Why You Need To Have A Winning Streak Mindset

Your brain can be trained to hunt for problems, or trained to collect wins. Today we unpack the “winning streak” mindset: a simple practice of calling out small victories (a coffee, a green light, a chat with your dad, picking up your kids) until your perspective shifts and momentum comes back. When the last few months feel like a losing streak, this is how you stop feeding the negativity loop and start building forward again.

We also get tactical on productivity and pressure. George breaks down how planning the day in blocks, writing goals, tracking successes, and journaling can create clarity when everything feels cloudy. Then we pivot into AI for business, including why Claude and simple automation can turn tasks that used to take a week into a single focused afternoon. If you work at a computer, run a construction company, or manage a team, this is a real-world look at how AI is changing hiring decisions, workflows, and output right now.

From there, we go deep on personal brand and modern branding strategy. We talk brand archetypes, mission and vision, consistency, and why relationships, network, and communication skills will still matter when AI levels the playing field. If you’ve been holding back because you’re worried about judgment, we call it out directly and give you a practical way to start building a brand that actually matches who you are.

If this helps, subscribe, share it with someone who needs a reset, and leave a review with your biggest takeaway. What’s one small win you’re claiming today?

Transcript

The Winning Streak Idea

George 0:00

Have you heard of the concept of winning streak? Yes. Yeah? Yeah. Like as in when you're like on a roll. No, not not specifically that. No. No, there's a I I can't remember the guy. I only just recently came across it. I'll find it and I'll send it to you. But there's this guy who was diagnosed with uh terminally ill cancer in the brain or some shit like that. And he then just set out and started to find wins throughout the day because he had it so bad. And he had this movement, like pretty much called a winning streak. So, in the the the premise of it is he went and bought bought a coffee this morning. Right, we had a coffee this morning. And he goes in there, he goes to the lady, he goes, I've bought a coffee. He goes, How much is the coffee? She goes,$2.50 or whatever it was. He goes,$2.50, all that happiness for just$2.50. He goes, I'm on a winning streak. He goes, How good's that? Some people need a Ferrari to make themselves happy. I just need a$2 coffee. How good's that? I'm on a winning streak. And then he would walk outside and the sun would hit him just in the right way. He goes, How good's the sun? I'm on a winning streak. And then the concept goes like that. Pretty much just having that. It's building the I'm on a roll. I'm on a roll. Yeah. And it was funny because I thought, oh, let me give it a crack. Let me see how we go today with some of these things. And it's funny because it it does reprogram your mind to start looking at the little things and go, oh, how good's that? I'm on a winning streak. You know, my dad came in before and I was like, you just to say good day. I'm like, oh, that's nice of him. Yeah, he came in before your office was closed. Uh your door was closed. Didn't the work. Yeah, that's it. Or you know, you got AI that does it all for you now. You're just playing Super Nintendo.

Robby 1:34

Jumping on my trampoline.

George 1:36

And it's like, okay, cool. Now what a winning streak. My dad's still here. I can still speak to my dad. I can still have a conversation with him. He hasn't passed away. Touch wood. And yeah, it was just interesting to see how you can reprogram your brain just to find those little wins and those little things throughout the day. And then who knows? One of them could be a big win. One of them could be a great win. So I I kind of like the concept behind. I'm going to dive deeper into it a little bit. Um, he does have a book out. I'll find out who the guy was so I can send it to you. But it was interesting to see.

Robby 2:05

Someone I I heard something like that, and someone would be like, you know, you if you're driving and like let's just say like you're coming up to a red light and it goes green, you're like, fuck, it's my lucky day. Yeah. Like, yeah, you know what I mean? What a lucky and it's like uh Brad Lee said it. He's like, I want to hang around lucky people, people who deem themselves to be lucky. That's cool. Yeah, and I was like, dude, I and I do, I think I and I maybe it's when I was a kid, we would go fishing. I was known as the lucky one. Like everyone could be fishing. Give Robbie the rod, give Robbie the rod, give me the rod, throw it in, boom fish, just I don't know what it was. That's it. They liked you. Um and yeah, it kind of ingrained it. And I'm always like, I'm lucky. And it always falls away. What are you talking about? Come fishing with me. I'm fishing. Yeah, I'm the fisherman here. Yeah.

George 2:56

So I I like the concept, and it's funny how it just reprograms your subconscious to start looking for all the wins throughout the day as opposed to all the challenges. And it's like I feel like the last two, three months have been the challenging period, you know, just shit, everyone's just bothering you. It is huge perspective. So much perspective. And it's great that I've been able to shift that perspective because maybe the last couple of days that I've just like been implementing this little thing about win streaks, oh cool. Like today, I just went, just went and picked up my daughter from school. Oh, how good's this? That I'll get to go pick up my daughter from school. I'm on a wing streak. Get home, my dog's still there. Oh, good, eh? How are you? Give her a pat. I'm on a wing streak. So everything like you're looking at, it's just like a big or small, and then eventually something massive will happen. You're like, bang, oi, good's this. I'm on a wing streak. So I like the concept. I'm gonna dive deeper into it and I'll let you know in six months' time how it goes.

Robby 3:45

When you'll still be on a winning streak, won't stop, won't stop. Uh it it is uh a large portion of it is um just perspective though, right? Like it's like you can have the other day. Yesterday. I don't know why. Yesterday in the morning I was here, but I wasn't like you like it just felt cloudy. Just felt like like you're you're there, but like you just don't feel I'm like, man, like what the hell? Like I did I not sleep right, like what is it? Do you know what I mean? And then you start like everything starts to agitate you, and it's like, oh, this person wants this, and oh man, again. Like and then um it's like sometimes you just need that reset, like that that focus on that change of perspective. Like, hey man, there's once a time where you you wished you could be half you could you wish you could have walked half the path you've walked so far, you would have been happy with that. And it's like now you've doubled that and you're still not happy with it. You know what I mean? You just need like you know, to bring yourself back. Because when you're when you're on a roll, that's one thing. You can also go on a on a losing streak. Yeah, I was gonna say roll backwards. Yeah, I could have pronounced it. Um, but you could you could also go that down that same path. All of a sudden everything's fucked.

George 5:05

Yeah, and I felt like that lately. Yeah, I felt like that lately. I don't know, it's like every you know, everyone in construction. It's like how I oh man, yeah, everything's fucked. The industry, I can't find anyone. This person's not paying me, this person's not doing that, everything's fucked, everything's this, everything's that. And it's like it does, it sucks you in, and you start to believe the hype as well. He's like, fuck, maybe everything is fucked. My dad came in before we're having a chat. I'm saying, I've got to go, we've got to start looking at sites. And I go, we're gonna start buying sites and start looking and doing our own developments at the moment, okay? Because that's we can control so much more of it. And I don't know why we don't do it. It's like, yeah, but you need to find like he was coming up with the roadblocks. Yeah, but the market shit, it's not a good time. I said, it's so is it impossible? There is no sites out there that are good to buy, none, zero. I was like, no, no, that's not. Well, then fucking yes, it's harder. We're gonna have to find them. Um, you've got to get finance. Good.

SPEAKER_06 5:53

Yeah, good.

Breaking The Losing Streak Loop

George 5:54

We'll get people to invest. I've got this person said to me the other day, find a job, I'll invest. I've got this person saying, I'll find something, I'll invest with you, we'll do it. We've got money, isn't the hurdle. The site, okay. Oh, sorry, everything's a hurdle. Everything's a difficult time. Jump over it. Exactly, jump over it. So it's funny, like now you're talking about the winning streak. I'm not looking at, I'm not looking at the losing streak. And I've needed to do that. I felt like I needed that disconnect from the negativity from that aspect. I try not to buy into it, but I think sometimes when you're under pressure and when things aren't going your way and everyone's complaining and everything's happening, I was like, fuck, no, change, change it. Another thing I did starting this week, actually, I've started to plan my day. So I write down like what I'm gonna do in each set each block of the day. So say six to nine, nine to twelve, twelve to three, you know, even all the way up to bed. Like plan my whole day out, what I want to do, what tasks I want to do between the next these three hours, and so on and so forth. I'm writing down my goals every day, just could be anything, could be long-term goals, could be short-term goals. I'm writing a quote of the day, I'm writing my successes, some targets, and I'm writing my goals again before the end of the day. And do you feel tired? No, I feel all right. Do I look tired?

Robby 7:05

No.

George 7:06

But like, what made you just you're saying I'm not looking good?

Robby 7:09

No, you look great.

SPEAKER_00 7:11

Thanks. I didn't do my hair before, but yeah.

Robby 7:15

I'm saying, like, what is it that that prompted all of the need? Like something you didn't just sit there, like, you know what, I should fucking do this. You said was something where you're like, you know what, like I need to fucking tweak something here.

George 7:28

Yeah, I have to because it's I've as I said I felt that like the last few months, like at least the last couple, I've just been slammed. Everything, just everything needed to happen, and everything not go like you have clients not paying you, and then you gotta get the you gotta get the cash flow moving in the right direction, you gotta do this, you gotta do that, and then there's mistakes on jobs that shouldn't be mistakes, and it was that snowball effect. Like everyone's there saying how the world's fucked and everything's difficult and everything's hard and this isn't happening. And I I just can't accept it. I can't accept it. There's people out there making millions of dollars a day, million dollar days, even. Who would have thought? And it's like, don't get sucked in. Like I had that sort of epiphany over the weekend where I needed something to change because I just kept focusing on just the shit. I was believing a lot of it, listening to a lot of it, seeing a lot of it, and I needed it to change. So I decided that I'm gonna start going back to some of the basics because I used to do that all the time, mind you. All right, it's like the it's the it's effectively the Grant Cardone 10x planner. That's what I was using as I had it there as a reference. But where he breaks down his days, he's got his goals, his successes, his targets, and his goals again. And whether that's the best thing to use or not, whatever it might be, it was just something. So I know and funny enough, I felt a lot more productive yesterday, having completed a task that I really wanted to do. Oh, and just a side note, how good's Claude? You've been halving on about it for quite some time. I've just jumped on the Claude bandwagon. And and for those of you that don't know who Claude is, Google him and give him a call. Get it together, get in touch. But yeah, chat's a thing of the past for me. I was using it to help me with some work the other day, and I was like, this is fantastic. Like it's just turned honestly something that would have taken me at least a week. At least a week to do. And I did it in three quarters of a day using him, using Claude.

Robby 9:18

That's not even the full effect. Like, why is it?

George 9:19

No, I'm not just I'm scratching the surface.

Robby 9:22

Wait till you start doing things where you're like, I didn't know this was possible.

George 9:25

Yeah. Yeah.

Robby 9:25

Oh, it's like if I had to do this, it would have taken me a month.

George 9:28

Yeah. And that that document you gave me today that I've got to go through and I will go through it. Fantastic. Like things how you can go, you you've effectively come to me as an external party, say, hey, these are the things we can do with for you or your business in the AI space, review it, see what you reckon's good. You some of it you can do yourself, some of it we can implement, see what we can tailor, and you can be the test dummy, and then we can go and roll it out to other people. So I'm all for that, man. Like, I reckon it's so good. We we're gonna use I I think people like you and me who are critical thinkers are going to benefit the most from that AI space, dude.

