Without using his name.

George:

Yeah.

Robby:

What's he gonna use? Capital?

George:

Don't know. I don't know. What what can you use to do it? You can use brand, like influence? Yeah, in this day and age, yeah. Capital. Yeah, because he also started very early in that space too, to build his media agency. Yeah, he got in early early. Got in real early with all his Google ads and all that sort of shit. So yes, he was also an early adopter. So yeah, maybe you maybe you're you shouldn't be that hard on yourself in that instance.

Robby:

Yeah.

George:

Because then if Gary now in that same space couldn't start a media agency and make $20 million in the first 12 months, is it really a matter of skill or service, or is it a matter of timing in the market? So to see I reckon what you see the thing for you, right? You could do something massive in AI because you're doing a lot in that at the space at the moment. So what's to say that one thing that you do now takes off and then you have that 20, 30, 50, 100 million dollar idea? Yeah, that's just a nice thought. It's not it's not just a nice thought. As much as AI is still, it's a much more prominent now than what it's ever been, it's still early, I think. In its infancy, yeah. Yeah. Like there's not that many, like you don't walk down the street and people are like, oh, let me get my my agent to do that for me. People don't talk like that yet. Whereas now you'd walk down the street, as you said, oh eBay, why the fuck do you use eBay? I'm just gonna Amazon it and it comes straight to my door the next day. I still can't believe you use eBay. Come on, man. It was $30, by the way, the chamois. You paid 30 bucks for a chamois.

Robby:

It's a good chamois. Best ones. Yeah, that thought is not how I like to think. I think that's nice to coddle yourself. Yeah, okay. It's fine. Yeah, yeah, you're okay. You're doing all right. Give yourself the excuse to that you're not there yet.

George:

Yeah, and I not even not even Gary could do that yet. I hate that. Um yeah, without a doubt, it gives you an excuse to fail.

Robby:

I hate that. I hate that. Uh I hate coddling myself. Like, don't feel sorry for me.

George:

Yeah. Same. Like I said it to you the other day. My dad came in the office, like, oh, how's that builder elite thing going for you? You know? Yeah, it's moving all right. It's okay. He goes, Oh, you know, because he he always looks at the very first event that we did where we had a massive day, massive day out, and it was blown away. He's like, I couldn't believe it. He goes, I know it hasn't been recreated since. And to him, it's like, like, are you flogging a dead horse? I'm like, no, it's just we've got to get runs on the board. Like, you've got to do it, you've got to keep going, you've got to keep doing this. It's gonna happen. I go, I don't care that it's hard. Like, I'm not gonna feel sorry for myself and say, oh, well, you know, this person's doing it or that person can do it. Like, there's a there's a process to this. So what are you?

Robby:

At what point are you floking a dead horse?

George:

Yeah. I ask myself that question regularly because you've got to have self-awareness too. Is this the right path? Is this the way we need to go? In all my businesses, not just the consulting one. I'll even look at the construction one. Because as we look at it now, we're going, like, look at all the challenges you got and all the decisions you got to make and everything. It's like, fuck, is this worth it? Is another year of gray hairs worth it? Like, is it is it what are we doing? Like, we keep trying to reinvent ourselves and keep ending up in the same spot, and this happens and that happens. We're trying to move things around and do bigger things. And you know what? Regardless of all that, year on year, since I've been in operation, every single year I've grown, as far as my turnover is concerned. Every single time. We've taken on bigger projects each and every time, and now's no different. You know, next year we're scheduling to have our biggest year to date by a significant amount. That's what I'm forecasting. Still hasn't been secured, still haven't got signed contracts, but I'm forecasting to have probably one of our biggest years to date. Now that's not going to happen by me sitting here going, oh, you know, this isn't going to work, oh, this isn't going to be for me. Like you have to dig deep. Like there was a couple of nights last month where I worked till one in the morning, working on a tender, just getting it done, like getting things done. Because I said to the owners, I said, you will have it in the morning. The developer said, You'll have it in the morning, you'll have it in the morning. So I made it happen. If I had to stay there till six, I would have done that. But as a result of me doing that work and putting in that effort, we're now in the box seat to secure a significant project. Wouldn't you rather just sleep early? What do you mean?

Robby:

Wouldn't you rather like get up early? Go to bed early and then get up super early. Like get up at three.

George:

And then just come here and punch out four hours before anyone gets in. Potentially. But then I'd rather know I get it finished. Because what's to say the deadline's 9 a.m. and then I don't get it finished in that time.

Robby:

Yeah, okay.

George:

That's all. That was the only reason why. But yeah, I get what you're saying. Because it does get to a point where you're tired and you're not concentrating. Yeah, your output's not there and you make mistakes, and that happened too. But it is what it is. Regardless, and that's where you say coddling. I don't like sitting there feeling sorry for myself and going, oh, you know, give myself my excuse. Oh, look, just go to bed, look, just do this. Don't worry. Let some don't let don't win that. Don't worry about that job. Just go win the easy jobs. You know, something you said the other day, which changed my perception a little bit on how we approach projects, and it's like the the margin wasn't necessarily important. It's the value of money that you're making. How much money are you going to make in the next 12 months? And if you're so we've got a project, you're going to make a million bucks on this project, okay. But oh, but it's only 10%. And then you go, well, but you're making 20% on this job, but you're making $400,000.

Robby:

Yeah, it's like who's winning?

George:

Who, yeah, who wins at the end of the 12 months? If there's a goal of making as much money as possible, who wins at the end of that 12 months? There's one winner. Who cares that the margin's less? More risk, yeah, okay, but the rewards bigger as well. So that was good to shift that mindset for sure.

Robby:

So what are you doing now, given that it's the last quarter? Well, how's the year been?

