Million Dollar Days

Risk More, Win More

• Robby Choucair and George Passas • Season 1 • Episode 107

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What if “made it” keeps moving every time you get closer? We open the door on a candid, no-fluff conversation about AI hype, billion-dollar valuations, and how platforms will really make money—then bring it home to the gritty choices founders face when both opportunity and risk spike at the same time.

We walk through a very real 2025: milestone construction projects, a potential $12.5m build, and a national events tour designed to help builders scale. That momentum forces a decision—go bigger in construction or double down on a leaner, higher-ROI consulting engine? Along the way we break apart the psychology of risk. Posting 16 times a day feels easy when you’ve built the reps; saying yes to a new project as a court case looms feels impossible until you decide to earn through the storm. The practical rule emerges: discipline only counts where it’s hard for you.

You’ll hear sharp takes on gratitude without complacency, why fun can’t be deferred for a decade, and how to structure your team with KPIs, weekly cadences, and quarterly reviews that actually shift performance. We probe the idea of work if money vanished entirely, and we land on a simple operating system for clarity: schedule reading at dawn, review your week, interrogate your blind spots, and make the next asymmetric bet. Expect straight talk on AI monetization, scaling pathways, cash flow, and the often-hidden cost of playing safe.

If you’ve been juggling growth, reputation, and the fear of stretching too far, this one will push you to choose with intent. Subscribe, share with a friend who needs the nudge, and leave a quick review with the one risk you’ll take before year’s end.


Robby:

You know what really baffles me, George? What's that? I've um I have been spending a lot of time, as I always do, but I've been spending more time more recently, just typing into AI and uh what people have been doing in that space and so forth. And it baffles me that there's these companies, like so you see now there's so many companies raising all this money. Do you see much about that? A little bit, yeah. Yeah. I see so much about that. And it's like this company raised this and that company raised that. But it is your algorithm, yeah, of course. And it's companies raising a billion dollars um in their third round, blah blah blah. Uh they're being valued at this, anthropic being valued at 300 billion or whatever it is. And I I there came across like a concept came across me that I'd never thought of. And like there's some of these people launching these companies with the idea of we don't need to make money for the next 10 years. And I I found that wild. Because they're willing to play that long-term game. No, no, no. It's it's not that they're willing to, but it's that they can. Oh yeah. They're in that position. Yeah, it's like you can't. I couldn't do that. I couldn't sit there and say, school, we don't need money for the next 10 years. No, no. Yeah. It's like what a different life. What a different mentality. What a different way of looking at things. And like, you know, is it because they understood that as long as we can get funding from somewhere, we can give ourselves a wage and we're not going to get paid heaps, but we're building something really big. Is it because they didn't need money? They grew up rich.

George:

That's or they've got the cash there, just sitting there and they can burn it. They don't need doesn't it's like a almost a side project for them in the sense of they're going all in, but cool, if it works, it works and we'll be trillionaires.

Robby:

Yeah, I I haven't looked into it, but I don't I don't know if chat GPT is profitable.

George:

Yeah, right. Well it's free. Yeah, some people pay though. Yeah, but I'm not using less because they're not using ads yet. It's like Facebook never did when it first started. There was no ads on there.

unknown:

Yeah.

George:

So maybe they're just building their platform, their war chest, until you jump onto the free version and then it's like, come and come and work with legacy media before you before you ask your next question.

Robby:

They will do that.

George:

Yeah, that's what I mean. So maybe they're just building that war chest as far as the people using it and getting users subscribed. It's a s it's the uh it's not gonna run ads like Facebook.

Robby:

No, it's not gonna be like I'll cut a full user watch the ad. It's gonna be a okay, people are searching for this, buy the top spot.

George:

Yeah.

Robby:

So like a CEO, like Google Ads.

George:

Yeah.

Robby:

Yeah. You know, and so re buying the top position so that whenever someone searches.

George:

Yeah, who's the best pizza place in Alba Park? You know, show me show me that. What is the best pizza place in Alba Park? I don't know.

unknown:

Come on.

George:

I mean, the one I always go to is just down the road. Favori. Just down here. That's your go-to? It'd it'd be the go-to, yeah. If I was gonna get pizza tonight.

Robby:

Really?

George:

I'd go there, yeah.

Robby:

The one next to the one three doors down is way better.

George:

Oh, really? Way better. I've no I've I've gone there once I've gone there once or twice. I've reviewed them both. I'll call it again. On my Instagram and check it out. They make more the the gourmet type pizza, though, don't they? Yeah, wood fight. Yeah, so I like the traditional ones with the shredded ham. Yeah. Do you know what I mean? That old school stuff.

Robby:

It's yeah, yeah, fair enough. It is, they are different.

George:

Yeah, so it's yeah, it's it's pretty um it's funny, man. Like I always sit at home and I'm thinking similar things as far as being further progressed than what I am, but also how do I get there? What's what do I need to do? Who do I need to reach out with to? What's that click, you know? Building houses for the next 10 years, is that gonna get me, is that gonna get me the super yacht? Is that gonna get you the chopper? Is it gonna get you the jet? Now, whether you do or don't want that isn't really the the the the goal here, unless it is, but for me it's not. But it's like getting into a position where you can get that sort of thing or have that sort of life. So And then I also think and look at other other construction companies, say, for example, and say, okay, well, they've got a fair level of success. Is that the game? Is it just going bigger? Is it going bigger?

