Million Dollar Days

The Power of Consistency in Fueling Growth

• Robby Choucair and George Passas • Season 1 • Episode 103

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Ten years can change everything if you choose what to measure and keep showing up. We took a page from MrBeast’s 10-year time-capsule lesson and set a public target: grow our YouTube channel from 452 to 1,000 subscribers before Christmas. That single, visible metric forces clarity—on what to make, how to package it, where to distribute it, and which activities actually move the needle.

We break down the plan with zero fluff. First, guests as reach multipliers: not for vanity, but for distribution and fresh storylines that create shareable assets. Then we talk content packaging—the hook, thumbnail, first ten seconds, and copy—because attention is earned before value is delivered. We expand the platform map to include LinkedIn for business-first discovery, and we pressure test a higher-volume cadence with shorter, focused episodes to increase surface area for serendipity.

From there, we get tactical on paid reach and sponsorships—turning a cost center into a growth loop by underwriting targeted promotion of proven clips. We add light structure so the show stays lively but intentional: planned CTAs, clear segments, and prepped research that makes conversations sharper. Finally, we commit to a weekly audit of what topics and formats convert views into subscribers, and we bias future episodes toward those patterns.

If you’re pushing toward a year-end goal—revenue, profit, health, time with family—this framework applies. Pick one number. Design the smallest daily activities that move only that number. Track, test, iterate, and keep going when it’s boring. And if you’ve ever learned something here, help us close the gap: hit subscribe on YouTube today and share the channel with one friend who’ll enjoy it. Your click accelerates the mission. Subscribe, leave a review, and tell us the one metric you’ll crush by year-end—we’ll cheer you on next week.

Ready to level up your business and entrepreneur life? Check out our CMO Playbook Group at cmoplaybook.ai and join us for FREE at the Builders Summit here https://builderelite.oneclickdigital.net.au/builders-summit

George:

Welcome back, everyone, to Million Dollar Days. My name is George Passas. And I am Robbie Treker. Better known as Top George and Mr. Roberts. That's right. Uh every week we bring you heaps of content, heaps of value, and we talk business, strategy, mindset, lifestyle, everything that it means to be in that space. As a man, as a woman, whatever you are, that's where we live and what we love doing. We do this every single week. Haven't missed a week since we started the podcast. Consistency. Yeah? Consistency is something that is incredibly important in business and life. It's not often that you get a one-hit wonder. Does happen. Does happen.

Robby:

It wouldn't be called a wonder if it happened often.

George:

No, that's right. And I saw a video the other day, and I know you've seen it too. The other day, when I say it was yesterday, I watched it in its entirety. And it was of Mr. Beast. He put up a video for those of you that haven't seen it, go onto his YouTube channel and have a look at it. He put up a video 10 years ago, or he made a video 10 years ago, and he scheduled it to be posted in 10 years' time on YouTube. So he would automatically put it in there, put the future date, comes out on this day. And he was young, he was 17 years old. He was sitting in his bedroom with a pretty poor quality camera and just talking to the screen. So I go, Oh, I wonder where I'll be in 10 years' time. He goes, I love YouTube. I love what it's about. I love creating videos and content. He goes, at the moment, I've got, and he showed it on his channel. He goes, I've got about 8,500 followers. This is Mr. Beast, yeah? Eight and a half thousand followers. And he goes, I've got about 1.2 million views on my videos from those since I've been posting. And fast forward 10 years, he's like, I wonder where you'll be in 10 years' time. He goes, I hope you have a million followers. He goes, Man, that'll be amazing. Imagine having a million followers. Like his mind was blown at that idea and that concept. And you fast forward to 10 to 10 years in the future, and he's got multiple channels with hundreds of millions of followers across each of those channels. And I just I actually looked at that in a bit of admiration, but also just like, well done, man. Like so good. So good. A kid, 17-year-old kid, no one knew his name 10 years ago. And 10 years goes like that. Most of you listening to this right now have been doing something, whether it's your profession for 10 years or your business for 10 years, you've been doing something for a considerable amount of time. You've been eating for 10 years. And eating for 10 years? How come you don't have the best body ever? And it almost actually inspired me to do a similar video. Do one like exactly that. Say, hey, I'm I'm 41. I'm over the hill. 10 years' time will be 51. Now that I reckon 50. If you say you're in your 50s, I feel that that's old. At the moment, I don't feel old. I don't think it's when someone says to me they're 40, I go, Oh, you're young. How funny, right? And I've think I've said this on stage before. It's like, if you tell someone you're going back to uni at 40 years old, like, fuck, 40, you're going back to uni now, you're old. Like, what are you doing? You'll be 45 by the time you're done. But then if you go and say another story, hey, this this guy died the other day, he was 40 years old. It's like, fuck, that's young. It's interesting looking at that different perspective on things.

Robby:

Yeah, I guess it's relative to the task.

George:

Yeah.

Robby:

True.

George:

But still, but it's also, man, you're still young. Like you can do anything you want at any age. It's just a number. Like, I get the cliche. It's just a number, man. You can go and do stuff. In 10 years' time, like my life could be drastically different. Our lives could be drastically different. Imagine if I'm going to do a video now in 10 years' time. We're doing this podcast for 10 years fucking straight. And I sit there and say, you know what? I hope we have 50,000 followers in 10 years' time. That'd be amazing on the podcast. We've got 50,000 subscribers. And then you fast forward 10 years' time, every single week, delivering this podcast, doing this thing, having talks with different people, amazing people. I wonder, I hope I get someone, you know, really influential and famous on the podcast. That'd be cool. And then before you know it, anyone that ever, and we fast forward to 10 years, and anyone that comes to Australia is has already pre-booked a show. I'm talking famous, influential. We interview presidents and everyone to debate, whoever it is. Imagine that. You don't know what the future's gonna bring, but if you don't give it a crack, it won't bring you fucking anything. Do you feel that there's power and consistency?

Robby:

Yeah, but I also so to play devil's advocate here, I also feel like there's the element of like, you know, if you keep banging your head on a wall, you're not gonna make a million dollars. Yeah. Flogging a dead horse. Yeah. Do you know what I mean? So there's that side of the coin as well.