Robby 10:03

Uh you know, we're starting to see it now.

George 10:06

Yeah.

Robby 10:06

Like we're starting to see uh it's it's taking jobs now.

George 10:10

Yeah.

Robby 10:11

Like people have lost jobs.

George 10:12

Yep. Uh it's definitely in affected my uh rush to hire someone.

Robby 10:19

I've just because you're like, man, if I wait three months, this tech might get so good, I don't need to.

George 10:23

Well, it's not even that, it's even from the perspective that I'm using it now. Like I've got my one of my contract administrators who was working with me recently resigned. And normally I would have already had an ad ad out to hire someone else in the office. And I'm like, I don't actually need someone at the moment. I don't need someone to do the things that he was doing because I can get this done through the existing team, but utilizing AI. And it's like I'll I'll train my PA to do certain things that the CA was once doing. I can train the GM now to do certain things that the CA was doing through using an AI, um, be it cord, be it chat, whatever it might be. So it is, it's pretty cool. It's exciting, definitely exciting.

Robby 11:01

And like if you spend time at a computer, dude, I automated something the other day. So for anyone we do SEO for, right? We run SEO six months at a time. In the middle of that six months, we do what we call a quarterly review. I used to have one of my team members do it, it would take four hours. I did it on Claude the other day, I set up the automation, it's now done in like four minutes. So 240 minutes to four minutes. Like it's like fuck, you just scored back four hours, three hours and fifty-six minutes. Huge. What can you do with that? Yeah, you know what I mean? Or what's the things that you otherwise couldn't do previously that you can now do because you understand what this brings to the table?

SPEAKER_06 11:46

Yeah.

Robby 11:46

But yeah, I I definitely think we're gonna start seeing um we're gonna start seeing people now. Like the with this isn't we're gonna see people, and I I don't know if you remember, but at the start of the year I said to you, hey, we're gonna see some shit this year. You're still saying it. Yeah, and so we're still gonna see some shit this year. And there's shit happening, and it's fucking May.

SPEAKER_04 12:04

Yeah.

Robby 12:04

Like, where are we gonna be in September? Do you know what I mean? I I think fuck it. I'm gonna go out of limb, I'm out on a limb here and say this. But I think like September, October, like people are gonna know people who have lost, you're gonna be like, yeah, so so and so, you know. Lost their job because their job because of AI. How funny. And you're like, okay, like this is fucking really taking over now. But to go back to what you said, let's fucking go. You know what I mean? Let's go. This is where this is what separates the boys from the men. Yeah, this is where it's like, okay, let's play the game. This is about to even out the playing field.

George 12:38

Yeah, absolutely. You know, one of the one of the quotes I wrote down, I think today, because you write a quote of the day in in this book I've got, and it's like, remember, you ask for everything you've got right now. All right, this is the moment where most people will give up. This moment right now that you're in. Why do you ask that? Why do you ask? I'm curious. You wrote it right why I wrote that today. Because I was going through that patch where I'm like, this is shit, and I'm not liking it. Like, I'm not liking work, I'm frustrated with people, I'm not enjoying the process. And the funny thing is, you know, I'll stand up there in front of people. See, like you'll look at my brand and go, oh, George is all positive and he's all this and giving great business. Hey, I have shitty days. I have shitty days at work. Yeah, I'm telling you, man. I have days where I'm like, fuck this, I want to sell the business. I don't want to talk to anyone. Stop talking to me. And I I'll I'll I'll see other people. I'm like, fuck this guy. He's already got he's he's a true CEO. He has GMs, CFOs, CEOs, all these people working below uh beneath him, whatever he's got. I was like, why not there? Fuck, I'm gonna sell everything. I'm just gonna stay home and do this and do that. Like it I have days where I want to sell up, but I remember that this is where a lot of people give up. This is where a lot of people go, yep, it's too hard, it's too difficult. I was speaking to a guy today, he's like, yep, Victoria's fucked. I'm going to Queensland. Okay. And look, maybe that's him taking control of where he's at in his life, saying, Fuck it, I can't win here. I'm going to go to Queensland where I can build more and do more and enjoy the hot weather and all that sort of shit. Maybe that's his way of winning or taking control. But I also think it's a level of cop-out too. It's like, oh, it's too hard here. Good. I'm going to stay. I'm going to stay and win where it's too hard.

Robby 14:16

Yeah. That that you open up a can of worms. What's weird? Some thing I think we're more impacted by our environment than we realise.

George 14:31

Without. Are you talking from like a subconscious level? So we're not realizing it. If we don't realize it's a good idea, I I journal. Yeah.

Robby 14:42

On my computer. Yeah. Do you want me to read it to you? Fucking freak if you if I tell you what I wrote, yeah, you're gonna freak. I'll have to grab my computer. Go get it. I'll talk to people.

George 14:50

I'll talk to people. Ladies and gentlemen, if you are listening to this, whilst we go in this short uh break, whilst Robbie grabs his computer, we have the Builders Summit coming up in Sydney and in Melbourne, where I'm gonna spend a whole day with everyone. It's the 21st of May in Melbourne and the 26th of May, sorry, in Sydney and the 26th of May in Melbourne. It's a free event. I'm gonna teach you guys how to run a successful construction company, how to scale. Robbie's gonna go through branding, marketing, AI, a whole bunch of things that are gonna help you succeed in this difficult space, no matter what state you're in. So if you can get there, get there, click the link somewhere on a website, on a social media page, wherever it might be, and get to the Builder Summit. Look forward to seeing you there. And welcome back to my co-host, Mr. Robert Chair.

Robby 15:39

We didn't even everyone's gonna think we planned that ad. So um I think something's in the air. Because yesterday, you know, I was saying to you yesterday I've You felt off. Just wasn't, yeah. I was like, wow, fucking slept. I slept in. Yeah, do you know what I mean? Had my first full jujutu thing. Oh, how was that? Oh dude.

George 16:01

Are you still doing it in port? Yeah, yeah, nice. How are you enjoying that?

SPEAKER_00 16:03

So horrible.

Robby 16:05

Oh you learning some skills? I've just learned how unfit I am when everyone can do the same thing and you're the only person going what is going on? Um okay. So yesterday. And then whenever I I I like to journal when I feel cloudy. Right? And I'll go and I'll think let me just un like especially now, dude. Like I use talking to do everything you probably hear me talking heaps, huh? I half time just talking to my computer. Yeah, and I'm just like, I use a program called WhisperFlow, which is an AI program where you hold a button, you talk, and it dictates what you're saying. Yeah, the beauty of it is like it'll put dot points, it'll correct your spelling, it'll it's very good.

George 16:55

If you use arms and ars, it'll get rid of it.

Robby 16:57

Yeah. If you say hey uh George, like, oh no, no, sorry, Robbie, it'll be like, hey Robbie.

George 17:04

Yeah, that's good.

Robby 17:05

Yeah, and you're like, fuck, that's fucking great. Um anyway, so I feel like my mind's going at a million miles an hour. And I wrote, I'm like, I don't know what it is. Like, I don't know what it is that's making me feel like this. I don't feel clear, I don't feel settled, I feel like everything's just I feel super cloudy. And then I said, you know what this is? This is the feeling of hard. This is where everyone else gives up, but not you, not Robbie. Yeah, no, just keep going. This is where we go harder. Yeah, fucking eyes. Do you know what I mean?

SPEAKER_00 17:40

That's sick. Isn't that sick? But it's weird because you wrote the same fucking thing today. Yeah, same thing but different. Yeah, you're same, same but different.

SPEAKER_04 17:47

But yeah, you bang on. Yeah, you're like, no, no, no, no, no. This is where we fucking just yeah, good. Good. This is exactly what I asked for. Yeah, it's exactly what I asked for.

Robby 17:55

All right, let's fucking go.

SPEAKER_04 17:56

Yes. Do you know?

Robby 17:58

Let's fucking go. Like, what you think you're gonna withstand this more than me?

George 18:02

My my dad came in today and he's like, you know, he goes, Fucking this and this, and well, my dad's actually quite a positive person, so last couple of things I've said he's he's a bit doom and gloom. But he was saying, he goes, I see how hard you're working, and he goes, I know it's gonna pay off. I said, I know, like it can't not. I'm not gonna give up. Even if we lose everything, I'll just go again. I'll go again and again and again. I'll learn from those mistakes. I'm not gonna give up. So I can't lose, really. It's just a game, it's just a game. You just gotta keep going. Because he saw the suitcase on the ground. And he's like, Oh, he goes, How's the suitcase going? As in How's Builder Elite going? Because I've got an event coming up, which we'll talk about shortly. And he's like, How's the suitcase going? I said, Yeah, it's going well. Okay, look, last event was very successful, and we're going again, going harder. We're doing it better. Ads are running, ads are popping. Ads are popping, ads are popping. I'm getting people. I got a bloke today call me up. He was he actually founded one of the biggest construction companies in the country. And he messaged me on Instagram today. And I got on a chat with him, and we're having a small chat about just bits and pieces. And he goes, I just saw your stuff. I really like what you're doing and resonates and all that sort of stuff. This guy started a company worth hundreds of millions of dollars right now. Um, he's bought, he's sold out, but it was good to connect, you know. It's going to show that it just goes to show that people are seeing and we're connecting and opportunities come up, you know. That's yeah, winning streak, what we just said before. What we just said before. So it's uh it's definitely a great reminder. So if you guys are going through a hard time or if you feel like you're losing, if you feel like you're battling through day to day, just try that little thing. Try that winning streak mentality, try journaling, try writing your goals down, setting some targets.

Robby 19:41

I think journaling is the most in a such a fast-paced world, like it's the things that slow you down, they give you the different perspectives. Yeah, you know what I mean? And like you know, talking so much and then having to stop and like type your thoughts. So do you type when you journal? I type, yeah. Like that's and then even then, like I don't like typing. Dude, when you talk, you realize, oh fuck, typing is slow. Yeah, like typing is so slow. If I can talk at full pace, yeah, typing is I I can't type as fast as I can talk. Yeah, absolutely.

George 20:19

Let them close. And I used to dictate my emails as well. Like it used to have that function where you can dictate, or it still does, but then my mic fucked up and then I stopped doing it. I think Whisperflow is the way to go.

Robby 20:31

This is like you go in, you're like, hey, here are the things, here are the things we're gonna talk about, George one, blah blah blah, two, blah blah blah three, blah blah blah, and then it like puts them in dot points and it's it's good. Yeah, I like it. Um if you if you go to Whisperflow and uh use the code Robbie20, you will not save anything because I'm not sponsored by them. But you should check it out because you'll save time. Uh but yeah, highly recommend. And when I do the journaling thing, yes, I have to slow my brain down like ridiculously. You know, and then you like you ask yourself a pretty thought-provoking question, and then you gotta process that and say, okay, why don't I write that? Like, what was I thinking? Like, what was a why did I feel the need to and then yeah, I think it's one of the most powerful things that you can do ever, ever, ever. Highly recommend. Sounds gay? It's not. It's not it's um it's good because only the people who have the ability to critic critically think will be the ones who can manage this next phase of life. Because life's gonna change a lot. You know what I mean? And there's gonna be a lot of things that mattered that won't matter anymore. But I think a few things will stick.