Robby:

You think every time do you think people project a level that they Do you think people look better on the outside than they are Oh most of the time, yeah, I would.

George:

I would, yeah, for sure. Even if it's not from a business point of view, I think people do that. Most people would do that. Purposefully? Oh. Whether it's purposefully or they're from an embarrassment or a shame point of view, like they don't want to they don't want people to know that they're not doing well or whatever it might be, potentially. I think people would put on a a different face. The vast majority.

unknown:

Okay.

George:

I'd say in wealthier areas more so, if that makes sense. Keeping up the poor, you're poor. If you're you could probably yeah, keeping up with the Kardashians or whatever it is, or the Joneses.

Robby:

Keeping up with the Joneses, huh? Um how's your 2025 been?

George:

Because it's now Yeah, look, it's been it's been a very busy year. It's been an eventful year. I've had lots happen, lots go on. And there's been a few lessons along the way. Hasn't it's weird. It's like my my year could change in a day now, like any day now. If we win, we're we've got we're on the on the tail end of securing a pretty large project. So, you know, you secure that job and it's like fucking what a year. But I'd say as a whole, it's been a good year. It's been more positive than negative, that's for sure. It's been really busy. I've I felt this year for me sp particularly has been very much working, doing the do. Whereas right now that I've finished a couple of projects, I've started to take a step back and look things a little bit more holistically, look at the team, see their strengths, see their weaknesses, made some internal changes with the team as well, got rid of someone, but gonna promote someone within as well. So yeah, it's been a uh it's been a good year. It's been a good year. We've done some good stuff, delivered a couple of really mild milestone projects, went to the States. That was a that was a cool achievement to do it, go there and have that chat. Um potentially might go, I haven't told you, I might go to Disneyland in December in the last week of the year. Well, not the last yeah, pretty much the last week.

Robby:

When did you tell me that?

George:

No, I'm telling you now. Oh, okay. That might happen. Um that's cool, yeah. Yeah, but random. It's just only if the flights come up US. Yeah, back to the US, LAX. Um only if the flights come up. As in, yeah. Um I'm only gonna go if I can get business flights, business tickets for the me and the family. So if it doesn't happen, it doesn't happen. Just because it's short notice, we only decided late late last minute. A couple of our friends or some of our friends are going and we're gonna meet them there. Um, so yeah, it's been an eventful year. I've been happy with the year. There's been some growth along the way, and now it's about really next year. I want to take more a bit more of a different direction. I want to make sure I'm not working like I have this year, as far as working on the business and doing the day-to-day operational stuff. I want to try and hand pass that on to someone else a little bit more and and you know, put myself in a position where I can start making a few more moves.

Robby:

What does that mean?

George:

It means from the perspective of starting to starting to build like a bit of a war chest from a financial point of view, making some good financial moves. Like we've got some good projects on the go, which is going to be great for cash flow. Uh it whether we if we secure this really big $12.5 million job, that's going to be a massive tick. There's other projects that are coming up on the pipe in the pipeline that are really cool too. Looking at doing like a um a church, building a church, not becoming one.

Robby:

Yeah, okay.

George:

Um so that's something different as well. So that's kind of cool, can get you in that space, and it could be a good revenue stream. So there's a few things in the in there's a few, what's it called, irons in the fire or something like that? Is that what the saying, how the saying goes, wherever it is. So there's a few things there, and that's from the construction point of view, and then there's the events space as well. You know, I I I've had this discussion with you a couple of times. It's like, how how hard do I go in that business? Because we've been going pretty hard this year, I think. I think I've given it a fair nudge. And it's like we've done lots of events, we've gone into state, we're going to Perth for the first time for in a couple of weeks' time, actually. So if you guys are listening to this right now, you have two weeks left to get your tickets to the Builders Summit. We're going, we're touring Melbourne on the 18th and Perth on the 20th of November, only a few weeks away. So if you are in construction and wanting to grow your business, make sure you check out the Builders Summit. Go to builderelite.com.au and you'll be able to find a link there to register your seat. It'll be one week when he says. Oh, is it one week? Are we oh cool? There you go. One week. Even less time, even more reason for you to take action. So we've been going pretty hard with the events, but my question comes back to me is I'm sh is it am I stretching myself too thin? Like, am I should I be focusing a hundred percent on the construction business? Well, maybe the other way around. Should I be focusing a hundred percent on the consulting business? Which one's gonna leverage, which one's gonna give me the tools that I need to get to where I want to go? So I've been asking myself that question a lot lately, and it'll be interesting to see how it transponds next year. So I'm gonna give it another nudge again. I'm gonna keep going. I'm gonna try and reach out to a few other different people and see what I could do differently. And and yeah, see where that goes. But I I enjoy it. It's a good, it's a it's an enjoyable business. And but uh I mean, I'm not here to be I don't need to love what I do all the time. I need to make a lot of money.

Robby:

Yeah, I guess different different things can feed you in different ways though, too.