George:

So I think you need to check in and what do you think that and how do you know when that's when you're at that point? What do you need to be looking at?

Robby:

I think you just you gotta have some markers, some things you can measure.

George:

Yep. Do you think there's a level of self-awareness? Like, are you good enough to do it?

Robby:

I reckon most people are good enough to do most things.

George:

Yeah, but I'm not playing in the NBA anytime soon. I can shoot a three.

Robby:

Yeah.

George:

And I'll never will play in the NBA.

Robby:

Yeah, but when was the last time you shot a basketball? How many shots have you taken on? Uh Saturday. Yeah, how many shots have you taken this year?

George:

This year? Seventeen. Seventeen plus the yeah.

Robby:

Um, that's probably why. Yeah. But I'm sure if you got up and you took 7,000 shots every day.

George:

Yeah, there'd be a definite element of improvement. Maybe the first 40 years.

Robby:

Because also there is not everyone's gonna be able to do everything. Yeah. Yes. Like you know what I mean? We're probably not gonna play in the NBA. Yeah. Most likely. I haven't ruled it out yet. Um still got time. But yeah, I think and for some people I think that awareness thing would be like, are you good at what you do?

George:

Yeah.

Robby:

You know what I mean? Are you are you playing the right game? Do you think you're good at what you do in your profession? Do I think I am? Yes I do.

George:

Yeah, me too. I often actually say it. I actually say I'm the best at what I do. I think you need to believe that though. I agree. It's not to say I am the best. You know, in matter of fact, I reckon there are people out there that are better than me. Or that are doing more than me as well, which is very frustrating in my face, in my eyes, and I know it is with you too. So I'll look at another building company, for example, or another builder or business owner, whatever it is, and they're out there crushing it. It's like, well, why? I'm just I'm just as good, I'm just as knowledgeable, I'm probably better, but they're out there killing it, making tens and hundreds of millions of dollars. It's like, well, what's what's where's the gap? Where's that missing piece? Why are we not at that level? What are we doing wrong? So I often look at that aspect too and go, well, what element needs to change?

Robby:

Yeah, I I think this is how I see it with that. It's like, okay, look look at the subscribers thing. You talk about subscribers and Mr. Beast. And the way I see it is like, okay, if that's your point of measurement, do the activity that drives that one number. If you're measuring your business by revenue, like do the activity that drives that one number. Do you know what I mean? If you're measuring it on profit, do the activity that drives that one digit. Like drive that single thing. I think I said it last time. I was like, you can know your numbers really well. Doesn't mean you're gonna turn over more. You can be all over like your everything, like have it down to the T. And then it does not mean that you're gonna do more revenue. You want to do more revenue, do more sales. You want more subscribers, create more of the type of content that gets you more subscribers.

George:

Correct. There's no point us talking about uh whatever flowers.

Robby:

Yeah. You know what I mean? Or being like, we're gonna add this segment to the to the podcast. And it's like, well, how do you know your segments are the reason that people subscribe to the show? Maybe it's your shorts. Maybe it's actually the clips. You know how many people are saying they see the clips more than anything else? Um and then it's like, okay, cool, well, maybe it's the way we're clipping stuff, and we need to clip stuff better and put out more. You know what I mean? And then it's like maybe there's that element. Maybe there is the it's like, what's the thing that's gonna drive the number you want to drive? You know, if the goal was to get this to you say 50,000? Yeah, just 50,000 subscribers, 50k. If the goal is to get it to 50k, what's the thing that's gonna drive us closer to that 50k every single day, week, month? Yeah, you know what I mean, and just do that. Like a soul.

George:

So okay, you say that. How do you find that? How do you find what that focus is? Because tell me, but correct me if I'm wrong, you would like 50,000 followers right now, subscribers to this channel? Yeah. So would I. Okay, so what's that driving factor right now? So because people can say, yeah, okay, I want that, I want to concentrate on that. How do they find what that driving factor is to get to that target they're trying to hit? Well, what are you measuring? Let's just say for let's use our example right now. Okay, we want to get it. You could could it be a shout out, like right now? What do you mean? Like right this second, I could ask people to stop what they're doing, pull over if you're driving, sit down if you're walking, uh, get out of the shower if you're showering, and press the red button and subscribe. Yes. We could do that, and that could probably get us to 50,000 followers.

Robby:

That's one element. I think uh Diary of a CEO does that really well. So he starts off every single episode by telling people and he does it differently every time. Like so he's obviously trying to pattern interrupt and he starts off every single episode talking about how what did he say? It baffles me that you know so many people listen to this podcast. But everyone that listens to this, only 40% of you are subscribed. He's like, I've had people comment before saying that they didn't notice they weren't subscribed because they constantly see it because the algorithm shows you every single new episode. But if you could just take a moment right now and check and please see if you aren't subscribed, subscribe now because it really helps us grow the channel. And if you do that, my promise to you is we'll continue to deliver and blah blah blah blah blah.

George:

Yeah, and that's that's a great promise. And I feel that that's a level of genuine um of genuine genuinity, that word of being genuine. And he's like saying, Yeah, yeah, that's right. And they they will continue to like I've seen plenty of his episodes, and they've provided heaps of value. And I've followed new people that I never knew existed because I saw them on his channel. So yeah, without a doubt. Yeah. But so back to the question: what do we need to do now, aside from just giving that shout out right now? Where's that element? I want to we want to grow this now to 50,000 followers. Let's just say that's our next target. Our next target is 50,000 followers. What do we need to do?

Robby:

Okay, so we've got we've got hundreds of people subscribed to the podcast separately, and then we've got close to 500 subscribed on YouTube as well. Okay, great. Okay, most of the people listen through Spotify, by the way. Yeah. Um, this is what I would do. Now, obviously, this is whilst this is important to us and and we do a lot for it, it's definitely not number one on either of our priority list.

