Million Dollar Days
Welcome to Million Dollar Days with Robby Choucair & George Passas. Your go-to podcast for a deep dive into the world of Life and Business Mastery.
Join hosts Robby Choucair and George Passas, a dynamic marketer and a seasoned Entrepreneur, as they navigate through an array of intriguing topics ranging from the everyday to the extraordinary.
Robby brings his marketing expertise to the table, offering insights into the latest strategies and trends. George, with his extensive experience in business, provides a grounded, practical perspective. Together, they explore everything from the feasibility of alien existence to effective goal setting, and even the nuances of religion.
Million Dollar Days is not just about business acumen; it's an exploration of life's many facets, wrapped up in conversations that are as enlightening as they are entertaining.
Tune in and be part of our journey, where every day is a million-dollar day, filled with learning, laughter, and the pursuit of mastery.
Million Dollar Days
Everything We’ve Learned From 150 Podcast Episodes
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Episode 150 is a milestone, but the bigger story is what 150 straight weeks teaches you about mindset, marketing, and the grind nobody posts. We talk about why we answer “excellent” on purpose, how language shapes identity, and why cleaning up filler words can change the way people hear you and the way you lead yourself.
From there, we zoom out to personal brand building and content strategy. We share the “proof of brand” moments that keep us showing up, like getting recognized by strangers, listeners turning into event attendees, and the weird reality that the payoff often starts before you can measure it. We also debate brand versus ads, shout out the long-game playbooks from creators like Alex Hormozi and Gary Vaynerchuk, and call out the temptation to judge success by the highlight reel.
We wrap with lessons from touring live events across Sydney, Brisbane, and Melbourne, including what we notice about different crowds and the most common limiter we see: people getting in their own way with “timing,” fear, and comfort-zone logic. If you want practical motivation around consistency, self-awareness, accountability systems, and building a business brand that compounds, this conversation will hit home.
Subscribe, share this with a mate who keeps postponing the next move, and leave us a review so more builders and business owners can find the show.
Saying Excellent On Purpose
GeorgeHello, George. Greetings. How are you doing? Excellent. How are you?
RobbyDo you ever answer with anything other than excellent?
GeorgeNo, I always answer with excellent, funny enough. I was going to ask you something like that too.
RobbyYou were going to ask me?
GeorgeYeah. Do you ever say not bad?
unknownNo.
GeorgeYeah, do you ever say bad?
RobbyI'm the guy that says, or when someone you know I love when someone says not too bad. I said that oh so just bad. Yeah. Like oh, like not too bad. So just bad? Oh, that's that's good. Yeah. Like it's like listen to your language.
GeorgeI used to be that guy. Like I used to just force of habit. How are you going? Yeah, not bad. It was just the way I spoke.
RobbyI think, yeah, but I think. And you you probably thought nothing of it.
GeorgeNo, I thought nothing of it. But I guarantee you had an impact. That's right. Do you know what I mean? 100%. And it wasn't until do you know who actually I got that off funny enough? Rest his soul. Kerwin Ray.
RobbyAh, dude.
GeorgeYeah. I remember listening to oh, I must have been watching watching a clip of his or something. And he used to say, people used to ask him, How are you? And then he used to turn around and say, Yeah, I'm unstoppable. That was his response. And then he went into the psychology around why he would say that. And then I quite liked it. And then from that point on, whenever anyone asked me how it was, it's always excellent. Just every time. Even when I'm having the shittiest day, even when I'm stressed, even when I'm fucking just don't want to talk to anyone, how are you going? Excellent. It's the first thing that comes out of my head, my face, my head.
SPEAKER_01Yes, that works. First thing that comes out of my head. It does come out of your head. It comes out of the holes in your head.
GeorgeYeah, so that's what how I answer. And I think it does have a profound effect outside of outside and inside world.
RobbyI believe you. I uh I know the power of the power of the mind. Yeah, the power and the power of language. Yeah.
GeorgeI think communication is one of the greatest things that you can master in your life. If you can master how to communicate in a way that's influential, not just to others but to yourself, man, so good.
RobbyI used to say Well, even clarifying, like if it was just clarity. Like even if you don't influence, you can just clearly articulate it.
GeorgeYeah, so powerful. Yeah. So powerful. Very
Cutting Ums And Ahs
Georgepowerful. Even more so, I you I noticed that I don't say ums and ahs as much. I still say them every now and then. They're just gap fillers. And I did definitely try to make a conscious effort not to use ums and ahs. I try to replace ums and ah's with silence because then sometimes when you just have that pause, you don't need to go um uh yeah, you're just filling in the space.
RobbyThat's right. Also, you probably say it differently depending on who you're talking to.
GeorgeOh, without a doubt.
RobbyLike if you're out here, um and ah with your kids. No, exactly right. Yeah, there's no pressure there. Yeah, yeah. You're like, they're not gonna pull you off and be like, why'd you say that?
GeorgeYeah, I notice it with politicians a lot whenever I'm watching news or you're seeing anyone speak on TV, not so much news presenters or someone actually on a day show or something like that. They they're normally pretty well versed. But I have found that when you go and and I don't know, you probably notice it now if you see it, just always politicians are using ums and ahs everywhere. They're not odd.
RobbyI know, to be completely honest. Um
Panda Facts And Funny Beliefs
Robbyanywho, today's a very special day, George. Why? What's so special about today? Very, very, very special day. Isn't it? Yeah, I learned something. Did you know that pandas are no longer extinct? I didn't know that. Oh no, sorry, they weren't extinct, they were on the list of yeah. I knew that was endangered species. Endangered and sorry, yeah. Let me start that again. They're not on the list of endangered species anymore. Did you know that?
GeorgeGood on them. No, I didn't know that. Hey, I'm glad I'm repping black and white today.
RobbyYeah, as are you almost like uh happy panda day. Did you know? Did you know? I got no idea if this is true, but I can apologize.
George64% of all facts were made up.
RobbyYes, even that one. The pandas supposedly don't like to have sex.
GeorgeReally? Yeah. There you go. So apparently. Well, that's probably why they're on the endangered list. Fuck, it's your own fault, blokes. Yeah, get your shit together.
RobbyUm, apparently, they have to go and extract the semen and inject it into a um female. I could be completely wrong. I got no idea. Fact check it. But that's what I heard a comedian say it was a funny joke. Must be true. Must be true. It's true in my head. Even if you tell me I'm wrong, I'm gonna choose to believe it. Uh, but it's also another special, special day. Yes. Because and I hope I haven't got this wrong, and I'm pretty sure I haven't.
GeorgeI'm but I'm pretty sure I'd be very surprised if you were wrong about this. Uh normally bang on. Look. Look. I should uh I should fact check this. We were recently away, and probably about five to six times I would say something, and you're like, no, it wasn't that much. And then you got me everything. I'm like, no, no, it was 100% this. And you're like, hey, Reggie, how good's my and then you go, no, it wasn't. I'm like, for fuck's sake, dude, but how good's my recall? That's amazing.
RobbyIt's not bad, huh? That's pretty good. Yeah. Still sharp. Haven't faded yet. Pretty good. But I'm also not 40.
GeorgeNo, but that's it.
RobbyYou haven't hit the threshold. So you're
Episode 150 And The Streak
Robbyall right. Uh no, but this, this uh, this is a special, special episode. This is episode 150. Well done, George. Well done. 150 episodes every week, non-stop.
GeorgeSo when you stop, but you did remind me about something before I sat down into this podcast. I did. Yeah. That it's 149 for me. Ah, it is 149 for that. That's 149 for me. I have done one less than Robbie, and I think he's gonna remind me about that all the way up until episode 1000. This is uh we get Gary Vaynichuk on the podcast. No, it's number 1000.
RobbyUm, it's a it's a um it's a combined effort, man. Yeah, it is. You know what I mean? Team effort. Uh 150 episodes, 150 weeks, never missed a week, never repeated an episode. Can I say something?
GeorgeI reckon if I was doing because I wanted to start a podcast before meeting you. Thanks. You're welcome. I wanted to start one and I was dead set, like ready to go. That mic you have inside, that was gonna be the podcast mic. Like I was ready to buy, I was gonna, I was gearing up to do it. I even had this little logo ready. I was gonna call it the builder's pod. The builder's pod. That's what I was gonna call it.
RobbyThat's uh sounds like it'd be second best to Million Dollars A's.
GeorgeYeah, yeah, it was definitely trailing, that's for sure. But here's the thing I don't feel that I if I started, I don't feel that I would have continued with it.
RobbyYeah, look, I think it's really hard, man. Like I make a lot of uh long form content.
GeorgeYeah. And outside of this, yeah, yeah, outside of this.
RobbySo like I make a lot of long form, like YouTube videos, and when I say long form, like 10-minute, 15-minute videos, and it it is a it's a task. Yeah, yeah, because you gotta come up with a topic, it's the topic. Yeah, you gotta lay out the whole thing before you do it. Then for me, it's like just coming up with the concept and laying it all out and then doing it. Uh, and then the team, you know, kind of makes it look good. But even that, that's a job, man. Yeah, do you know what I mean? And it's like cool. Like, if I had to do that, I I am nowhere near as consistent with that as I am with this. Yeah, yeah. So I think the the other element of it is like the accountability. Like you can't, you can't, I can't sit in here and you'd be like, E, I can't be fucked. Yeah, and it's like, what do you mean? Yeah, yeah. Get in the fucking get in your seat and just talk shit. That made me feel sick when you said that.