George:

That's true as well. And they both do. Both of those businesses feed me in different ways. I do get a lot of enjoyment out of the construction business too. When it's when things it's high pressure, which is fine. I mean, that's the nature of anything that's going to be difficult or worth it or a high-ticket item, but you get to stand back and be proud of an end result as well. So I do like that aspect of it, and just working through those challenges and wins and all that sort of stuff. So I do like that too. Uh but overall, yeah, 25 has been a positive year. Hasn't been financially as where I probably first anticipated or thought we'd do a bit better than what we did, to be honest, but it's still not a bad year. How about yourself?

Robby:

2025.

George:

Um because like we've it's November, guys, mid-November. Yeah, it's like Do you know what I mean? You've blinked, and this fucking year is over.

Robby:

It's definitely been the fastest year I've ever felt.

George:

Ever. You know the thing? I've been so busy I haven't thought about it being fast, but now sitting here in retrospects, like what the fuck. I remember sitting in like December 24, and we'll probably in a podcast, and like, fuck, how exciting is it gonna be when we go to Hormosia in like three months. I'm like, fuck, it's ages away. It's come and gone now.

Robby:

Yeah.

George:

Come and gone.

Robby:

Yeah, that was over six months ago. Yeah. There's been a whole what is it? It's yeah, it was almost nine months ago. Could I had a baby? Could I could have had a baby? Missed opportunity. Um yeah, all in all, um well, I was having this conversation, and this is what kind of brought up what I wanted to discuss today. It was like the thing of like I was speaking with someone, and they said this question to me that kind of made me think about this in a different way. And they said, I was talking about work and that, and then they said, What are you gonna do if you don't make it? And I said, But it's not a like, yeah, I I don't really that's not a thought that kind of crosses my mind ever.

George:

Yeah, like I'll just keep going. That's good. What a that's a and so great that you said that and you thought that. It's like Hormosy came said this great quote the other day. It's you either win or you give up before you win.

Robby:

That's sick.

George:

There, how good, yeah, and but that's so true. You either win or you give up before you win. Because if you don't give up, like you're gonna get there. You can't lose, you can't quit. Just back yourself, man.

Robby:

Um, yeah, but then the question made me think like, okay, cool, like at what point do you turn around and say, Oh yeah, I've made it now. Because there was When when is enough enough? Well, not yeah, like yes and no, because like there's just two elements. Yes, that you're right. That that is the the question ultimately. Like there's two elements to this, right? There is the do I feel like I've made it? Nah. Now, like right now at this point in time, do I feel like I've made it? No. I don't. I feel like there's so much more to go. But was there also a time in my life where I thought had I been where I am today, I would have felt like I've made it? Yeah, you'd have been pumped. Yeah. And it's like, yeah, there was that time. There was a time where I remember looking at this thinking that would be a phenomenal position to be in.

George:

Yes, I feel I'm actually in the same boat as that. Yeah, and it's kind of a statement.

Robby:

Yeah, and it's kind of like okay, like what's the when what is it? Like when are you gonna feel that thing?

George:

I saw this other quote the other day and it made me and it's pretty cool. If I was a kid when my kids at my kids if I was a kid at my kids' age. No, if I met my kids when you when I was a kid, I would think that they are rich kids.

Robby:

Yeah.

George:

If I had met my children when I was a child, I would look at them going, oh, they must be rich kids. Or they are rich kids. And that just made me smile a little bit because it's like, okay, yeah, it's great to look at look at it from where you've come and where you are today. But you know, it's like we're dropping the saints today. Um always grateful, never satisfied. So is it a matter of just you know practicing a bit of a bit of gratitude and going, okay, cool, I'm I'm happy with where I'm at, but there's still so much more I can do and can go. And there's levels to it, isn't there? There's levels to everything, everything, everything. Like you look at someone who's wildly successful, and then there's probably someone that's 10 times the size and doing 10 times the thing that he's doing. Go to Dubai. Excuse me, go to Dubai and see some of the just stupid shit that they're dreaming up that you would never think possible, but they've got that much wealth and that much resources that they can do whatever they want. Do you think life is hard? I think life's a blessing. I think how lucky are you to be alive and how ignorant or arrogant must you be to think that you're not gonna get hard days in your life, as well as good ones. There's always going to be difficult times in your life. It's part of the journey, it's part of the process. You have to have them. So I think you just got to embrace it, whether it's a good or it's a bad, it is what it is, man. I was having a I had a systems training the other day with my members, and you know, I was telling them, I go, guys, people are very risk adverse in life. Do you believe that? I think people don't really take risks. Yeah. I think they're more inclined to stay in the safe zone, they stay in their comfort area where you know it's safe here. And I'm like, what have you got to lose? Like, really, what have you got to lose? Unless it's going to sacrifice your life, go all in. Give it a crack. Like what, you're gonna go bankrupt? Good. Yeah, okay, okay.

Robby:

So I I think this is an area where it is. You are more comfortable taking risks in business.

George:

Yeah. Do you agree? Than someone else? Yeah. Yeah, I would say that.

Robby:

Yeah. So then it's not risky for you. Because this is it's like it's paradoxical.

George:

Like in the sense of like that levels to it, as we said. Yeah. If I could go and do someone else could take another risk, and I'd be like, fuck no, I can't do that.