George:

Oh, without a doubt. In the sense of it, there's times where this is how it is. Yeah, there is a time when this is a uh a task, it's a chore. You know, when you can be like, fuck, I've got so much to do right now. And like we've got an event this week. I've got a three-day event that I'm hold holding this week. And I messaged you yesterday says, hey, Monday, Tuesday is my only day to do a podcast. And you know what? Let's pretend, let's go back though. Had we not done it today, yesterday, or today, I would have come in out of hours to do a podcast with you. Yeah. If I had to, because that's the level of commitment that I've got to this. Yeah, uh, we just got a nine game podcast. That's right. We've done it on a weekend as well. We both had nothing on, and we're like, hey, do you want to just come and do a podcast? Yeah, fucking oath, let's do it. So and don't get me wrong, guys, like this this that this isn't a chore. I don't say that I'm not saying that this podcast is a chore, I'm saying it's times where it can feel like that, but just like anything can in your business. There's times where you have to process payroll, it's a fucking chore, but you've got to do it. Um, yeah, this is an enjoyable aspect, and this is a great brand building exercise for us as well. So, yeah, aside from the actual million dollar days brand itself, having the followers, this has also helped us within our ecosystem of building brand, our personal brand. Like that's I think assisted greatly as far as providing expertise, as far as uh being an industry leader in our spaces. I think that's helped us great. Yeah, it really positively in in that space. But again, back to the question.

Robby:

Yeah, so uh and I shared that because I will tell I will say what I will do. Yeah. And I'll also let you know that there's a good chance that I'm not gonna do it. In what way? Only because you're not gonna do it. As in, it's because it would be it would be if that was my core focus right now to grow this to 50,000. Like I let's use extreme examples. Yeah, it's good subscribe. Hey, I'm gonna kill your whole family until unless you get 50,000 subscribers by Christmas. Yeah. And then it's like, okay, well, what are you gonna do?

George:

I'm gonna go. I'm not gonna do anything else other than this.

Robby:

Yeah, but like what no, no, but like what are you gonna do? Are you gonna record more? Yeah. Probably not. You you will probably record more, but that's probably not the only thing you're gonna do.

George:

I'll tell you one thing I would probably do different from this point on. We should have a real core focus on in the case.

Robby:

All right, let's do this. Let's do this. Let's let's make it a little bit more realistic. Let's say you had to double the subscribers by Christmas. Okay, done. Yeah. So let's say let's say I think this will be an interesting exercise for everyone listening, like in the sense of how we approach it. Let's say we had to double the we've got almost 500 on YouTube. Let's say we had to go from 500 to 1,000. Yeah. On before Christmas. Yeah, cool. Right now, at the time of this recording, this will come out on Monday. It's today, it's Tuesday, it's six days before it comes out.

George:

Yep, the 7th of October.

Robby:

7th of October. We've got 10 weeks. Fuck, there's 10 weeks till Christmas.

George:

I'm gonna leave. Stop it.

Robby:

Eleven weeks till Christmas. When is it?

George:

Turn off your airpods, everyone.

Robby:

18 18 plus 60, 68. What's that? 11 11 weeks.

George:

I like not good at it.

Robby:

10 weeks.

George:

10 weeks.

Robby:

Sorry, 11 weeks. Eleven weeks. Eleven weeks till Christmas. Take your word for it. Yeah. Eleven, seven, carried on. That's it. Must have been that. Isn't that how it works? Um 11 weeks till Christmas. You need to double your subscriber amount. Yeah.

George:

What are you doing? What I'm gonna do, I'm actually, I think something we don't do enough of is we get guests on, to get guests on. So I'd reach out to the ecosystem of people that I know and reach out to people to come on as guests. I think we need to do a bit more of that. Uh, don't get me wrong, our chats are fantastic and we could continue on this journey and keep doing what we do. But the idea of growing the channel, I believe, where we're probably falling short, is we need to not just reach our people. Because our people love what we do and what we say, and we always um hey, we appreciate all the messages and all the comments. Like I really do. When someone reaches out to me and says, Love the podcast or listen to you here or do this here and so on and so forth, then um we love that. But we also want to reach out to a broader network. So, how do you do that?

Robby:

Do you get um people that you know like family or friends? Yeah, listening, and they say to you, like, so obviously people that you wouldn't it would be people that you know that don't know me, but they see me. Oh, yes, yes. Like, I think I'm in it's like they know you I met a yeah, I met a friend of yours the other day, and he's like, Oh man, like you know, I've always seen you on a podcast knee here.

George:

And I was like, Oh, wow, can I touch you?

Robby:

And I've had I've had the other way around. I've had people like, oh, that's George. I'm like, relax. It's not that big of a deal. I know him well, yeah. And I I find it quite funny.

George:

It is, it's cool, man. I love that part of it too. Uh, I remember the other day, uh, someone said, Oh, I saw I spoke to your mate the other day. Like, who? It's like, oh Robbie. Like, oh yeah, how'd you go? It's like, yeah, it was good, it was good. Again, because of they they feel that rapport and that connection with you. I've had people at events come up to me and say, Man, I feel like I know you because I see so much of your content and so much of your stuff. Now, that's great, as we said. Really good brand building exercise. Um, and I think for us to then go, so let's just say that the target now is the next 10 weeks. I like this target, by the way. It's kind of a good little rev up coming into Christmas. I reckon we need to start looking at broadener, broadening our reach. Yeah, yeah, our reach as far as who we're gonna speak. But why not get someone in here that loves coffee and they're barista and they've got a cafe that has 50,000 followers.

Robby:

Yeah, I know what I mean. You don't get those emails. I get those emails all the time of people reaching out to to jump on the podcast. Yeah, I just don't know who they are, and I'm like, I would I got one. I got one today. Yeah, that's cool. I actually never get them. How funny. Uh I I it's because I control emails. That's probably the main reason. No, I'm saying like from a DM or something like that. Not podcast. Mostly, mostly. Like, let me read one to you. Yeah. Okay, this is uh Tommy. If you listen, Tommy. Hi, Robbie and George. Your latest episode on building teams and shifting from a solo operator mindset was fantastic. That rallying cry, you'll never beat a team of people as an individual, really stood out to me. Hearing your debate about high performance, blah, blah, blah, blah, blah. Then they talk about someone else and what they've been able to achieve and saying, Do you want to get them on? Would you be, you know, would they suggesting their guest, saying, Would this person be a fit? Oh, so not themselves. No.