GeorgeHey, that made me feel sick. Well, that you can rock like I couldn't fathom not doing it. Like, and don't get me busy. I've had days, I've had days doing an episode with you where I was like, I was not here. I should not be doing this. I was here, but I wasn't here. Like my mind, and we're talking about a million things, there's just so much happening, and I'm like, oh my god. So, what gets you what what's what's the determining factor? Why are you doing this every single time? Why do we keep rocking up and doing this week in, week out? Because we both have so much on, we've literally just come away from two weeks away. Uh, you know what, dude?
Brand Building That Pays Later
RobbyWe've literally just come back for two weeks away, and um we're recording this the day after the Melbourne business uh Builder Summit. Builder Summit, almost called it a business summit.
GeorgeYeah, but it is that it is it is there is an element of that without a doubt.
RobbyAnd um we had a gentleman, Alex, called to us yesterday. He's like, hey boys, nice to meet you, man. I know you don't know me, but I've been listening to the podcast. Shout out, Alex. Shout out to Alex. Um, and you know, like those sorts of moments where you look and you think, like, oh, like, and and that person feels like they know you, right? Because they've been listening. And there's hours and hours and hours of content of us online. And I think those moments, man, are the the ones that remind you, like, oh, this um this brand building exercise is working in a way that I can't see.
GeorgeYes, and that's exactly what brand is about, isn't it? Yeah. My wife said to me the exact same thing yesterday. It's like, why? She goes, Why are you paying so much on ads? And I told her how much money was spent. She lost her mind.
RobbyI can't believe you said that.
GeorgeI know, I know.
SPEAKER_01You gotta be careful who you do for that money.
GeorgeIt's uh oh no, I wasn't asking for advice. I was just I like regardless, I'm gonna spend that much more next time and probably more. She's like, What? Why are you doing that? She goes, Why don't you just go out and do what all the other famous people do and create a massive brand? I'm like, thank you. Like, yes, that is it. Trump brand will trump marketing every day of the week. I go, do you think Kim Kardashian puts um does Facebook ads? No, she doesn't. She'll post something and sell millions of dollars worth of product. She has that brand. There's two sides to it.
RobbyI I think brand supports marketing.
GeorgeYeah, and look, I'm talking the one, I'm just talking about the one percent when you say Kim Kardashian, right? So if I was still a well, perfect example, Alex does Alex Hormozy does a huge amount of brand and content, but he runs ads.
RobbyHave you been seeing his ads?
GeorgeI've seen a few of them lately. It was about his next mastery. I've seen those ones. Uh not recently, it was like a few weeks back.
RobbyYeah, he's doing ones now. I think he's done a so he launched a um a school group.
GeorgeYeah. Oh, I did see that one. And if you're a qualified coach that's doing over that's got over half a million people following you or something like that?
RobbyNo, no, no. He's doing he's just launched like a business owner's doing a million plus. Yeah. Um full credit to him because he's the he's the uh I I would say he is he he did arguably the best brand play I think I'll ever see in my whole life. Do you know what I mean? He did that play of I'm gonna put out content for five years, yeah, I'm not gonna ask for anything in return. Yeah, nothing at all.
GeorgeWell, that's a Gary Vaynerchuk method, though. Give like jab jab jab right hook.
RobbyYeah.
GeorgeYeah.
RobbyYeah, and he he Gary's a he's a goat. He's the pioneer. He's like he's definitely the pioneer. He's the guy who put people on the map, who changed people's lives, right? Um but you know, he did that whole play of like, okay, I'm gonna come out here and and you know, Hormez started putting out content. If you go back through, he's like, he's posted thousands of YouTube videos. Like I think most people don't think that, and they think, oh, you know, I've seen a hundred of his videos. It's like when you've posted 4,000 videos, that's a lot. I haven't even posted 4,000 reels. No, you know what I mean?
GeorgeNo, exactly.
RobbyYeah, it's like this guy's done 4,000 pieces of long form content. Yeah, like he's putting the work, yeah. Without it, and he did it over a period of time, and he just kept giving and giving and giving. And he he was like, the shit he was teaching was wild. He was like, You'd watch your fuck, dude. Like, I just learned more from this than I I've paid to go to courses and learned less. Do you know what I mean? Um, and he did that for I don't know, five years and then was able to cash in on a hundred million dollars in three days. Crazy. Wild. Wild because he built a level of reciprocity in the market. Yeah, that's right. People were like, oh my god, I felt it. I was like, man, even when we went to see him, you said to me, Hey, tickets were uh eight grand or whatever they were, five grand US. So it was like eight grand for us. Eight grand was he? And you were like, Do you feel like he's made you eight grand?
GeorgeAnd I was like, Yeah, yeah, I had the same answer, yeah.
RobbyAnd you're like, me too. Yeah, let's go. I was like, all right, let's go. Makes sense, yeah. Yeah, and even with the thing, like I I saw the offer a hundred when he launched his book. And for those of you who may have not seen the book launch, he did a thing of like, I want you to buy 200 books. That's how he broke the record. He's like, I want you to buy 200 books. It was it was 10 grand Australian, it was six grand US, 30 bucks a book, 200 books USD. And I bought it. Yeah, I was like, all right. Got 200 books in your office. I've got 200 books a bar. I've literally got 200 books a month. I've selling a few of them, yeah. We're getting there, yeah, and they're moving. Yeah, um, but that was that was his brand play, you know what I mean? And he did way more than 150 episodes, yeah.
GeorgeYeah, that that's right. I come back to a couple of things with that. I come back to Steve Bartlett's quote, um, sorry, post that he put on last year, whenever it was. Yeah, yeah. Yeah, have you have you um are you watching him still? Yeah, not watch, I listen.
SPEAKER_01Well, on what?
GeorgeThe Apple podcast. You listen to the podcast. Yeah, when I go for
When A Creator Feels Fake
Georgea walk, I'll listen to a podcast. So I don't actually sit there and watch him.
RobbyI don't I don't know what it is, and I'd love to know if anyone else feels like this, but there's something about him that yeah, that I'm like Do you feel that he's too nice or too genuine?
GeorgeLike he's is there something like that?
RobbyI don't think he's genuine.
GeorgeBut do you know he's in his portraying that he's that? Yeah, too good to be true almost.
RobbyI just feel like he would be I feel like the person we're seeing on camera and I could be wrong. Yeah, I don't know the guy, I don't know anyone that knows him.
GeorgeAnd by the way, great podcast though.
RobbyOh yeah, he's the podcasters worldly. There's no denial, yeah. Um but I don't know, something weird about him. I feel like he's being fake on camera. Could be, you never know. I I just feel like he's not um I don't know. I watch it and he does that thing at the start every single time, and he's like, Oh, uh my team brought me this, and it says that 57% of you are not subscribed. Yeah, blah blah blah blah. If you're not, you know, oh he does that. Have you seen the you've I've heard it? You've only seen it on YouTube. If you watch YouTube and then he's like, Oh, the YouTube algorithm just did this thing and you're seeing this video because they think it's for you. Everyone's seeing a different video here, and it's like I don't know, I just don't believe him. Yeah, and then when you don't believe him, it becomes hard to watch because you don't believe what he's saying and the guests he's bringing and all the stuff.
GeorgeYeah. Um so have you slowed down with the content that he's putting out? Significantly, yeah, right.
RobbyYeah, I just can't uh it's funny.
GeorgeI'll tend to watch it, I'll tend to watch or listen to the episodes that I find interesting, though. So I won't listen to every single episode. Yeah, yeah. Me, I'll just I'll scroll through and it'll be a topic. I'm like, okay, I'm interested in that topic, I'll listen to that one. And I do the same with Chris Williamson and other ones too. I'll look at the topic that they're talking about, and if I've got interest in it, I'll listen to it. If not, just move it on. But coming back to what I was saying, the main two you listen to? Yeah, they're the main two I would listen to at the moment. Um, but coming back to what we're saying, so he put that post out for he goes, we've had three
Getting Recognized In Real Life
Georgebillion downloads. He goes, What people don't see is the three years that we were creating a podcast that we had a thousand downloads. No one talks about that. They only talk about the last two, three years that we've had exponential growth. And, you know, we still see that on a micro level. That Alex guy coming up to us at the event saying, Hey, I listened to you at your podcast, and it's happened at previous events too, where someone's gone up, hey, I the reason I came to this event was because of your podcast. That's what he's doing on a micro level. That's all it is. Yesterday or the day before, I went to I had parent-teacher interviews, and I was walking through the school, and the PE teacher came up to me. And he, or he came up to me, my daughter and my wife, and he's like, He's just looking at me. I'm like, what do I have something in my face? Like, what's it going? And he's like, he's like, what is he goes? Oh, sorry, my wife's like, you she goes, Don't tell me. And he's like, What? She's like, you know him, don't you? And he's like, I've seen your face everywhere. He goes, I see it. He goes, You're all over my algorithm. He goes, I've seen your stuff. And whether that's this content, whether it's ads, whether it's just organic content, then I put him out. But even that person that I've never met before, never had a connection with, knows me or of me, that shows that the brand building exercise is working. That shows that all the content that we're putting out, all the stuff that we're doing, it's reaching people that we don't even know exist. So Alex was affected so much that he decided to come to a builder's summit and now going to that next level again, and then now going to that next could go to the next level again. And whatever it might be, he might then tell the next person, it might tell the next person, and maybe that next person is one of the biggest media moguls in the country and goes, Hey, we love your podcast, we want to sponsor you, we want you to come on board and we want you to do this, we're gonna make it national. You just don't know what that next step is gonna bring. And what people fail to realize about brand is it's always a long-term play, it's a forever game thing, and it could be the video today that we make that gets a hundred views, whatever it is, a thousand views, in five years' time blows up. I do that on stage.