Robby:

Yeah, but go and do a backflip on a motorbike.

George:

Easy.

Robby:

Yeah, like you get what I'm saying, that and then you're like, I'm not fucking, that's fucking dumb. Yeah. Like, and then, but that person who does it is kind of like risk it, man, live a little. Yeah, you know what I mean? You're so risk adverse. He'd say the same thing of you in a different space. And it's like we tend to say things that we find come more naturally to us.

George:

Yeah, for sure.

Robby:

And think that we're doing the thing that no one else is doing in that space. But then if it's like if you take that same concept and move it to a different area of your life, you probably don't apply the same thing. Like people who uh you know, exercise is a really good one. Like there is there are people who can do well in their business, and then you're like, Man, that guy's discipline works hard, blah blah blah. Fat as shit.

George:

Yeah.

Robby:

And you're like, You're losing. Well, you're not, yeah, like maybe maybe work isn't hard for you. Yeah, maybe you enjoy work and it's easy, you know what I mean? And the same thing with I saw Homozy say this thing the other day, and he's like he he used to run gyms, and he's like, all the PTs would complain, ah, these people aren't disciplined. And he'd be like, You're to his own PTs, he'd be like, You're not fucking disciplined. They're like, What are you talking about? I was here at 5 a.m. And he's like, This is not hard for you. You like this? If it was hard for you, you wouldn't be here at 5 a.m. You know what I mean? And discipline is like doing the thing you don't want to do, yeah. Not the I don't mind this, yeah. Not the you know what I mean? Like, this is not discipline this right now. This absolutely not difficult. No, you know what I mean? It's like fuck, I gotta fucking drum up another conversation.

George:

Yeah, but it's what time is what time do we start this podcast today? 6 30. 6 30. You're like, message me, hey, what are you doing Wednesday? And I'm like, man, I'm jam-packed. And like we're trying to find a time and we'll go, cool. Do you want to do 6 30? Like, yeah, fuck no. Let's do it. And you're right, like, even though it's early, people will look at that and go, shit, 6 30 that you're here doing the podcast means you've got to be up at what 5, 5.30, 6. We're both usually in before. No, I'm just saying for other people would look at that and go, fuck you, they're that early doing that. Yeah, you're completely right. Like, it's it's easy. And even the stuff that you're doing in your business right now, what's if that's the easy part, and it might even be hard, but you're still doing it, like the gym guys working out in the morning at 5 a.m., that is hard work, but they enjoy it. What is it for you? What is it? Do you know what I'm saying?

Robby:

Like, what's the thing in your life where you're like, okay, cool, like we do risk this part. Yeah, do you know what I mean? Yeah, yeah. You know what? I'll tell you, like, I'll tell you what baffles me more than anything. I got on a um like a group coaching call the other day. And I heard people talking about how they're like afraid to post.

George:

And I remember thinking to myself, like, right I've posted 16 times today.

Robby:

Yeah, like, but like it's just because I've been doing it for so much now, it's kind of like I've become numb to it. Like you I've without a doubt, you don't have to have zero interest in me. Like I don't get your hair before. If you judge me on one post, I don't care, like there's no there's gonna be by the time you see you're gonna forget. I've just done it so many times, it's kind of like I'm numb to it. Yeah, but it baffled me that people were still feeling that way, and and it was real. They were like, Oh, what are people gonna think if I post this?

George:

Yeah, that's huge. It's amazing how much people really get in their own head with that stuff. But as you said, easy for you, yeah.

Robby:

But then it's like, okay, cool. I bet you there is things that they are doing where I'm like, Whoa, I'm not doing that. Do you know what I mean? And it's like, you know, we always talk about the context of like playing small in your life and and not living up to your full potential. Do you do you think there's any and I'm putting you on the spot here, but do you think there's any areas in your life where you're like, you know what, man, like for this year, I probably haven't really knocked this out the park as much as I I would have liked to.

George:

Yep. I'd say two areas. One is my fitness. Yep. I did again, excuses. I'm gonna say the excuse first, though. I had a a small operation where I had to get a hernia removed. So that put me back what two, three months? Still no excuse. Right. So I could have gotten to the physical condition that I wanted to get in, and I'm always saying it. So it's not like it's a new thing. So I'd say that one. And then also I I feel like I've given the excuse to myself and to everyone, like, but I've been so busy since you know, for the first eight months, nine months of this year. So busy.

Robby:

It's the 11th month.

George:

Yeah, I know, but previous uh the last couple months I've been pretty much under I've been under control.

Robby:

Just for the record, everyone listening. You said to E, you're like, e I've got a busy first quarter. That's what I mean. I've got a busy first quarter.

George:

I thought I was gonna be like, all right, just work hard for the first three, four months. We'll be sweet. Yeah. Till March. I get my PA back. Like my PA didn't work for three fucking months at the start of the year, which I think contributed to me just losing shit, getting being so busy because I had to do all of her work and all of mine. And and I had people away. And then it's like mid year came, and then people were overseas, and I was like, fuck, I have to do all their work and my work. So that's what I mean. I've been working on the do a lot this year. Regardless, all excuses. The other thing that I feel that I haven't done enough is look at other investment opportunities as far as my money's been sitting there not doing much, and I could have done more with it. But and that's the thing, I've been so busy that I just have always focused on it, get through this, get through this, to get this done, then we'll look at that. But it can also be missed opportunities too at the same at the same token. So I feel that they're my two vices for the year. As in the two areas where you've kind of Yeah, I haven't exceeded or excelled more than what I am currently at.