George:

How's the year been? Yeah, look, it's been a really it's been a good year. It's been a challenge. It's been, see, each year I think, you know, we're going to refine the process. We're not going to have the challenges that we had in previous years. Every single year, I think that. I think we've got to learn from our mistakes. I was having this conversation with um my construction manager today as well. So he's like, yeah, I feel like we get to this side, this, this stage of the project, and we're always like, oh, let's just get to the end. Next project will be better. Let's just finish this job. The next one will be better. And I don't want to have that. Like I don't want to be in that position. And I said, right, we've got our new bunch of projects which have just started. So how do we ensure that we get to the the whole stage? The whole stage is from start to finish, is going to be a good, smooth transaction. He also said something else. He goes, it's funny, you know, now when I get problems, it's like I've become used to problems. And he goes, I don't, it doesn't affect me anymore. And he goes, we just accept it. And I go, no, that's actually, you've actually got a really good skill there. Because now when a problem arises, you don't lose your mind. You're cool, calm, collect it, and go, okay, this is how we've got to fix it. And then it gets fixed. Yes, it took a bit more time. Yes, it cost more money. But guess what? You did it efficiently. You've fixed the problem efficiently. You've trained yourself to go through all that difficult shit. And as a result of going through that difficult shit, you're now really good at it. So, as a consequence, you should be getting better each and every single year. And I think I'm at the stage in my career, and my employees are getting to that stage too, having gone through the worst of COVID, having gone through difficult clients post, having gone through difficult situations, they're getting better and better and better each and every time, which is really encouraging to see. So there is an element, like I like that saying, which says there's no compression algorithm for experience. Sometimes you do need to go through that shit. But if it's year on year on year, like I if I'm not ever seeing improvement, then I think that's when it's a problem. Even though something isn't growing as quick as I would want it to, if there's not improvement each and every time in processes, in profitability, and whatever it is, then that's when it becomes a problem, I think. Or you go backwards. That's another big issue. But coming back to what you kind of said about, you know, what am I doing now for the rest of the year? I always find a lot of people, especially I'm going to talk about construction for a second because that's where I'm in.

Robby:

Oh, no way.

George:

Yeah, we'd have thought. This time of the year is often the busiest time of the year, each and every time. Why? Because Christmas is coming. People want their to get into their homes before Christmas. They try and hit a significant milestone or a certain milestone before Christmas. They want to get paid all this money before Christmas. Like it's just like the end of the world comes at the end of the year. So it's often people are just running around trying to focus on finishing their projects or finishing a certain aspect of their project. And I try and use this time of the year, yes, to do that, but to also focus on what do we need to do to bring in new work for 26. So I actually often find towards the last quarter, I sign next year. Yeah, I'm I'm I'm not thinking about Christmas, I'm thinking about 26. And I often, man, I I reckon there's been one year where I didn't sign a project in the last quarter. And that was probably during that COVID period as well.

Robby:

Why do you reckon that is? No, why do you reckon you always do not build?

George:

There's probably a combination of things. Probably some people want to get it signed up before Christmas. So there's probably a little bit of urgency there. So the same way people are thinking I want to finish before Christmas, some people also go, I'd be great to engage a builder before Christmas so we can start first thing next year. So there's probably that aspect of it. But also I go hunting. Like who do like call your power base, speak to people, get in front of people, make contacts, deals, whatever you've got to do, go and find, run ads. Right? If you, if I was looking for work for next year now, I would have run ads probably mid-year. So that I had, yeah, so that I had ads coming in or I had proper leads secured for the last quarter to price up and to secure for 26. So that's the thing. People don't think like that. They think, oh, you know, I'm finishing a job towards the end of the year. Oh, yeah, she'll be right. I'll I'll get this, this, and this. So yeah, that's what I I tend to think.

Robby:

But so how's has the year been?

George:

The year, I I'd say it's been a good year. It hasn't been without its challenges because I've grown as a person, I've gr the company's done well, we've moved office, there's been some good changes, we've uh employed new people, delivered projects, finished projects, difficult projects, got new projects in. Has it been as financially successful as I would have forecasted originally? No. As in, we made less than I forecasted, but we still made, which is good. But that's just a chance for me to refine processing systems. So overall I'll look at that as a positive. Yeah, but how's your year been? On a personal level or just saying as George Passes? George Passcon. Are we giving it a like a score out of ten?

Robby:

No, like you know, you've got one quarter left. How's it been to date? And then what are you doing to finish wrong?

George:

Can I g I'll give you a word. My word is just busy. I'll give you busy, that's a whole word. That's a whole word. Yeah. It's been busy I feel I have felt for the majority of the year is being busy, not productive. I felt very much like that. But um that's not to say we haven't been productive. I've just felt like that. There's been times where I've just felt that we've worked so hard and I haven't felt like I've been moving, similar to what you're saying, just not moving quick enough. And I have felt like that this year. So now to close out the year, I'm feeling much better than what I was for the first three quarters. Why? Because a lot of the hard work that we were working, like that, we were working hard. I was working hard. We've finished those projects, we've finished those things that were really holding us well, taking a lot of my energy. And now I feel like I've got some of that back and I can start focusing more strategically on the business. Like, for example, I said I was gonna do team meetings, I said I was gonna do all these KPI reviews with everyone, and I've done them, which has been really productive and really good for me. Um, because you know, the whole purpose of me stepping into a CEO role was to more guide my team to kick the goals. And I felt like I've been a team member, like a player on the field for the last three quarters of the year. And now I'm starting to feel like okay, cool, I'm gonna step back, I'm gonna make changes that need to be made, I'm gonna make calls that need to be made. Some are really easy calls and some are gonna be very difficult calls. But nonetheless, they need to be made as the head of the horse. The head of the horse. Not the arse.

Robby:

Um, okay, so rate it rate year out of ten so far?

George:

I'd give it a if I can't give a seven, because I think seven's cheating, yeah, I'd give it a six.

Robby:

Okay, so what are you gonna do to make it a and ten for the rest of the year?

George:

Yeah. Yeah, I'm gonna I'm gonna win a s a massive project. A couple of projects, maybe even three. That's what's gonna happen in the next quarter. And we're going to just really be aligned with where we're going as a team. That's gonna make my me a 10. So I'm gonna come into Christmas and I'm not gonna be like stressed about or working over the break. Oh, we'll always work. I'd never stop working, even on the holidays. But there's not gonna be that level of stress or anxiety or pressure. It's gonna be I get to put my feet up. It's been a big year, get to relax, enjoy it with the family, and then come back again next year and hit it hard.

Robby:

What are you gonna do differently next year to make sure you're not in the same position?