RobbyI'm like, you guys won't make a video for a hundred views. Yeah, this is a hundred views, yeah. Like it's and that's eye-opening when you look at it and go a hundred people.
SPEAKER_01Yeah, there's a hundred views.
RobbyAnd this is a hundred views, and you get upset because it's only got a hundred views on your video that took 30 seconds to make, and that you posted for free. Yeah, and that you didn't have to do anything. This cost this me, this is effort, yeah. What we're doing, what we're doing, yeah. It's a it's a it's definitely a um a perspective shift. Yeah, it is, and I think um, you know, just on that whole thing about like you going to the uh parent-teacher interviews. That sounds like a drain of a thing, by the way. Is it fun?
GeorgeDo you like it? I mean, it's not like yes. It's cute. My I just I don't care about the teachers. I just listen watching my daughter. That's the main thing I'm looking for. But can you just watch her at home? No, I don't know. I don't watch her at home, just that's parent teacher interviews. No, that's the it was it was weird. It wasn't like an interview per se.
RobbyAre you listening to the teacher and he's actually getting feedback?
GeorgeDo you trust this was a bit different? It was something like they had to the the child, the children throughout the class had to present to the teachers, and you were there whilst they were asking him questions. So it was kind of like a presentation type thing. So it was cool to watch.
SPEAKER_01Yeah, okay.
GeorgeSomething different.
SPEAKER_01Interesting.
RobbyUm Baron D. Interesting. I think I remember him too back then. Uh yeah. So, you know, the thing about um like being noticed there and stuff. Do you think like a like an Alex Hormos you must get stopped so much?
GeorgeAll the time, man. Especially in his area. I think it would get to that point eventually for sure. Imagine now you can't. Imagine like you can't get stopped ten times a day, all yeah. You know what I mean? The cafe owner on the corner here. All right, he came up to me again, same thing. He goes, Hey, are you famous? And I'm like, Absolutely. I go, I get free coffees now, yeah? He starts laughing. He asked you if you're famous. He does, he goes, I've seen you everywhere. He goes, I've seen you places, I've seen you. Now, again, very micro, like my my wife flips out when she hears shit like that. Like she starts laughing and it's doesn't believe it. It's happened again the other day. An ex-worker that used to work at my business, he goes, Oh, this new kid started at my company. He goes, Oh, do you work at Pascon? He goes, You used to work at Pascon, yeah? He goes, Yeah. He goes, Oh, do you know the the director there, George Passes? He's like, Yeah, he goes, he was my old boss. He goes, Oh, he's my idol, like he's my number one. He goes, like full fanboying to the ex-employee. He cloudy told me about it on the weekend. It was pretty funny. But I going back to what you said, Jim Carrey said this as well. He goes, I think everyone should be rich and famous so you can understand how not glamorous it actually is, at least one time in their life. Um, because it's not all that it's made out to be the rich and the fame, the wealth and the fame.
RobbySo why do you do it?
GeorgeI I do it as a look, uh for me, it's a it's a a tool to use to build wealth. The fame is a consequence, I think. You know, when I say fame, I mean the people knowing you is a consequence of you building brand. That's the whole purpose of it. I want to connect with people. I I've I always say I say this too, and I genuinely mean it. I've never loved social media, I've never been the type that's like, oh, let's go create content. Oh, here's a picture of my food, here's me in front of a sunset. I don't give a shit about that stuff, and I never did. Like I never posted when social media first came out. I just had it. And I don't love what it did for me, but I love what it does for my business. And I think as a brand building exercise for your companies, for your personal brand, I don't I just think you're committing suicide in the in whatever space you're in if you're not building brand. That's for for your business, I'm sorry, I'm talking. I I just don't think you're gonna get ahead if you're not building a brand in this day and age. That's where attention is, that's all it is.
RobbyYeah, and it's like it's free. Why else would you do it apart from brand building?
GeorgeUh yeah, aside from the aspects of getting wealth and fame from it, why else would you do it? I mean if you enjoy it. Yeah, this these conversations are good. Yeah. I mean if you enjoy it, like some people would genuinely like this. Imagine this was our one thing. You don't genuinely like this? No, but I'm saying imagine this was our one thing. You'd be pumped. Yeah, exactly right. So There's an element of it needing to enjoy it. If I hated doing podcasts, dude, I couldn't bring myself in here every week and ensure the same with you. You just wouldn't want to be here. You'd just be sitting back going, it's like, hey, how was your work? How was how was the last tour? Yeah, it's all right. Silence. Good. Yeah. It's just like, all right, let's wrap this up. Like it'll be a 10, 15-minute episode. Hey man, I've got shit to do. Let's go.
unknownRight.
GeorgeSo there's got to be a level of enjoyment when you're creating the brand too. You've got to look at, and we've created some cool stuff over the years too. Or you have, your team has. I'll get in front of camera. Like recently, I doubled myself up. So I was talking in one frame, and then behind me was my talking in another frame, and it looked like I was an identical twin talking to myself or interacting with myself. That sort of stuff is cool to see and watch. And there's an element of liking that aspect of it
Systems That Force Consistency
Georgetoo.
RobbyUh, what's the podcast taught you in 150 weeks? What's been the biggest lesson you've taken away?
GeorgeI think the biggest lesson for me in this podcast is well, we've gotten better, that's for sure, from episode one. Fuck you'd hope so. Yeah, you would. You would. But also the biggest thing for me, if you told me day one, I even though we we set out and we're like, hey, episode 1000, like we said that day one, we're like, hey, episode 1000's happening, yeah? And like, yeah, fucking know. I think even getting to 150 where we are right now, that's a level of surprise. Like, yeah, it's significant. I look at that. Going, know how knowing how much that's taken, how much effort that's taken to get to 150. Wow, that's that's impressive. And the biggest lesson I've learned is well, I'm so glad that we've been able to stay consistent in that whole time. That's 150 different topics or different words spoken for most of the time, an hour plus.
RobbyYeah, and so like the way you gotta look at it as well is like there is someone could watch you for a week straight. Yeah. Yeah, exactly. Like a full week straight. Yeah. And then I don't think they'd get it was a week in hours. Who knows? Anyway, it's a lot, and there's a lot there.
GeorgeThere's a lot of content. There's content for days. But the the biggest takeaway is I look, I'm I've got I'm surprised in the consistency. I'm surprised that we never missed an episode, we never doubled an episode, and that we got this far. Even though we set out to go now a thousand episodes, I kind of I feel like I might have had some doubt in that. A thousand? Yeah, and just whatever it might be. Like I'm just saying, even to get to 150, right? I probably underestimated how much effort it would take to get to 150, let alone getting to a thousand. So my biggest takeaway is why why did you why did you you said I thought it would just be easier. I thought we would just talk, post, away we go.
SPEAKER_01But I didn't think the big issue.
RobbyThat's what you do anyway.
GeorgeI know. I don't do anything. I know. Legacy does it all. Yeah, legacy does it all, but I still but I see that.
RobbyWe have to build a system around it.
GeorgeYeah, that's what I mean. Like the whole street told me that the ecosystem, the cameras, the the equipment, then the teams overseas and the team internally, and all the stuff that goes out to bring an episode out to life to fruition. I mean, that's a lot of work. Every week. A lot of work. Like we had someone recently come up to us and say, Hey, you know, I want to do a podcast. Can I use your gear? I'm like, Yeah, man, go for it. My gut feel is it's not gonna last very long because until they realize, and that and that's where I say, if I did this by myself, I probably, knowing me and how I am, I probably wouldn't have been that consistent with it. I might have done a season, you know, and then go, oh, yeah, I've got to do that podcast thing one day again.
RobbyYeah, but that that's where the accountability comes in. So it's like, okay, what else in your life could you have that level of accountability where it's like I wouldn't have done if it was on my own, but because I've got For me, for me, it's my training PT.
GeorgeYeah, that's a massive one for me. Yeah, because you have to show up. I have to show up. I have to, then that's why I was getting it three times a week. I've dropped it now down to one. And I the reason I did that was a couple of reasons was well, the main one was I my my PT went away for a few weeks um overseas. And I had to train on my own. So there was no ifs or buts about it. And I actually quite enjoyed going to the gym on my own. And I was like, well, cool. If I've got that consistency now, I've got the results in the last you know six months working with him. Let's build on that, let's keep that. I still see him once a week so we can keep tracking everything. But yeah, the beauty of it was for me that I needed that level of accountability. I know what I'm like, I'll get so busy at work, so many things will come up, and then I'm gonna go. That is not as important as me doing what I'm doing right now, so I'm gonna sacrifice that to do this. And that's that's probably the one thing that jumps out at me. How about yourself? Do you feel like that? Um Do you feel that if you were doing this podcast on your own, you'd make it to 150 weekly?
RobbyLike without missing a week? Yeah, no. No, I've said like with the YouTube videos, I've not gotten a lot of it. Yeah, well that's a perfect example, isn't it? Unbelievably inconsistent. Yeah. Um But I keep showing up.