Robby:

What about from a Does fun matter to you?

George:

Yeah, I think yes, it does. It does. I do want to but as you said, like I enjoy what I do. Like the Invent stuff is fun to me. When we go into state, we have a good time. Yeah, but that's that's not that's different. It's different, why, because it's work-related?

Robby:

No, because it's not fun fun.

George:

Yeah, okay, like jets gang fun. Yeah.

unknown:

Yeah.

George:

You know what I'm saying? Yeah, yeah, yeah. Okay, I get what you're saying. But that might not be important to you. You know what, it it is, but it's not as important as other things at the moment. Like I I want to put myself into a this is the risk when you play this game, right? It's like, oh no, no, I want to make this much money, or I want to get to this sort of a level of wealth or position, and then I will have fun. I think that's a a very risky thing to play because what if that thing takes 10 years and then for 10 years you you're a miserable prick? Do you know what I mean? Or you don't you miss out on things, or you don't go on that holiday, you don't do that thing. So it's always there in the back of my mind, like I'm always thinking of doing things. I don't need to do a lot to sustain my level of fun. Put it that way. So I'd be happy to go away. So we've got Christmas coming up. We're gonna stop for three, four weeks during that time. As I said, I might go to the States, like that to me is fun. I'm going to Noosa, that's already booked. So we'll be there for a week. That will be fun. Going with friends, going with the family. Um, we're on next next week, or probably by the time this is, it's already happened. We're gonna go see Rufus Dussol, me and some friends, going to a concert. So that to me is fun. So I can have my little fun things like that throughout the year. I don't need to be every single weekend going, okay, Cob, what am I what are we doing today for fun? Yeah, no, I know what I mean. So I'm I'm happy to do uh a few good things throughout the year, and like even going to the States, that was fun when we went to see Hormosy. Yeah, did you not did you find that fun? Me, yeah. I went I was there for three weeks. Oh, that's right, yeah, that's right. But even I was there for a week, so I was there for seven, eight days. Like that was fun. We still did some cool shit aside from like even going watching. I enjoyed watching Grant Cardone and all his guests and going to the hormosy thing, going to race cars. Like, we did some cool shit. We went with a few guys that were like a few friends, so it was fun. I'm happy to do one or two things like that per year to sustain my level of funness, if that makes sense. But I also love putting myself in a position where I can go on those trips and it's not a burden, as in financially or from a time perspective either. You know, so um I've just booked to go, or I booked for my wife and son to go overseas next year because she wants to do a trip with just him, and I literally just booked it on the weekend, um, return business class tickets. Now I've been able to put myself in a position to get them that. I couldn't have done that if my sole focus was always having fun. I don't believe. Yeah, I I don't think unless I can somehow wait some way turn that, you know, my hobby into my income stream.

Robby:

Why didn't you feel the need to say that?

George:

Unless I could. Yeah.

Robby:

I don't know. No, no, no. As in the I can't do that if I focus on fun.

George:

Oh, okay. Uh because I don't feel that that's a revenue driver for me at the moment.

Robby:

Yeah.

George:

So you just justified not having fun. I don't understand. Yeah, I do, I do, yes, yes, yes, yes. Uh limiting belief. But it's also uh as I said, I don't feel that it's not on the top of my radar for fun. Honestly, in in my space at the moment.

Robby:

Yeah, fair enough. Um what are your is there anything you're gonna carry forward into 2026?

George:

Yeah, yeah, there is. I've finished this year in a way of really focusing on on the people in my business. So been doing KPI reviews with everyone. We've set up quarterly meetings, we've set up weekly meetings like with the admin team in the office. So I'm definitely gonna carry that forward because I've seen a I've seen in just a short time the change in people's attitudes at the business. So I'm definitely gonna carry that forward. The other thing I'm gonna carry forward is is really focusing on growth of the business. So not just doing the one, two, three, four projects. Like, how do we double? How do we double where we're at now? How do we have that problem? How do we have the problem where I come to you and say, hey, I've got to move office? Or we need to get more seats in here. That's probably the problem that I'm gonna be focusing on next year, and what I want to push. Like, how great would it be just to employ, and this is something I don't really have other than my PA, but how great would it be to have for me to employ someone at Builder Elite? Like just that business. Hey, you run all of this, you do this, this, this, this, this. Because at the moment it's kind of not on the radar of hiring someone to do that role. So maybe that would be a pretty cool thing to do. So I'm gonna be focused on growth next year a lot.

Robby:

Growth of the businesses, yeah. Um is there anything you wanted to get done this year that you didn't get done that you're like, all right, this becomes a 2026 thing?

George:

Yeah, I I would say definitely the growth of Builder Elite would be one of those things. I kind of, and if you had told me at the start of the year where do you think it's gonna be at at the end of the year, I would have thought like my mentoring group would have been probably double as to where it's at now. So that was sort of my target for this year. However, it was still successful, yeah. But I'd say that. The other thing What else was there?