George 22:00

Do you know what those few things are? Or are you referring to something in particular or yeah, I think um I think so?

Robby 22:10

If you look at the industrial revolution, that evened out the the playing field of your physical ability. Like all of a sudden now I could you could be strong, and that was a real good skill to have back then. I can be fat and sit an excavator now, and I'll get a job done way quicker than you.

George 22:25

Yeah.

Robby 22:25

The stronger person doesn't operate the excavator better.

George 22:27

You can't dig a hole as quick.

Robby 22:28

Yeah. You know what I mean? Even like it, and if one's strong and one's fat and we send an excavator, it's level. The excavator doesn't work. So I think it's gonna level out the intelligence field. So it's gonna be like, you know, those people who are super knowledgeable, I think that's gonna become less uh valuable. Right? But the thing that I think will stay is things like relationships, network, personal brand. Do you know what I mean? I think those are the things that this won't be able to like no matter how smart you are, it's not gonna change that thing.

George 23:08

Yeah, without a doubt. I think communication is one of the most powerful things uh you can really be a master of. If you can communicate really well, man, the world world you're oyster.

Robby 23:20

You can talk your way in and out of anything.

George 23:22

Yeah, but it's just communications also like it's a level of persuasion, it's a level of it's for sales, it's for life, it's for anything. Like if you can communicate in a powerful and meaningful way, I think that's one of the life skills that you know an AI won't necessarily be able to teach you. You actually have to say the words, you have to do the work. You don't reckon an AI can show you that? It's maybe to show you, but you have to do the work. You have to be the one that communicates. It's like, have you seen that meme where I think we said I can't remember if we said that the other day, but where it's like it goes, oh hey chat, my boss is at the door, what should I do? And he says, Open the door and greet him and say hello. And then the boss walks in. He goes, Hey chat, I've I've opened she's opened the door and she's asked me to come in. What should I do? And he's like, Oh, it's greet her with a smile and say hello back. And then they just keep going back like that for uh a few minutes, quite funny. But that's coming though. Yeah, but this is the well, there's a powerful communication thing. If you're good at communicating and you don't need chat to do that, or a an AI to do that for you. Uh look, I've noticed that even when we're doing our events and whatnot, and just my ability to speak to people too. Uh it's definitely helped me not just on stage but also on site, per se, or in the office and talking and being able to convince people and or just have discussions with people. You know, and I realised, well, not that I have I didn't know it before, but yelling isn't always the best way to get something done. Insulting or uh degrading, or you know, that whole stigma of the industry that you've got to be a big hard ass to get things done. It's not always the case. Not always the case. People will often respect you when you're firm, direct, and and communicate really well.

Robby 25:05

How do we better communicate?

George 25:08

I reckon you need to practice it. I think it's a skill.

Robby 25:12

Oh, yeah, 100%.

George 25:13

You know, I think it's a skill. And people say, well, how do you just I talk to people all the time? I mean, no, that's not practicing, that's just engaging, that's just existing. I think if you there was this, I can't remember, I was listening to a podcast the other day, but he said, if you did a 60-second video every single day with the camera facing you and just talk to the camera about anything, you don't have to post it. You can post it if you want, but just talk to the camera and don't try and not say any ums and ahs. Pick any topic if you like football. Talk about football for 60 seconds without saying an um or an ah looking directly at the camera. And that's you practicing being able to speak and communicate more effectively and uh with purpose. And it's very true. I think if you do that, like now, when you get in front of a camera, do you think, oh shit, there's a camera, I'm nervous.

Robby 26:02

No, but I think that's because there's just so much footage of me at this point.

George 26:07

Exactly right, because you've done so much of it. Yeah, you've done so much, it's not even a it's not even a thought that comes into your mind. It's oh, this is what I have to do now. The same way I've got to send an email, I have to create a video. You know, you don't think twice about an email or I'm a bit nervous writing this email. You go, no, I've just got to create this video. So it is something that needs to be practiced and skilled, for sure.

Robby 26:30

Yeah, I think it's um, you know who tends like the people that tend to be the worst at that? The people who communicate with the same people all the time.

George 26:38

Yeah, you get stuck, okay, yeah, 100%. I had this guy I used to work with, and he was horrible for ums and uh's like real Aussie country guy. And literally he was like, okay, hey, hey, how was your weekend? Yeah, it was uh it was a great weekend. Had um had a had a night out with the boys, and uh, like that's how we would talk the whole time, ums and uh, and you know, and it was uh it was a great day out and uh you know, loved it, got on the got on the piss and and uh had a great day out. That's like that might not sound like anything too bad, but I ended up finding that I was starting to talk like that too, because I literally sat next to him when I used to work at this company, so we used to just talk all the time. And then I used to start picking up the ums and the R's and all that sort of stuff. And ever since then, ever since doing the podcast as well, I think the the ums and the ahs are they're still present every now and then. I would say an um and an R here and there, but I definitely notice that I don't say them as much. And especially on stage, whenever I watch videos back of me, I notice that I'm not saying ums and ahs too often. They're gap fillers. Or even if you say, you know, or you say like or whatever else it might be, just gap fillers. They're not words that you need to be putting in your vocab to communicate effectively. And I think it makes a huge difference. I reckon it would influence, like it would influence, there you go, I just said like, it would influence as people's decision, even on a subconscious level, to listen to a podcast. Because imagine if that's all the podcast was. I listen to, I see some stuff, some reels on my on my phone now. Politicians are horrible at that. If you go and watch any parliamentary address, anything, none of them can fucking talk. It annoys me. They all say ums and ahs, and they actually sound less convincing and speak with less conviction because of the way they talk. It's like you're not confident in what you're saying. I find that um interesting. What if they're nervous? Nervous and you're in front of a crowd, you're probably in the wrong industry if you can't talk in front of parliament. Yeah, for a politician. Yeah, if you if you're a politician, I think it's important that you'll be able to talk and communicate really well.

Robby 28:45

Yeah, effectively.

George 28:46

Yeah, have to be. And if that's something you need to get training on, then you should be investing money on that to go get that training. If that's going to be your life in front of a camera or in front of a microphone, I think it's highly important.

Robby 28:57

Yeah, I'm sure there's um there's times where people slip up and Yeah, I mean, it's fine.

George 29:03

I've I've said ums and uh's even in this podcast now, I'm sure of it. But I try not to use them too much. And something that's easy to do. Actually, instead of saying an um or an ah, pause. It'll be often more effective than using an um and a rah just pause than just pausing for a second.

Communicate Better By Practicing Silence

Robby 29:23

Yeah, you gotta be comfortable. You have to be there. But this again, it's all the practice. You gotta be comfortable with the silence. Yes. Like you have to be able to be like and then keep talking. And especially if you're in an uncomfortable situation, yeah. You'll be like, and you if you're like any moment of silence, it's like there's this thing where have you heard I used to know this chick who spoke really fast, used to work with her, and she used to speak like and I was like, Why? Like, man, like fucking slow down a bit. Yeah, like why are you talking so fast? And then someone, okay, someone told me if I researched it or somehow the information came to me that supposedly when people talk fast, it's because they aren't confident. And they're trying, yeah, they're like they're like, I need to get this out before someone stops me. You know what I mean? So like and they try and talk super, super, super fast. Um, or they've said the same thing a million times and they talk too much.

George 30:20

Could be that too.

Robby 30:21

Could be that too.

George 30:23

The other, you know, even on stage, I've noticed that too, where you'll say a joke, or I'll say a joke, and it gets no laughs. Just being able to get through that. That's a great feeling. That's so cool. It's a great feeling. I actually find it funny that no one laughs. But you know, as I said, you know. Now I'm picking up all the little shitty things I'm saying. That, though, in itself, is a skill to be able to pick that up and to be able to move on from that and to go, okay, well, that joke worked better in rehearsal. And even that is just a way to get over it. Did you know? Did you know that public speaking or speaking in front of large crowds is like up there in the top five fears of people?

Robby 31:07

Yes, I think some people would rather die. Yeah, it's full on it. There's like a funny thing around it. It's like most people would rather be in the coffin than be giving the eulogy. There you go. I've never heard that one. That's cool.

George 31:19

Okay, it's like they'd rather be dead than be talking in front of everyone. My brother-in-law is like that. He doesn't even want to he doesn't even want to come on this podcast because people will see it. You know, it's I find it quite funny. We should get him on. We should 100%. We should get him on. And he'd be a great chat because he's got a great story, he's done well with his business and whatnot. And you'd see him if you were to meet him, you'd think, wow, charismatic guy. Really? Is it you'd think, yeah, this guy doesn't blow his head up too much. No, I know, but he'd be like, he'd be like, oh yeah, he'll he'll definitely be great on the podcast or talking. He goes, mate, you give him a microphone, he'll he sweats like bullets. He he cannot do it. Cannot do it. Um if we get him on. Absolutely.

Robby 31:59

We won't tell anyone who he is.

George 32:01

No, no. So I've got a training coming up where I'm going to need to communicate to everyone. Well, actually, it would have just passed. Sorry? Would have just passed. It would have just passed, yes. Yes, it would have just passed. But if you listen to this, it's already done and dusted. But I've got a training in a couple of days. And it's around brand and marketing and probably and AI as well. There will be an element of that too. And it's one of the core pillars that we teach at Builder Elite because it's one of the core things that you need to master as a business owner. And even really as an employee. If you're an employee, I think one of the most powerful things you could do is build your personal brand because it'll give you opportunities that you probably never would have had previously or before that. So we're doing a full three days with our mentees and the group and going to dive deep into all things building brand and marketing and AI as well, which you will touch on because you're going to come and have a chat to the guys too. You're primarily in this space. This is your area of expertise. You've been doing it for years, you've built businesses around it. Why do you think, even today, you know, if someone's got no brand whatsoever, is it too late to start? Should they have started, you know, because they didn't start 10, 15 years ago in 2010? Fuck it would have been good to start then. You know, it would have been, exactly. But if they because they didn't start back then, is it even worth it now? Have they missed the boat?

Robby 33:29

Best time to plant a tree? 20 years ago. Next best time today. It's like you can sit there and you can cry about, you know, if I started this back then, blah blah blah. And it's like or you can just do the work. Yeah. Right? Um I think there's a couple of things. So the world has changed significantly. Like there are people now who can build a brand and have significant influence based off viewership at tangent. That wasn't something you could do a long time ago.

George 34:12

Yeah, that's right.

Robby 34:14

Like and I'm not talking about like the the the massive people, but I'm talking about like people who you know who's a really good example? Uh what's his name? The guy, uh, Cunnies. Adam. Yeah. That guy. Yeah. Like like that guy's done extremely well for himself. Yeah. Do you know what I mean? Built his whole brand through online.