George:

I'm definitely gonna be. Good question, really good question. What I'm gonna do differently is really focus on making my team the best team. Making them fucking superstars, better than me. Because I've seen the potential with a few people as well, right? They've really stepped up. I've had almost, you know, all of my employees step up, which is great. A couple in particular. So I'm gonna give them more work and more pressure and put them in the deep end, but I'm also gonna really support them. That's gonna be my role for next year. A lot of it. Because I feel if I can get them to be the A grades to see the things that I see. And I see some of them are starting too. I had one of my supervisors call me up here and said, Hey, I noticed this happen on site today. I just wanted to bring it to your attention. What do you think? And I said to him, Hey, really good that you picked up on that. It was not construction related, it was actually more human behavior related. He goes, I saw these two people talking, and this is the way the conversation was going. I think this person took it the wrong way. What do you reckon? I said, Really good observation and great that you're thinking that way. It's fine. I don't think it's taken in that context. Move on. And it's like, all right, sweet. I just wanted to check with you. So that was really encouraging to see that. And they've uh I've had other um employees just really perform. They really performed in a certain role. And again, high pressure situations where we had to finish projects, we had a really tight deadline, we had huge consequences if we didn't hit those deadlines, and they did it. They worked overtime, they worked weekends, they did whatever they had to do to get the job done. So that goes a really long way for me, and I'm gonna reward that. I'm gonna reward that from a position point of view, so promotions, whatever it might be, monetarily point of view, and also with acknowledgement of appreciation and all that sort of stuff too. So I really want to have my focus for next year is yes, having all this work and projects and lots of work there for everyone, but also to really focus on how do I get them to be the optimal performers. I've got trainings that I'm so I'm doing builder elite. You know, I said this the other day. It's silly that I have a training company that coaches other builders how to be an amazing business owner, but then I don't coach my own team. I don't sit there and spend a day, an hour, three hours with my team. And uh last about a month ago, month and a half ago, I sat down and did a uh a review with everyone in the whole team. Came into the boardroom. We sat down and said, right, we're gonna do this every quarter. It's booked in from now, every quarter. You're gonna come in here and we're gonna spend two, three hours and I'm gonna teach you something. I'm gonna do whatever it might be. And the other day I taught him about playing above the line, which you know about. I won't go into a detail now for you guys at home, but we're talking about playing above the line and playing below the line. Now that was just a simple concept about taking responsibility, accountability, and willing to make the changes in your business and your life that you need. And that really resonated with a few of them because since then stuff has come up, and all I had to say to them, hey, are you playing below the line now? Are you playing above the line? Like, yeah, yeah, okay, I get it. And I thought that was a powerful shift in their mindset about how to approach a problem. But had I not taught that, they would just default back to their same shit that they would always do. So it's good to change that aspect of thinking. And you know, I've got Built Mastery coming up next week, and I'll I wanted to try and if time allows it, probably get a couple of my guys to come to that too, so they can see what we teach and what we do. You get them set in as students, as students for the three days.

Robby:

Yeah, nice.

George:

You think that's going to get you closer to Yeah, potentially, because they'll see what challenges we face as business owners too. So I have some of my mentees that bring in their employees as well. And in by them doing that, and I've heard this from other people that have done the same thing, they go, Oh wow, is that what you actually go through? You know, they think just being the boss is what a life. Coffees and lunches and and all the good shit that you get to do. But little do they know the pressure, the stress, the the mental toughness it takes to run a business. No matter what the business is, too, yeah. Yes, there are more stressful businesses than others. But there are difficult things.

Robby:

He just reminded me of a conversation I had. Someone, I won't say who. Do I know them? Yeah.

unknown:

Cool.

Robby:

Was saying to me, hey man, like, you know, I've got to deal with some people and they're not let's just say they said that they're not quite bright. Oh, I know exactly who you're talking about. That wasn't the language they used. They chose to use a word starting with R. Um I'm sure you can all work it out. And if you can't, then they're talking about you. But um he said that, and I was like, why? And he's like, ah blah, blah, blah, and he goes on this rant, and I was like, So you're talking to those people about their profession and you think that of them. I said, Go try Salem ads when they don't understand how the internet works. Yeah. I said, and then tell me who's who's got a tougher thing to deal with, you or me. You know what I mean? Um you just reminded me of that. I don't know why. But yeah, it's so that's gonna help you get to where you want to go with your team and what about yourself now?

George:

Because you said, okay, you you've been you felt frustrated. Where do you see the next quarter moving to?

Robby:

Um for yourself.

George:

And business, like your business. Yeah, cool, cool.

Robby:

Just like sell, sell, sell. Let's go. Yeah, I'm just gonna give the team a problem that they can't deliver. And then just be like, all right. Like that you know what I mean? Um Yeah, I've never had that problem. So uh but I don't know. I this is my thing. This is how I start to think. I'm like, man, I'm like working this many hours doing this much, and I'm like, there's gotta be and I always say this to myself, and I I honestly I like that I say this to myself because I think it keeps me on the hunt. There's gotta be a better way.

George:

Yeah, there has to be a better way. The most dangerous saying in the world. Hey, like the most dangerous saying in the world, we've always done it this way.

Robby:

Yeah, yeah.

George:

No, no, we just we've always done it this way.

Robby:

Yeah, and it's like this is the opposite of that, right? Yeah, it's like there's gotta be a better way. Like there's gotta be, I must be working on the wrong things. You know what I mean? And I constantly question that. And it's like, what am I doing? Like, like, you know what I mean? Like, fuck, it shouldn't be that hard.

George:

Yes, but you know, here's the other thing too. I want to give you outsider looking in advice. Um not advice, perception, perspective, yeah, perspective. That's the word I was looking for. Like, I see every time I go onto any social media platform, there's at least four videos of you that'll come up first. Yeah, I'll do it. Been going hard. Been going hard. Yeah, yeah, yeah. Content short form, long form. Every fucking platform, too. So it's not just one, it's not just like I'll focus on Instagram. You know, I'll go onto this, I'll randomly go onto Twitter, there's fucking, you've done a tweet. You'll go into LinkedIn, there's that. There's there's videos and photos, and this, there's the podcast, there's your businesses, there's your own personal brand everywhere. Yeah, all right, good working. You go, yeah, fucking worth. And then you go onto CMO playbook, you're getting emails. Hey, we're going live, QA. Yeah, there's all sorts of all sorts of shit happening. So that's good. But I also see the other aspect of it too. You look at some of the posts and you're like, okay, the engagement isn't as high as it should be on certain things. I'm like, cool, that's good. But you haven't stopped. And here's the thing, right? I feel that what's going to happen with your stuff is you'll very soon turn around and have a story of Yeah, guys, you see how good it is now, but I posted for three years with 10 fucking likes.

Robby:

I did though three days. Dude, like someone sent me.

George:

Yeah, well, you want me to do less? No, I'm saying back in the day. Yeah, but you said you did.

Robby:

I've always dude, I've got so on my Instagram, like this, and someone sent to me like, oh, you've got a decent, like, your content's really good. I'm like, dude, there's fucking 1100 posts.