Robby:

What's the goal with that for 10 like if you were to think over like a 10 year time span? When do you do you is there a a point where you're like, okay this is kind of I'm content? Is there a point of contention? Like, is there a point of like, hey man, this is I don't want it anymore?

George:

Yeah, I don't know. I haven't actually thought that far ahead with that business.

Robby:

Yeah, I mean, like, is there a point of like this So I heard this thing the other day where it's like most people optimize for maximum gain, and then there's people who just m continue to uh maximize their returns even though the Your return is decreasing over time. Do you know what I mean? So there's people who run ads and then they kind of like hit a point where it's like, okay, cool, we're at cap now. And if we start going further here, we're going to reach a colder audience, and our ads are going to get more expensive. And they kind of hold there because they're like, we don't want to spend any more money on this platform. Um, because it just it's not, it it ends up being not as efficient.

George:

Yeah.

Robby:

But then there's people who turn around and say, cool, like even if it's not as efficient, spend the money. Like, let's just reach the we need to reach the people, we need to get more. And even though we're not gonna get an optimized return, we're still gonna get a return. You know, and it might not be like a one to ten, but it might be a one to six. And it's like, cool, like we're we're happy to pass the point of peak optimization and still put in the effort and get that return. Do you know what I mean? I was saying to you the other day, I was watching a an online training hormose was doing, and this is a guy who did a massive book launch and did a hundred million dollars in three days, and that's all that's all, and he had 2,000 people on the live, and he was going hard, dude. Like he was going so hard, and I'm like, I don't know if I would be as motivated as you are right now. Do you know what I mean? So, like, what's the point of like to oh yeah, uh I that's how I felt I at the time watching him, and it was great, like what he was yeah, it was great, and I was like, dude, like you know, most of these pricks on here wouldn't appreciate this. Like, they've all you know what they paid to be there, they pre-ordered his book, they paid $29.

George:

Oh, is that what it was? Yeah, I thought it was the people that bought the 200 books.

Robby:

No, no, no, no, no, no, no, no.

George:

Oh, so it's just the person that's pre-ordered it book.

Robby:

The people who pre-ordered the book.

George:

How funny. Did he sell anything there?

Robby:

No, he pitched the um the AI, his AI thing. Like his mind. Yeah. The acquisition.com AI system. Yeah. Yeah. For I think like three grand set up and 300 bucks a month or something like that.

George:

Yeah. Yeah. Did you get that as part of what you purchased? Yeah. Oh, how good's that?

Robby:

Yeah, sick. And he's like, people who purchase already, he's like, you're gonna have it for free forever. How good's that? I was like, sick. Um, but yeah, I was like, man, I don't know if at that point I don't know if I would be willing to do what I'm gonna continue to go. Yeah, because I would turn around and be like, but this is not worth my time. Like I did, I spent 72 hours and made a hundred million dollars. I'm not gonna spend four hours here and it's it's a it's a valid question that you ask.

George:

Yeah, so let's just let's just take this back for myself now. Let's pretend that I get a hundred members in my mentoring program. Okay, I reach that. And I look at that, and there's a business that I'm working doing however many events a year. Let's just say I'm doing two events a quarter, thereabouts, and plus some other stuff, right? It'll be uh a seven-figure business, potentially eight-figure business, depending how you grow it and what you do, right? Is it worth then taking the risk and exposure in having a construction company? You so this really negative. No, no, no, in the sense of you're but it's the same thing. Like, would I still do that? Would I still do that?

Robby:

The returns don't change in the construction side.

George:

Yeah, so But you're not getting less from the construction side all of a sudden. No, no, I get that. I get that. But there is it's a lot more from an effort point of view, like an ROI from investment in and out, the consulting business would be easier than the construction business. What what from time invested, from cost invested, from risk invested, from that perspective. So I would ask myself the question at that point in time, or do I just keep it and have a completely separate under management type business? That that's probably the next level for me, then. If that if that's where the consulting business headed to, that's where my construction business would then have to go to as well, I think. So it would still be there, but I just wouldn't be involved in the day-to-day operations. Yeah. Um, that's probably the question. That's probably that's actually what I would do, knowing me. I wouldn't get rid of it.

Robby:

No, but like, what's the point of like I'm gonna let this coast?

George:

Oh, sorry, but then let me flip it the other way. Okay. What if I get so I just said we're on the verge of signing a $12.5 million project. What if I go out next year and sign $50?

Robby:

Yeah.

George:

Then I look at the other way and go, well, why am I touring Australia doing events? So that it works both ways. It's kind of depends which one skyrockets, but I mean, what if they both do it? Then what?

Robby:

Then what? Then what?

George:

I don't know. What do you do? I don't know. Yeah, I don't know. Good good problem to have. Um so this is that that's the that's the sort of the internal battle that I was having over the course of the year. Because that's bang on. Like if I win this $12.5 million job, I ask myself this question about the consulting business and go, do I go as hard next year? Or do I take the foot off the pedal and then go harder on the construction business and go, cool, we just got the 12, let's go get a 20. Let's go. What does a 20 million dollar project look like? How do I take that on board?