George:

Okay, so they'll guessing they'll recommending someone else. Yeah. Yeah. Yes. Oh, well, thanks for the message, Tommy, first of all. And love having you here. Make sure you are subscribed, okay, because we've got a target to hit.

Robby:

I don't reckon I reckon a lot of these people we get that a lot of people message based on the episode, and I think it's like an AI thing. Yeah, right. Yeah, like I think it's taking a transcription, pulling apart a specific episode and saying, Hey, I loved how you said this. Yeah. I was like, Did you really listen? Because I didn't say that, George did.

George:

And then what about the person that they put forward? So did you then go further and check that person out?

Robby:

Yeah, top of that shit.

George:

Yeah, but maybe you should, but okay, we're trying to double. Yeah, yeah, yeah. Do you know what I mean? So it's like at that point in that instance, it's like, well, we've got to make this a focus now because we are trying to do that.

Robby:

The only ones I actually look at are the people who apply through the website. So if you listen to the website. So where do those ones come from? And you want to reach out to us properly, do it the way apply through the website. Yeah.

George:

Milliondollardays.com or.au.com.au. Yeah.com.au. Um is it million dollar days pod or is it million dollar days?

Robby:

It's million dollar days.

George:

Million dollar days.com.au. Get there. Um and apply within.

Robby:

Okay, so Okay, so that's coming back to that. Okay. But I still think you're shooting in the dark. With what? The guests.

George:

I think it's an element. That's one thing I would try, I would change. Do you know what I mean? Because as I said, if if you do start to get onto these people's platforms and then they share it across theirs, because not only do we have the conversation, as I said, this is a brand building exercise too. So they will actually get quality cuts and snippets from the episode. So here, here are your assets, go out and share across your platform. And we recently did it with um Chris. Uh um Christophe. Oh, yes. Right. And we gave him all the assets and all that, and then he shares it across his platform, predominantly on LinkedIn. I saw it. Uh and shout out to Chris. Thanks for coming by. I loved having the chat. But that was great because then he would then share that across his platform, and then you would see lots of people then commenting, engaging. Oh, great chat, Chris. Really good, really good. And what's to say one of Chris's people then goes, Oh man, I want to reach out to the boys too that and have a chat with him and so on and so forth. That's where I think you get a bit more traction. It's not the initial, I'm gonna speak to that one person. It's like, okay, we go out to his community now.

Robby:

Oh, what if we did this? What if we had this is I'm putting this to you live. Yeah, let's do it. What if we lowered the bar for the people we get on?

George:

Yeah, so saying having your your mum and dad the shop next door. Yeah, but we wouldn't not do that. It's more like No, no, no, that's right. But I'm saying as far as getting someone on that's starting out their journey or whatever.

Robby:

Yeah, someone we can have a conversation with uh regarding.

George:

We've done that already, too, yeah. Of who? With a few people. I can't I don't have the top of my head, but we've had people on here that don't necessarily have millions of followers or anything like that. No, no, but I think most people have Okay, Josh done. Shout out to Josh, we've done the couple episodes. Josh at the time didn't even have an insta, yeah. We did two. We did one initially, and then we've done a a follow-up one in Sydney with him where we took the gear up.

Robby:

Oh, we only did one in Sydney.

George:

No, that was with him, but then we did a he's been on there twice. I'm positive. No, he tripping. My trippin'? 100% did you do one when we went to Negambi Lakes?

Robby:

Ah, he was there. We were having a chat, but we didn't, we weren't recording.

George:

I'm sure he was the only person to come back twice. Or one of uh Adam any repeat. Oh yeah, sorry, Adam Adam was a repeat for sure. Okay, but even Josh, for example, let's go back to Josh because I think he's a very good example. Yeah, doesn't even have an Instagram page, didn't have an Instagram page, sorry. Yep, now does, because he's with his business and his coaching and all that sort of stuff. And that'd be a great chat to have a follow-up since the time that we did initially speak to right now and what he's doing. But he had a great story. I didn't even know until we got him on the podcast, I didn't even know he worked on the oil rigs. Yeah, me either. All this all all this other shit. And with Adam, he'd gone overseas and cooked for some hot shots and all this sort of stuff.

Robby:

But both of those people, like those two examples you shared, they're both quite knowledgeable business people and have had some great experience.

George:

Oh, that's right. But what a great story. I I don't want someone that's come in here and I wouldn't want to bring a guest on that's not going to bring value to the podcast. Like, oh, what do you do? I sweep floors all day. And it's like, okay, great. What what's your favorite type of broom? Like, do you know what I mean? Where's I would be so keen to know what you've ever done?

Robby:

I know, right? Is it a soft bristle or is it a the the hard bristle? Yeah, what's the best brand? Yeah, do you use like a wooden store fleet? Do you just get money? Is it a broom store? It sounds like a market. Uh anyway, back to the topic. So that they've been two really like they are two people who have accomplished like Brun's built a great business. Adam's acquired, he's worked in many different uh spaces. Like you know, he had a barber shop and uh waxing shop, yeah, yeah. And even like uh bakery Michelle as well, right?

George:

We have Michelle on, and she's she's dressed some of the most famous people in the world, you know? Yeah, not just physically dressed them, she actually designed the clothes that she that they wore. But yeah, like some of the most high. It's like do we do we lower the bar? Okay, so what do you mean by lowering the bar? What's the okay?

Robby:

So you go and get someone who has 300 followers, yeah, and you say, Cool, man, like come on the episode because that person's gonna share it with everyone. Because that person's gonna be like, hey, I want to podcast. But it's like maybe we start putting out two episodes a week. Yeah, and every single episode we've got a new person on that has you know what I mean? It's just like constant conversations, and maybe it's not an hour episode, maybe it's half an hour. You know what I mean? And it's like everyone has you've got to test the value to share.

George:

Yeah, that's like where you have to test the market and go, well, what are we gonna do differently? How are we gonna change it around?

Robby:

Yeah. Um, that's one thing. What else? So more guests.