GeorgeYeah. Keep doing it.
RobbyYeah. But I keep showing up, you know. So um Yeah, I think I think the like to not miss a week. I think it's way harder than people.
GeorgeOh, that's exactly right. That's what I mean. I thought it would be easier to get to this point. When I said let's do a thousand, I'm like, oh, a thousand's gonna be easy. I didn't even calculate in my head how many years a thousand episodes is. You know what I mean? I did not calculate in my head how many years a thousand episodes is, and it's like fuck, that's full on.
RobbyWell, this podcast will turn four. Yeah, that's a f that's phenomenal. Soon. Well, it'll be into its fourth year, sorry. Yeah, about to complete its third year. Complete its third. So turn three. Is that right? Yeah. Um it'll take over three years. Um what's the one thing about I guess I guess apart from the consistency, what's the one thing about podcasting that surprised you?
GeorgeI would say that I would say that the people that have actually listened to it I didn't think you know, actually a couple things. I'll tell you what I thought. I thought we would get into the top ten podcasts within the first six months.
RobbyYeah.
GeorgeI actually genuinely thought that, oh, we got this, we'll crush it. And then I did realise that that wasn't going to happen. And I don't think it was a a matter of the content wasn't good enough to get into the 110 or the into the 10, sorry, or to the into the into the top hundred, let's say, even in Australia. Not that the conversations are not good enough, that it just takes more time to get there.
RobbyIt is it is heavily a long game. It's definitely a long game. Kind of thing. Like even um, you know, going back to our dear friend Alex Holmoozy, he I think he I'm gonna mess this up, but it's something like he had his podcast for like five years or seven years, three episodes a week, every week, never missed. Uh he was like was getting fuck all for like seven years and then shot through the room.
GeorgeAnd that's what this, and that's what I feel like this is. It's that we're just in the grind of it. And gonna be worth it, not gonna be worth it. We're still gonna have the that we're still gonna see the benefit of it anyway. Whether it's a personal development thing, because even talking about stuff makes you better, thinking about new ideas, having discussions, getting new guests on. You know, we've connected with people that we probably never would have connected with before, and because we have the means of a podcast and being able to connect with them, we've got some guests that will come up soon that I never would have contacted before in my life, but because we've got that connection, we're like, hey, do you want to come on the podcast? Like, yeah, absolutely I do. So I think the connections with people is pretty cool as well.
RobbyYeah, the people you get to have on. I did a I did a um I did a whole video when we hit I might have been a hundred episodes uh about what I've learned from recording a hundred, or maybe it was 120, I can't remember. Um, but I did a whole video about it and what I learned. And one of those things I shared was the thing of like when you first start. Do you remember the do you remember the the feedback when you first start? So when you first start a podcast, right? You get feedback. I don't know about you, but I was getting feedback from everyone I knew. Hey man, love the podcast, you know, amazing. I love what you guys are doing. I see it, you know, seeing it on YouTube, you know, I saw you said that thing, and blah blah blah, and you're like, yeah, oh, awesome, man. Like, you know, everyone look at the engagement. And then like you get to like episode 10, and then all the people who are watching because they knew you stop watching. Yeah, you know what I mean? And that's okay.
SPEAKER_01Yeah, yeah, totally.
RobbyYeah, to to be clear, that's okay. But you don't you don't um you don't you don't think about that until it happens. And then it's like and then you just have to keep going with no feedback loop. Do you know what I mean? And you just have to keep going and keep going. It's the unknown, isn't it?
GeorgeRight? It's like, how do you know like people say, like, how do you know you'll ever get to the top 100? How do you ever know you'll have a a billion downloads in your you don't. I don't, but I'm definitely not gonna get there if I don't if I stop.
RobbyYeah, it's like only one of them gives me the chance to get there.
GeorgeYeah, that's right. And what it's shown me is how important like one of the biggest lessons is here, is how important consistency is. Showing up every single time, every single day. Showing up at this podcast, but then showing up at work, showing up for your for yourself, showing up for your family, showing up for your friends, showing up for your employees, like showing up, honestly, and we say this at our events as well.
Excuses That Keep People Average
GeorgeIt's like you don't, everyone's playing on the same line. Everyone's playing the same game, everyone's doing the same fucking shit every single week, week in, week out. You know, they wake, wake up, go to work, sleep, eat, repeat. Like they're doing the same thing every single day and expecting a different result. They're blaming everything and everyone in their life. It's the government, it's the taxes, it's the stabbings, it's I live in Melbourne and price property prices are too high, or it's too cold here, it's too warm there. Like everyone blames everything except for themselves.
RobbyAnd the the weather thing is so funny. I find it hilarious. It's like everyone complains about we don't get the sun. Yesterday, people getting slapped at the sun, they'll stop it.
GeorgeBut and that's so that's fascinating to see. I it's only funny enough come to my fruition over the last two weeks since we've been doing the event. So we went to Sydney, Brisbane, and Melbourne. And we've done three, three events, traveled the country. Like it's amazing what we've done and what we've achieved in those three weeks. But that mindset was really proven to me over the course of those three weeks of how people are just going through the motions with everything. And I proved it to them in the room, and I said it to them at the start of the day. I said, I'm gonna prove to each and every one of you that subconsciously on a level, you're playing the same game as everyone else. Even though you are doing better because you're you're in the room, as opposed to all the other people who registered and didn't rock up, you're doing better already. I'm still gonna show you that you have limiting beliefs instilled in you by the time we get to the end of the day. And it was through at least three examples, four examples throughout the day that I did. And I was like, why didn't you do this? Why didn't you do that? And then they would all say their excuses. I was too far. I saw this person get up first. I didn't want to be embarrassed, I didn't want to do that. And then I'd get back up and said, So you all gave me excuses as to why someone else won. And you didn't, because they took action, they weren't afraid of consequence, they were taking a risk. But all of you stayed here, did the one thing that everyone else is doing in the room where it's safe, where it's in your comfort zone. And I think that's one of the biggest lessons I've learned doing this podcast is how important consistency is. And I think, not I think, I've seen that even on a subconscious level, transpond into other areas of my life and business. So I reckon that's the greatest movement and thing I've taken out of this podcast is the consistency factor. Do you think?
RobbyUm I feel like we can't miss.
GeorgeYeah, do you get what I'm saying? Like now it's almost like you get a stick up your back. It's kind of like, hey. Even if I like we end up not liking each other. Yeah.
RobbyLike, just get in the room. It's like, hey, for the next hour, let's just pretend we're friends. All right. No, but like, don't you feel that way though? Like, we can't miss now. Like, we really can't miss that we've set the bar high. We've set the bar pretty high, and and we've we've also you know shouted it from the rooftops like, hey man, we have not missed.
GeorgeSit like this and then change it up a little bit. Is that the difference of the podcast?
RobbyYou're ruining you're ruining the the everything. I know, hang on. I'm just gonna get comfortable. Kicking the table, you're trying to end this at 150. There you go. Look at it right at the camera now. Staring right at the camera. Uh do you feel like if somewhere along, let's just say, for example, you know, three months in, we miss an episode. From the start. Yeah. Yeah. Three months in, yep. We missed an episode. Yep. Do you think it goes this far?
GeorgeYes. Yes. Because I think things will come up in life. No, no, no, no, no. Not three months from now. No, no, from three months in. Yeah, yeah. So we miss episode 11. Yeah, we missed that. That's right. Yep.
RobbyDo you think it continues to go on this far, or do we constantly miss along the way? And it could, but yes, that could happen. Yeah.
GeorgeIt could happen. I don't think it would have. Okay, because let's be realistic. We're saying here, oh, we're going to get there, we're not going to miss an episode. I already have. Yeah, but I already have. You've I've done one 49 episodes. I missed one. But the show went on. The show went on. Yeah. But I missed one. The show went on though. I know it did. But let's just say that same day, we had the exact same thing happen. All right. And for whatever reason, we didn't do the podcast that week. Something happens. Like there's gonna there could be something that happens in the in our lives that we would have found a way to not miss it. No, no. There could be something that happens. A family emergency where you're gone for the week. I genuinely feel like we'd find a way to not miss it. Potentially, yes, potentially.
RobbyNow, at this point, I feel like we'd have to be like, all right, like let's just maybe even if it's just one of us here. Yeah.
SPEAKER_01Just to keep the show must be just get in the room and and talk. Talk. And make it happen.
GeorgeI'm gonna have to do that at least once just so I can say we've got the same amount of episodes. I think that has to happen. Um but I think I think regardless of that, saying what you said then, there's gonna be things that come up in your life. Like there will be a day where I don't go to the gym, but that doesn't make me fat.
RobbyYeah, but no, no, no. You're missing my point here.
GeorgeOkay, I'll give you a really good example. So I think it would have given me or given us a um permission to not do to miss an episode in the future. Is that what you're trying to do?
Robby100%.
GeorgeYeah.
RobbyBecause you you're talking about the power of consistency, right?
GeorgeSo when I did Yeah, if you want to be completely unreasonable about your goals. Me, no, just anyone. If you want to be completely unreasonable, if you want to have that absoluteness about it, then yes, that's what it takes to be the greatest.
75 Hard And No Wiggle Room
RobbySo, like you know, when you like when I did 75 hard, I couldn't not train. There was not a day I could not train. Yeah, right? Rainhooke. It was like you have to train. That there was days where you know I would train in the morning and then I was gonna go for a walk or a run in the evening, and it would be pouring. And I did damn fuck. And I have to go, dude. I have to go.