Robby:

Yeah, I I I definitely think for you if you want to do bigger things in the construction space, you need to go like it needs to be bigger projects. Yeah. Or or like you need to turn to the volume. Yeah, that's right. You know what I mean? It's either got to be like size of the project or the quantity. Yep. Um, yeah, I I definitely think that's the play. I actually agree. And it's like everyone says it's too risky. I was speaking to someone the other day, and they may listen to this, and I'm gonna say it, I won't share who they are. But uh I was speaking to someone the other day and they said, Oh, they I said, So what are you gonna do? And they're like, I'm gonna go and do this thing. And I was like, oh, okay, cool. So you're not gonna do the thing we'd spoken about. They were talking about doing their own thing for a bit, and they're like, nah, I can't, it's too risky. And I said, What do you mean? Like, I've got a a court case coming up, and I just can't risk going and doing more stuff in the construction space while this court case is going. And I was like, How come? And they're like, because what if they are gonna have to do a payout? And I kind of looked at them and it's like it was interesting to see the differences in the mindset because I was like, Well, dude, my mindset would be it sounds like you're just fucking rolling over.

George:

Yeah. My mindset would be as funny as you possibly can.

Robby:

May make as much money, like let me get cashed up. If I'm gonna if I've got a big bill coming, I need to fucking be in a position where I can pay it. I would be picking up as many jobs as I could and doing them all so that when this happens, I can steam straight through it and keep going. Yeah. Do you know what I mean? And be like, cool, what do you what? 250 here, fuck off. Yeah, don't talk to it. Go away. Yeah, go away. That's sorted. Keep going. Um, but the mentality that they had were like, oh no, it's too risky and blah, blah, blah, and I can't do that to my the word they use was I can't put someone at risk by taking on their renovation and then going bust halfway through it. Yeah. And I was kind of like, You've accepted go and bust. Yeah. Like you've accepted that's that's the option for you right with it. Yeah, you're eat you're already mentally like you've lost already. And I was like, and I just kind of let it go, didn't say anything.

Speaker:

Yeah.

Robby:

Um, but it's interesting because like they couldn't see that. Yep. You know what I mean? And it's like, where else in your life? I'm sure we all have without a doubt that a similar like blind spot in spots of your life. 100%. 100% you know what I mean? Where you're playing it safe or you have conceded a level of defeat that you're not even aware of? You know, we question all our beliefs except the ones we actually believe. It's like when you believe something's actually true, you don't stop and say, hey man, why is the sky blue? Are we sure it's blue? We don't like how the sky's blue. And it's like, where else in your life? Where else in your life could that be happening? You know what I mean? What elements? What categories? How do you be elite? How do you take all the boxes? How do you make sure that you know you get all those blockages uncovered? The ones you can't see.

George:

You gotta search for 'em. For sure.

Robby:

Yeah.

George:

I think you have to really try and or or even ask. Speak to someone that can kinda have an outside opinion of it or view of it where your blockages are. As you say, 'cause it's probably easier for someone else to see than you.

Robby:

Um if money wasn't a thing, would you do the same thing you're doing right now?

George:

I think I'd be in the same space, yeah. Yeah. So as in constructing, yeah, I'd probably just change it up a little bit. Do it for myself rather than for other people. I think that's how the game would change for me.

Robby:

If money wasn't a thing. Yeah. Why would you not?

George:

Why would I do it? Just well, I'd I wouldn't want to just sit at home all day. I'd still want something to do. I'd still be happy to and I want to keep work I like I enjoy what I do. So I'd want to keep working in that regard.

Robby:

What's your favourite thing about what you do?

George:

I'd say it's the I'd say it's honestly just working with different people every day. Different conversations, different connections.

Robby:

You can do that IGA.

George:

I know, but I like that here. Yeah. Different conversations than what I would be at IGA.

Robby:

Probably have better conversations at IGA.

George:

Probably more enjoyable ones.

Robby:

How's the weather?

George:

Nice. I like these pop tarts. Yeah. Put them in a microwave for three seconds.

Robby:

Um do you understand them? Yeah.

George:

Oh, I would I would yeah, it depends what level I would do it at, I suppose. Would I just do something to pass the time? Yeah. I would do other things too, though. If money wasn't the issue, like there'd be other things that would come up that I don't even that I haven't even thought of now. Maybe just become a Bitcoin trader. Don't know. Like, what is it? There'd be things if money wasn't an issue. There'd just be other things that would come up that I would do. Top George, the crypto trader. Yeah, that's it. Um or just even like just try new ventures, who knows? Just try a whole bunch of new shit. I didn't say if money wasn't an issue, I said if it wasn't a thing. Oh, if it wasn't a thing.

Robby:

Yeah. Ah. That's what I'm saying. Yeah, okay. Yeah, like money wasn't a thing. Like let's just say, for example, that whole AI thing happens. Yeah. Yeah. Do you know the the concept that they're referring to? Like everything might get done for everyone, and yeah, money is no longer a thing because you have no value you can add. Yeah. And we become irrelevant. Dogs. I'm serious. Think about dogs. Dogs just get looked after and get everything. Yeah. You don't get a dog doesn't get to add value into the world. They're just there. They're funny. That's uh very much a possibility, you know that, yeah?