George 34:38

Yeah.

unknown 34:38

Right?

George 34:39

Evidence-based training.

Robby 34:40

Yeah. But so what did he do when he built a brand? He got all his viewers and then he started dropping a lot of products. They got their clothing line, they got their uh creatine gummies and the training thing, whatever else they do. Right, but it's like, okay, cool. He got all this attention and he started dropping all these things. Uh another one, my cousin the other day, well, I don't know, say the other day, I was like a year ago, won a starting to do my trick. Yeah. Won a year's supply of pistachio spread. Yeah, I know. Wild. But so what's how does that work? Yeah, it's let me explain. So I was like, what who why why? What the fuck? Like, how does this how does someone win this? He's like, Oh, do you know uh pistachio puppy? And I'm like, who the fuck is that? And he shows me, but I I wish I did. He shows me, and then I'm like, Wait, who's this guy? Like, he's got a big following, he's doing all this stuff, he's built his own pistachio brand around himself, yeah, and he's like taken off. And it's like, this guy, I I don't know anything about him. All I know from what I've heard is that he built a brand, like he started getting a following, and then he's dropped this line and it's taken off and blown out now. He's in coals and stuff. And it's like that's interesting. Yeah, you know what I mean? Like the way you can just get a following, create a product, drop something in front of them, and it's like people will go and buy that thing, right? Um what's the guy's name who does the pet grooming? We used to be with him in the in the business group. I forget his name.

SPEAKER_02 36:31

I know exactly who he's talking about. And he sells the scissors, yeah.

Robby 36:33

And it's like he just made his I he's not a fucking scissors manufacturer. Yeah, like he dropped his own line of scissors, the same way people, and it's like it's all just from attention, yeah. It's all just from living in a world where if you get enough people looking at you, you can go and say this is this way of doing things, right? Um and I think that's really cool. I think that's fucking cool, dude. Yeah, me too. You know what I mean? Dude, sushi mango, another great yes, and they yes, they're big. I get it. But also they weren't, yeah. One, they weren't, and two, so they started off doing skits, yeah. That's all like video skits. And now, like what they're fucking the restaurant shows, yeah. Restauranteers, all of a sudden. Like they know what do they know about food? I'm sure they know heaps, but like now they can sell restaurants and sell this and sell that, and you want to people want to go eat there.

George 37:28

It's a brand. It's the brand that they've got. They've they've based it off that old school wog mentality and and lifestyle, and you know, their their sandwiches are like those old school sandwiches. Their restaurant was going to your nonnu's house and having a you know a soup.

Robby 37:42

They also opened a sandwich, a sandwich, sandwich, or whatever they call it. Yeah, yeah. Uh, and apparently the line was like stupid. Yeah, like just so far. I think I saw a video, it was like it was like four blocks away the line. It's like the fuck's gonna wait in that line, and there's people, obviously, actually makes a line. But um, yeah, all from what making some funny videos, yeah. But isn't that isn't that um it is a thing, Robbie. I'm not funny. Hey, I'm not funny.

George 38:14

I'm boring.

Robby 38:15

I don't know what you're gonna do. I'm not entertaining, you know?

George 38:18

So, like what is it? What's the barrier? Why do people not do it? Do you think why do you think people don't do it? Build a brand because I'm gonna go into a room now with a whole bunch of builders, 20 odd builders, and we're gonna talk about them building a personal brand. I know for a fact that most of them, most of them, not all of them, don't have a personal brand. They may have a business brand. The majority of people do these days. I'd be pretty surprised if you're a business owner today and don't have an Instagram or a Facebook page on the business.

Robby 38:48

Okay, so what is a brand? Because like, okay, so if I uh if I register an Instagram, if I get a logo, is that a brand? If I get a if I just register my my domain, is that the brand? If I register my company name, is that the brand? Like which at what point do I cross the brand line?

George 39:08

A brand is a reflection of what you are and who you and what you do. It's your way of saying to the world, this is us, this is what we are, this is who we are, and this is what we stand for. That's what your brand is. You know, when think about it with cows, cows get branded. That may be where the fucking saying came, where the term came from, potentially. Yeah. They get branded. Now, if I brand it a cow with GP on it, everyone else that sees that cow that says GP on it knows that cow is for eating. That is the best quality meat. Because all the GP cows are there and grazed in the best farms and the best conditions to make the top wagyu steaks in the country.

Robby 39:50

And buttermilk, I reckon cattle is gonna be one of the biggest things when AI like it'd be a huge money maker.

George 39:56

Uh the AI is gonna raise them?

Robby 39:58

No, no, as in like we're still gonna need it. Yeah, yeah. We're not gonna need less.

George 40:04

Yeah. Do you know what I mean? So, and then you might have another cow that's branded RC. And you go, well, all the RC cows, they're not for eating, they're for milk. All right, so that's what that RC cow is for. And that's effectively what you're gonna do with yours. So when people see the brand of PASCON or Legacy or OneClick or Million Dollar Days, they see that brand on something, on a t-shirt, on a billboard, on a TV, on in on social media, they're gonna go, okay, that brand is for building this type of home. That brand is for creating this type of content or this type of marketing and so on and so forth. So it's a reflection of what you are as a company.

Robby 40:49

It's creating an association between an entity and something else.

George 40:52

Yeah.

Robby 40:53

That's what it is, essentially. And sometimes and sometimes that association builds trust.

SPEAKER_00 40:57

Yeah.

Robby 40:57

And sometimes it completely breaks trust, and sometimes, you know, it becomes something you want to have, like it becomes that thing that's in demand.

George 41:06

Yeah, you could have a really powerful brand, and then all of a sudden you do something that's not socially acceptable, and it can be hugely detrimental. Do you know who did it? Bud Light. Were you do you um do you know that sort of like they the lesbian?

Robby 41:22

Yeah, what was it? Uh I don't know, I don't know it deeply.

George 41:26

Yeah, I think they tried to release themselves. No, but I think the GM was like trans or some shit like that. Really? Yeah, yeah, yeah. Full on. And then he released some something that didn't float. It was like a non a non-alcoholic beer or something like that, but they made it its main target or some shit like that. I can't remember, but definitely Google it. Because I'm curious now. But anyway, that was really, really detrimental to the brand. Everyone turned off it. Like people that had such a strong affiliation with that brand, like Bud Light was their beer of choice and they drank no other beer, and then they changed what it meant to have a Bud Light in your hand, because it represented something else that their target audience didn't want or didn't like, and then they their their stocks plummeted, everything turned to shit. And then I think actually Dana White or Joe Rogan brought him out of the shit because they made him a sponsor of the UFC or something like that, came up.

Robby 42:23

They did end up sponsoring the UFC. Yeah. But here, so here's what actually happened: the branding lesson hiding inside the disaster zone. April 2023, Bud Light sent transgender influencer Dylan Mulvaney, a custom can with her face on it to celebrate her 365 days of girlhood. She posted a short video on Instagram. It was part of a broader campaign to address Bud Light's declining sales and attract younger drinkers. Yeah. But it detonated. Uh they lost roughly$4 billion in market cap. There you go. Bud Light got knocked off its perch as America's top-selling beer by Modello. Um, they forgot who their customer was. They tried to be something they weren't. Um they had no spine in it when it hit the fan. So the CEO put out a wishy-washy statement that neither supported the campaign nor disavowed it. They upset the audience, and once trusted's gone, it's gone. So yeah, they fucked up. Exactly right. That's a that was really that was massively detrimental to the brand. I think they were already tanking. Oh, you reckon? That's what it says here. Like they were already the sales were already declining.

George 43:35

Yeah, and then they did this to try and as a hat of Mary to get it out up, and then they fucked it even more. When don't we? Yeah, well, there you go. There's a perfect example of brand uh not going the right way. See, I could come out as the premiere builder of this country and then be like, um, you know, building luxury homes or whatever it might be, and then I might have a very strong view on something political or racial or whatever it might be, and then I come out with a Statement saying we're in support of whatever the Bondi shooters. You know, they had a reason to go out and shoot everyone. And then all of a sudden you fucked. Right? But I'm just saying, as extreme as that is, that was extreme what they did. You know, they went out and put this person's face on the can, this bloke's face on a can and said it was a woman. And it was hugely detrimental to their audience. They didn't even think about that. That was a dumb decision. And whoever did that should have got their ass handed to them. They should have been fired immediately and never got, and they'll probably never get another job at a company like that ever again because they'll be known for the person that came out with the worst ad campaign or the worst strategy ever.

Robby 44:45

The um it's funny because like you think of reasons, you know, brands, and we say brands, it's probably not the right term, but I'm gonna use it anyway. Brands tank. Like a really good example I can think of is like GoPro.

SPEAKER_00 45:05

Yep.

Robby 45:06

So GoPro, same sort of thing happened. Like they tanked massively. I think their stock was like it was the most popular, it was huge. Yeah, it was like 20 bucks or something, and now it's like not even 10 cents or 20 cents. It's just just a significant.

George 45:21

Do you still buy GoPros? Is that the camera of choice when you want to go get an adventure camera or anything? It's probably DJ DJ DJI now, isn't it? For the camera? Yeah.

Robby 45:30

Uh for an action cam?

George 45:32

Yeah.

Robby 45:32

I don't think so. Okay. Like for people who like go diving and stuff. I think why Google. I think so. Don't take my advice. I'm not a expert, a GoPro expert. I'm not willing to swim with sharks. Um but it's like okay, GoPro didn't do something wrong. How does a brand so GoPro got done? This was supposedly my understanding. A brand like GoPro got done because China made a bunch of versions that were half the price. Yeah. That did the same shit. But how does a brand like GoPro get heavily impacted like that? But there are fake Louis Vuitton bags and Hermes bags and all that jazz, and they don't seem to devalue the main product. Isn't that interesting?

George 46:27

Why do you reckon that is? The Chinese brands of the GoPro though weren't labelled as GoPro. They would have been pro-yo. Just another knockoff of it. But whereas the the fake versions of the Louis Vuitton bags still look exactly the same as the bag. But that's because there was no So the brand is still the perception is that the brand is still intact. Do you know what I mean? Because when someone, I can't tell the fucking difference. I've seen a fake and I'll go like I could not tell you that that's a fake. I remember going to Bali many years ago and I walked in the shop and they're like, Oh, is this genuine? They're like, Yes, genuine fake. It's a genuine fake. Okay. Um, so yeah, that there's there's probably that aspect of it because the brand is still someone's walking around in you know a Louis Vuitton bag, they're gonna go, oh wow, okay, Louis Vuitton bag must be wealthy, must be have just spent your life savings on a tiny little bag that costs ten thousand dollars.

Robby 47:26

Yeah, but there's also there's no association to like the oh, like you use GoPro. Yes, like the GoPro, the GoPro brand was purely built in the product, it had no equity behind it. Let's think about like it's like saying I built with Pascon. And be like, oh bro, I built Pascon, dude. Yeah, you're a Pasconian, I'm a Pasconian.