GeorgeOh, I've got to go back to the gym, huh? You have to do one outside, didn't you?
RobbyYou have to do one outside. Yeah, that's right. Yeah, that's what it was. Yeah, so I had to do it outside. I couldn't even go back to the gym. Yeah, so I had to do it outside, and um, you'd have to go, and you'd have to go for a walk in the rain, and you look like a fucking psycho walking, it's like pouring, and you're outside walking in the rain. You are, yeah, and everyone just looked kind of people, and you know what's the weird part? You see other people, you're like, what the fuck are you doing? So hard, like I've got an excuse. What are you doing? Um, yeah, but that that that happened, and it's like that made it so much harder to say no. Because it is, George, 99% of the time you don't do something, it's because you you mentally defeated.
SPEAKER_01Yeah, the mind will give up the floor.
RobbyIt's very rarely like you couldn't because like you could almost always find a way. I broke my leg. Go fucking crawl.
GeorgeYeah, exactly.
RobbyLike, work it out. You could always find a way.
GeorgeWe had people email, sorry, my kids are sick. Don't have kids. No, no, that was pretty funny. I thought it was funny. But hey, don't have kids. I didn't tell you to have kids. If you didn't have kids, you would be here. That's an excuse, right? Extreme. I get it. I get it. Yeah, I get it. And things come up. But as you said, if you really wanted to, you would find a way. Hey, mum, can you come and look after the kids? I've got to get to this event that's going to change my life.
RobbyYeah.
GeorgeDo you know what I mean? You would find a way to get there.
SPEAKER_01Or bring your kids. Bring your kids. Don't bring your kids. Don't bring them, please. Do not. Um, hey, have we had a lady bring a pram in once? I'm positive we did.
GeorgeUnless I was at an event where the lady brought her pram in. I think that. Yeah, it might have been that. I think that. Um but hey, good on her. Bit weird bringing your kids to an event with music loud music and you're trying to put it to sleep. And breastfeed. Each to their own.
RobbyYeah, that's it. Each to their committed to her growth. Well done. Um, but yeah, I feel like when when you have the when you have the consistency going, like you've got the streak, the winning streak, it makes it much harder to stop.
GeorgeYeah. Yeah, and that's what we're on now. We're on a winning streak. On a winning streak every day, mate.
What We Would Change Next
RobbyWhat was um what would you do differently if you started again? I don't even know that written down, they're just canceling it. What would you do differently if you started again?
GeorgeI don't think I would do much different. Why why would I change?
RobbyBecause you're more knowledgeable now?
GeorgeThe only thing I could say different is to make it better, obviously. Yeah, don't you? I mean the only thing I would say to make it better is is get some more conversations happening in the sense of having more people involved in the podcast and reaching into that audience, into their audience. So getting more guests on. Yeah, getting more guests on, and that's something we've committed to doing as well. We've been a little bit off, which is off that. Yeah, it's it is, it's an effort. So it again, it's like we were talking about the events the other day. And it's like, do we do another event in Sydney where I'd go and do a three-day event there and sell people there? And I'm like, I said to you today, I go, I can do that, but not that it's a concern, but I was like, it's funny, it's like if I do that, this almost becomes a full-time job, you know. And it's like, well, why am I doing this? This is a part-time job. Like, is that what's the goal? And that's had me really questioning what I'm going to be doing with it all. But I would say if you're gonna take this to that next level, there has to be levels to this with what we're doing right now. Yeah, so I would say like something the other day, Chris Williamson was saying, he goes, We have a severing seven camera setup, right? And now we've got two. We had three, but now we've got two.
RobbyYeah, we just never have never used the middle shot.
GeorgeYeah, so it's like, do we use get the middle camera? Do we get the one that's facing me from behind or facing over my shoulder looking at you? And then one over here. So do we get that set up? Is that the next level? And I reckon the next part of that would be well, do we run ads for this and really try to grow it? Do we have a person that is dedicated that goes out and reaches out to other business owners, entrepreneurs, people with an interesting story to come on the to come on as a guest and then tap into their resources? Do we go and try and land a big fish? Do we go and get those really big influential people to come on the show and then build it up from there and then so there is levels to it. Yes. I I'm I'm definitely more educated now in the podcast space. It's funny, if someone ever told me what do you do for work, it my the first thing that comes to my word, my my head isn't a podcaster, and so I'm a podcast bro.
SPEAKER_01You don't you know introduce yourself? Is that what we do? Hey, hi, I'm Robbie, I'm a million dollar days co-host. Um I should do that become my full-time job. No, just how you introduce yourself to people.
RobbyWhat do you do? I'm a podcaster.
GeorgeUm yeah, I say a podcaster. I'm a podcaster.
SPEAKER_01Um this costs money, man. Yeah, it does. I've said that as well before at an event. I was like, Do you know how much money our podcast makes us? See how much money it makes us. You know what I'd do differently?
Shorter Episodes And More Volume
RobbyI would have shorter episodes and more episodes.
GeorgeThat's how you're gonna get to a thousand.
RobbyYeah. I would have like I'll I would pull it down to like 30 to 45. Yep.
GeorgeSo I mean you can do that now. Why can't you change that? Why wouldn't we change that?
RobbyMr. Consistency.
GeorgeYeah, but the consistency is we're doing that. We could and that is the other the other zinger to it. Why don't you do and I've had people mention that to me. Maybe that's the barrier. Not the barrier, maybe that's the next thing. Yeah, people prefer to listen to 15, 20, half hour episodes as opposed to an hour, an hour and twenty. That could very well be a thing.
RobbyYeah, you know, like when I look back at anything that I do really well, there tends to be an ex like a a large amount of volume that I've done around that thing. Do you know what I mean? Yeah. And like the the the the concept we teach at the events of like the marketing quadrant. And people come to me, like, oh man, the way you explain that, like, you know, I've never had anyone explain that well. And that's like, I'm like, because I've explained it a thousand times.
SPEAKER_01Yeah.
RobbyDo you know what I mean?
GeorgeIt's so repeating.
RobbyYeah, he did so much.
GeorgeDid you find by the third summit it's like even uh ingrained even more so? Yeah, because it's like the third time. We've done it twice.
RobbyBecause the way you present it is different too.
GeorgeYeah, I found that each summit we did improved each time. For sure. You've just uh the delivery of the content.
RobbyBut it's like repetition reps. And then you feel like okay, cool, man. Like if we put out if we did three half an hour episodes a week and we dropped them Monday, Wednesday, Friday. And we might record them all in one session, who knows? But like this would be episode 450.
GeorgeYeah. Exactly right. Do you know what I mean? Exactly right. Or maybe just have a bit of cake. Maybe you just have a quick topic that you want to discuss. You know, we could say, hey, this has just happened. Let's have let's go do a quick 15-minute power while on it. Alright, and you could call it the the Friday smash. I don't know what you call it. Whatever.
RobbyYeah, have like uh have segments. Yeah, uh or um what are they called? You know when you got like a is it a segment? Could call it whatever you want, it's your life. The raging Robbie. Raging Robbie. Remember that? Um, you know, stuff like that. It's like, yeah, Robbie loses it. Yeah, yeah, no, it's pissing me off. Yeah, have you seen uh Billy Bowlist, does that? When he just goes off. Yeah, yeah, yeah. Um, I've only seen clips of that.
AFL Coaches Rules And Privatization
GeorgeAre you getting back into footy? I kind of feel like you are. Nah, nah. Come on. The blues are making finals. I don't care.
SPEAKER_01Did you saw you say they drew on the weekend?
RobbyI watched it. Did you only watch it because I was at someone's house?
SPEAKER_01Uh right.
RobbyUm TV. Kernahan's still your favourite player, isn't he? Yeah, he kicked the goal on the weekend. There you go. Um, no, I'm not. Um, I don't know. You know. I'll kind of rant about Carlton now. I don't know if they've made the right decision. With what? Coach. Oh, really? I just I don't know enough about it. I've seen this story before. Yeah.
GeorgeIt's David T. But what's the difference with what go get an experienced coach? Go get someone that's dude.
RobbyThis is they did the same thing last time. I I I was that lost a lot of respect for the club when they did this. They had a stepping coach. Uh Carlton is the greatest team at making their old coach look bad. They are phenomenal at it. You know what I mean? They're like the coach leaves all of a sudden they win six in a row. Yeah, couldn't win a game. They'll win six in a row. Yeah. And it's like, and then the fans are all like, Wow, this is amazing, and then the fucking board crumbles to the fans. You know what I mean? And then they give the coach the job, and then the coach stops performing and they sit in there, we won his head. And it's like, y'all doing the same fucking thing over and over again, and I don't want to do it. Um I hope I'm wrong about this time. I do.
GeorgeI think it's the same, it's the same. It'll be very interesting to see what Essendon do coming up in the coming weeks with their coach selection, whether they go down the path of choosing herd or going down and getting a completely different coach. That'll be interesting.
RobbyAFL needs to develop.
GeorgeDo you think AFL needs to privatize?
RobbyYes, they need to sell the teams. Yeah, yeah. So every team should be privately owned. Yeah, I agree. I've said that for for years now, and it's like every team should be privately owned and they should have people backing them. Remove the actually, no, the NBA has salary caps. Cool, keep the salary cap. And you know, let people get behind the teams and make these teams really thrive. Yeah. You know, and remove all the need for fucking giving everyone hand. We're too soft. Do you know what I mean? And the sport is constantly. I've never seen a sport where the rules change so often.