George:

Yes, I would definitely do that. I think that's a no-brainer for us. Yep. I think we're established enough now as well that it's a level of, oh, cool, you you know, you've done a hundred episodes. Oh, wow, you get a thousand downloads a month. Like we've got that enough rapport there where I think people would want to be on the guests on the show now, too, which is great. Uh, what else would I do? I'd ask the question, because I did ask you the question before the podcast, is there things that need to actually change from the delivery of the content? Like what's because we're we're doing all the right things as far as what we're told or what we should be doing. And I think above and beyond that, right? Yeah. So you look at a Mr. Beast and he looks at the thumbnail, he looks at the hook, he looks at the content, at the copy, and all that shit. Yeah, the timing of posting, like all that stuff. I've gone and seeked advice about that. Yeah, that's what I mean. Like we it's not just that. Like, is it but does it need to change? That's what I'm saying. But if it if it's not getting that result, or if it's bouncing on the same spot and you've got you've got 10 subscribers in the last three months, yeah. Like, why why isn't all the stuff that should be working and killing it not working? So obviously something's not working. What needs to change? So we moved from doing this every Wednesday and we moved it to a Monday just to mix it up, start of the week. We've gone from you do stills now. I've noticed that. As in, you'll do a picture of me, a picture of you with some text underneath it, and put that out as a piece of content as well. It's not just video, video, video, video. We do the shorts, we do the longs, we do the full episode. You said we're coming up 909 videos on inst on LinkedIn. No, fucking YouTube, sorry.

Robby:

Yeah, 909 videos on YouTube right at this moment.

George:

There you go. And then how many posts on the Instagram page at a Curiosity? It'd be up there too.

Robby:

I'll check it.

George:

Yeah.

Robby:

So we usually do four four posts per episode, four four to five. So there's six hundred and eight posts. On um Instagram. Instagram. Yeah. 608 posts. 608 posts. Yeah. Yeah.

George:

Yes, okay, great. I like that. 608 at episode 102. Yeah, fantastic. Like the so there's no and and then there's videos that we put out on our own social pages too that link back to the podcast. So there's no lack of the brand building exercise, but I would then go, well, this is that self-awareness thing you just mentioned before. Like reassess if we're bouncing on the same spot, then why are you bouncing on the same spot? There's obviously something there. Because if Mr. Beast was running this channel, what would he do differently? If he was running and said, Hey Beast, Jimmy, let's go. I need you just just run it. No one knows. Don't put your name to it. What do we need to do? Yeah. Go. So what would he say? I've got no fucking idea. I don't know, but I want to ask him now. I want to ask him. Maybe we need to get him on the podcast. But imagine that. Imagine eventually, like that one person, that one ticket leads to that. Six degrees of separation.

Robby:

Yeah. I I still don't think it's a one thing thing. It's probably nothing in life is a one thing.

George:

Yeah, yeah, yeah. And that's what I mean. There's the one-hit wonder where it does happen sometimes. Yeah, yeah, but that I walked past.

Robby:

It wasn't a one thing thing. That's what people don't get. They think it's because they posted at 7 p.m. And it's like, no, it's because you posted at 7 and did this and had this lighting and this audio and this timing and this reach and this, you know what I mean? And this person shared it, and this happened. And it's like the start, you know, the the stars aligned. Yes, yes, yes.

George:

Yeah. Or or maybe it's a quantity thing. Maybe we do two podcasts a week. You drop one on on when on Monday and you drop one on Thursday. Is that the game? Okay. So is it a quantity thing? So you do you do shorter episodes? Do you do longer episodes? Yeah, you go with Joe Rogan and have a three-hour conversation. Yeah, 10 weeks, or they're gonna kill you kids. I would be doing I would be doing comp if okay. So we're talking about that, right? I'd be doing quantity as well.

Robby:

Yeah.

George:

So it has to be a volume thing too. Cool. Well done, man. You've got you've got a thousand videos or your six hundred posts. Cool, make it twelve hundred. Stop fucking around.

Robby:

Okay, so you would focus on getting more guests on. Yeah. You would focus on how the content is being put out.

George:

I would I review it. But I think I think what we're doing, I think when we say we, I think you're doing an excellent job at that. Yeah. I look at the everything we post, every single thing comes my way. And I'll assess it, I'll look at it, I like the hooks, I like the content, and I'll say, hey, this was shit, or this was really good, or whatever it is. So I think you're doing an excellent job. I'm knowledge we are knowledgeable enough to know what's good and what's not.

Robby:

Yeah.

George:

In that space. What else? So we said guests, content, volume.

Robby:

So as in as in packaging. Packaging. Like how you're packaging the content.

George:

Yeah. Or yes, exactly. How you're packaging it. Yeah. How you're delivering it. We don't have a LinkedIn page. Let's set one up. Who knows? Like we talk about business and lifestyle. Why the fuck wouldn't we have one? Okay. Maybe that's the zinger. Maybe that's a missing piece, one piece of the puzzle. Um, because you we we often post a lot of the videos on our platforms, but it never links back to that page. So maybe we should look at doing that. What else? Oh, that's just a small little content thing. Yeah. Do you run paid ads? So get paid reach? Yep. Because this is the target now. We're trying to hit that. We're going, okay, well, fuck it. Let's start investing some money in this. So do you go, okay, let's put out a paid ad now to start advertising the podcast? Let's oh, sponsors. Let's reach out to people. So then we can go, cool. Do you want to be a sponsor of The podcast and you pay a thousand bucks, two thousand bucks a month, and then you use that money to then go and run ads. Not to go and buy a nice new tablecloth or a new a neon sign that actually changes colours. What's wrong with the tablecloth? No, I'm saying another one. Okay. Another white one. Top tier. Yeah. Yeah. There's another one. Egyptian silk. Yeah, that's right. I wouldn't do anything else.

Robby:

Did you iron this before you put it down? Me, I did iron this. Yeah, of course. You know, see that all the creases are they're gone.

George:

Well, when we first got it, it's fucked.

Robby:

There's a bunch of squares.