SPEAKER_00 47:47

That's so good. You know what I mean? Other Pasconians out there, yeah.

Robby 47:50

You know what I'm saying? And it's like, me too, man. Yeah, don't you miss George? Yeah, heaps. He doesn't call me anymore.

George 47:56

I don't know, don't pay him anymore, so he doesn't call me. The thing about that, like the Red Bull effect. You know, Red Bull's you go on Web Bull, Red Bull's social media pages, they don't have any photos of their drink. They're a drink company, and they don't have photos of their drink, they don't advertise their drink. It's Red Bull gives you wings. Why does Red Bull give you wings? To give you the energy to go out and do daring and extreme shit. Like you go on their social media page right now, anyone listening to this, go on the Red Bull page. You'll see people jumping out of planes, you'll see you'll see people launching a sheep out of a cannon and someone catching it on the other side. Like anything where someone can die? Red Bull's like, can we put out logos? Yeah, that's right. That's right, bang on. And like, so look at it, the F1, all these um fighter jets and all those um aerial shit that they're flying upside down and doing crazy, crazy stuff. Bass jumping, anything that has anything to do with danger or being extreme, Red Bull want their badge on it. Now imagine if Red Bull came out and said, Hey, we're gonna take a different approach. We are now gonna sponsor the ballet. Yeah, it would be very uh it's like who we we only want ballet people to drink our drink now. Like if you're we're classical, you know, we're all about that now. High end. Yeah, and and then all the people that are there, like fuck, I'm not gonna drink, I'm not gonna drink this fairy shit now. I want I want to drink this and knowing that people have died wearing this brand. And that would be detrimental to them, as extreme and silly as that is. That's effectively what Bud Light did. So, how do you then capture what the essence of your brand is? How do you determine I am Red Bull or I am gonna sponsor ballet or I'm gonna be whatever it might be? What what advice would you give to someone now to try and capture what they're about?

Robby 49:52

I think as a brand you have to stand for something.

George 49:58

Yes, I agree.

Robby 49:59

Do you know what I mean? Like you need to like because like most most people's brands, most people's business brands is them. Yeah. Yeah. It's like, oh this brand, yeah, this brand is this because that's what I like. And it's like, well, you need to make that thing morph into its own its own thing. Yeah. Um what what do you go through with without giving too much away? Uh what do you go through with you guys over the you do three days? Three days.

George 50:32

Yeah.

Robby 50:32

Yeah. What do you go through?

George 50:33

So we'll talk uh so one thing we that I helped to get them to develop their brand is to talk about brand archetypes. So the whole different thing, like exactly what you just mentioned now. Like what does it represent? What's the association's own? Do I want people to put it next to 12? There's 12 core brand archetypes. I'll just go through them quickly, you know. Uh the innocent, the explorer, the sage, the hero, the outlaw, rebel, the magician, the everyman, the lover, the jester, the yeah, the jester, the caregiver, the creator, the ruler. Now you look at some of those things, right? And let's just use one that I saw. Okay, the outlaw and the rebel. What's a brand that represents being an outlaw or a rebel? Harvey Day uh Harley Davidson, right? Challenge the status quo and fights authority. That is their brand archetype. So when you see someone driving a Harley, you're not thinking, oh wow, family man. Hey, Harley's are fucking loud. Yeah, loud, annoying.

Robby 51:30

How do they pass uh annoying? Like there's nothing worse than when you're sitting there and they fucking pull up and yeah, you sit like, hey man, like I'm having a coffee. Hurt your little ears. As loud. That's it. It would be it would be annoying on the bike, wouldn't it?

George 51:45

Oh, I reckon they love it. Have you you driven a V8? Yeah, but they're not that loud. Oh, they're not that loud, yes. They're not that loud. But I reckon the people that have those, they don't give a fuck about it. Aren't they where an earplugs them? Maybe the helmet cushions that don't know. You're a motorbike rider as well, so you should you should know better than me. But again, questioning authority. Fuck the law. I'm gonna be loud and obnoxious. And I don't know, you want to fight me for it? Cool. Let's go because I have tats and I'm tough. The magician, Apple and Disney, transforms situations, makes dreams come true, and offers visionary experiences. That's their brand archetype. So there's a whole bunch here that I just read out. And like which ones will do you relate to? Or want to relate to? Or want to relate to, yeah. What does your brand represent? So we'll do some exercises around that to help people understand exactly what their brand is about and how they can go down that way. We'll talk about mission and vision statements as well. So I think it's a really important um aspect for people to go, okay, well, what is the mission of our business? What's the vision of our business? We'll then go into developing their actual brand of their business, but then also developing their personal brand. So part of the day will be, or the days that we're going to do is developing their personal brand. Because I know they all have that business brand. I'd say every single one of them. And as you said, their business brand becomes their personal brand. And I think that's good to a degree. I think there should be an association with that. I think people do still think of Pascal and think of George. But I've tried to shift that a little bit where I've gotten my employees to get in front of camera and say, hey, why don't you get in front of camera and create a video? And they can start to become the face of it as well. And they can have some ownership and then they get, you know, pumped up because they're on the socials. But aside from that, myself, I'm a brand too. People want to come and work with me, come and want to work for me, want to work alongside me or collaborate or whatever it might be. They'll see that connection and the opportunities that come up as a result of that. So I think that's wildly important. And I reckon I think a personal brand will trump a business brand if you get it right. I think it'll be significantly more powerful because people want to work with people. And we have this weird thing in this on this planet where if you're a celebrity, you're somehow better than everyone else. But think about it. Like it's yeah, but it's it's a strange thing if you really think about it. This person, I I get nervous and I'm excited because this person is here right now because he's well known. Like, why why is that a nervous thing?

SPEAKER_06 54:26

I can't explain it. Yeah, it is.

George 54:27

I can't explain the phenomenon. Like I don't even know who Alex Ormose walked in here now, right? Like what? Like he'd be pumped. Why were you more excited? Is it because of the extraordinary things he's done or because of his influence or whatever it might be? Like, what's you just another person? Why why don't you just open the door? Hey, get the fuck out. We're doing a podcast. You know, whereas if you know one of our employees came in here and said that, you'd be you'd say exactly that. So why wouldn't we say that to Alex if you just walk in here?

Robby 55:01

Yeah, but probably the element of surprise.

George 55:05

Yes, yes, yes.

Robby 55:06

Yeah, but also, um that's a good question. Uh like why, what's the level of nervousness?

George 55:13

There's a fascination with it, you know. So I I can't explain it, I don't know what it is, but why not you be that person? Why not you create that brand and that level of influence amongst everyone else so that it helps progress your career, your life, your whatever it might be.

Robby 55:30

If you saw you go for Hawthorne, who's a famous Hawthorne player?

George 55:37

Jason Dunstall. He was my favourite player. Come on. I don't know. Who's a uh say yeah? Can we say anyone?

Robby 55:48

Uh I can't remember his name.

George 55:51

The coach? Forward. Sam uh Jack Gunston? Yeah, Jack Gunston.

Robby 55:54

Yeah. If you saw Jack Gunston, would you be like, hey man, can I get a photo?

George 55:57

No.

Robby 55:58

Why?

George 55:59

I don't have that level of fandom with him, you know what I mean? Oh, but like, is there a player you would? No, there's no one alone.

Robby 56:05

Sam Mitchell? No, none of him. You wouldn't ask for a photo to anyone? No. Yeah. What's weird is neither would I.

George 56:10

Yeah. I couldn't. I mean, it's great. Like I go for the team and I support them, and I get I fucking yell at the TV when shit doesn't go right, because I could do it better, obviously, if I was playing on the field. But um yeah, I've just I don't I wouldn't feel like that. I actually went up once to um Bruce uh because I was with my son and we saw him at the airport on the way home. And I went up to Luke. I said, Hey Luke, do you mind taking a photo with my son? And he was pumped. So I did it for him, but I can give a fuck. Uh but when I was young, when I was that age, I remember once, sorry, make it out to George.

SPEAKER_00 56:45

Okay, so his name is my son George.

George 56:48

Yeah, what's your name? Peter. Yeah. Um the when I was young, I remember my mum taking me to a wherever it was, a supermarket in Hawthorne on Glenfree Road. And Jason Dunstall was there signing people's jumpers and he was giving away loaves of bread. I think it was a tip top ad or something like uh a promotion or some shit like that. Anyway, like I was oh man, mum was like, here, we're gonna do that.

Robby 57:12

So why do you reckon we've lost that?

George 57:14

Oh, look, I'm sure it still exists, though. I I think it does still exist. Maybe not with I'm sure there's people out there now who, if they saw a football player, they would lose their mind. Oh, without a doubt. Why don't you have it? Oh, I don't know. Maybe I just don't uh I don't put them on a pedestal as much anymore as you used to. Oh no, I'm sure like as I said, okay, I was speaking to Alex or Mosey's team the other day, and then Alex jumped on the phone, and then I come into your office like, hey, Alex is on the phone. And he's like, Hey George, when are you coming down? It was like, oh, cool, man. We'll see how we go. He goes, Oh, you're in good hands, you know, speak to you know whatever the guy's name was. Can't remember anymore. Do you? Daniel James, James, Jimmy, Jimmy, Jason, and no, it's definitely Jimmy.

SPEAKER_03 57:56

Yeah, and but even then I came in, like, hey, fucking Alex is on the phone.

SPEAKER_00 58:01

So there would be and if I look at any, like, who the fuck Alex? Who are you talking to, but I can't even. Only one Alex.

George 58:09

So that I mean, that was cool, and I was excited about that. And and had I taken that leap of faith and gone, okay, we'll start doing investing with what you're doing, and going, well, that would have gone up there and met him. And you know what? Even in when I met him, I wouldn't have I wouldn't be starstruck, I don't think. It would be very much, maybe initially you're saying, Oh, hey, how are if I know I'm meeting him? Do you know what I mean? In that moment, I didn't know he was going to jump on the call.

Robby 58:29

Yeah.

George 58:29

But I shook his hand, hey, what are you doing? Cool. This is what we're about, this is what we're doing. What do you reckon?

Robby 58:33

Yeah, but I I think you'd also it would be. And this is where like brand, see, see, brand is all about association. Like your brand will instantly lift if you put up a photo with him. Yeah.

George 58:43

If you were sitting with him, if we were doing a podcast with him right now, like the brand of million dollar days would lift.

Robby 58:49

I was obviously gonna say we would lift him. I thought that's where I thought you were going with this. I don't know.

George 58:56

I'll leave the podcast. Um, yeah, it's like the association. Yes, so maybe it's a level of how it makes okay. It's like it's how it makes you feel, isn't it? And how you're perceived. Because I heard this great, I heard this great saying the other day, and I think it was that modern modern day philosopher who said this, uh, Andrew Tate. I love saying that. Everyone's like, oh, who's that modern-day philosopher that um everyone knows and loves? Oh, Andrew Tate, that's right. You don't want a fucking Ferrari. Because you don't want a Ferrari, you don't want a Ferrari at all. You don't want the Lambeau, you don't want the house, you don't want the boat. Because what you want is how that thing is going to make you feel and how it's going to make you look. That's why you want those things. Oh, dude. And it is so fucking true.