GeorgeOh, it's that that's it makes the sport unenjoyable. Oh, you just watch it and you're like, what's why did he get a free kick? Why did he get a free kick? Oh, because last week it was a different rule. One step left instead of right, and he stepped over the marks, and now we're gonna give him a 400-meter penalty. Yeah, it's like yeah, yeah, it's just like stuff like that.
RobbyIt's like, oh no, they've been playing them all week. It's like play them all fucking life. Yeah, exactly. All week. Like it that's not how this works. You don't pick the rules.
GeorgeI don't mind rule changes to protect safety from a perspective of you know, head and concussions and shit like that. No sweat, absolutely. But I feel that they keep trying to reinvent the game and it does make it less enjoyable. It could be it just makes it frustrating as a fan to watch. You just don't understand it anymore. Yeah, well, you just get annoyed at stupid shit. Like when I played footy, the whole dropping the ball, holding the man, like bumps, they were all very clear-cut whether it was a free kick or it's not. Now the interpretation of it between one umpire and another is just ridiculous. So anyway, we could talk about footy for a fucking foreven and a half.
RobbyTrue to true to a footy podcast.
GeorgeThat might not be a bad idea. Might not be a bad idea. We should get a football expert on. Um, yeah, if you know someone. I know a couple. I know a couple. Get them on. So uh, so yeah, well done on 150.
RobbyLooking forward to the next 150. I'm so I'm sad there's no cake.
GeorgeYeah, well, look, Renee's not working today, so that's probably why. Probably why otherwise we'd have
Builder Summit Tour Crowd Differences
Georgeone. Um, so look, we've touched on it a little bit with the tour, our builder summer tour now that we've just done, and went to Sydney, Brisbane, and Melbourne. What was your biggest takeaway from from going to each city and you're seeing three different groups of people attend the events? Do you see differences? Do you see similarities? I I I think they're wildly different. I was quite surprised at that, especially and this was probably the first time I've noticed it so much. Yeah, I didn't notice it as much at other events when we did a mental state. Sydney was the lowest.
SPEAKER_01Yeah, hey, we love you. No, no, no, no, I don't love you.
RobbyOh, it's a shit. I'm going off something. Hey, nah, really? Like the people in the room were just giving you nothing. It was like very cold crowd. And I can know us, that's fine. That's fine.
GeorgeYeah, but like the element of that.
RobbyBut you have to compare it to the other cities. You have to compare it to the other cities, right? You could I could you could argue the same thing about Brisbane.
SPEAKER_01Yeah.
RobbyLike, okay, why would you know us there? Do you know what I mean? But at the end, people came from Brisbane and they shook hands. Hey man, thank you for that. That was great, blah, blah, blah. Uh, probably more so in Melbourne more than anywhere, but that's okay. Like, that's you know, home home brands.
SPEAKER_01Home brand advantage, yeah.
RobbyBut uh, I found Brisbane to be way more uh accepting and engaging than Sydney was.
GeorgeWe found that the first time we went to Brisbane as well, though.
RobbyI think, yeah, I I think there's a huge difference between Sydney and Brisbane in in the the type Brisbane's definitely more inviting as an audience, yeah, without a doubt. They're like, cool, man, like happy to have you here, you know what I mean? Kind of like super, super chummy and and happy people. Um, whereas Sydney was like more cold, more standoffish, more like you know, I'm just gonna listen to you, not gonna take notes, I'm gonna stare at your pages, and then I'm gonna leave upset. And then I'm gonna leave upset, yeah. Uh which I found weird.
GeorgeYeah, but do you feel that that was the case in previous times we've been there, or was it just this one-off?
RobbyI I feel like it's usually been more cold than most places, which I get it. Big cities tend to be.
GeorgeYeah, I think there's an element of that too. I get that. I think there is that.
RobbyBrisbane's not as big a city, I understand that. Yeah, you know, like you go to small towns, you get a small town, and people are like, everyone's happy. Hey, good morning.
GeorgeHey man, when we went to Adelaide, we found that, but I've gone to Adelaide other times, just not event-related, just ghost going to the city to go for business. And yeah, I've noticed that vibe straight up. Notice that vibe. People are like smiling, like they're they look happier, they feel happier. It's it's definitely something you notice on the in the other cities. What about yourself? Yeah, I I feel the same as far as Sydney was definitely colder, Melbourne. But look, they all surprised me in one way or another. You know, they do they definitely all had their their quirks about them, each city. But the one thing, as I mentioned earlier, is my the thing that I've taken the most note of is how many people just don't really back themselves when it comes to their own development, their own education. I feel that people just get in their own way too much, way too much with all the shit that's going on in their life. They're they're scared, they have a scarcity mentality, and they just don't take action. And I know that as many people, because so many people came up to us at the end of the event, shook hands, thank you. That was great, that was amazing, high fives. Like most of those people I'm not gonna do anything by day two.
RobbySo don't you think that's um everyone does that on a different scale?
GeorgeYeah, absolutely. Absolutely. I'm sure there is scales to it, without a doubt.
RobbyDo you know what I mean? Like uh uh someone said this thing to me once, and they're like, as you grow your business, and I'm I'm paraphrasing now, but they're like, as you grow your business, the things you start to do, you just add a zero on. So put simply, it's not about like not I'm not talking about like the car you buy, it's more like I'm talking about like like the fluctuation in your bank account. It goes from fluctuating from because when you're like when you're an employee, like what does your bank account fluctuate? A few hundred dollars, and then it's like, okay, then you become a business owner and it might fluctuate a thousand dollars, and then your business grows, and then you're like fluctuating 10 grand. You'll have 10 grand one day, then you have zero, then you have twenty grand, then you have ten, then you and then you go from having ten grand to a hundred and ten to back to ten to you know what I mean. And it's like the flu the level of fluctuation grows and you grow with it. Yeah, absolutely. You become more comfortable making that next move. Yeah, you're like, all right, cool, like this is a hundred grand, fuck a hundred grand, all right, cool. I can I can I'll make it work. And then, but there's also people what you might turn around and say, and everyone has a different threshold, but like it might be like, all right, cool, George, this is 10 million. You might be like 10 million, uh, like everyone's fucking everyone sit down. There's a serious amount of money, yeah. And then someone else might look and sit there, 10 million, like hurry the fuck up.
GeorgeYeah, this is serious, is that all?
RobbyYeah, you know what I mean? I'm trying to negotiate a billion here. And it's like I I just think there's always the next level, and there's you know yeah, there's just there's levels to this shit.
GeorgeYeah, well, look, we had our biggest crowd ever in Sydney, our most attendees at an event. And I think Melbourne, we beat the last record as well. Did we? Yeah, pretty sure. As far as attendees were concerned. But it's funny, like there's just little quirks in at every event that we look at and go, well, if we what's what's the factor there? You know, why we're why do people leave early? Why is there less people in the room at the end of the day? Why we get 700 odd registrations in one city? Why is it still consistently always 20% that rock up? Like, why is that the magic number? How do we make it more? And these are the great questions that we ask. And that's what I love about what we do is yes, as happy as you are with the end result, or you know, we had some fun, we made sales, we're going on to the next level. We're still always asking ourselves the question, well, what's the next thing? What has to change here? And it's funny this time around, I actually, it was in Sydney. It's the first time I've ever seen this or heard it. And I was talking about our Built Mastery event, which is the three-day event that we that we offer to the attendees. And the moment I said, like, I was going through everything, everyone was palmed. I said it's a three-day event. It's on the 10th to the 12th of September. And then I said, it's in Melbourne. And I actually heard people go, Oh. You know, I it was the first time I've ever noticed that in the last four years we've been doing events. I heard people like drop like they're, oh, Melbourne. And like, there's an element, and this is probably bad by me, but there's an element of me in that moment going, dude, shut the fuck up. Like, stop being a little bitch. I almost feel like being that blunt to some type to people sometimes. I know it's not the right thing to do or say or feel or anything like that, but I'm gonna be open and honest with you and our audience. It's like, man, wake the fuck up. You can't spend 150 bucks on a flight to Melbourne. Is that the is that's what's holding you up on achieving all the shit you want in your life? $150 and three days. Okay, an accommodation. All right, let's just say it costs you a thousand bucks to get to Melbourne. That's what's holding you up, that's what's getting in your way in you going from here to there to have that level like you were just talking about, to go from the 1,000, 10,000, 100,000, 500,000, a million. That's what's holding you up, a thousand bucks. Man, and then I look at that and I'm like, dude, you're never gonna make it. You're never gonna make it. Until you can get through your own shit like that. I can't help you with that. I can only put the tools in front of you. I can only give you the options. You need to make the decision, man. I'm not gonna do it for you. And I kind of feel like I've got to. I can't remember who said this. But it's like when people go through adversity and difficult things, when they see someone else going through that, there isn't an element of, oh, I feel for you. Let me help you up. Like you can do this in encouragement. It's more like, hey, hurry the like, pick yourself up and fucking go. They almost have resentment towards that person because I've been through that, I've done that struggle, I know how hard it is. Yes, it's hard, do it or don't, and be a loser like everyone else. So a lot of successful people often have that chip on their shoulder like that, uh, when it comes to that. And I think because I've gone through the worst of the worst in construction and the best of the best, but because I've had that element and those challenges, I kind of sometimes feel maybe subconsciously, that I do have that chip on my shoulder when people don't take the action that I can see they clearly need, but don't do it because they get in their own way.