George:

Yeah. Like that's what I mean. The majority of those have come in the last 12 months. No. No, I don't know, man. I reckon you have not been posting this much, unless I just see it on every fucking like I don't see it comes from Robbie or Legacy or one couple of things. Yeah, there's also lots of days. Maybe I see that too. Um, but what I'm getting at is I think you've put out a lot more content in the last six to twelve months than you have ever before. I don't even know. You have. No, 100%, man. 100%. You've got so much more content from what we're doing here. Yeah, plus you've got the setup. This is not new. I know it's two years, but it's still a lot more than what it was previously. Even when we first, the first 12 months, we were I reckon you're putting out the last 12 months, I'm telling you, you've been putting out a lot of content. And there will be a time where I think it's gonna turn around, it's gonna pop. And I believe that with myself too. I always have. I always have, man. I've always said it. I've said it from fucking day one.

Robby:

Yeah, but George, I I I agree. If I didn't think the same thing, yeah, I would be stupid to be doing it, right? But the question comes along. They're gonna take your kids if you don't get it sorted by Christmas. You need to get the yacht. What are you doing? You're not doing what you're doing now. You said that, yeah, once. You said for this to happen. Yeah, that for the yacht. Yeah, for the yacht to happen, we can't be doing what we're doing right now. Like it's just stuff has to change. And then it's like, okay, but what? Like, what are the things that have to change? How do you become like okay, let's say you want to become a Tim Gurner, right? How do you do that? Like, what's the things that he would do that are different? You know? Um what's if you had to do if you had enough on the line to have to risk it, what would you do?

George:

How would I reckon the one thing I don't do enough is make my money work for me as far as investment is concerned, whether it be in stock market, in yeah, but dude, that's like that's great for like you need to that's that's about increase your earning income. Yeah, but yes.

Robby:

And then once you're at a certain point, like okay, cool, like let's just say, for example, you're gonna make you make a million bucks a year.

Speaker 02:

Yeah.

Robby:

Let's say you George Passers makes a million bucks a year, okay, and you're like, cool, I'm gonna invest 20% of my money into XYZ, the shares or real estate, whatever. I don't give a fuck what it is. You invest 20% of your money. So you're gonna invest $200,000 every single year. If I'm making $20 million a year, you can't keep up. How are you gonna keep up? I'm making 20 million, I'll invest 50% of mine, and you're not even close.

George:

Yeah. Like, but you have to build up to that too, though. Like these investments, you gotta build up to it.

Robby:

Passive incomes take time, dude. Yeah, that's it. It's the right thing to do. I'm not saying it's not a good one. No, no, that's right.

George:

But I just I'm just saying from a perspective of that's not what I'm doing enough of. But yes, I know what you mean.

Robby:

I know what you mean. But the passive income's not gonna get you the yacht in 60 days, yeah. Yeah, or 90 days, or a year. Do you know what I mean? It's not gonna yes, it is well okay again, you should invest. It's the right thing long term. But if you had 12 months to make something happen, going and buying real estate isn't gonna fucking be the thing that helps you. You know what I mean? Amazon was growing by multiple multiples, multiple multiples? I think it was double digit multiples a year. So they were like 10xing in a year. And it's like, is your business 10xing every year? You know, we set out a goal to like double the business, and it's like, whoa, that's fucking huge. Yeah. Do you know what I mean? Yeah, and it's like, what if you doubled every month? Or what if you you know what I mean? What if you doubled every quarter? Like you'd be eight times your business. Is that right? Yeah. If you doubled every more, you'd be 16 times your business in 12 months. You know, what's what are the things I don't know. I just I have that feeling and it kind of it's like it's just knocking there the whole time. Yeah.

George:

Oh, I have the same one.

Robby:

You know, and I made a video and I sent it off yesterday to a couple people and I'm like, must be doing something wrong. Like, must be doing something. There's got to be something I don't know now that when I work it out, I'm gonna look back and be like, fuck, if I knew that back then. You know what I mean? Because like it can't just be gr sales. I don't know, it's mindset maybe. Like it can't just be the grind. Because the grind is like you okay, we'll work. But you can fucking sit there working.

George:

I heard this saying similar to like along the lines of that. If hard work, if hard work laborers would be rich. Yeah, that. Yeah, exactly. Well, exactly right. If hard work was um the answer the answer, all laborers would be multimillionaires.

Robby:

Yeah, because they work the hard people who work with their hands work the hardest.

George:

There's another saying like that around the around a donkey saying, well, if if hard work was the measure of the king, then the donkey would be the king of the farm. Yeah. You know, something like that. It's paraphrasing, but yeah, exactly that. Laborers work hard, you know, and they're not they're not the the wealthiest people in the room.

Robby:

Yeah, so it's like what is it, dude? What's the thing? Because if I'm being honest, I like that this eats us.

George:

I don't no, I do. I do because it's it it forces it forces you to think about things differently. Because if you didn't, you'd just be like, no, well, I'm just gonna I'm just gonna try make more, build more houses next year. I'm just gonna try sell more marketing next year. And then once I get to five mil, well, that's a pretty good effort. Well done. You know, not many agencies or construction companies make five million dollars a year. That's good effort. So by ask by by constantly challenging yourself there, you're always trying to find what it is. What do you do differently? Because you never would have done your CMO playbook if you didn't think there was an end game to that. Like we've spent countless hours sitting in that chair with teleprompter and cameras on you, and scripts and videos and cameras above you, and iPads and all that sort of shit to create all this content that's going to help other people kick goals. You wouldn't have done all that if you didn't think there was a greater benefit for it. Be it brand, be it um future business, helping people, whatever it is. I still feel like something's missing. Yeah, there could be. But I'm saying maybe that's just one puzzle of it. Maybe you do need that before you can do this. It's just a piece of the puzzle. It'd be as you said, I I think for I you know, honestly, what I reckon I'm at is, and probably yourself too. It's there's gonna be who's that next person that you can speak to that can speed that up? That can perhaps look at you and go, okay, well, say it's Gary Vaynerchuk, just whatever, a person. Maybe if you saw him and he goes, Man, I really like what you're about. What can I do for you? I said, this. Come and spend half an hour with me so I can show you what I'm doing and you tell me what I'm doing wrong. Or tell me what's missing. This is what I do. Tell me what's missing. And then you go, dude, this, this, this. Do change that, do that, do that. And you're like, really? It's like, try it. If it doesn't work, I'll fucking buy your business. Whatever. Maybe that's the missing piece at the moment, the mentor or the advisor. Maybe. Thought about it. I I think about it a bit actually lately. But I just want to know who that person's gonna be that I'm gonna speak to.

Robby:

Well, how would you determine?

George:

I don't know. Oh. I don't know. I I would say either through uh someone I know or uh someone I follow and maybe reaching out there, potentially.