Robby 59:41

Jimmy Carr said it best. Yeah. He goes, getting things is nice, having things isn't. Yeah. And you're like, like, and he's fucking bang on, yeah.

George 59:49

I couldn't agree more. Couldn't agree more. I think about that. I like the getting a new car. Like, I was gonna go buy a fucking Porsche the other day. All right, as in uh just just because you don't want to do it exactly. Exactly. All right. Uh when I was gonna go buy the KN, the GDS, all right, the four-wheel drive. And I like I was there and I was like, I don't really want this car, I don't need this car. I do not need this car.

Robby 1:00:12

That is the worst purchase if it doesn't, if it doesn't give you the thrill.

George 1:00:15

Yeah, it's the worst purchase.

Robby 1:00:16

It did, like I drove it, and then as in like if you're not pumped to buy it, yeah, yeah. Like if you're gonna spend that much, you want to get the full excitement out of it.

George 1:00:24

Yeah, that's right.

Robby 1:00:24

You know what I mean?

George 1:00:25

Yeah, it's like I just came back to the business and I was like, fuck, I could be investing that money in this, I'm not gonna do it. You know, but regardless, like would I get it one day? Yeah, absolutely, absolutely. But it did bring me back to that saying, it's like you don't want the car, you want the you want what the car is gonna make you how the car's gonna make you feel, how the car's gonna you're gonna be see perceived driving that car. So I didn't get it. But um that's exactly why, and then that sort of helped me make the decision not to get it. Because after a while it just becomes a car. After a while, it's just your point of from A to B. And that's why you get so many people who drive the Lambos and the Porsches and the Bugattis and the rolls, and it's like, oh yeah, whatever. Let's just take this car, let's go in this one. Um, I was speaking to Simon about this the other day. It's you you often see those people get end up buying like a just a nice four-wheel drive. You think, oh, if you could you got so much money, why don't you drive the Lambo everywhere? It's because it's fucking uncomfortable, it's inconvenient, it's fucking hard to get in and out of, and then I can't, I've got no boot space, and then I've got to be careful about driving down a steep driveway, you know. And it's fucking difficult. So I just bought my$200,000 Range Rover. That's what I like to drive. It's comfortable, it's big, fits the family. Take it anywhere, I take it anywhere and I'm I'm set. So it it it very then be quickly becomes like, well, that doesn't fulfil me anymore. And that's what I think people don't understand. They feel like, no, when I get the car, then I'll be enough. When I meet this person, then I'm gonna be, then my life is complete once I've met Pendlebury or whoever, uh Justin Bieber or whoever the fuck you're fantasizing about. But the idea is you just be happy with you.

Robby 1:02:05

I think um brand is the it's a very powerful thing.

George 1:02:11

It the brand can also put you in contact with all these people that you're talking about. You know, if that's something you want, if that's say you're in that space, say you're in the in the entertainment space or the influencer space, whatever it might be, the brand can give you the opportunities to meet a lot of these people. You know, can get you into places that you have the opportunity to get to meet these people.

Robby 1:02:29

You know who I think is doing a magnificent job with the brand right now? What's that? Adrian Bortelli. Oh man, I think he's doing a phenomenal there's people saying Portelli for BM.

George 1:02:41

I'd vote for him, huh?

SPEAKER_02 1:02:42

I'd vote for him.

Robby 1:02:43

His he's 33? Yeah, 34? I don't know how old he is. No idea. But something like that. 31, 30? Is he like 30? I'd feel like at the biggest thing of the eye. Yeah. Uh no, but credit for him. But um, yeah, like people shouting out. He's doing stuff like half the stuff he's doing now are brand plays. Oh, huge. The fuel thing dropping the fuel to 49 cents. Come on, like that's there is no that is a brand play.

George 1:03:11

Yeah, that is purely the I'm doing this thing because people are gonna remember it. And did you see what else he did? Then he then put up a post uh LMCT plus supermarkets. All right, taking it to the fucking man again. Did he do that? He did a post, I think whether it was AI driven or whatever it might be. But did he do that or did someone else do that? No, no, I'm pretty sure he did it. I'm pretty sure he did it.

Robby 1:03:30

Are you sure? Because I saw that post and there was someone else, and they said I'm making a prediction.

George 1:03:34

Oh, was it? Maybe I didn't. I don't know. Whatever. But regardless, it makes if he did, I wouldn't be surprised because he's taking on Coles and Woolworths. I know he did, he didn't do it. There you go. So Coles and Woolworths, there you go. He's taken on BP, Shell, and fucking Ampole. Which other show service stations are there? Mobile. Right? He's taking on the big four and goes, fuck yeah, I know what coal what fuel costs. This is what it actually costs. I'm gonna subsidize it. And don't forget, he's got a subscription model to get fuel, yeah. Yeah, all right. So every person's paying their hundred bucks to five hundred bucks a year to be in that space to be able to get fuel there. And he's only got the one petrol station at the moment, so it's in Preston, I think it is. Yeah. All right, but man, great play. Great play. Even if he then eventually comes up and he's 20 cents cheaper, so still making money, but still 20 cents cheaper than everyone else. Why aren't everyone gonna go there? He's gonna force the competition, he's gonna get rid of that monopoly if he opens up another one and then another one and then another one, and then eventually everyone's going to those fuel stations. Everyone buys a membership. I'm sure there would be people, especially if you lived in the area. If I lived in the area, if he opened up one up in Albert Park, I would have bought a membership now already. 100%. If I'm gonna go, why am I gonna go fill up a fucking BP where I've got a fuel card, where I've got company cars all with BP who are gonna be a dollar more expensive a litre? Like what that's just poor business. Why wouldn't I go down that path? And then you're talking everyday Australians going down that path. And you said it the other day, like how fucking perfect was his timing.

Robby 1:05:17

Oh, dude, that was like petrol station. But you know what? Hey, be prepared of the peak. Like, what's the the the luck is preparation plus fucking you know what I'm saying? Yeah, I do preparation and timing. Yes, something like that. Preparation and something. Anyway, I don't know, execution. Yeah, it was he was he was already doing the thing and something fell. But yeah, full credit to him. Absolutely. Like you can't say he got lucky, like it just it it he ended up being right place, right time. Yeah, he was in the right place at the right time, already doing this thing, and then um that fell perfectly for him. But dude, he he's doing that thing, he's building that brand. His brand is bigger than his company brand.

George 1:05:59

Exactly. Exactly. And that's what many people don't understand. His personal brands are more often bigger than the business brand.

Robby 1:06:06

What's he got how many followers? 1.5 million.

SPEAKER_02 1:06:11

Does he have that many? Personal. On his personal page. That's fantastic. I might message him to come on.

George 1:06:18

Just a laugh.

Robby 1:06:20

I reckon I'll do it. Uh let's see how many his his business has 490.

George 1:06:23

Yeah, there you go. Perfect example of where the personal brand is bigger than the business brand.

Robby 1:06:28

Yeah, he's also doing TV as well. So he's like he's getting to the point where it's like he wants everyone to know who he is. People, good on him.

George 1:06:34

People will get nervous seeing him now.

Robby 1:06:36

If he walked in the show, I know. I lined up with X-Way months at an airport.

SPEAKER_03 1:06:42

Yeah, there you go. There you go. So if I saw him, like I wouldn't flip out.

Robby 1:06:45

But no, actually Portelli could. I know, I know people that would though. Yeah. I know I know I don't know him anymore. He's not a guy who would like complete fanboy over him. Yeah. Oh man, Portelli. You're like, man, relax. That's a guy.

George 1:06:58

Yeah, I know. I had this guy do that to me once. I was at some business network event or some shit.

SPEAKER_00 1:07:04

It was there, it was there. It was a Formula One. George. I don't remember. When was that? The security guard. Oh it wasn't that, but it wasn't that. How funny. George.

George 1:07:19

Like that is so funny. My wife just can't she can't believe it when that happens. Like it happens every now and then. Someone walks by, are you George? And then she's like, I can't. What the fuck just happens?

SPEAKER_03 1:07:28

Hey, I'm a big, I'm a mover and shaker. Yeah. I'm the relax.

George 1:07:31

Relax. You're lucky.

SPEAKER_02 1:07:32

Do you want my autograph?

Consistency That Compounds Your Brand

George 1:07:33

I'll give it to you. I'll sell it to you. How was that? And this is well, long before I started to really hit the brand. I might have had a few thousand followers, maybe at the most. And this guy saw me and he came up to me and he's like, Oh man, he goes, I've I watch all your videos, they're great. I you know, I love it. He goes, Oh, because I'm actually a bit nervous talking to you. I'm like, why, man? He's like, I don't know, just I just feel like I've just been watching all your stuff.

SPEAKER_02 1:07:56

He goes, I feel like you're you're a movie star or something. I started laughing. I said, No, no, man. I'm just humble George Passis, Builder, extraordinary. Just humble George Passis. That's how I introduce myself here.

Robby 1:08:06

We we get um it's my nickname. We get uh people talking about the podcast and saying, Yeah, I've listened to you boys for a while. I I feel like I know you both.

SPEAKER_03 1:08:15

Yeah, so cool.

George 1:08:16

Laith, shout out to everyone that's listening to this episode. Thank you. Yeah, shout out to all the new listeners. Yeah, we got we noticed Robbie showed me the numbers today. We're getting traction, nearly number one in Australia. Nearly nearly. We just have um, we're just uh 200 spots away from the number one podcast in Australia. So we shouldn't check where we rank. Yeah, it should be up there. Should be up there. Why not? No, but I mean, hey, what we're doing now, this is a brand building exercise.

Robby 1:08:42

This is a a brand building.

George 1:08:44

If you thought anything else, like as fun as this is, and we're talking about it today this morning for a coffee, and we're like, you go, oh, what's it gonna look like to do this, this, and this? I said, hey, you think it's small? Think it's more. I'd be good if we could just you know cover the costs for what it's what it takes to put this thing together. Hey, if it's just what if this was the number one thing and we have we were forced what if we were forced to to quit our jobs because this blew up so much? What if you're gonna when when when anyone comes into this country that's of significance famous people, politicians, you name it, whoever it might be, movie stars, singers, entrepreneurs, and they go, get us on the Million Dollar Days podcast. That's where we need to be. If we're coming here and we're doing a tour of Australia, we must get onto the Million Dollar Days podcast. Book it in with them. We need to see Robbie and George. We went and saw Chris Williamson the other last year. I was gonna say the other day, last year, and he had a room full of what was what how many people were there?

Robby 1:09:55

1500, 2000?

George 1:09:56

Yeah, it's at least a couple grand. A couple thousand people, sorry. Uh at least, probably more, I reckon, because it was the upstairs section too at St. Kildra at the Palais, the Palace or whatever it's called. Yeah, Palais Theatre. Palais Theatre. And this is a guy that does podcasts for a living, and and they were paid tickets. They were paid tickets, yeah. They were paid tickets, and he does podcasts for a living, and he was up there and he was talking, and there were people lining up to get a photo with him at the end of the event. Like we left, even though we had a photo, we could have got the photo up with the VIP ticket. But there was people there lining up and like 100% fanboy. And there was some person that stood up, he goes, Man, I've listened to all your podcasts. He goes, You know, this is amazing. And hey, relax, sit down.