Limiting Beliefs And Self Sabotage
RobbySo why do you think they get in their own way though?
GeorgeI but what I said earlier, they've got instilled in them limiting beliefs. Yeah, everyone does though. I know, but these are like prevalent. Like they're just on their face. They may as well walk in like that. I'm surprised they even rocked up to the event. You know, why are you here, dude? Why are you here? Why are you spending your most valuable asset, which is your time, with us in this room? Like, are you hoping to come to this event and it's gonna change your life at a one free event that we're gonna give you something to go out there and get rich quick? And mind you, there was that guy, who was it? Kaz in Melbourne, came up to me and he goes, Man, I came to an Builder Summit last uh two years ago. He goes, from that event, I wrote down, I'm gonna start a business. He goes, in 72 hours, I put myself a challenge and I did it on YouTube. I started my business. I had an ABN and I got my first client at 11,200 bucks within 72 hours. I go, good on you, dude. And goes, now I've got my own flooring company. We do this, we do this. I said, dude, well done. You are the prime example of the person that's gone out there and taken action and growing your business. So you do get those people, right? You get the people that back themselves, you get the people that are that, that that's the spark that they needed. But I still feel the vast majority of people in that room just can't get out of their own way. And that's the code I'm trying to crack throughout the day. I'm trying to wake them up and show them that the problem here isn't the market, it isn't this, it isn't that, it's you. You are the one that's holding yourself back, no one else.
RobbyWe are all that to ourselves.
GeorgeYes, I agree. I agree. There is an element of that in everyone's life. Yeah, the your limitation is you. Yes. Yeah, because I could work out every single day. And I could have a six-pack by summer. Right? I could do that. Uh every time I don't work out, it's an excuse. At nine o'clock or eight thirty when all the kids are in bed, I could go to the gym. At 6 a.m., I could be at the gym. At lunchtime today, I could have taken, instead of having lunch, I could have gone to the gym. So that's just one element, my say my health, but you look at every other aspect of your life, there's always excuses there.
Self Awareness Then One Change
GeorgeSorry, limitations. How do you um how do you overcome limitations? I think the first thing is self-awareness. Very hard to teach. How do you teach self-awareness? I think you've got to, it's self-you've got to be aware of where your shortcomings are. Sometimes a person or a mentor can help highlight that to you, and that's kind of what the Builder Summit's about when we do our events. It's it's just highlighting to people that these are things that we've done that we've seen the success in, and trying to hit their pain points so much so that it forces them to go, okay, I need to do something different now. So I think it's got to begin with self-awareness and going, all right, I'm overweight, I drink too much, my business isn't running well, my relationships are shit, or not as good as they could be. And then from there, addressing one thing, not everything. I think if you start going, all right, I'm gonna go to the gym, I'm gonna fix my business, I'm gonna fix my relationships, and I'm gonna stop smoking this week, you're likely not to do any of those things. So I would start with one thing.
RobbyUm, I believe there would be a lot of people who would maybe want to start a
The Timing Is Not Right Lie
Robbypodcast.
GeorgeYeah, I think so. I think I think, yeah, people see the power of it, but they see the chapter 300 of Steve Bartlett. That's why they want to start a podcast.
RobbyYes, I had that conversation two hours ago. Did you? Literally, yeah, there you go. Literally, someone saying, Oh, you know, this guy didn't really. He said, This guy didn't really um all he did was just go live on YouTube. Yeah, and now he's massive, and now he's massive, and he's got a podcast with Wayne. Do you know the soccer guy? I don't can't remember his name.
GeorgeYeah, it's Man You. Yeah, yeah, that guy.
RobbyAnd now he's got a podcast with Rain Ewing, uh Wayne Rooney, blah, blah, blah. And I'm like, dude, like that ship has sailed. Yeah. You know what I mean? Like, you need to understand that. He's like, oh yeah, but like, you know, it's worth a crack. I'm like, You should be giving AI a crack. That's it's that now. It's like, oh, that guy didn't know that this was gonna lead to a podcast with Wayne Rooney. Yeah. That he didn't know that. No, no, that path wasn't paved. You know what I mean? He walked the the muddy route that most people aren't willing to walk. Why? Because it was too busy or whatever limiting belief you have. You know what I mean? Uh I can't because of this, time, money. Um, you know, I don't know how. I don't know the right people, I'm not in the right area, I'm not in the right industry, I don't have a I need to read more, I need more information before I can take that next step. Yeah.
GeorgePeople need to think about people often see that shining light in front of them. They see that person doing that amazing thing and going, oh, well, this must be, you know, must be nice, must be easy. Imagine if I just get that lucky break, you know? And it's not a lucky break most of the time. All the people that have had high levels of success or are crushing it out there in any field, in any genre, in anything they're doing, it's taken grit. It's taken time. It's very unlikely that we were gonna crack the top 100 podcasts in the first 12 weeks. You know what I mean? In the first three months, we're gonna be a top 10 podcast in Australia. No. Who are we? Why would people listen to me? Your mum and your dad and your cousins and your friends, yeah, okay, you're gonna get the algorithm up in the beginning. But but thereafter, like you've got to do the reps, you've got to get the credibility, you've got to be at people that want to listen and want to follow and want to engage, and it just takes so much more effort than people think.
RobbyThere was a there was a gentleman at the um event yesterday, really nice guy, and he came to the back at the end, and he's like, I like what you guys are doing, you know, like there's there's some really good stuff, and he goes, I want to do it, like I want to do the event, but I just feel like the timing's not right. And I just looked at it. Yeah, and I just thought, um, I wish I feel like I've made that excuse. You know what I mean? I feel like I've said that and believed it. Oh yeah, no, no, I can I'll do this, but I'll do it in I'll do it next year. Or I'll do it when, you know, I lose weight. I've done that before.
GeorgeYeah,
Kerwin Ray And The Cost
Georgethat's what I'm saying. Yeah. Do you know when it was? I can tell you exactly when it was. How funny. I've mentioned him twice this episode, haven't even thought about him in the last year. Kuhen Ray. I went to one of his first events in Melbourne, and it was a free event, and he filled a room of about 200 people, and he was talking about Instagram, like social. It was around the time I just started my business. I literally just started my business, and I started to get the interest in social media, in branding and Instagram. And he was like, Come here, and I'm gonna tell you the top 10 hashtags, how to use hashtags and Instagram face, like full on, like the most basic shit that no one even thinks about now. Do people even use hashtags anymore? You know what I mean? Like it's it's like, but it was it was at the time it was revolutionary, like it was amazing. I and I remember I was gonna buy his next level of training, whatever that was. Um, what was he called? Nail it and scale it, or whatever it whatever he calls it now, or called it something like that. So I was gonna buy that, and then I was there and I was I remember speaking to the guy, the person, the one of his sales reps, and like, oh what are you? It's like, do you want to buy it? I'm like, Yeah, I do. I go, but again, timing's not right. I'm I'm pretty sure. Probably gonna have a baby around that time. Um, or we're having a baby. And you believe it, it's true.
SPEAKER_01It's not like you're not like it's that was genuinely a thing when the event was on.
GeorgeLike, I go, Oh, my wife's probably gonna have a baby, and she's like, Oh, if we can buy it and we can transfer you to the next event, and all that. And I'm like, uh no, I'll just wait. And guess what? You never went. Never went. Yeah, never went, not once. And maybe had I gone to that, it could have been the thing that catapulted me and my brand and my business to the moon. Yeah.
RobbyBut you'll never know.
GeorgeBut I decided to have kids. What an idiot. You do, you know.
RobbySo you have kids? Yeah, why'd you have kids?
GeorgeI don't know.
SPEAKER_01Silly.
GeorgeIt's an excuse. Could have been a billionaire. I wouldn't trade them, wouldn't trade them for a billion dollars.
RobbyUm, yeah, it's um it's I'm trying to connect the dots between because I have no doubts. There is someone, I'm gonna speak on my own behalf here. There is someone who is more advanced than me who I will say something, and they will look at me and be like, he has no idea what he just said there. I have no doubts in the world. Do you know what I mean? And I wish I could identify what the thing is that would allow me to see my blind spots.
GeorgeBut that's just the that's just the journey, right? It is sometimes it and it has to hurt enough to make the change too. And that's where maybe some of those people in the room just don't hurt enough. Maybe they do need another year of pain, maybe they do need another year of suffering.
RobbyAnd then the people that are thinking the pain for us uh is is self-inflicted.
GeorgeYeah, it is. It is very comfortable, yeah.
RobbyThat's right. Life in Australia is pretty damn comfortable. And I think most people won't inflict enough pain on themselves.
GeorgeAnd that's the thing, right? So I reckon when the time comes for someone to take control and make that change, it's because they have that level of frustration, right? So this person that you're talking about about podcasts, it's like, well, he's seeing that and you go, fuck, you know, I'm sick of just being here doing the same thing every day, every week in, week out. I'm gonna start a podcast so I can get Wayne Rooney on my podcast. Yeah, right. So it's like that. So, but he maybe he does, and maybe he gets an Australian player on. I don't know, he gets someone on with a level of from the MPL. Yeah, the MPL.
RobbyDad's an Uber driver. That's right.