Robby:

I don't know, but it definitely bugs the absolute hell out of me. And it's kind of got me locked in for this month, though, heavily. Like I've got October's gonna be huge.

George:

Good. Good, good, good, good. Like you're okay, so I'm not sure if we've spoken about this, but now your your your morning routine is completely flipped.

Robby:

Yeah.

George:

How's that going for you? How long's that been now? A month?

Robby:

I don't know. Hmm.

George:

How are you finding it? So for context, can you let everyone know now what you're doing?

Robby:

I think I spoke about it on the air, didn't I? You may have, but we've talked there's probably lots of first-time listeners now. I head straight. Did you want to introduce yourself? Yeah, my name is George. Pass us. Um Top George.

George:

Oh no, Top George.

Robby:

I so I've I've switched up my daily routine and I come straight into the office now. So instead of going to the gym and getting there at 5 or 5 30, I come into the office. And I've been pretty consistent with it. There's probably been a day or two where I've slept in.

George:

Oh man, I I didn't even I just thought it was your Fridays when you're not in the office anyway. So I haven't even noticed it when you're not in.

Robby:

Uh yeah, but it hasn't been many days. I've been pretty good. Um, yeah, and I just come in and and knock stuff out of the park for a while.

George:

Yeah, but it's not just that, it's focus work too. Yeah, yeah. Close my door, close the door, tell your team don't no one, no one call me before this time unless it's an emergency. Yeah, no, no, no, too. Sort it out. Yeah. That's it. I don't exist and clearly.

Robby:

I leave my Slack off most of the time. Unless I'm doing sometimes it depends. Sometimes I'll do something deep, and then sometimes I'll come in and there's just a whole bunch of stuff that needs to be done. And I'll be like, cool, like I've got four hours here, I can bang out four hours of work uninterrupted. That's fucking great.

George:

Yeah, it's I love the mornings, that's why I come in early.

Robby:

Yeah, and I'll just sit there and bang out four hours of work and uninterrupted, and then I'll go to the gym in the middle of the day or whatever. Um but yeah, that's been good. That's been that's been very good. I enjoy that. I like it.

George:

Um And then you'll go, you said you so after that bit of work, you'll go to the gym.

Robby:

Yeah, so I'm being into the gym now about 11. Yeah. Um, I'll do like a team meeting in the morning and then shut up.

George:

Yeah, and then come back here and punch my workout.

Robby:

Yeah. And it's like I'll have a really good afternoon because of it.

George:

Yeah, I mean, that one time I came with you to the gym, it was great.

Robby:

Yeah, and I've gotten all the stuff done and I've trained, so I've had some physical movement, blah blah blah. Probably had an ice bath today. It's like my energy levels for the rest of the day are pretty good.

Speaker 02:

Yeah.

Robby:

Um, that's been something really good.

George:

But is that the chat? Is that the thing? Yeah.

Robby:

Ask me about it on a yacht.

George:

Yeah.

Robby:

It's not even the yacht. It's the It's not about the yacht, yeah, exactly right. It's the growth trajectory. Do you know what I mean? It's the and then it's like, man, like I have been devouring Hormosy's books. So I bought his whole thing, yeah. Like the whole playbooks thing.

George:

Got your books yet? Because I haven't got my book yet. That's all I don't know. I haven't.

Robby:

Good. It's gonna anyway. It's a story for another day. It's gonna cost heaps to get down here and but it's like it's don't they pay for it? Do you reckon they're gonna ship 200 books to a whole the other side of the world for free? 100%. Well, you bought the books.

George:

Yeah. So they're gonna charge you freight on top of that. Of course. So that that money didn't.

Robby:

Yeah. I did. What you reckon he sold three million books and then he's gonna pay everyone's freight.

George:

I would have thought the freight would have been included in the sale price. So plus postage.

unknown:

Yeah.

George:

Get your checkbook out, 200 books.

Robby:

Ah, it's quite a significant amount. But it's also like not so significant that I can be like, nah, no. Keep the books. Um, anyway. Uh I've been to Rowney's books, and I he says this thing, and he says, people grossly underestimate how much work it takes. And then it's like, hey man, like you asked me a year ago I always said I was fucking close. And I've done so much fucking work this year, and I don't feel like I'm closer. I feel like I'm further.

George:

So you have you underestimated the work that you need to do? I think everyone does. Have you?

Robby:

Yeah.

George:

So do you think you need to do more work?

Robby:

I think you need to have more output.

George:

Yes. So how do you get more output? People?

Robby:

Team systems. You know what I mean? Yeah.

George:

Yeah, I mean you came, we had the conversation yesterday about changing the makeup of the office to get more people in here.

Robby:

Yeah, yeah. It's like Yeah.

George:

It's fucking got empty desks, let's fill them.

Robby:

Yeah. Or let's make more empty desks. You know what I mean? Like let's get more desks so there's more empty ones. Um Yeah, I think I don't know. I don't know what the answer is. If I knew what the answer is, I wouldn't be sitting here at this conversation, I'd be sitting there saying, Look at my yacht. But I'm not. Um and that's one thing that's really that's bothered me this year. A lot. Yeah. A lot, a lot. Good. More than I care to admit. I'm happy for you. Thanks. Um more than I care to admit.

George:

Yeah, I don't know. Okay, so what okay, so that's bothered you this year. Do you want it to bother you next year? No? No. So what are you gonna do? I don't know. Well, you're not gonna do less. I assume.

Robby:

Not gonna do less.

George:

You're gonna pop out less content, gonna do less events, run less ads, go to the gym less, wake up later. So you have set a standard too.

Robby:

Yeah. But it's also like I don't know. I don't know the answer.

George:

Yeah, that's fine. That's the truth. I reckon you will come across it though. I reckon we will come across it. I look forward to it. I look forward to when you go found it. Found it. Let me show you.

Robby:

I also think as I progress through this journey, this thing we called life. This thing we call life. Called. Said it like I was dead. Um this thing we call life, and I realize it's there's no one thing. Like there's no I used to always like that. Used to be my question. Oh, if you could go back to when you first started, what's the one thing you'd fucking change or do or whatever? It's like there's no one thing. There's no one significant item. It is it is, and this is how I describe marketing to everyone. It is a thousand one percent things. Yes. I couldn't agree more. Like fucking this and this and this. Because people come and they're like, should I do Facebook ads or Google ads or what should I do? I'm like, you should fucking everything, yeah.

George:

Everything all at once. You should do everything. Stop fucking.