George:

Um, yeah, sponsors. Yep. All right, so I'd look at that because the sponsor would then get a shout out. So the sponsors are getting paid reach. The sponsors covering the paid reach. Paid reach. Yeah. Like, let's use that money. I mean, this like again, this costs us money. This podcast costs you and me money to put together every single week. But we do it because we see the long-term value and benefit of doing this. And regardless, this has been a great brand building exercise. This has been a good move by us, I believe, in the space that we're at. Okay, if we were sweeping floors every single day and we didn't want to build a brand, then this probably wouldn't be a good move. But this is a great building band brand building exercise. And everyone should be doing stuff like this, whether you're going to be a guest on one or whether you're going to start one, whatever. But I'd look at sponsors and then I would look at running ads for it too. Okay, so paid reach. Yeah. And maybe even assess, okay, let's go back again. Um, planning the actual podcast. So maybe, you know, if you've got to cut down a hundred trees in the forest, the lumberjack is gonna spend, and you've got a week to do it, the lumberjack is gonna spend five days sharpening his axe. So maybe we need to sharpen our axe. Maybe we need to go, right, let's have a pre-meeting before the podcast. This is what we're gonna talk about. These are the topics, these are the direction that we're gonna go. This is segment, this is the first 15 minutes. At this point, we're gonna do a call out. Everyone subscribe. At this point, we're gonna mention our sponsor. At this point, we're gonna pause. At this point, we're gonna swap seats. Like, I don't know, whatever.

Robby:

So we'll swap seats here again. Fuck, that's that'll mix shit up. Um, yeah, so uh a little bit more. This is very, it is very freestyle.

George:

Yeah, yeah, without a doubt. Yeah, exactly. We we come in here and we talk. It has been a little bit more structured over the year, like over the months, a little bit more. Because we saw the need. I think yeah, I think we saw the need for that too. We used to just come in and walk in and just go, cool, let's just talk about anything and not even tell you the topic we're gonna talk about and just freestyle and go from there. But maybe that's an element of okay, we're gonna have this, we're gonna have the right lighting, we're gonna have, you know, you get like as um Steve Bartlett does, they'll go and do research on their client. What's their favorite smell, their favorite music, their favorite drink, and have everything ready for them so that when they sit down, it's a great conversation, they're in a comfy and safe place.

Robby:

Yeah. Um, okay, so more structured content.

George:

Yeah.

Robby:

More plan pre-planning.

George:

Pre-planning of the actual podcast itself as well.

Robby:

Yeah. Anything else?

George:

Given that you've put me on the spot, yeah. I'd say they're the the ones that I would look at first. And I can't think of anything else off the top of my head right this second.

Robby:

Yeah, the only thing that I think that's a great list. I think the only thing I would add to that is I would go and look at what's gotten us the most subscribers.

George:

So would you look at topics spoken about? Everything.

Robby:

Topics, um topics and types of content. Yeah, I mean, like what's the thing that's gotten the most engagement that's got, and then I would go and talk about those topics. And I would say, cool, like let's go and have a real structured conversation around the types of topics and have a real structured approach with how we distribute the content based on data, not just uh what we've done.

George:

Yeah, without a doubt. I think that's I think that's really important because this is this is what we're saying. This isn't our number one thing. It's like our it's our side.

Robby:

I preface that because well, do you want to do it? Do you want to hit a thousand before Christmas?

George:

Yeah, I think this is great. I think this is a great topic. Yeah, I'm I've actually have a level of motivation since you've said that. Let's go to a thousand. Let's try and hit a thousand by the end of the year. Now, we may do some of those things, we may do all of those things. Who knows? But I reckon it's a really good target to try and hit. Okay. So then I agree with the topics though, uh, and the conversations that you have too. Because it it just sparks conversation when you're talking about controversial topics or topics that are near and dear to people. I think that's important. Like if we spoke about politics, religion, war, they tend to be hot topics in across the world. And across the country.

Robby:

Yeah, you're done wrong. Um so are we doing this? No, I think we should give it a crack, yeah.

George:

Publicly announcing it. Yeah, absolutely. Yeah, we're trying to get to a thousand followers. Uh subscribers, sorry. Now we're talking about subscribers on YouTube. Like from a oh on YouTube?

Robby:

Yeah, the uh So let's direct it. Yeah, there's no way this is publicly accountable. There is no way for people to see how many oh there is, like there's uh software that'll do it, but you can't see how many subscribers we've actually got on Spotify. Oh, on Spotify, sorry. On YouTube again. Yeah, on YouTube. That's what we're doing. Yeah, that's what I'm saying. YouTube's publicly uh publicly accountable. Oh, okay. So we'll do it on YouTube.

George:

So yeah, great. Okay, so guys, thanks for tuning in. Thanks for thanks for subscribing on your favorite podcast platform. But do us a huge favor. Go on YouTube, head over to YouTube, head over to YouTube. Yeah, that help us hit the click that subscribe button now. Oh, do you know what the best part is? What the button is fucking red on YouTube to subscribe. I'm pretty sure it is. Please. Please.

unknown:

I don't know.

George:

After all these years, I'm telling everyone to press a red button and it's not red on YouTube. Um anyway. How do you even know? I don't know. Maybe it's just red whenever you do the the thumbnail when you put it on the on through the video, it goes click here, it goes ding and the bell. Yeah, so jump on YouTube, guys. There's a link in our bio. There'll probably be a link in the show notes because that's how the boys roll. And you can click that and you can subscribe on YouTube and get us to a thousand followers. And if we get, and hey, we should celebrate when we get to a thousand followers. We'll figure out a way to do that. Um maybe um no, I won't do that. I won't do that. No, I can't do that. I was gonna say give a hat to the 1,000th subscriber, a million dollar days hat.

Robby:

Uh then we go here. Yeah, it's definitely not it's not red? Red. Oh, it's gone. Shit, it's fly. Um, but who cares? Listen, first of all, guys, if you've been listening to this the whole time, join us on this mission while every week we'll update you. Yeah, right now.

George:

Well you know, yeah, right at every single week. Yeah, and right now the time that you listen to this podcast, yeah, or sorry, yeah, Monday might get a few subscribers between now and then. Yeah, yeah. But right now, right at this minute, we have 452 subscribers.

Robby:

Yeah. On YouTube. 452. And right now, over the next 11 weeks, so what's uh 452? What do we need? 548. Is that right?

Speaker:

Mm-hmm.

Robby:

What are you doing, taking a selfie? What are you are you recording? I'm recording video.