GeorgeOh, side inside joke, guys. Inside joke, shit, that's funny. So I think that I think most action will come from that level of frustration for sure. For sure, for sure, for sure.
SPEAKER_01I agree.
RobbyI agree. I think that's um that's a wealth of uh wisdom shared for episode 150 right there.
GeorgeBut you know, and the same token on the flip side of that, so pumped for people that do take the action. You know, I see a podcast. No, no, but I'm saying at the events, like they go to the room, they they go there, that buy a product, that back themselves. I'm like, dude, fucking good on you. And the same token I'm I'm getting have that level of frustration for those people that don't take action. It's because I know you, I know the results you get. I can see it, but I can't force you. I can't hold a gun to your head and say, buy this product because it's gonna help you. But then when the people actually go up there and go, you know what? I'm I trust you, George, I trust you, Robbie. Let's fucking go. Where do I sign? And you're like, here, and they do it and they have the conviction and they have the confidence. I'm like, man, well done. Well done. This could mean the absolute most for you. This could be the stepping stone to you just catapulting your life and your career in the right direction. And I love it when I see people like that. That's that gives me that's honestly why I keep doing this is for those people. Fuck the other guys. Those people that take that action. I'll get so pumped for them. And that's why I keep trying to give my absolute most for the 20% in the room that always show up and go, yeah, we're ready to go.
RobbyYeah, well, they're keen and they want to keep it going. That's it. I mean, they want to carry on the carry on the momentum. Yeah. Um, the other side is if you flip the script here, I'm gonna do your trick on
Selling As An Obligation To Help
Robbyyou. Please. And if you flip the script here and you say, Ah, George, you're you it's your fault.
GeorgeYeah.
RobbyOkay, this is your fault. You're letting them down.
GeorgeI am. I agree with you, and that's why we always ask the question when we leave the room. You're letting him what could we have done differently?
RobbyBecause you can help them. Yeah, and I haven't. And you you haven't. I have an obligation. You haven't uh you haven't allowed them to believe you can help them. You know what I mean?
GeorgeYeah. I have an obligation to make them. I know my product is better than anything or anyone else out there, and as a person trying to sell a product, I have an obligation to get them to buy that product because I know it will help them. That's how I view sales, and I think I sell I would love for you to tell me as well. Honestly, I think I sell relatively hard at that event throughout the day, not just in the moment of the sale, like because I'm trying pitching to them constantly throughout the day, they don't know it, but I'm trying to get like subconsciously talking to them to get them to take action throughout the whole day. And then when the moment comes, I'm like, go, go take it. Like, don't sit here, don't wait for someone else to take it. I'm not gonna do it for you. You need to take control of your own life, and it's again, it comes from a place of intent like of being genuine. Like I know my product will help you. So much so that I say if it doesn't, I'll give you your money back. I back myself in that regard too. And to date, I'm yet to have someone that wants to refund their money. That's attended the event. Speaks um, but could it be improved? Yes. It could definitely be improved. I'm sure if I got the best sale. I'm sure if Alex sat in on Alex Ormose sat in on one of the Builder Summits, he'd probably go, hey, do this, do that, do this. I've got a good book for you. Yeah.
RobbyI'm gonna recommend it to you after this podcast.
GeorgeDo please do. Um, but again, on top of that, I feel that almost every event that we've done, we've always we always tweak stuff, we always change stuff. And the last time we've done it, we're now talking, well, do we change the content up again? Do we give too much information? Do we give too much knowledge? Yeah, do we need to make it a little bit different so that they feel that they need more? Do we like last time we now we now have prize kits that we give away at each event? The first time that's a great price.
RobbyI go to Simon the other day. He goes, it's the last last round of events. He's like, this he's like, this thing would make me stick around till the end. And I looked at him and I'm like, kind of the fucking point, dude. Like the whole reason it's here is to do that.
GeorgeYou see, the first time we did it, I felt that that was a huge success. This time I don't.
RobbyYeah.
GeorgeBut did it contribute to getting more people registered? That's the that's the other question. That's the other thing. That's the other question. I think you may have, for sure. People would probably go, oh yeah, I'll register just in case I win.
RobbyI think people forget also about the event.
GeorgeAbout the prize.
RobbyI did one time a guy was about to leave, and I was like, dude, he's literally like, if you stay 10 minutes, yeah, he's gonna announce the prize. And he's like, Oh yeah, fuck. He's sat back down. Yeah, you know, he's like, Oh, I gotta go, man, my kids, blah, blah, blah. Dude, he's gonna announce me a key to kit.
SPEAKER_01He's like, Oh yeah, I said, kids, not those kids. They can wait in the rain for a bit.
RobbyYeah, I don't know. That's a good point you make though.
GeorgeYeah, so it was interesting to see this time around. Um, it not I felt that it didn't have the effect that it did first time.
RobbyUm well, there's always um there's always lessons.
GeorgeYeah.
RobbyYou know, whether, whether, and this is something I you know, I feel like I've gotten really good at. Like, even when I go do, you know, a coaching program or a training program, and there's learning directly, which is like, hey, George, you should do this, and then there's learning indirectly, which is looking at what he did and saying, okay, why didn't he do that? Do you know what I mean? Not like I get what you're doing, but like you, you know when we were at the and we'll wrap up with this.
Learning By Watching Great Pitching
RobbyWhen we went to see uh Alex Hormosy in in Vegas and went to the scaling workshop, which by the way, I think like we went pretty early on. I think I feel like everyone's been now. Oh, really? Yeah, I've just seen so many people that I know that you know shit.
GeorgeHeaps. Oh, I didn't know that. Yeah, and I feel like I noticed anyone. Nothing, no, not a single person. Yeah, okay. Other than the people we were with. Yeah, no, no, I've seen heaps. Yeah, right. Heaps heaps. Do I know them as well?
RobbyUh I don't know. Maybe trying to think if there's someone that you would know specifically. I don't know. But on that note, we should get Scott on the podcast. Um that just real quick side note, um, just as a reminder. But back to the thing. He did this thing, right? And I noticed it as soon as he did it, and he was going to teach you how to pitch, teach you how to sell something. And he goes, I'm gonna use my product in the example. So he was selling you his product and saying, I'm gonna teach you how to sell by selling you my product. So what he did was he caused you to let your guard down because you're gonna take in the information because you want to learn, right? I'm gonna teach you this. Yeah, so you drop your guard, your I'm not buying shit, guard, and then he's like teaching you the thing. And dude, like I looked at him and I I realized what he was doing, and I laughed to myself. I was like, that's brilliant. Like that is like okay, I'm gonna teach what you're teaching me directly. I'm gonna I'm gonna learn what you teach me directly, but I also saw what you're doing indirectly.
GeorgeBecause you're trained and you've picked that up as well. I like that. I do, yeah. Yeah.
RobbyDo you feel like you've clocked training? No, I don't think you can ever.
GeorgeYeah, but like you use the word trained a lot. I don't know. You've done the reps. I do the training, training's like I've always trained in something in my life.
RobbyDo you go when someone says do you go to the gym? You're like, no, I've trained. I train at the gym. Ah, yeah. I go to train. Yeah. What's the difference? Yeah, it's past tense. Yeah, Lena, like you've like to to say that you've trained means you've accomplished.
GeorgeOh, really? I don't see it that way. That's definitely the definition. Is it you've trained? No, it means you've done training. So you've trained. I trained last week. Yeah. Doesn't mean it's finished. I've sort of trained this week.
RobbyFor that week.
GeorgeYeah. Yeah. Okay. Yeah, it's part. Yes, okay, it's finished. Yes.
RobbyYeah. So it's like, okay, do you feel like your training is a point of no more?
GeorgeNo, I don't think you can ever get to that point. Yeah. I think even when you're super fit, when you're super knowledgeable, there's always more to do and learn.
RobbyI I 100% agree. Um, but language.
Feedback Requests And Closing
RobbyLanguage is how's that for fucking full circle, huh? Yeah. On that note, thanks for listening. Episode 150 in the bag. Great to have you here. In the in the bag. Um, yeah. Anything else you'd like to add, Mr. Mr. Uh Top Top George? Top G.
GeorgeUh, yeah, well, let us know if you would like to see shorter episodes. Nah. Or you like longer episodes. No, yeah. That's a good point. Yeah, just give us some feedback. I know my man says that from Dave when he goes, Oh, your episodes are too long. He watches everyone.
RobbyYour old man also has uh the most viewed episode on YouTube. Do you know that? Oh, does he? He's got the most viewed. Oh, that's so good. Sorry, it might be second. But like he's got like an up there. I've got to let him on YouTube.
GeorgeIt's probably all his mates back in Greece.
RobbyHe's in Greece at the moment. Yeah, it's all coming from the dream. It's all coming from Greece.
GeorgeWell, I mean, you're talking about a man with a wealth of knowledge experience over the years, and you know, they're they're the type of people that you want to be getting and having discussions with on the podcast. So we are looking to do a lot more of that moving forward as well. So we will bring you a few more guests. But I think we just keep having some good conversations. So I haven't had the huge need to get people or felt the huge need to get people on the on the podcast. But we do enjoy having them. We should, we should. I think it just breaches a broad broader audience and just gets more people involved in what we're doing. Uh, but thanks a lot, guys. Appreciate you sticking around and listening to episode 150. If you haven't subscribed, please do and make sure you stick around for the next 150. It's gonna be amazing. And you know what? I hope you have a million dollar day. Thanks, everyone.