Robby:

Do one and then do the other and the other. And I feel like life's the same, man.

unknown:

Yeah.

Robby:

I feel like it's not just about the eat healthy or the go do the ice baths or run in the morning or get up early.

George:

Hey, can I interject? Yeah, yeah. I'm in for a run on Sunday. You did. You alright? My calf's fucked. My right one.

Robby:

No, I meant mentally.

George:

I went for a run. I don't know, dude. It's the first run I've been on. You with who? In at least five years, my son. Went for a run around the block. Did he outrun you? You know, you kept up. He didn't stop. Didn't stop, so good on him. 11 years old. I'm surprised he didn't outrun you. No, he's uh he wouldn't outrun me yet. Not yet.

Robby:

Is that because you're fit?

George:

Or is that because he's not unfit? I haven't been for a run for a very long time. Like it was a six minute K.

Robby:

Yeah.

George:

So it wasn't fast pace, it was a job. Yeah, it was okay. It was just a good job.

Robby:

It's not bad.

George:

Yeah, yeah.

Robby:

It was about that. Yeah, like 30 minutes for five Ks. That's it's not like fast, but we only ran two Ks.

George:

No, no, I'm saying like we were working off the pace. Yeah, yeah. So no, but it was it was good. Like I just I it was good. You know what was actually the best part about it? Just going for a run with him. That was the coolest part. Just talking shit. And talk while you're running. Yeah, we're talking shit. And he was good. Like he he kept up. Like I didn't have to slow. I I was definitely not slowing down, and he kept up the whole time. And we did a sprint at the end, just a 50 meter sprint. And I was dying. I was like there is a stat.

Robby:

I don't know what the stat is, but I'm gonna guess. And it's something along the lines of 90% of people won't sprint after the edge of the yes, yeah, yeah.

George:

It was 40, it was something like that. That's right. Yeah, there is a stat there.

Robby:

They'll never sprint again. Never sprint again.

George:

Yeah, yeah. After the age of the year. When I heard that, the first time I heard that, I'm like, I went outside and I just ran quickly somewhere. I wasn't part of the statistics. That's it. So yeah, it was cool just to go and hang out and do that with him. We did a few things like that over the weekend. Not running, but just other dad-son stuff. Good. Yeah. Sorry, but interrupting what you just said, you're talking about how it's a combination of things. It's not just one.

Robby:

Yeah, I think um You were talking about how stacking stacking one thing over the other, of the other, over the other, over the other, over the other. Yes.

George:

And I think that's what you've got to focus on too. So next year, what's your stack? That's what you're gonna look at. Because you're doing everything great now. I think like for again, outside of looking in, you're doing some good stuff. It's what's the stack for next year? What's the things that you're missing? And then eventually you're either gonna hit that one thing, when we say one thing, you're gonna hit those combination of things that were working and really take you off. Or you're gonna find new ones and go, or you'll find things that don't work because you try the new things. And maybe the CMO playbook, for example, is no longer free and it changes to $10,000 a month subscription, and then it flies out the door and you're making $100K a month on something that is pre-recorded. You know what I mean? So maybe there's an element of that. And then when you're doing 100k a month, you shift your focus and you go, cool, we're gonna do it. Now I'm gonna go live every single day. I'm gonna do this every single day. You're leaving less and less and less to chance. That's what you're doing. That's what Hormozy was saying. That's what you were telling me, Hormozy was saying. He's trying not to leave anything to chance. They leave nothing to chance. Yeah, and each and every like I'm gonna go to the event space now when we're doing our events, we're refining every single time we do an event. We try things, we've tried things in past events that were detrimental and didn't and had less people show up. But we tried it. We tried it. We tried different sale tactics, we'll try different content to teach, different type of events, different named events, different ad campaigns, um different processes to confirm attendance. Like each and every time we've changed things because we're test A, you're testing, but B, it's like we said, we're not we're gonna leave less and less to chance.

Robby:

Yeah. So I guess um for anyone listening to this, the question becomes you know, what are you gonna do over the next I'm gonna say sixty, you know what? Fucking thirty days. Because that's all you got.

George:

Yeah, November will come and then you're gonna just be rushed off your feet.

Robby:

Yeah, and that's not gonna be just gonna be swamped and then the next thing you know, it's Christmas. Yeah. And 2025, the year that we spoke about being wow, COVID was half a decade ago, blah, blah, blah. It's like that's done. Yeah, it's gone. This has been the fastest year of my life. Do you reckon you say that every year?

Speaker 02:

Mm-hmm.

Robby:

Without a doubt. But this has just been fucking fast, dude. Come on, man. Like, think about it.

George:

I don't want to.

Robby:

Nah, please do. Because it's gone. Like, that's it. This is it. And then we're gonna get like, you know, this time last year, we sat there talking about going to see Alex Homezia.

George:

Oh no shit. Yeah, we'd booked our tickets around this time, yeah.

Robby:

Yeah, we're like, man, nah, I don't even think we'd booked yet. I think we're like, man, should we go fucking? Yeah, hey, I'll go, don't do what I mean. Like, yeah, and it's like that's all done and us sort of gone and passed and mental. Yeah. Mental. George. Charlie Kirk's dead, it's gone. Not around. Life's going, man. 30 days, 60 days. What are you gonna do? How are you gonna end your 2025? What are the things? Is there anything you've wanted to do this year you haven't done? I'm talking to you, the listener.

George:

Hmm. Good, not to me. I'm trying to think.

Robby:

Um, you know, is there anything you've wanted to do that you haven't done?

Speaker 02:

Yeah, go do it.

Robby:

You know what I want to do? And I'm gonna do it. I want to book another holiday. Like just a trip, don't not necessarily holiday, but I want to book another trip. You know, my intention was to try and get away at least once a year, and I did it this year. And I'm gonna do it again. Book my next trip before the end of the year. Yeah, nice. Mark my words. What's one thing you're gonna do before the end of the year? Apart from security jobs. What's the first one?

George:

Yeah, let's not talk about the George Pass thing.

Robby:

I'm also still gonna lose weight, by the way. I'll be skinny by Christmas, mark my words.

George:

How how long till the end of this? 60 days, 60 nine. What is it? Until Christmas? Where are we? October, October, November.

Robby:

75 75, 80 days.

George:

Yeah, alright. I'm gonna do the same thing. What? Skinny by Christmas.

Robby:

Alright, done.