George:

Okay, guys, we are live on the million dollar days Instagram page. How many subscribers do we have on YouTube, Robbie? 452. 452. And what are we trying to get to by Christmas, by December 25? A thousand by three. Subscribers on YouTube.

Robby:

Yep. Who are you pointing at?

unknown:

Yeah.

George:

So the way you need to do that is I'm going to put a link down here somewhere, and you're going to need to click the link and subscribe to our YouTube channel because this is a target we've set. We're live, by the way. This is being recorded as you are watching this. And we're hitting a target of a thousand people. So the way you do that is click the link below, register, no, not register, subscribe, press the button, press the bell on YouTube specifically. I'll put a link for YouTube, not for anything else, and help us grow the channel because when we grow the channel, it helps us reach more people, help more people, and get our message out to the world.

Robby:

Shukran. Um listen, we're gonna eat 50 people a week. Yeah. That's seven people a day. Oh shit.

George:

That makes me nervous now.

Robby:

I withdraw the previous comment. Seven people a day. I'm just gonna sit down and every single person I meet, I'm gonna start approaching people in the cafe and be like, hey, please.

George:

Just give them a card, scan the QR code.

Robby:

Go ahead. Subscribe to my channel. Um do it. Okay, cool. A thousand is the goal by Christmas. We'll update you each week. But if you're listening to this right now and you're not subscribed on YouTube, uh, it is linked in the description.

George:

Yeah.

Robby:

So click on the thing, subscribe, please. Uh and if you've ever learned anything from anything we've ever shared, share it with someone, get them to subscribe as well. Yeah, share the share the link, share the video. Yeah, don't look at the view. We're not after views, we're after subscribers, right? Yeah, that's the goal. Yeah, that's right. We're getting clear on what we want, and the goal is subscribers.

George:

So you know, I think I think we take a moment to thank our sponsor for the episode as well. Of course. Yes, the Builder Summit is back and coming to Melbourne and Perth for the very first time. It's the last event for 2025. It is for all builders and people in the construction industry. Both myself and Robbie will be presenting in a one-day intensive workshop where we go through branding, marketing, which is and AI, which is your expertise. And then I go through more systems, processes, scaling your business and taking it to all new levels. So make sure you register for a ticket. You can get free tickets. There are limited free tickets to the event, and we make it free because we want to make it easy for you to win and to get to the training. But there are also gold and VIP tickets for those of you who do want a more experiential experience. Yeah, and it'll be plugged in the description of this episode as well.

Robby:

Excellent.

George:

Or you can go to any of our pages and you can click the link in the bio and find the link there, or go to builderelite.com.au where it will also be.

Robby:

Yeah. Or when they go to YouTube to subscribe, because they will. Yes, of course. It's actually in the description there, and they should see it. Yeah. What a lot. Just left a note for the team to make sure that we do that. So this goes live, it'll be there. You two for two for one.

unknown:

Yeah.

Robby:

That's what'll happen. You'll be able to subscribe and get a free ticket. And both will cost you nothing.

George:

And we haven't, oh man. Look at that. What value. What value. Uh, I'm excited to go to Perth as well. First time I've ever been to Perth, let alone doing an event there. So I'm looking forward to going there. We're actually going at the same time as the Ashes cricket is on. Did you know that? I know you didn't know that because you had it penciled in your calendar because you are a massive Chris cricket buff. Who's your favourite cricket player? Uh Steve Warren. Christiard.

Robby:

Chris Jard, yeah.

George:

Um, so yeah. What was I saying? Yeah. Um do you like cricket? Oh, I used to play as a kid. That's horrible. Come on, man. I just don't like it. I actually stopped playing in under 18s, uh, after under 18s, because it went from 50 overs to 80 overs, and it was just I couldn't I couldn't be bothered standing out there for 80 overs um to field and then to bat and then to watch. So it was great when you're actually doing something, as in batting or bowling, but when you were fielding or watching people bat, it wasn't as great. So I gave it up when it turned into seniors, but I enjoyed it when I was a kid. It was good in that instance. Uh, but coming back, so yeah, the ashes is on at the same time that we're there, which is a good thing. I think lots of people will be in Perth and and watching the cricket, but the accommodation went through the roof during that time. It was like I looked at the casino just out of curiosity because one of my mates said to go stay there, and it was $2,000 a night just for us like a single room. So I think we're lucky to get um we got the accommodation that we did and the flights that we got as well. Uh cool. Yeah, so get to the Builder Summit. Look forward to seeing you there. It's gonna be a great day out and the last training for 2025. So, with all that said, there's a huge level of consistency in showing up each and every day to do that. Because there's no guarantee that in by Christmas we're gonna have a thousand, by next year, we're gonna have five thousand, by the year after, we're gonna have a million, unless we show up and unless we're consistent and dedicated and doing all the things that you need to do. So look at your business right now. What marker do you want? Like, is it more money? Like, are you are you driven by making money? And can I be perfectly clear? There's nothing wrong with that. There is nothing. So many people have a negative attachment to money. I want to make, and I'll openly say it, as much I want to I say this at events, I want to make so much money that people are offended by it. That's much money I want to make. People get offended by how much money I make, then I know I'm making enough. That's a weird outcome.

Robby:

Yeah.

George:

But as in, I'm trying to just show an extreme.

Robby:

Yeah, yeah.

George:

That's all. I'm not saying that's my goal, just to offend people by pulling out a watt of cash and paying with cash. No, just in the sense of you've made you've making a lot of money to go, oh, he must be, he must like that must be drugs. It's the only way I could have made that money. Or it must be he must be have done something so wrong and illegal that it's the only way he could be successful. So but you want people to think that no, no, I don't want, I don't couldn't care less what people think. I'm not doing it for anyone else. I'm just saying to the I'm just trying to use that extreme example, that's all. Um, but no, like I've got I've got a positive relationship with money. I want to make as much of it as humanly possible. I see it as a I I realize that it's a tool. I can use it to do things and do great things in this world for myself, for my business, for my employees, my clients, and for everyone in the ecosystem, for others. Um it's a good tool to use and to help and to promote. So that's what I want to, that's why I want to make so much of it.