Robby 1:10:34

You know, I still think about um I like Chris. I think he's I was listening to his podcast yesterday when I walked.

George 1:10:41

I think he's got some really um good guests, so I think it's good.

Robby 1:10:43

I like uh the other guy that the guy that did the opening.

George 1:10:47

Oh, yeah, yeah, yeah, yeah. He'd uh I can't remember his name now. The gym guy. James Smith. James, yeah.

Robby 1:10:52

Yeah, yeah. So I I like like I I would love, like I would love to sit down and have a conversation with those two.

George 1:10:57

Yeah. Um yeah, it'd be great. Yeah, it's the thing. Okay, so we put we're putting ourselves right now in a position to do that, despite where we are today, episode 135, something like that. Ish, yeah. Yeah, so despite where we are today, that's 135 weeks for those listening at home. That's 135 weeks straight.

Robby 1:11:14

Yeah, this is a good thing. Not a single episode missed. This is now at the point where it's like we can't. You can't fuck up. We can't fuck it up. Yeah, if we fuck up, it's completely our fault. Yeah, at this point. Have you seen that friends episode where they're throwing the ball?

SPEAKER_00 1:11:25

Yes, I have. Yeah, yeah. They can't stop.

Robby 1:11:28

Yeah, they're like we've been gonna eat out.

SPEAKER_00 1:11:31

That's us.

George 1:11:32

This is that, yeah. This is that. Um, and it's like one percent of podcasts make it past episode 20. Episode 20, 1%. And we're at 135.

Robby 1:11:45

Yeah, so we're gonna be.

George 1:11:46

So what percentile of people that are that do podcasts and have done podcasts are at 135 right now, straight. Yeah, as a percentage. It's not fucking there. And this is where consistency is such a key factor to success. Consistency is such a key factor to you building your brand because you could have an excellent brand, but if you don't post for six months, you're gonna get left behind. You could have an excellent brand if you're not there constantly in front of people's faces, giving your knowledge, giving your expertise, showing a bit of your personal side as well. It's not gonna work for you. So it does take effort. Yes, it's not a simple thing that I'm gonna post one video and go viral, and then champagne will fall from the ceiling, I'm gonna have two million followers and I can retire. That's what people think it is. Go to the gym, you're not gonna get a six-pack, not after a session. It's gonna take multiple sessions, multiple um training days and eating right and discipline and a whole range of things for you to get the results. And it's the same with your brand. It's the same thing with your brand when you're building that. Constant iterations. Yeah, mixing it up, changing the style, changing the type of content. We go and do professional content that's filmed with a camera guy and mics and everything like that. And then I'll do other ones where I just pick up my phone and I talk. You said it to me today. You said, hey, that video that you do when you used to walk home and just create a piece of content, do that, and then we'll run an ad for it. Like that is content. People I've off I've actually got made more money from videos holding my camera up and talking and people then buying into whatever I'm selling.

Robby 1:13:25

You know which ads are performing at the moment?

George 1:13:27

Uh no.

Robby 1:13:28

The on silence.

George 1:13:29

Yeah, great. Yeah, that's good. That's good. It's showing another perspective. It's not just me sitting in front of a mic or in the desk or whatever it might be. It's showing, oh, this guy actually is a builder. This guy actually does practice what he preaches. But that's my brand. My brand is I position myself to be the construction expert in the country.

Robby 1:13:46

I might go record some ads on your site. Should. Yeah.

George 1:13:50

Should do it.

Robby 1:13:51

Build my brand.

George 1:13:53

But hey, but then like we can leverage off that too. You've got a brand, I've got a brand, our affiliation with each other can build brands because then you could have someone else in the industry. Maybe I go and see whoever it is, the boys from Greya in Queensland. I go and see them, they've got a huge following. We sit down, do a podcast, or do a connection, or I interview them, or whatever the fuck it might be. And then go, Oh, do you know them? Yeah, yeah. We sat down and did this the other day. Oh wow, here's you know, come and be my friend too. I said, All right, cool. The opportunities are endless when you can start building your brand.

Robby 1:14:24

Yeah. If you can, if someone can cash in from pistachio paste, what is that? Pistachio spread. Yep.

George 1:14:31

The opportunity. I had a friend do that too with um with maternity clothing. So shorts and stuff like that when you have a baby and active wear and all that sort of stuff. And then he did that during, I believe it was during COVID, him and his missus did it. And they all online, they didn't go and open up a shop on Chapel Street or in Chatston. They did it all online. They built this brand and then it exploded, and now he's got a huge business, a huge business. And you look at it and you go, How'd you do that? So it's just all online. It was all about build building brand and presents and everything he did. They did it together and they built in a fantastic brand. I've actually been meaning to get him onto the podcast. He's got five kids, all under six or seven. So it's uh he's a busy guy. Busy guy, but very successful. All from building his brand.

SPEAKER_04 1:15:24

That's right. That's right. I've got to put into use.

George 1:15:30

Yeah. So uh we'll tell we'll focus on the personal brand aspect of it too. And then, you know, I want people to win on the day too. So uh at the training, so we're gonna give them proper assets that they can walk away with. So they have no excuse to go out but to build their personal brand and but to st and and to start it.

Robby 1:15:46

What would you say to someone who's listening to this right now who wants to do like they're like, fuck man, I want to do it, I want to do it, but you know, they've got something stopping them.

George 1:15:54

Well, it's them getting in their own way. It's them getting in their own way. There is nothing else. If you're not putting a personal brand out there, it's because you have fear of judgment by other people. You're fearing what people are gonna think, what they're gonna say. Oh, look at this hot shot. I used to cop that when I first started my personal brand. I used to get that all the time from those closest to me, friends, family.

SPEAKER_03 1:16:16

Oh, watch out, the fucking celebrities here. The hotshot, George is here. Ever, can I get a photo with you? And then eventually that goes away.

George 1:16:24

All right, and then eventually it turns into, oh man, I see your posts everywhere. I'm sorry, unfollow me. Unfollow me. You don't buy my shit anyway. I'm not doing it for you. I'm not doing it to advertise to my brother or to my sister or to my mom or my dad or my wife or anyone. Like, don't follow me. I don't care. I'm not doing it for you. I'm doing it for me and for what it does for my audience, the people that want to consume that content and see that content. So the you you will get praise and you will get negative comments too. How many ads do we run that you see negative comments on? They're always there. There's always there. I get so many people saying that I'm ripping people off on in comments. You get so many people saying, What do you know? You're not even a fucking builder, you're just some nuffy in a suit, like who just sits behind a desk or whatever it is.

Robby 1:17:09

I had someone comment once on a video and they're like, How's AI gonna help the construction industry? I'm like, what are you talking about, bro? Yeah, like yeah, it wasn't it. I don't even think that what the fuck are you saying? Yeah, um, yeah, it's funny.

George 1:17:23

You gotta laugh at it. Well, that's all you can do. That's all you can do. You've got to ignore the praise and you've got to ignore the booze.

Robby 1:17:29

Yes, that's a key uh key part.

George 1:17:32

Yeah, because if you where'd you learn that?

Robby 1:17:38

Probably Gary V. I think it was Gary V. Oh, yeah, because he says I I block out all the noise.

George 1:17:42

Yeah, yeah, yeah, yeah. It was Gary V. He was definitely saying something along those lines because he goes, I don't give a fuck about anyone that says anything negative about me ever. I couldn't give a shit what you think, Frankie Pants 23. He goes, but in the same token, he goes, I also don't care about the guy that says, Gary, you are amazing, you are a hero. I fucking love you. You should be president and the father of my children, right? He won't, they won't, he doesn't give a fuck about anyone that says anything about that as well.

Robby 1:18:10

Shout out to Gary V. He was uh he's he was one of the uh he's the OG man. He's the he was one of the first people to come out and be him.

SPEAKER_04 1:18:17

Yes, like he was not there was zero putting it on.

Robby 1:18:20

They're like, don't swear. He's like, I don't give a fuck.

George 1:18:22

Yeah, fuck you. But he's also like it's not an act, it's not an act, you know, because it's been like that for 20 fucking years.

Robby 1:18:29

Dude, there's a video of him doing a TED talk in 2008 or 2012 or something like before he was before he grew up. Yeah, and he was the same, yeah, and he was talking about how this stuff's gonna be big. Yeah, credit to him. He's a fucking weapon.

George 1:18:44

So good, so good. I I've I I don't consume as much of his content anymore. But he was definitely the reason why I started a personal brand. Yeah, and he was also the reason why I started a business brand.

Robby 1:18:56

Dude, he was the reason I looked into social media, yeah.

George 1:18:59

That's exactly right. I was reading we read the same book, uh Crushing It. Yeah, it was crush his book, Crushing It. I read that book and I was like, fuck, I have to I have to do a personal uh business brand. I was listening to a brand. That's when I did it, yeah. Oh well yeah, listening to his podcast. Yeah, cool podcast. I think I started after that, after that. But then 2015, like that was around 2015, and I looked at it and I'd posted something like nine photos in the space of two years on my business brand. And I was like, fuck, I've got to actually start moving with this. And then I started to post more and do more and get photos, and then after that, I had a strategy. I I invested money into building brand. I spent like I I allocated, I remember back then it was a lot of money for me,$20,000 into a videographer company. And I said, Cool, I got 20k. I want you to document this whole project. Can you do it? And I was like, Yep, absolutely. So they documented the whole job from start to finish. We did like this mini-series where I'd come on site and talk. And I look back at those videos, and they're a bit shit from the perspective of how I spoke, how I presented, what I was wearing, things look like. But that's the whole point. You're going to be shit. Accept that. You're very f our episode number one of Million Dollar Days is nothing like solid episode. It's probably the best episode anyone's done, but imagine how good it is now.

Robby 1:20:14

Like I'll tell you, I'll tell you, I'll give you some interesting stats about that, George.

George 1:20:18

Yeah.

Robby 1:20:18

So I think with podcasts specifically, people seem to come on and listen to episode one.

George 1:20:23

Yes, yeah, yeah. I think they go back to the back to the beginning. Isn't that interesting? I find that interesting too, yeah. I would personally, I don't think I would do that. I've never done it for a lot of the guys uh that I listened to today, going back to episode one.

Robby 1:20:36

So it is our second most listened to episode.

George 1:20:39

Oh, which is the first? Uh please tell me it's the one where we're racist or homophobic or sexist. Come on, we're not we're not doing enough.

Podcast Reach Stats And Perspective

Robby 1:20:50

Um makes you feel weird when you see the 2024 date. You're like, Jesus. Um, yeah. Second most listened to episode. Uh yeah, and then we've got like so just for context, the fourth most listened to episode was recorded five weeks ago. Yeah, cool.