George:

We're just uh we're just shaking hands for those not watching, and for those of you that's gonna be an awkward silence on the podcast world. But yeah, I've I've wanted that for a while. And you know what? That's what I'm gonna give myself. That's gonna be my gift to me. Not that we're fat, by the way. We're not obese for those tuning in on the radio. A little bit fat, just chubby around the edges. Um, yeah, but time to get time to get fucking swole.

Robby:

That's your thing?

George:

Swole. Yeah, yeah, get back in like because I as I mentioned it last week, where I think we spoke a little bit about habits and how you fall back into some of those habits. And my habit has been back in the office and not training. Whereas before I was training and in the office, I was doing both. So why have I fallen back into that old comfortable way of just coming into the office but not training? And I've still trained, but just not as consistently as I was pre-op. So now I want to cool, let's go. Let's go again. So, yes, I'll be onto it and training again. As a matter of fact, I'm gonna go to the gym tomorrow. Tomorrow morning, go to the gym, go to site, have a couple meetings, and come back here.

Robby:

You heard it here first, ladies and gentlemen.

George:

Hopefully, Deremit's not shut down. Our mate Portellis opened it up. Helped it, helped it out. That's a cool move, huh? Yeah. Is it? I don't know. Is it a good business move? I don't know.

Robby:

Everyone's talking about it.

George:

They're talking, but who cares? Is it gonna make money? Was the model making money? Or was it a Ponzi scheme? Like, what was it? Was he just trying to get as much money as possible? He's fled the I heard he's gone to Dubai or some shit.

Robby:

I don't know, but I'm sure um I don't know Adrian Portelli, but I'm sure.

George:

Not Portelli, the guy that owned Derriman.

Robby:

Yeah, no, but I'm not talking him. Um I'm sure Adrian Portelli's fairly switched on, dude, and I'm sure he's got plenty of great people around him.

George:

Yeah, exactly.

Robby:

That will advise him on what the best next move is. But he did you see his uh video?

George:

I saw a video, I don't know if it's the video. No I just saw a video. I don't know if it's the video. I just saw one him about saying he's gonna buy it and then you didn't see the one where the van pulls up. Oh no, no, no.

Robby:

And someone opens the door and he gets out with like a box like he's going to work, and then the van takes off and he's standing in front of the damn gym. It's like day one. It's like cool, cool. No, I didn't say that. Yeah, very cool. Um anyway, so do something over the next 30, 60, 80 days. Yep. Make that decision. Maybe you'll buy a gym, maybe you'll lose some weight. Maybe you'll buy the gym and go lose weight in it. Um, maybe you will make that higher in your business you've been too scared to make, or maybe you will make that fire that you've been too scared to make. Or maybe it will have nothing to do with your business and you'll book a holiday and I'll run into you overseas. Who knows?

George:

See you there. But would you get people now? Okay, I mean, there's never a time that's too late, but say you're at a at a time where you're like, shit, I need more work. Would you tell people to be running ads right now? Me? Yeah, of course. You would say that any time of the year.

Robby:

Yeah, I'm biased.

George:

Yeah, that's right.

Robby:

I also tell people like, when's the best time to do something when no one else is doing it?

George:

Right? That's exactly true.

Robby:

If you want the competitive advantage, I went and saw Chris Judd live probably a decade ago. I used to follow footy as a Carlton fan. Were you? Yeah, did you used to follow footy? And you looked like a netball guy. I'm I would happily follow. I um saw Chris Judd live and it someone asked him, like, what did you do to get your advantage over your people? And he said, Well, I would get up on Christmas morning and go for a run where no one else was. Yeah. Because I knew no one else was. Uh, and I think that's how you get the 1% advantage. You do the stuff no one else is.

George:

It's so funny. I thought about that the other day. So after the AFL grand final when the Lions won, I was like, I I wonder how many of them go for a run the next day. Oh, there would not be many. But would there be any? I kind of wanted there to be. So do you know what I mean? And I I'd love to think if I was an AFL footballer right now, we just won the premiership, all the hard work, the preseason, the hard training, the final series leading to that moment to win the premiership. Imagine that level of excellence mentally and all that sort of stuff. It takes to go, you know what? Hey, we're going for a run tomorrow.

Robby:

So let me ask you a question. You are currently tendering for a B job. Yeah. You win the B job. You say, boys, let's go out, we're gonna celebrate tonight. You go out, you celebrate tonight. The next morning Tendering a next job. No. It's you go on a Saturday night. You go out, you're like, boys, you know, blah, blah, blah. Well done, great year. I don't know. Sunday morning, 5 a.m., be in the office. That's the mentality.

Speaker 02:

Yeah.

Robby:

That's the I I I know very few people who would have that kind of mentality, if any. And you know who does though? Uh the UFC fighter, Marab Dwalashvili, the featherweight phantom weight champion.

George:

Yeah. You've you've you know I I I think if I saw his face, yeah.

Robby:

Yeah, I think I know it's the guy won the UFC championship, and the next day he's on a run. And it's like, dude, you just won. Like you've won it in the last kind of 48 hours or whatever, and he's like going for a 6k run just to keep his fitness up. It's like that's championship mentality.

George:

Yeah, it is a championship that's the game.

Robby:

Yeah, so that's the level, that's the game. Like zero, uh, it's like this is how we live. You know what I mean? There's no on-off, there's no diet, no diet. It's like there's no off switch.

George:

Yeah, always on. That could be just a piece of the puzzle. Not the one thing, it could just be that piece of the puzzle.

Robby:

Always on. I don't think people of who necessarily it may not be always on for the rest of your life.

George:

It could be always on for the next two years.

Robby:

You need to ask, obviously, having this thought today. I know my numbers quite well. Like, pretty well. I know people who make more money than me. And have no idea and have no idea about the numbers. So I'm like, this is a irrelevant skill.

George:

Irrelevant?

Robby:

Yeah.

George:

Yeah.

Robby:

It's like it's got nothing to do with that outcome. Do you know what I mean? Like, it doesn't have anything to do with that outcome because if it did, then that wouldn't be a true statement. They wouldn't be making any money. That would not be a true statement, but it is. So you focus on this skill thinking it's getting me closer to that, but the fact that someone else is able to achieve that thing without having that skill tells you that that's not the thing. Do you know what I mean? So you've got to look at everything you're doing, and saying that the on switch is that thing, that would would be the same thing as saying someone who works the most hours wins the most. Yeah. And it's people don't fuck all making heaps because they understand the game better. So I don't think that's the thing. Because that would if it was, I would be like, Alright, cool, like, well then let's just work more, spend more hours.

George:

Yeah, but look, it can seven days.

Robby:

I don't know.