Robby:

Um, what else can we offer our listeners to share this? What else could we do? What else could we I feel like we need to give them a yeah?

George:

So what would make it a no-brainer for them to actually because look, I get it. You're listening to this now, for you to pull out your phone and then go into YouTube and then type million dollar days in the search bar if you don't go to the link and then find it and then click on the page and then click subscribe. I get that. That's difficult.

Robby:

That's it. You just made it sound un unbelievably hard. Exactly. I might I might unsubscribe. Fucking Jesus.

George:

But that's what it is, though. You know, you have seconds to teach to get people's um attention, and and especially in this day and age with how social media is driven, it's like the three-second clip or under a second before you even engage in a post. So for them to stop and get out of the app that they're in or just pick up their phone to do that, where's the payoff? What's the the result and the reward for them to do so? Where how do you make it a no-brainer for people to do that?

Robby:

Should we do a giveaway? Yeah, you could. For anyone who subscribes from this episode onwards. Okay. Between now and Christmas.

George:

So now and Christmas. Should we should we make some handbands and get send them a hand van?

Robby:

Definitely not.

George:

Definitely not doing that. Guys, cut that out.

Robby:

Cut that part out of the episode, and I'll do it again. So, should we do a giveaway?

George:

Is that bad? Should we do is that offended by the hand van? Shit.

Robby:

Well, you're not getting one of those. Yeah. Well, you're not gonna get a hand van. Um something to think about though. You know, maybe we will put something together that um that am I wearing a million dollars out now?

George:

You might run one. Am I wearing one? No, one click. Okay. But there's one behind you if you want to go grab that off the shelf.

Robby:

Oh, I almost pulled the cable out.

George:

Um I'm not gonna grab it, but you can probably see it in the frame, can you? Right. Oh, there you go. There, good, what a life. Can you see it? Yeah, you can point to it. Up, there you go. But the only way you would be able to see that is if you're watching this on YouTube.

Robby:

Exactly. So to see that bit, make sure you get onto YouTube, subscribe. We're gonna aim to hit 50 new followers, subscribers every single week. And we will update you at the start of every episode. We'll update you with what it was at at the time of recording, which will be slightly off, but it'll be close enough to get you updated. Or if you're really, really uh a fan, you can check it when the episode comes out, and you can be like, let's see where they're at now. You know what I mean? I mean, do drum roll, please. Don't used to play drums. You did? Yeah.

George:

Used to play drums and could get yeah, but at the same time, wasn't on there just jamming whilst we're having a bowl or a bat. Uh, yeah, I used to play drums. I learned in high school, and I don't know if you knew this. Fun fact, I was in a band. I knew that. Did you do that? Yeah, try and embrace memory.

Robby:

Do you know what the band was called? Uh fat controller. George plus three. The fat controller. The fat control.

George:

Shout out to the boys. The fat controller. The fat controller from you know Thomas the Tank Engine.

unknown:

No.

Robby:

You never watched Thomas the Tank Engine? Yeah, well, I don't know who the fat controller is. He's the fat controller. He's the guy on the controller.

George:

Um although in this day and age, I don't think they're allowed to call him. There you go. They've got to call him the big bone controller.

Robby:

Do you have any content out from the band?

George:

I've got a I've got an I've got a few videos. There's some videos online. Are they on that? They're on Facebook. So if you search the fat controller on Facebook, I think we used to actually have a Facebook page. I think. Fuck. I I don't even know if it exists anymore. But maybe I'll chuck a um an old school clip on, but it was filmed on a you know, Nokia 3310.

Robby:

Nothing on YouTube?

George:

No, I don't think. No, it's definitely not on YouTube. The fat F-A-T? Yeah, not PH. Come on, then. Yeah, so uh I was in a band. Fun fact. Played the drums uh with my other mates, keys, bass, two guitarists, and a lead singer.

Robby:

Bit of fun. Bit of fun. Okay, there you go. If you didn't know, now you know. Um anything else you'd like to add to episode 103, George, before we ask our loyal listeners to we're gonna ask you to subscribe on every single life platform.

George:

But no, no. Anything else? Oh, sorry, on goals YouTube. Yeah, so you go onto YouTube, yes. Yes, yes, yes. Um, yeah, okay, so goal, okay, set yourself sell yourself a target for the rest of the year. Because as we said, there's only 11 weeks left. What's your target now? What metrics are you going to be following? What metrics are you going to be tracking? And hit them.

Robby:

Even a touch before that, what's the one area in your for the year that you don't feel like you've really pushed in the right direction? Yeah. Do you know what I mean? And it's like, what's that for you? Yeah. And what are you gonna do to move that number?

George:

Because here's the thing, eleven weeks isn't a lot of time. It's not. But here's the other thing eleven weeks is more than enough time. It's ages. Fucking ages. All right. So get to work. Get to work. Stop making excuses. You know, we always live in our comfort zone.

Robby:

Yeah, what's the metric? Is it your weight? Is it your revenue? Is it uh how much you saved up? Is it how many trips you went on? Is it whatever it is for you? Do you know what I mean? Is it how many restaurants you ate at? Is it uh uh how much time you spent with your kids? What's the number that you want to push for the rest of the year? And what can you do over the next 11 weeks to be super consistent with it to make sure that you and and set you know dude if we if we hit a thousand, I think that's quite significant in the sense of you know, a hundred and two episodes to hit this and then a hundred and thirteen episodes and we've doubled that would be great. Yeah, exactly. Um, and I think people need to set themselves a goal that where if they hit it, that'd be like I'd be pretty happy with that. I'd be very happy with that.

George:

Absolutely, yeah, absolutely. Excellent. Well, hope you guys are having a million dollar day. Definitely after this episode. But looking forward to seeing those numbers going up on YouTube. Tell your friends, tell your mum, tell every single person that has a YouTube account. Tell Mr. Beast, send him a message. Send him a message on one of the platforms and tell him, Hey, you need to subscribe to this channel because they were once where you were. And then we'll document that too. Have a great day, guys. Thanks for tuning in and look forward to speaking to you next time. Thanks, everybody.

Contributor

George Passas

Host
Contributor

Robby Choucair

Host