George 1:21:12

We don't know what it's gonna do, and then you'll you'll eventually we're gonna film an episode that's gonna explode and it's gonna have a million fucking downloads because we're gonna talk about the right thing, or it's gonna go viral, or it's gonna people are gonna start listening, or we're gonna get the decent following, or we're gonna get that special guest on that everyone wants to listen to and go, How the fuck did you get that? And that's gonna happen too. That's gonna happen where it gets to the point that you go, how the fuck did you get Trump on your podcast? You know, and it's like, hey, like I'll tell you how it was 200 episodes worth of work, that's how. Two over 200 hours of content, that's how we did it. Week in, week out, consistently doing the reps. And that's what your brand is. You are going to suck at the start. When you go to the gym at the very for the very first time, it's sore. You're using a shit technique. When you play a sport for the first time, if I picked up a tennis racket now, I said, Look, I'm gonna start picking up tennis, I want to be a tennis player. I'm gonna be horrible the very first time. No one compares the problem is this is what the problem is with brand, with business, with life. Everyone compares themselves to Christian Ronaldo when they're playing soccer.

Robby 1:22:19

You did not just call him Christian.

George 1:22:20

Cristiano? What the fuck? I don't know. Ronaldo. Yeah, yeah. Messi. Right? It's like you're comparing yourself with the people who have done the reps. Your chapter one to their chapter 10. That's exactly, exactly right. Exactly right. We could have we didn't start this podcast going, well, if we're not diary of a CEO with three billion views in six weeks, then this is fucking worthless. Or I'm a failure. This is a this is a disaster. We're never gonna get anywhere with it.

Robby 1:22:45

Can I give you some really interesting stats about the podcast? Yes, boy. That I think you'll find uh quite fascinating because I think people fail, like I think we're so used to social media and everything that we fail to think about how much reach we're actually getting. You know, there was this uh trend, you would have seen it. Uh a lot of people would do it. Because it's like you tell someone to post that video and they're like, eh, I only got uh 50 views. It's like, bro, 50 views is like if I told you to come in and talk to a room full of 50 people, that's a fucking that's pretty good, right? Uh if I tell you to come in, and then there was all those things, it's like I only got 50 views, and it would show you a room full of 50 people. It's like I only got a hundred views, show you a room full of a hundred people. Oh, I only got a thousand views, it's like a room full of a thousand people.

George 1:23:29

Yeah.

Robby 1:23:30

Um and I really think we fail to understand how many people you can actually reach.

SPEAKER_06 1:23:35

Yeah.

Robby 1:23:36

If I said to you, take a wild guess, how many countries do you reckon we've reached with this podcast?

George 1:23:43

On on a podcast platform, like on like a Spotify or something like that, or is it you're talking about like social media?

Robby 1:23:51

No, no, no. Uh podcast platform, not not socials, not YouTube.

George 1:23:54

Yeah, yeah, okay.

Robby 1:23:55

So just no socials, no YouTube, just podcast platforms.

George 1:23:58

How many countries are there in the world?

Robby 1:24:00

Uh 198.

George 1:24:01

198.

Robby 1:24:02

We haven't reached every fucking country, George. Calm down.

George 1:24:06

I'm just asking, because if I say something like 300, then people think I'm dumb.

SPEAKER_00 1:24:10

So I need it, I need the concrete. Okay, good, yeah, good. Okay. Realistically. Realistically.

George 1:24:15

How many countries do you think someone's that someone's downloaded this podcast? Someone's downloaded this podcast and listened to it. So that have to be English speaking countries, one would think, or understand English.

Robby 1:24:27

You'd think so.

George 1:24:27

All right.

Robby 1:24:28

How many countries speak English?

George 1:24:29

Oh, I don't know. That's a that's a probably a better question to ask you. How many English-speaking countries are there? But there also could be people who speak English in a non-English speaking country. So I'm gonna go with I'd like to say 50%, but let's go with um let's go with 75.

SPEAKER_00 1:24:47

You think 75 countries well fucking you made it sound like it's gonna be a massive number. It's 112. So more. Isn't that wild? That's that's most of the wild, dude. Okay, take out all the people that don't speak English.

Robby 1:25:05

If you're listening to this English listening to this podcast, if you're listening to this podcast right now, you're listening to a podcast that's reached people in hundreds of over a hundred plus countries. We've reached people in. Yeah, how wild is that? How good's that sound? Hey, 947 cities. Dude, we're gonna crack a thousand cities soon. Yeah, our most newest locations. Hilo, Hawaii, Miami Beach, Florida.

SPEAKER_00 1:25:29

Aloha. Yeah, it's Hilo. No, Aloha is you uncultured swine. Thunder Bay, Thunder Bay. Thunder Bay, Ontario. Thunder Bay.

George 1:25:40

What a place to live. Where do you live? Thunder Bay. That's a great place. Shout out to all our Thunderbanians. It's wild. That is pretty cool. But do you know how many people we would have or how many cities we would have reached if we never did this podcast? Or if we gave up after 20 episodes and didn't hit three billion downloads? That's true. Not many.

Robby 1:26:04

Uh 72% of our listeners are normal. Are normal? Yeah, and they've got an iPhone. Oh. And six percent have an Apple computer. There you go.

The One Post That Changes Lives

SPEAKER_02 1:26:16

That's some cool stuff. You see, we know. And and how many of the bank accounts do we know?

Robby 1:26:21

Uh everyone?

George 1:26:26

Every bank account. Every single person. You wanted to know how this podcast was funded, and now you do. It's just a cent from every single person. It's okay.

Robby 1:26:32

Yeah, it is, dude. It's a it's a it's an asset. This is an asset of a bunch of stuff. Um, like you know, when I first started dating my girlfriend, she goes, Do you know what made me get to know you? And I said, Well, she's like, I've watched a lot of your clips.

George 1:26:49

How funny. Yeah.

Robby 1:26:50

She's like, there's a lot of content about you and you were the same person in real life. Yeah, and that's so true. Like, I don't tend to be something else. Yeah, she's like, she's like, so I kind of worked out like you were real. Yeah. Like you weren't the person I was seeing wasn't being faked. Yeah. She's like, and that kind of allowed me to get comfortable really quick.

George 1:27:06

Yeah, it's very hard to do that. Like to and you know, again, build the what a great point that you bring it up just before we wrap it up. If you're gonna start a personal brand and you're gonna be that type of person to go out there and put yourself out there, don't try and be Gary V. Don't try and be Alex Wilmosey, don't try and be me, don't try to be Robbie, be you because the best person at being me is me. No one's gonna get better than me doing that. So if you don't naturally swear on in your day-to-day life, don't go out and swear like a trooper like Gary does, because it just won't come across as authentic. And people will look at that and go, This guy's a dick. Why I'm not gonna listen to him or I'm not gonna connect with him. And then people that do know you will look at you, go, Why are you swearing, man? You've never sworn in your life, and you just dropped a C bomb. Like that's no good.

Robby 1:27:51

What's a C bomb?

George 1:27:52

It's um caterpillar.

Robby 1:27:54

Okay.

George 1:27:55

So why? Yeah, so be your authentic self. And it's so easy being you, you're the best at it. So that's a huge piece of advice I would give anyone wanting to start a personal brand. And people will like that more.

Robby 1:28:10

Yeah. And there is no end. Yeah, no end date. There is no end. It's not like a clock this. Nah. It's like this is just it's it's literally an infinite game. People at the top of their game think like the people who has the most followers? It's probably Kim Kardashian. Still has to post. Yeah. Still posts. You know what I mean? Still builds brand. Um and it'll be something else one day.

George 1:28:37

Like it might not be Instagram. It might be I don't know. Mikeface. You heard of your first. New app dropping soon. Yeah. But wherever it's a it's where the consumer is, it's it's where the consumer attention is.

Robby 1:28:53

Might be a VR world.

George 1:28:55

It could be. It could be. I think they did try to do that a few years ago with um what was it with uh MetaWorld. Metaworlds, metaworld sort of shit. Yeah, that's the one.

Robby 1:29:05

I think they're killing it off.

George 1:29:06

Are they really?

Robby 1:29:07

Wasn't it?

George 1:29:08

Yeah, I'm not sure.

SPEAKER_03 1:29:09

Not sure. There you go.

Robby 1:29:10

Yeah, but that's because we still have to work. Once AI does everything, we won't have to work. You can just plug yourself into the VR world and go again. Sit in your cubicle and plug yourself in so you get nutrients. You think it's a joke? You'll see. I'll see. All right. On that note, go post the video that um you know what, George? I just had a flashback. And uh I'm gonna end this like I ended this podcast once. And I posted a video. I I chose to do I don't know if you remember this, it was two years ago now, but I I did the 75 Hard. That was two years ago. Yeah, yeah, I know. I did 75 Hard and part of 75 Hard for those of the new listeners. It's the 75-day challenge where you need to do all this stuff and blah blah blah. And I was doing the carnivore diet, and I decided to vlog about it, right? And I was showing like, yeah, that's what I'm eating, blah blah blah. I remember saying it. And then someone saw it, someone that I we both knew, and they saw it and they said, uh, carnivore diet, what's that? And then they reached out to me a few weeks later and they said, Hey man, I just want to reach out to you because I want you to know that I saw what you were doing. Um, and I didn't know what the carnival diet was, but I was really unwell. And since uncovering this, I've been on it for eight weeks now and all my symptoms have gone and blah, blah, blah, blah, blah. And it's like, all because I chose to build brand, or because I chose to make content about it. It's like someone's life will significantly change. And that's someone who came and told me, yeah. How what about the people who haven't? Do you know what I mean? And it's like it it only takes one.

George 1:30:54

Yeah.

Robby 1:30:55

Like you don't know the person's life. You don't know who needs to hear what you have to say. Just say it. So just say it. Roll the dice.

George 1:31:07

On that note, thank you very much for listening. Appreciate you all for being here, and you can guarantee that we'll be here next week building brand once again. And one day when you see us in the street, and you go, Is that George? How funny was it that day when I went to Land Rover and your mate message you? He goes, Hey, I think that guy you do the podcast with is here. I want to go shake his hand, but I'm nervous.

Robby 1:31:33

Yeah. He's like, I thought that guy looked familiar. I'm pretty sure it's the podcast, mate.

George 1:31:37

Yeah. That's in. That's in. Um, and if you see us in the street, get really, really nervous before you come up to us and say, Hey, you guys, are you the guys from Million Dollar Days? He's like, Yeah, that's us. Like, oh my god, can I have a photo? Say, don't touch fuss. Go away. Go away. Speak to my PA. Speak to my PA. Because we're gonna get way too big. We're gonna get too big for photos. You get too big for autographs. It's gonna get too big for life. Just come talk to me. Don't talk to you. Don't get upset. I'll get upset. This is a facade. This is not I am not the person that I'm portraying on this podcast. In real life, I'm a caterpillar. Big C.

SPEAKER_00 1:32:17

A big C.

George 1:32:17

Thanks, guys. See you next week. Thanks, everyone.