George:

Thirty days a month. But it could also be that. It could also be the reason why they are they may not be as successful as mine other person, but they I think it's gonna definitely contribute. It's gonna compound. Let's use the sporting example. Like you look at all the great players. That's what level of like Judd was a great player. All these champions in in sport, they're the ones that have that level of obsession with.

Robby:

Yeah, it doesn't increase it probably increases your likelihood.

George:

Yeah, absolutely.

Robby:

Because you're you're more likely if you do more volume, you're more likely to try it.

George:

It's more volume. Again, not leaving anything to chance. Have the chance of working it out.

Robby:

Not leaving it to chance.

George:

But then you look at it. But that's why Hormosis works his seven days and has his team. Like what I was most surprised when we met his team is like they're working Sundays. So no man, we work Saturdays and Sundays. It's it's just the day. It's not we don't look at it as the weekend. It's another opportunity to work. And all our competition is having the weekend, whilst we're here working. And he goes, Oh, I'll have a holiday. I'll have like two days off in a couple in a couple months' time. That's plenty for me. Or I'm going on a holiday at the end of the year, so it's cool.

Robby:

I don't mind that mentality though.

George:

Yeah, me either. Me either.

Robby:

Because I think it's the easiest way to conform is to do everything else.

George:

Yeah.

Robby:

Like to do what everyone does. Ah, it's Saturday. Take the Saturday. Someone called me the other day. And they're like, what are you doing? I was like, I'm in the office. Like, it's Saturday. Like, who gives a fuck? Any day they ends in a Y.

George:

Yeah.

Robby:

Like, who cares if it's Saturday? So what? Oh, it's Saturday, shouldn't be in the office. What a loser. That person.

George:

No, you.

Robby:

Oh.

George:

Don't have don't have a life, you're just in the office all day.

Robby:

Yeah, I know, right? Um, but I love it. Got to. I do. I tell people don't get between me and my work. Yeah. I can my safe space. I'll bash you. That's a fire. So 60 days, 80 days, call it whatever fucking number you want. At the end of the conversation, it's going to be 2026 before you know it.

George:

Which is well, the 1st of January 26th. Do you know what that is? It's a new year. It's just another day.

Robby:

It's just another why does it matter?

George:

Why is there a significance around it? Me, I'm new year, new you.

Robby:

I've not been I've not been awake for New Year's Eve. Yeah.

George:

For like me five years.

Robby:

That is so funny.

George:

Yeah. I actually haven't been awake for at least the last 11 years.

Robby:

Yeah, I'm always asleep. Me too. I just because I'm not doing anything.

George:

Yeah, me either. We I've got I've had young kids for the last 10 years. Oh, 11 years. So they're always in bed by eight o'clock. So we're just like, all right, watch some TV, and then I'm like, okay, time to go to bed. I think one year I was playing PlayStation. Till 12. That's wild. Oh, it's fucking insane. That is wild. Yeah, so it is just another day. It is just another day. So don't think that you know 26 is going to come and it's gonna that's gonna be your year to crush it. Fucking crush it tomorrow. Like, think about it. It's actually the exact same thing. You waking up on the 1st of Jan and going, that's it, I'm motivated, ready to go. You waking up tomorrow is the exact same fucking thing.

Robby:

Have you seen that video of Eddie Murphy where he says, This life, you know, you got if you're lucky, you'll have 70 summers. 70 winters and 70 springs and 70 falls. He's like, that's all you get. So like this summer that passes, that's one of the 70 gone. And you've already had 40, and you're gonna have maybe another 30 or 40, you know, if you're lucky, maybe 50, but it's like everything like this summer that passes now, boom, that's one of the fifty two percent gone. Two percent of your summers left. Okay, wiped. It's like that's all you get. Irrelevant of 1st of January, blah, blah, blah. It's like you're gonna die. This is the time frame.

Speaker 01:

Yeah.

Robby:

My in my on my desk in the office, I've got a stick in it, and it says 2834. That's the amount of weeks I got left. And I've been tracking it week and week and week, probably the last 10 weeks now. I think it's a good reminder.

George:

Fucking oath.

Robby:

Get going.

George:

Do something. Do you know what else people should do? What's that? They should hit that red button and subscribe to this podcast because ding! That's the noise it makes when you hit it as well. Because when you do, it helps us grow the channel and reach more people and help change perspectives, lives, motivation, all the good stuff. All the good stuff. And we love having you here and we appreciate it when you support us. Because a lot of people do listen to the podcast. Because I often get often get a lot of people saying, Hey, I saw that episode or listen to this, listen to that, but they may not be subscribed. So this is your opportunity to stop what you're doing, pull over, don't do it whilst you're driving and listening to this podcast at one and a half speed. Pull over.

Robby:

Who listens to this at one and a half speed?

George:

I reckon everyone would. Really?

Robby:

Um also. Damn, I was gonna say something important. I can't remember what it was now.

George:

Do you want me to butt in whilst you think about it? Yeah. This show was brought to you by the Builder Summit coming up in November. We're touring Melbourne and for the very first time, Perth. We are heading to Perth, bringing the Builder Summit there. Hey, did you know in Perth at the time that we are there, uh the ash the ashes are on? The cricket. That's so sad. It's on. Do you follow cricket? No, but there's no fucking hotels. So we can't Oh what? Yeah, it people in Perth follow cricket. So, but before the ashes is the Builder Summit, literally the day before. So drop everything you're doing if you're in construction, get to the Builder Summit. It's gonna be a great day out. We're gonna teach you, mate, we're gonna teach you shit you've never even thought of from brand and marketing with Robbie, and then I'm gonna teach you a whole bunch of systems, processes, and how to scale your construction business. But how to not just how to grow it, but how to grow it sustainably. Yeah. And make sure that you don't end up just having a business that turns over more money but making less profit. So to come and join us there. You can go to any of our profiles. You'll see a link in the description somewhere. You can go to website builderelite.com.au, and you can register for a free ticket, or if you'd like a gold or VIP experience, you can also purchase one as well. But get there, get your team there. It's gonna be a great day out, and we look forward to seeing you there.

Robby:

And let us know if you're joining us. You know, comment on something, send us a message, let us know you booked in. And send us a DM and we will respond. Maybe. And let us know if you use eBay. Because I love it.

George:

Let us know if you I'm gonna put it on my stories now. Let us know if you use eBay or not.

Robby:

Let us know if that's what you do. Okay, otherwise, guys, thanks for listening, and we look forward to chatting to you again next week.

George:

Peace out. Thanks, everyone.

Contributor

George Passas

Host
Contributor

Robby Choucair

Host