George:

No, I haven't thought about it. Oh yeah. Sorry.

Robby:

Um, you know what I think, and um we'll wrap up with this, but I think one of the biggest things you can do is, and I think you should do this, is take time to reflect. You know what I mean? Like really stop and just be like because if you don't do it, it doesn't happen.

George:

Yes, without a doubt.

Robby:

If you don't stop and take 20 minutes out of your day, it won't happen. I I purposefully come in first thing in the morning and I read.

George:

Yeah.

Robby:

Do you know what I mean? I sit there, like, I'm gonna I'm gonna at least bang out 10 pages, minimum. If I'm enjoying, I'll keep going. Um, but the first thing I do in the morning is I always read. And it's like if you don't make a little bit of time for those habits, like if you don't actually block time out to do them, like reflecting, if you don't actually take time at the end of the week, end of the month, end of the year, whatever, whatever time frame you want to do it over, and actually look back and say, okay, cool, what's worked for me here, what hasn't worked, what am I chasing? Like, am I still going in the direction I want to go? Am I happy? How do I feel? Like, like just kind of like a mental check-in. Yeah, and not like a you know, I I drove to work by myself this morning, and like really take some time, yeah. And the bigger time span you do it over, the longer time it should take. Um I think that helps. Yeah, I think so. Where's the world going? Do you have been like what the fuck's happening? There's now AI-powered browsers doing stuff, and it's like, how's that gonna impact me, my life, my family?

George:

Cause it is, yeah, without a doubt it is.

Robby:

Um, but life will distract you the whole time. You got this and that, you're like, I need to book this in, and that thing's gone wrong, and I gave it to the thousand and one things.

George:

Yeah, thousand and one thing. You're very you're bang on with it. You're bang on with it. I think it's it's very powerful tool. Yeah, I think people you almost need to force yourself to do it. Oh, you have to because you've got to schedule time in your diary in your day just to say, okay, I'm gonna do it on this day, at this time, for this time. And you've got to be disciplined enough to actually sit there and do it, too.

Robby:

Because most people won't be like, oh, I'll just like I'll do it next week. I'll do that later. Yeah, I'll do it tonight when I get home. I can't do that now. I've got this and this I need to do. I need to reply to that email. You know, if you died today, your inbox would be full tomorrow. Bang on. Bang on. That's that. Anything else you'd like to add, Top George?

George:

Yes, yes, there is something I would like to add, and that is if I'm gonna leave anyone with anything, it's risk more. Because you're probably not doing enough. Just give it a crack. Don't have the fear of failure. If you fail, like as I said, you there's either people that win or give up before they win. That's all it's gonna be. Like, how arrent how arrogant it must you be to think you're gonna get through this whole game without having some losses, without having bad days. It's going to happen. So accept it as part of the journey and roll the dice. Just roll the dice and give it a go. You've got nothing to lose. You're still alive. As long as your heart is beating and you are moving in the right direction, you'll be right.

Robby:

Yeah. As long as you want more, too. I think that's a yeah.

George:

If you're happy. Hey, we always talk about that, right? We always talk about wanting more, doing more, becoming the best, doing the best. If you have a home in the eastern suburbs, you work nine to five and you're happy with what you're doing, then um you've won. Eastern suburbs, huh? Right, wherever. Western, northern, if you've got your home. That's that's George Pastors' definition of the winning. Winning. But if that's all that you want and that's what you've achieved, and you get your nine to five, you get your four weeks' holiday yeah, and that's what you're happy with, mate. You win. Whatever make whatever fulfills you.

Robby:

Do you reckon four weeks annual leaves too much?

George:

No, I've never thought about it, in all honesty.

Robby:

Did you know America only those two weeks?

George:

I did know that. Yeah. I think we get a lot of public holidays. Yeah. Always bringing new ones in. Well, we just we just came back from a public holiday. I had an extended one, took the Monday off as well.

Robby:

Did you?

George:

Well, I worked from home, did a little a few bits and pieces, but I gave the whole team off. Oh, you were closed for Monday? Yeah, the whole site was closed. All the sites were closed, office was closed.

Robby:

Yeah, most construction businesses closed on that.

George:

Yeah, I never used to. I like it depends what we were doing. And and plus it didn't, it probably didn't help that it was pissing down rain on Monday, so all our sites would have been closed anyway.

Robby:

Oh, yeah, it was, huh?

George:

Yeah. It was boring. Yeah. Yeah, so that's how that's what I would say to everyone is take more risks in 26. Back yourself and give it a go. Whatever it is, whether it's you're in a job, whether it's your business, like ask yourself what could you do? Because you probably know the answer. You know, the thing that you're not doing, the thing that you're avoiding, do that. Do that. The obstacle is the way. Sure is.

Robby:

Have you read that book? Nope.

George:

Me either.

Robby:

But go buy it.

George:

Um cool. Yeah, awesome. Well, thank you so much, guys, for tuning in to another episode of Million Dollar Days. Always happy to have you here as always, and looking forward to chatting to you next time. All right, thanks everybody.

Contributor

George Passas

Host
Contributor

Robby Choucair

Host